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<br /> J O U R N A L I S M W E E K LY<br /> www.pressgazette.co.uk 19 April 2013<br /> Rothermere reveals<br /> Mail Online growth<br /> and paid-for plans<br /> PICTURE: REUTERS/Olivia Harris<br /> DOMINIC PONSFORD<br /> Daily Mail and General Trust proprietor<br /> Lord Rothermere has revealed plans<br /> to double the size of the Mail Online<br /> audience and start charging for premium<br /> online content.<br /> The Daily Mail already charges for its<br /> Daily Mail Plus iPad and Kindle edition<br /> which includes an increasing amount of<br /> unique content – including a daily digital<br /> nostalgia magazine which was launched<br /> this week.<br /> While Mail Online attracts more than<br /> 100m unique browsers a month worldwide<br /> (according to ABC) it has very different<br /> news values from the Daily Mail print<br /> edition.<br /> Press Gazette understands that Daily<br /> Mail Plus is seen as a way of providing a<br /> digital fu<a title="PGW (19th April 2013) page 1" href="http://viewer.zmags.com/publication/7be1c0a9?page=1"> J O U R N A L I S M W E E K LY www.pressgazette.c</a> <a title="PGW (19th April 2013) page 2" href="http://viewer.zmags.com/publication/7be1c0a9?page=2"> The World</a> <a title="PGW (19th April 2013) page 3" href="http://viewer.zmags.com/publication/7be1c0a9?page=3">  without any promotion – but Press Gazette under</a> <a title="PGW (19th April 2013) page 4" href="http://viewer.zmags.com/publication/7be1c0a9?page=4"> This week Online Rothermere: Mail Online storie</a> <a title="PGW (19th April 2013) page 5" href="http://viewer.zmags.com/publication/7be1c0a9?page=5"> The World The Carnegie Plan for Better Journalis</a> <a title="PGW (19th April 2013) page 6" href="http://viewer.zmags.com/publication/7be1c0a9?page=6"> This week Media law Defamation Bill set to pas</a> <a title="PGW (19th April 2013) page 7" href="http://viewer.zmags.com/publication/7be1c0a9?page=7"> This week “As we have made clear at earlie</a> <a title="PGW (19th April 2013) page 8" href="http://viewer.zmags.com/publication/7be1c0a9?page=8"> This week Student journalism University of Lond</a> <a title="PGW (19th April 2013) page 9" href="http://viewer.zmags.com/publication/7be1c0a9?page=9"> This week Media law Media reminder over Walli</a> <a title="PGW (19th April 2013) page 10" href="http://viewer.zmags.com/publication/7be1c0a9?page=10"> In depth Agencies My marketing adventure left m</a> <a title="PGW (19th April 2013) page 11" href="http://viewer.zmags.com/publication/7be1c0a9?page=11"> In depth Over the next six months I made h</a> <a title="PGW (19th April 2013) page 12" href="http://viewer.zmags.com/publication/7be1c0a9?page=12"> Comment Nationals Boston coverage underlines e</a> <a title="PGW (19th April 2013) page 13" href="http://viewer.zmags.com/publication/7be1c0a9?page=13"> Numbers Websites Data from News on the Move S</a> <a title="PGW (19th April 2013) page 14" href="http://viewer.zmags.com/publication/7be1c0a9?page=14"> Comment Regulation Hacked Off has won because a</a> <a title="PGW (19th April 2013) page 15" href="http://viewer.zmags.com/publication/7be1c0a9?page=15"> Request a demo and find out how Atex can help you</a> <a title="PGW (19th April 2013) page 16" href="http://viewer.zmags.com/publication/7be1c0a9?page=16"> The World Global Trusting the crowd: social me</a> <a title="PGW (19th April 2013) page 17" href="http://viewer.zmags.com/publication/7be1c0a9?page=17"> Tips from the pros How to Making the most of d</a> <a title="PGW (19th April 2013) page 18" href="http://viewer.zmags.com/publication/7be1c0a9?page=18"> Numbers </a> <a title="PGW (19th April 2013) page 19" href="http://viewer.zmags.com/publication/7be1c0a9?page=19"> Picture Perfect This photograph was taken at Marg</a> <a title="PGW (19th April 2013) page 20" href="http://viewer.zmags.com/publication/7be1c0a9?page=20"> Job ads Job spy Yahoo! is seeking a senior repor</a> <a title="PGW (19th April 2013) page 21" href="http://viewer.zmags.com/publication/7be1c0a9?page=21"> Job ads Software & Support Media Ltd ha</a> <a title="PGW (19th April 2013) page 22" href="http://viewer.zmags.com/publication/7be1c0a9?page=22"> Diary Axegrinder Scandal, gossip and banter </a> <a title="PGW (19th April 2013) page 23" href="http://viewer.zmags.com/publication/7be1c0a9?page=23"> The World </a>