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<br /> William Demant Holding A/S<br /> Kongebakken 9<br /> 2765 Sm&oslash;rum<br /> <br /> Telefon 3917 7100<br /> Telefax 3927 8900<br /> www.demant.dk<br /> william@demant.dk<br /> as 10% in terms of volume, and in which the available private<br /> market fell by 2-3%. That the Group managed to boost its<br /> market share in the private part of the market is considered<br /> quite satisfactory. The favourable development was achieved<br /> despite a significant drop in the sale of Oticon Delta, which<br /> was highly successful on the US market until early 2008.<br /> Market shares were won particularly in the fourth quarter,<br /> following the launches of Oticon Dual and the Power RITE<br /> solutions. Sales in North America account for 33% of total<br /> corporate sales.<br /> <br /> In Europe, revenues in local currencies fell by 1% in 2008. In<br /> many European countries where Oticon and Bernafon have<br /> substantial market shares, compensating fully <a title="90024110_Annual Report 2008_UK_Z.pdf page 15" href="http://viewer.zmags.com/publication/79ef3b66?page=15">as 10% in terms of volume, and in which the avail</a> as 10% in terms of volume, and in which the avail<a title="90024110_Annual Report 2008_UK_Z.pdf page 17" href="http://viewer.zmags.com/publication/79ef3b66?page=17">cash flows are hedged with a horizon of up to 24 </a> cash flows are hedged with a horizon of up to 24 <a title="90024110_Annual Report 2008_UK_Z.pdf page 67" href="http://viewer.zmags.com/publication/79ef3b66?page=67">Note 24 &ndash; Acquisitions (DKK million) </a> Note 24 &ndash; Acquisitions (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 62" href="http://viewer.zmags.com/publication/79ef3b66?page=62">Note 17 &ndash; Financial assets and liabilities as def</a> Note 17 &ndash; Financial assets and liabilities as def<a title="90024110_Annual Report 2008_UK_Z.pdf page 44" href="http://viewer.zmags.com/publication/79ef3b66?page=44">p Recognised income and expensesGROUP </a> p Recognised income and expensesGROUP <a title="90024110_Annual Report 2008_UK_Z.pdf page 50" href="http://viewer.zmags.com/publication/79ef3b66?page=50">Note 8 &ndash; Intangible assets (DKK million) </a> Note 8 &ndash; Intangible assets (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 70" href="http://viewer.zmags.com/publication/79ef3b66?page=70">William Demant Holding A/SKongebakken 92765 Sm&oslash;</a> William Demant Holding A/SKongebakken 92765 Sm&oslash;<a title="90024110_Annual Report 2008_UK_Z.pdf page 35" href="http://viewer.zmags.com/publication/79ef3b66?page=35">changes in tax rates is reflected in tax on the y</a> changes in tax rates is reflected in tax on the y<a title="90024110_Annual Report 2008_UK_Z.pdf page 48" href="http://viewer.zmags.com/publication/79ef3b66?page=48">PARENT Note 4 &ndash; Auditors</a> PARENT Note 4 &ndash; Auditors<a title="90024110_Annual Report 2008_UK_Z.pdf page 64" href="http://viewer.zmags.com/publication/79ef3b66?page=64">PARENT Note 19 &ndash; Operati</a> PARENT Note 19 &ndash; Operati<a title="90024110_Annual Report 2008_UK_Z.pdf page 34" href="http://viewer.zmags.com/publication/79ef3b66?page=34">any changes in the fair value of the hedged asset</a> any changes in the fair value of the hedged asset<a title="90024110_Annual Report 2008_UK_Z.pdf page 63" href="http://viewer.zmags.com/publication/79ef3b66?page=63">Note 18 &ndash; Derivative financial instruments (DKK m</a> Note 18 &ndash; Derivative financial instruments (DKK m<a title="90024110_Annual Report 2008_UK_Z.pdf page 25" href="http://viewer.zmags.com/publication/79ef3b66?page=25">The table below shows the impact on equity in cas</a> The table below shows the impact on equity in cas<a title="90024110_Annual Report 2008_UK_Z.pdf page 2" href="http://viewer.zmags.com/publication/79ef3b66?page=2"></a> <a