If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Chief Executive Officer<br /> Volume 2 2012 | £26.99 €40.99 $53.99 www.the-chiefexecutive.com<br /> Clarity in the cloud<br /> European Commission VP Neelie Kroes and US Federal CIO Steven VanRoekel on<br /> how collaboration will usher in a new era of global cloud computing<br /> Also in this issue:<br /> Outsourcing: how Ericsson manages the supplier relationship<br /> CEM: HSBC on enhancing the customer experience<br /> PLUS: Bob McDonald, Procter & Gamble · Paul Conway, Cargill · Paul Polman, Unilever<br /> <br /> Foreword<br /> On the web...<br /> Find thought leadership, analysis,<br /> white papers and events at<br /> www.the-chiefexecutive.com<br /> Chief Executive Officer<br /> Volume 2 2012<br /> EDITORIAL<br /> Editor Carl Friedmann<br /> carl.friedmann@progressivedigitalmedia.com<br /> Chief sub-editor Gemma Smelt<br /> Sub-editors Shirley Accini, Elliott Aykroyd<br /> Feature writers Ross Davies<a title="CEO020 page 1" href="http://viewer.zmags.com/publication/7b61d2ac?page=1"> Chief Executive Officer Volume 2 2012 | £26.99 €</a> <a title="CEO020 page 2" href="http://viewer.zmags.com/publication/7b61d2ac?page=2"> </a> <a title="CEO020 page 3" href="http://viewer.zmags.com/publication/7b61d2ac?page=3"> Foreword On the web... Find thought leadership, a</a> <a title="CEO020 page 4" href="http://viewer.zmags.com/publication/7b61d2ac?page=4"> Contents Cover story Thanks to cloud computin</a> <a title="CEO020 page 5" href="http://viewer.zmags.com/publication/7b61d2ac?page=5"> </a> <a title="CEO020 page 6" href="http://viewer.zmags.com/publication/7b61d2ac?page=6"> Contents company's drive to expand its customer</a> <a title="CEO020 page 7" href="http://viewer.zmags.com/publication/7b61d2ac?page=7"> The corner office > News & analysis News & views</a> <a title="CEO020 page 8" href="http://viewer.zmags.com/publication/7b61d2ac?page=8"> The corner office > News & analysis Vital statis</a> <a title="CEO020 page 9" href="http://viewer.zmags.com/publication/7b61d2ac?page=9"> The corner office > News & analysis Data up for g</a> <a title="CEO020 page 10" href="http://viewer.zmags.com/publication/7b61d2ac?page=10"> </a> <a title="CEO020 page 11" href="http://viewer.zmags.com/publication/7b61d2ac?page=11"> </a> <a title="CEO020 page 12" href="http://viewer.zmags.com/publication/7b61d2ac?page=12"> Insight > Cloud computing The era of open data </a> <a title="CEO020 page 13" href="http://viewer.zmags.com/publication/7b61d2ac?page=13"> Insight > Cloud computing B </a> <a title="CEO020 page 14" href="http://viewer.zmags.com/publication/7b61d2ac?page=14"> Insight > Cloud computing the General Services</a> <a title="CEO020 page 15" href="http://viewer.zmags.com/publication/7b61d2ac?page=15"> Company insight > Cloud computing A private clo</a> <a title="CEO020 page 16" href="http://viewer.zmags.com/publication/7b61d2ac?page=16"> Company insight > Cloud computing Value-added c</a> <a title="CEO020 page 17" href="http://viewer.zmags.com/publication/7b61d2ac?page=17"> Company insight > Cloud computing </a> <a title="CEO020 page 18" href="http://viewer.zmags.com/publication/7b61d2ac?page=18"> Insight > Cloud computing White noise With much a</a> <a title="CEO020 page 19" href="http://viewer.zmags.com/publication/7b61d2ac?page=19"> spending), shape the European cloud market and bo</a> <a title="CEO020 page 20" href="http://viewer.zmags.com/publication/7b61d2ac?page=20"> Company insight > Cloud computing In the cloud </a> <a title="CEO020 page 21" href="http://viewer.zmags.com/publication/7b61d2ac?page=21"> Company insight > Cloud computing </a> <a title="CEO020 page 22" href="http://viewer.zmags.com/publication/7b61d2ac?page=22"> Insight > Cloud computing Cloud costs A Gartner r</a> <a title="CEO020 page 23" href="http://viewer.zmags.com/publication/7b61d2ac?page=23"> Insight > Cloud computing to prepare for the cl</a> <a title="CEO020 page 24" href="http://viewer.zmags.com/publication/7b61d2ac?page=24"> Company insight > Big data Add value with