title="90024110_Annual Report 2008_UK_Z.pdf page 10" href="http://viewer.zmags.com/publication/79ef3b66?page=10">p ReviewMarket conditions and business tren</a> p ReviewMarket conditions and business tren<a title="90024110_Annual Report 2008_UK_Z.pdf page 11" href="http://viewer.zmags.com/publication/79ef3b66?page=11">hearing care professionals and health authorities</a> hearing care professionals and health authorities<a title="90024110_Annual Report 2008_UK_Z.pdf page 46" href="http://viewer.zmags.com/publication/79ef3b66?page=46">p NotesNote 1 &ndash; Geographical segment inform</a> p NotesNote 1 &ndash; Geographical segment inform<a title="90024110_Annual Report 2008_UK_Z.pdf page 54" href="http://viewer.zmags.com/publication/79ef3b66?page=54">Note 9 &ndash; Property, plant and equipment &ndash; continue</a> Note 9 &ndash; Property, plant and equipment &ndash; continue<a title="90024110_Annual Report 2008_UK_Z.pdf page 51" href="http://viewer.zmags.com/publication/79ef3b66?page=51">Note 8 &ndash; Intangible assets &ndash; continued (DKK milli</a> Note 8 &ndash; Intangible assets &ndash; continued (DKK milli<a title="90024110_Annual Report 2008_UK_Z.pdf page 3" href="http://viewer.zmags.com/publication/79ef3b66?page=3">Good results in a challenging year </a> Good results in a challenging year <a title="90024110_Annual Report 2008_UK_Z.pdf page 68" href="http://viewer.zmags.com/publication/79ef3b66?page=68">Note 24 &ndash; Acquisitions &ndash; continued (DKK million) </a> Note 24 &ndash; Acquisitions &ndash; continued (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 52" href="http://viewer.zmags.com/publication/79ef3b66?page=52">PARENT Note 9 &ndash; Property</a> PARENT Note 9 &ndash; Property<a title="90024110_Annual Report 2008_UK_Z.pdf page 24" href="http://viewer.zmags.com/publication/79ef3b66?page=24">p Risk management activitiesRisk management</a> p Risk management activitiesRisk management<a title="90024110_Annual Report 2008_UK_Z.pdf page 45" href="http://viewer.zmags.com/publication/79ef3b66?page=45">Statement of changes in equity pGROUP </a> Statement of changes in equity pGROUP <a title="90024110_Annual Report 2008_UK_Z.pdf page 42" href="http://viewer.zmags.com/publication/79ef3b66?page=42">p Cash flow statement(DKK million) </a> p Cash flow statement(DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 14" href="http://viewer.zmags.com/publication/79ef3b66?page=14">Again in 2008, Diagnostic Instruments introduced </a> Again in 2008, Diagnostic Instruments introduced <a title="90024110_Annual Report 2008_UK_Z.pdf page 40" href="http://viewer.zmags.com/publication/79ef3b66?page=40">p Balance sheet at 31 DecemberPARENT </a> p Balance sheet at 31 DecemberPARENT <a title="90024110_Annual Report 2008_UK_Z.pdf page 20" href="http://viewer.zmags.com/publication/79ef3b66?page=20">Outlook for 2009The current financial crisis and</a> Outlook for 2009The current financial crisis and<a title="90024110_Annual Report 2008_UK_Z.pdf page 32" href="http://viewer.zmags.com/publication/79ef3b66?page=32">p Accounting policiesGeneralThe consolidat</a> p Accounting policiesGeneralThe consolidat<a title="90024110_Annual Report 2008_UK_Z.pdf page 58" href="http://viewer.zmags.com/publication/79ef3b66?page=58">Note 14 &ndash; Provisions (DKK million) </a> Note 14 &ndash; Provisions (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 6" href="http://viewer.zmags.com/publication/79ef3b66?page=6">p 2008 at a glanceA challenging yearDespit</a> p 2008 at a glanceA challenging yearDespit<a title="90024110_Annual Report 2008_UK_Z.pdf page 43" href="http://viewer.zmags.com/publication/79ef3b66?page=43">Statement of changes in equity pPARENT </a> Statement of changes in equity pPARENT <a title="90024110_Annual Report 2008_UK_Z.pdf page 16" href="http://viewer.zmags.com/publication/79ef3b66?page=16">The restructuring of our production capacity and </a> The restructuring of our production capacity and <a title="90024110_Annual Report 2008_UK_Z.pdf page 56" href="http://viewer.zmags.com/publication/79ef3b66?page=56">PARENT Note 11 &ndash; Deferre</a> PARENT Note 11 &ndash; Deferre<a title="90024110_Annual Report 2008_UK_Z.pdf page 22" href="http://viewer.zmags.com/publication/79ef3b66?page=22">p Shareholder informationCapitalAt 31 Dece</a> p Shareholder informationCapitalAt 31 Dece<a title="90024110_Annual Report 2008_UK_Z.pdf page 41" href="http://viewer.zmags.com/publication/79ef3b66?page=41">Balance sheet at 31 December pPARENT </a> Balance sheet at 31 December pPARENT <a title="90024110_Annual Report 2008_UK_Z.pdf page 33" href="http://viewer.zmags.com/publication/79ef3b66?page=33">Business combinationsOn acquiring new entities, </a> Business combinationsOn acquiring new entities, <a title="90024110_Annual Report 2008_UK_Z.pdf page 4" href="http://viewer.zmags.com/publication/79ef3b66?page=4">&ldquo; Amlathrkoeutgihs 2co0n0c9edrnoeds,lwooekncohnae</a> &ldquo; Amlathrkoeutgihs 2co0n0c9edrnoeds,lwooekncohnae<a title="90024110_Annual Report 2008_UK_Z.pdf page 31" href="http://viewer.zmags.com/publication/79ef3b66?page=31">Niels Jacobsen Lars N&oslash;rby Johansen </a> Niels Jacobsen Lars N&oslash;rby Johansen <a title="90024110_Annual Report 2008_UK_Z.pdf page 9" href="http://viewer.zmags.com/publication/79ef3b66?page=9">Key figures and financial ratios &mdash; EUR** p</a> Key figures and financial ratios &mdash; EUR** p<a title="90024110_Annual Report 2008_UK_Z.pdf page 38" href="http://viewer.zmags.com/publication/79ef3b66?page=38">Lease payments concerning operational lease agree</a> Lease payments concerning operational lease agree<a title="90024110_Annual Report 2008_UK_Z.pdf page 53" href="http://viewer.zmags.com/publication/79ef3b66?page=53">Note 9 &ndash; Property, plant and equipment &ndash; continue</a> Note 9 &ndash; Property, plant and equipment &ndash; continue<a title="90024110_Annual Report 2008_UK_Z.pdf page 1" href="http://viewer.zmags.com/publication/79ef3b66?page=1"></a> <a title="90024110_Annual Report 2008_UK_Z.pdf page 12" href="http://viewer.zmags.com/publication/79ef3b66?page=12">Dual was released for sale on the main markets to</a> Dual was released for sale on the main markets to<a title="90024110_Annual Report 2008_UK_Z.pdf page 36" href="http://viewer.zmags.com/publication/79ef3b66?page=36">exceeds the carrying amount, depreciation will be</a> exceeds the carrying amount, depreciation will be<a title="90024110_Annual Report 2008_UK_Z.pdf page 55" href="http://viewer.zmags.com/publication/79ef3b66?page=55">PARENT Note 10 &ndash; Other l</a> PARENT Note 10 &ndash; Other l<a title="90024110_Annual Report 2008_UK_Z.pdf page 19" href="http://viewer.zmags.com/publication/79ef3b66?page=19">are subsequently held on trust for five years. Th</a> are subsequently held on trust for five years. Th<a title="90024110_Annual Report 2008_UK_Z.pdf page 5" href="http://viewer.zmags.com/publication/79ef3b66?page=5">Good results in a challenging year pDear r</a> Good results in a challenging year pDear r<a title="90024110_Annual Report 2008_UK_Z.pdf page 23" href="http://viewer.zmags.com/publication/79ef3b66?page=23">also obliged to inform the Company of their trans</a> also obliged to inform the Company of their trans<a title="90024110_Annual Report 2008_UK_Z.pdf page 69" href="http://viewer.zmags.com/publication/79ef3b66?page=69">Subsidiaries and associates pCompany </a> Subsidiaries and associates pCompany <a title="90024110_Annual Report 2008_UK_Z.pdf page 21" href="http://viewer.zmags.com/publication/79ef3b66?page=21">For 2009, total consolidated investment in proper</a> For 2009, total consolidated investment in proper<a title="90024110_Annual Report 2008_UK_Z.pdf