analy</a> <a title="CEO020 page 25" href="http://viewer.zmags.com/publication/7b61d2ac?page=25"> Insight > Business continuity management Oly</a> <a title="CEO020 page 26" href="http://viewer.zmags.com/publication/7b61d2ac?page=26"> Insight > Business continuity management Joh</a> <a title="CEO020 page 27" href="http://viewer.zmags.com/publication/7b61d2ac?page=27"> Insight > Business continuity management London</a> <a title="CEO020 page 28" href="http://viewer.zmags.com/publication/7b61d2ac?page=28"> Insight > Outsourcing BPO: what you need to kno</a> <a title="CEO020 page 29" href="http://viewer.zmags.com/publication/7b61d2ac?page=29"> Insight > Outsourcing Tipping point From 2012 t</a> <a title="CEO020 page 30" href="http://viewer.zmags.com/publication/7b61d2ac?page=30"> Company insight > Outsourcing Boutique thinking</a> <a title="CEO020 page 31" href="http://viewer.zmags.com/publication/7b61d2ac?page=31"> Company insight > Outsourcing </a> <a title="CEO020 page 32" href="http://viewer.zmags.com/publication/7b61d2ac?page=32"> 2012 China Sourcing Summit kicks off in Hang</a> <a title="CEO020 page 33" href="http://viewer.zmags.com/publication/7b61d2ac?page=33"> Demonstration City of Chinasourcing-Hangzhou </a> <a title="CEO020 page 34" href="http://viewer.zmags.com/publication/7b61d2ac?page=34"> Insight > Outsourcing Straight from the source </a> <a title="CEO020 page 35" href="http://viewer.zmags.com/publication/7b61d2ac?page=35"> Insight > Outsourcing In order to maintain a he</a> <a title="CEO020 page 36" href="http://viewer.zmags.com/publication/7b61d2ac?page=36"> Insight > Outsourcing cost varies by category a</a> <a title="CEO020 page 37" href="http://viewer.zmags.com/publication/7b61d2ac?page=37"> Company insight > Outsourcing Fast friends Qua</a> <a title="CEO020 page 38" href="http://viewer.zmags.com/publication/7b61d2ac?page=38"> Company insight > Outsourcing The customer is a</a> <a title="CEO020 page 39" href="http://viewer.zmags.com/publication/7b61d2ac?page=39"> Company insight > Outsourcing </a> <a title="CEO020 page 40" href="http://viewer.zmags.com/publication/7b61d2ac?page=40"> Insight > Customer experience management A sens</a> <a title="CEO020 page 41" href="http://viewer.zmags.com/publication/7b61d2ac?page=41"> Insight > Customer experience management launch</a> <a title="CEO020 page 42" href="http://viewer.zmags.com/publication/7b61d2ac?page=42"> Insight > Customer experience management count</a> <a title="CEO020 page 43" href="http://viewer.zmags.com/publication/7b61d2ac?page=43"> Company insight > Customer experience management </a> <a title="CEO020 page 44" href="http://viewer.zmags.com/publication/7b61d2ac?page=44"> </a> <a title="CEO020 page 45" href="http://viewer.zmags.com/publication/7b61d2ac?page=45"> </a> <a title="CEO020 page 46" href="http://viewer.zmags.com/publication/7b61d2ac?page=46"> Insight > Customer experience management Back-</a> <a title="CEO020 page 47" href="http://viewer.zmags.com/publication/7b61d2ac?page=47"> What we are looking towards is a multiplatfo</a> <a title="CEO020 page 48" href="http://viewer.zmags.com/publication/7b61d2ac?page=48"> When you're ready to further develop your top tal</a> <a title="CEO020 page 49" href="http://viewer.zmags.com/publication/7b61d2ac?page=49"> </a> <a title="CEO020 page 50" href="http://viewer.zmags.com/publication/7b61d2ac?page=50"> Insight > Human capital management Talent boost F</a> <a title="CEO020 page 51" href="http://viewer.zmags.com/publication/7b61d2ac?page=51"> Insight > Human capital management contrast is </a> <a title="CEO020 page 52" href="http://viewer.zmags.com/publication/7b61d2ac?page=52"> Insight > Human capital management </a> <a title="CEO020 page 53" href="http://viewer.zmags.com/publication/7b61d2ac?page=53"> Company insight > Human capital management Heal</a> <a title="CEO020 page 54" href="http://viewer.zmags.com/publication/7b61d2ac?page=54"> Company insight > Human capital management Mana</a> <a title="CEO020 page 55" href="http://viewer.zmags.com/publication/7b61d2ac?page=55"> Company