page 29" href="http://viewer.zmags.com/publication/79ef3b66?page=29">Independent auditor&rsquo;s report pTo the shareh</a> Independent auditor&rsquo;s report pTo the shareh<a title="90024110_Annual Report 2008_UK_Z.pdf page 60" href="http://viewer.zmags.com/publication/79ef3b66?page=60">Note 15 &ndash; Interest-bearing items (DKK million) </a> Note 15 &ndash; Interest-bearing items (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 27" href="http://viewer.zmags.com/publication/79ef3b66?page=27">Corporate governance pCorporate governance</a> Corporate governance pCorporate governance<a title="90024110_Annual Report 2008_UK_Z.pdf page 59" href="http://viewer.zmags.com/publication/79ef3b66?page=59">Note 14 &ndash; Provisions &ndash; continued (DKK million) </a> Note 14 &ndash; Provisions &ndash; continued (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 28" href="http://viewer.zmags.com/publication/79ef3b66?page=28">by staff in Denmark. The majority of the Director</a> by staff in Denmark. The majority of the Director<a title="90024110_Annual Report 2008_UK_Z.pdf page 30" href="http://viewer.zmags.com/publication/79ef3b66?page=30">p SignaturesOle Lundsgaard I</a> p SignaturesOle Lundsgaard I<a title="90024110_Annual Report 2008_UK_Z.pdf page 65" href="http://viewer.zmags.com/publication/79ef3b66?page=65">PARENT Note 21 &ndash; Related</a> PARENT Note 21 &ndash; Related<a title="90024110_Annual Report 2008_UK_Z.pdf page 39" href="http://viewer.zmags.com/publication/79ef3b66?page=39">Income statement pPARENT </a> Income statement pPARENT <a title="90024110_Annual Report 2008_UK_Z.pdf page 13" href="http://viewer.zmags.com/publication/79ef3b66?page=13">year, but also with the same period in 2007. In B</a> year, but also with the same period in 2007. In B<a title="90024110_Annual Report 2008_UK_Z.pdf page 8" href="http://viewer.zmags.com/publication/79ef3b66?page=8">p Key figures and financial ratios &mdash; DKKIN</a> p Key figures and financial ratios &mdash; DKKIN<a title="90024110_Annual Report 2008_UK_Z.pdf page 37" href="http://viewer.zmags.com/publication/79ef3b66?page=37">Inventories are measured at the lower of cost on </a> Inventories are measured at the lower of cost on <a title="90024110_Annual Report 2008_UK_Z.pdf page 61" href="http://viewer.zmags.com/publication/79ef3b66?page=61">Note 15 &ndash; Interest-bearing items &ndash; continued (DKK</a> Note 15 &ndash; Interest-bearing items &ndash; continued (DKK<a title="90024110_Annual Report 2008_UK_Z.pdf page 57" href="http://viewer.zmags.com/publication/79ef3b66?page=57">Note 12 &ndash; Inventories (DKK million) </a> Note 12 &ndash; Inventories (DKK million) <a title="90024110_Annual Report 2008_UK_Z.pdf page 26" href="http://viewer.zmags.com/publication/79ef3b66?page=26">p Corporate responsibilityCorporate respons</a> p Corporate responsibilityCorporate respons<a title="90024110_Annual Report 2008_UK_Z.pdf page 18" href="http://viewer.zmags.com/publication/79ef3b66?page=18">Free cash flows amounted to DKK 588 million, or a</a> Free cash flows amounted to DKK 588 million, or a<a title="90024110_Annual Report 2008_UK_Z.pdf page 7" href="http://viewer.zmags.com/publication/79ef3b66?page=7">&bull; Our Diagnostic Instruments business area once m</a> &bull; Our Diagnostic Instruments business area once m<a title="90024110_Annual Report 2008_UK_Z.pdf page 49" href="http://viewer.zmags.com/publication/79ef3b66?page=49">PARENT Note 6 &ndash; Tax (DKK</a> PARENT Note 6 &ndash; Tax (DKK<a title="90024110_Annual Report 2008_UK_Z.pdf page 47" href="http://viewer.zmags.com/publication/79ef3b66?page=47">PARENT Note 2 &ndash; Employee</a> PARENT Note 2 &ndash; Employee<a title="90024110_Annual Report 2008_UK_Z.pdf page 66" href="http://viewer.zmags.com/publication/79ef3b66?page=66">Note 22 &ndash; Government grants </a> Note 22 &ndash; Government grants