insight > Human capital management </a> <a title="CEO020 page 56" href="http://viewer.zmags.com/publication/7b61d2ac?page=56"> Company insight > Human capital management Why </a> <a title="CEO020 page 57" href="http://viewer.zmags.com/publication/7b61d2ac?page=57"> Company insight > Human capital management </a> <a title="CEO020 page 58" href="http://viewer.zmags.com/publication/7b61d2ac?page=58"> Insight > Human capital management Nurture cultur</a> <a title="CEO020 page 59" href="http://viewer.zmags.com/publication/7b61d2ac?page=59"> Insight > Human capital management a half years</a> <a title="CEO020 page 60" href="http://viewer.zmags.com/publication/7b61d2ac?page=60"> Insight > Human capital management development.</a> <a title="CEO020 page 61" href="http://viewer.zmags.com/publication/7b61d2ac?page=61"> Company insight > Human capital management Pers</a> <a title="CEO020 page 62" href="http://viewer.zmags.com/publication/7b61d2ac?page=62"> Company insight > Human capital management Opt </a> <a title="CEO020 page 63" href="http://viewer.zmags.com/publication/7b61d2ac?page=63"> Company insight > Human capital management </a> <a title="CEO020 page 64" href="http://viewer.zmags.com/publication/7b61d2ac?page=64"> Company insight > Human capital management Resp</a> <a title="CEO020 page 65" href="http://viewer.zmags.com/publication/7b61d2ac?page=65"> Company insight > Human capital management </a> <a title="CEO020 page 66" href="http://viewer.zmags.com/publication/7b61d2ac?page=66"> Insight > Pensions Prepare now for the pension</a> <a title="CEO020 page 67" href="http://viewer.zmags.com/publication/7b61d2ac?page=67"> Insight > Pensions need to do this. 94% say the</a> <a title="CEO020 page 68" href="http://viewer.zmags.com/publication/7b61d2ac?page=68"> Insight > Executive lifestyle Beyond the comfo</a> <a title="CEO020 page 69" href="http://viewer.zmags.com/publication/7b61d2ac?page=69"> “We have an announcement to make,” I said. “D</a> <a title="CEO020 page 70" href="http://viewer.zmags.com/publication/7b61d2ac?page=70"> Company insight > Executive lifestyle Welcome t</a> <a title="CEO020 page 71" href="http://viewer.zmags.com/publication/7b61d2ac?page=71"> Company insight > Executive lifestyle Shangri-</a> <a title="CEO020 page 72" href="http://viewer.zmags.com/publication/7b61d2ac?page=72"> Company insight > Executive lifestyle Divine fo</a> <a title="CEO020 page 73" href="http://viewer.zmags.com/publication/7b61d2ac?page=73"> Company insight > Executive lifestyle Gili Lan</a> <a title="CEO020 page 74" href="http://viewer.zmags.com/publication/7b61d2ac?page=74"> Insight > Globalisation What's in store With the </a> <a title="CEO020 page 75" href="http://viewer.zmags.com/publication/7b61d2ac?page=75"> Insight > Globalisation Farmer training in Ivory</a> <a title="CEO020 page 76" href="http://viewer.zmags.com/publication/7b61d2ac?page=76"> Insight > Globalisation worried about the urban</a> <a title="CEO020 page 77" href="http://viewer.zmags.com/publication/7b61d2ac?page=77"> Insight > Globalisation An appreciative influen</a> <a title="CEO020 page 78" href="http://viewer.zmags.com/publication/7b61d2ac?page=78"> Insight > Globalisation Ready to rebuild HTC chie</a> <a title="CEO020 page 79" href="http://viewer.zmags.com/publication/7b61d2ac?page=79"> Insight > Globalisation Whether the memo wi</a> <a title="CEO020 page 80" href="http://viewer.zmags.com/publication/7b61d2ac?page=80"> Insight > Globalisation Into the spotlight I</a> <a title="CEO020 page 81" href="http://viewer.zmags.com/publication/7b61d2ac?page=81"> Insight > Globalisation flexible resource where</a> <a title="CEO020 page 82" href="http://viewer.zmags.com/publication/7b61d2ac?page=82"> Suppliers guide Offshore to Cape Town </a> <a title="CEO020 page 83" href="http://viewer.zmags.com/publication/7b61d2ac?page=83"> 100,000 staff in over 30 countries One of the wo</a> <a title="CEO020 page 84" href="http://viewer.zmags.com/publication/7b61d2ac?page=84"> WE ARE THE ONES WHO HELP YOU LEAD WITH GLOBAL DEL</a>