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<br /> September 2010<br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> COMPARATIVE<br /> EFFECTIVENESS<br /> SPECIAL FEATURE<br /> View on MED ED<br /> SHOWCASE FEATURE<br /> Global TRANSLATIONS<br /> NPs/PAs:<br /> A Prescription for Success<br /> NICHEBUSTERS<br /> For the Love of Medicine:<br /> DR. LEON SMITH<br /> PUBLICATION www.pharmavoice.com<br /> N<br /> C<br /> O<br /> F<br /> A<br /> G<br /> E<br /> THE<br /> GRASS<br /> REALLY<br /> Y IS<br /> GREENER!<br /> T<br /> H<br /> E<br /> 9<br /> 0<br /> 0<br /> 2<br /> R<br /> A<br /> E<br /> Y<br /> WELCOME TO THE OTHER SIDE<br /> We weed out big agency bureaucracy<br /<a title="PharmaVOICE | September 2010 page 1" href="http://viewer.zmags.com/publication/7c165323?page=1"> September 2010 THE FORUM FOR THE INDUS</a> <a title="PharmaVOICE | September 2010 page 2" href="http://viewer.zmags.com/publication/7c165323?page=2"> N C O F A G E </a> <a title="PharmaVOICE | September 2010 page 3" href="http://viewer.zmags.com/publication/7c165323?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 10 ·</a> <a title="PharmaVOICE | September 2010 page 4" href="http://viewer.zmags.com/publication/7c165323?page=4"> September 2010 Contents Daniel Todd says CER coul</a> <a title="PharmaVOICE | September 2010 page 5" href="http://viewer.zmags.com/publication/7c165323?page=5"> Now available for licensing Your opportunity to </a> <a title="PharmaVOICE | September 2010 page 6" href="http://viewer.zmags.com/publication/7c165323?page=6"> DIGITAL EDITION — BONUS CONTENT DIGITAL EDITION</a> <a title="PharmaVOICE | September 2010 page 7" href="http://viewer.zmags.com/publication/7c165323?page=7"> </a> <a title="PharmaVOICE | September 2010 page 8" href="http://viewer.zmags.com/publication/7c165323?page=8"> UPFRONT CHANDLER CHICCO CO-FOUNDER RECEIVES SA</a> <a title="PharmaVOICE | September 2010 page 9" href="http://viewer.zmags.com/publication/7c165323?page=9"> Your researchers just </a> <a title="PharmaVOICE | September 2010 page 10" href="http://viewer.zmags.com/publication/7c165323?page=10"> DIGITAL EDITION — BONUS CONTENT UPFRONT Global</a> <a title="PharmaVOICE | September 2010 page 11" href="http://viewer.zmags.com/publication/7c165323?page=11"> Top Five Reasons Why Digital Pharma Needs to </a> <a title="PharmaVOICE | September 2010 page 12" href="http://viewer.zmags.com/publication/7c165323?page=12"> BY DENISE MYSHKO COMPARATIVE EFFECTIVENESS : Re</a> <a title="PharmaVOICE | September 2010 page 13" href="http://viewer.zmags.com/publication/7c165323?page=13"> Comparative EFFECTIVENESS The Patient Protection</a> <a title="PharmaVOICE | September 2010 page 14" href="http://viewer.zmags.com/publication/7c165323?page=14"> Comparative effectiveness research will affect th</a> <a title="PharmaVOICE | September 2010 page 15" href="http://viewer.zmags.com/publication/7c165323?page=15"> </a> <a title="PharmaVOICE | September 2010 page 16" href="http://viewer.zmags.com/publication/7c165323?page=16"> Comparative EFFECTIVENESS Comparative Effective</a> <a title="PharmaVOICE | September 2010 page 17" href="http://viewer.zmags.com/publication/7c165323?page=17"> real world. This has already started with m</a> <a title="PharmaVOICE | September 2010 page 18" href="http://viewer.zmags.com/publication/7c165323?page=18"> Comparative EFFECTIVENESS they don't produce th</a> <a title="PharmaVOICE | September 2010 page 19" href="http://viewer.zmags.com/publication/7c165323?page=19"> Challenged by the puzzle of creating channel-neut</a> <a title="PharmaVOICE | September 2010 page 20" href="http://viewer.zmags.com/publication/7c165323?page=20"> DIGITAL EDITION — BONUS CONTENT BY DENISE MY</a> <a title="PharmaVOICE | September 2010 page 21" href="http://viewer.zmags.com/publication/7c165323?page=21"> DIGITAL EDITION — BONUS CONTENT Comparative EFFE</a> <a title="PharmaVOICE | September 2010 page 22" href="http://viewer.zmags.com/publication/7c165323?page=22"> DIGITAL EDITION — BONUS CONTENT Comparative EFFE</a> <a title="PharmaVOICE | September 2010 page 23" href="http://viewer.zmags.com/publication/7c165323?page=23"> Two-day pharmaceutical conference 10th Annual </a> <a title="PharmaVOICE | September 2010 page 24" href="http://viewer.zmags.com/publication/7c165323?page=24"> BY DENISE MYSHKO Midlevel Healthcare Providers: </a> <a title="PharmaVOICE | September 2010 page 25" href="http://viewer.zmags.com/publication/7c165323?page=25"> Healthcare PROVIDERS “The balance has shifted.The</a> <a title="PharmaVOICE | September 2010 page 26" href="http://viewer.zmags.com/publication/7c165323?page=26"> “NPs and PAs are traditionally not a group that p</a> <a title="PharmaVOICE | September 2010 page 27" href="http://viewer.zmags.com/publication/7c165323?page=27"> 0 1 A h t N N I </a> <a title="PharmaVOICE | September 2010 page 28" href="http://viewer.zmags.com/publication/7c165323?page=28"> Healthcare PROVIDERS Estimates of Nurse Practiti</a> <a title="PharmaVOICE | September 2010 page 29" href="http://viewer.zmags.com/publication/7c165323?page=29"> Let's make history together! HEALTHCARE BUSINE</a> <a title="PharmaVOICE | September 2010 page 30" href="http://viewer.zmags.com/publication/7c165323?page=30"> DIGITAL EDITION — BONUS CONTENT Healthcare PROVI</a> <a title="PharmaVOICE | September 2010 page 31" href="http://viewer.zmags.com/publication/7c165323?page=31"> In the competitive drug market, achieving excelle</a> <a title="PharmaVOICE | September 2010 page 32" href="http://viewer.zmags.com/publication/7c165323?page=32"> BY ROBIN ROBINSON NICHEBUSTERS </a> <a title="PharmaVOICE | September 2010 page 33" href="http://viewer.zmags.com/publication/7c165323?page=33"> </a> <a title="PharmaVOICE | September 2010 page 34" href="http://viewer.zmags.com/publication/7c165323?page=34"> “The old mo</a> <a title="PharmaVOICE | September 2010 page 35" href="http://viewer.zmags.com/publication/7c165323?page=35"> Developed by: THE LA</a> <a title="PharmaVOICE | September 2010 page 36" href="http://viewer.zmags.com/publication/7c165323?page=36"> Developed by: Not just another social m</a> <a title="PharmaVOICE | September 2010 page 37" href="http://viewer.zmags.com/publication/7c165323?page=37"> Developed by: WHAT WE'VE GOT IN STORE F</a> <a title="PharmaVOICE | September 2010 page 38" href="http://viewer.zmags.com/publication/7c165323?page=38"> Developed by: Day One - November 8, 2010 Ses</a> <a title="PharmaVOICE | September 2010 page 39" href="http://viewer.zmags.com/publication/7c165323?page=39"> Developed by: Day Two - November 9, 2010 What</a> <a title="PharmaVOICE | September 2010 page 40" href="http://viewer.zmags.com/publication/7c165323?page=40"> Developed by: Interactive Workshops </a> <a title="PharmaVOICE | September 2010 page 41" href="http://viewer.zmags.com/publication/7c165323?page=41"> Developed by: Register NOW in 3 easy steps 5t</a> <a title="PharmaVOICE | September 2010 page 42" href="http://viewer.zmags.com/publication/7c165323?page=42"> Developed by: THE LA</a> <a title="PharmaVOICE | September 2010 page 43" href="http://viewer.zmags.com/publication/7c165323?page=43"> there's more competition, fewer unmet needs, an</a> <a title="PharmaVOICE | September 2010 page 44" href="http://viewer.zmags.com/publication/7c165323?page=44"> DIGITAL EDITION — BONUS CONTENT NICHEBUSTERS </a> <a title="PharmaVOICE | September 2010 page 45" href="http://viewer.zmags.com/publication/7c165323?page=45"> DIGITAL EDITION — BONUS CONTENT NICHEBUSTERS So</a> <a title="PharmaVOICE | September 2010 page 46" href="http://viewer.zmags.com/publication/7c165323?page=46"> DIGITAL EDITION — BONUS CONTENT NICHEBUSTERS H</a> <a title="PharmaVOICE | September 2010 page 47" href="http://viewer.zmags.com/publication/7c165323?page=47"> </a> <a title="PharmaVOICE | September 2010 page 48" href="http://viewer.zmags.com/publication/7c165323?page=48"> SHOWCASE FEATURE Global TRANSLATIONS </a> <a title="PharmaVOICE | September 2010 page 49" href="http://viewer.zmags.com/publication/7c165323?page=49"> sent; assist patients with future appointments; p</a> <a title="PharmaVOICE | September 2010 page 50" href="http://viewer.zmags.com/publication/7c165323?page=50"> VIEW ON MED ED Refining the Formula GUIDELIN</a> <a title="PharmaVOICE | September 2010 page 51" href="http://viewer.zmags.com/publication/7c165323?page=51"> VIEW ON MED ED The education of prac</a> <a title="PharmaVOICE | September 2010 page 52" href="http://viewer.zmags.com/publication/7c165323?page=52"> VIEW ON MED ED CER in Med Ed Dr. Ramana Yalaman</a> <a title="PharmaVOICE | September 2010 page 53" href="http://viewer.zmags.com/publication/7c165323?page=53"> Cadent Medical Communications 1707 Market Place B</a> <a title="PharmaVOICE | September 2010 page 54" href="http://viewer.zmags.com/publication/7c165323?page=54"> SPECIAL FEATURE VIEW ON MED ED Comparative Effe</a> <a title="PharmaVOICE | September 2010 page 55" href="http://viewer.zmags.com/publication/7c165323?page=55"> VIEW ON MED ED SPECIAL FEATURE t</a> <a title="PharmaVOICE | September 2010 page 56" href="http://viewer.zmags.com/publication/7c165323?page=56"> AGE of Excellence > </a> <a title="PharmaVOICE | September 2010 page 57" href="http://viewer.zmags.com/publication/7c165323?page=57"> Dr. LEON Smith A Higher Calling — Dr. Leon G.</a> <a title="PharmaVOICE | September 2010 page 58" href="http://viewer.zmags.com/publication/7c165323?page=58"> Dr. LEON Smith An Honorable Career When Leo</a> <a title="PharmaVOICE | September 2010 page 59" href="http://viewer.zmags.com/publication/7c165323?page=59"> </a> <a title="PharmaVOICE | September 2010 page 60" href="http://viewer.zmags.com/publication/7c165323?page=60"> DIGITAL EDITION — BONUS CONTENT Dr. LEON Smith </a> <a title="PharmaVOICE | September 2010 page 61" href="http://viewer.zmags.com/publication/7c165323?page=61"> </a> <a title="PharmaVOICE | September 2010 page 62" href="http://viewer.zmags.com/publication/7c165323?page=62"> ĐĐĞůůŝŐĞŶƚΎ^ŝƚĞ^ĞůĞĐƟŽŶ Dr. Richard Malcolm -</a> <a title="PharmaVOICE | September 2010 page 63" href="http://viewer.zmags.com/publication/7c165323?page=63"> DIA 2010 THE 201O DIA ANNUAL CONFERENCE A Capita</a> <a title="PharmaVOICE | September 2010 page 64" href="http://viewer.zmags.com/publication/7c165323?page=64"> DIGITAL EDITION — BONUS CONTENT PHARMA TRAX SALES</a> <a title="PharmaVOICE | September 2010 page 65" href="http://viewer.zmags.com/publication/7c165323?page=65"> DIGITAL EDITION — BONUS CONTENT PHARMA trax BIO</a> <a title="PharmaVOICE | September 2010 page 66" href="http://viewer.zmags.com/publication/7c165323?page=66"> DIGITAL EDITION — BONUS CONTENT PHARMA trax QUI</a> <a title="PharmaVOICE | September 2010 page 67" href="http://viewer.zmags.com/publication/7c165323?page=67"> DIGITAL EDITION — BONUS CONTENT PHARMA trax T</a> <a title="PharmaVOICE | September 2010 page 68" href="http://viewer.zmags.com/publication/7c165323?page=68"> WHAT'S NEW NEW HEALTHCARE-RELATED PRODUCTS, SERVI</a> <a title="PharmaVOICE | September 2010 page 69" href="http://viewer.zmags.com/publication/7c165323?page=69"> 21st Annual Conference of t</a> <a title="PharmaVOICE | September 2010 page 70" href="http://viewer.zmags.com/publication/7c165323?page=70"> DIGITAL EDITION — BONUS CONTENT WHAT'S new FDA </a> <a title="PharmaVOICE | September 2010 page 71" href="http://viewer.zmags.com/publication/7c165323?page=71"> </a> <a title="PharmaVOICE | September 2010 page 72" href="http://viewer.zmags.com/publication/7c165323?page=72"> DIGITAL EDITION — BONUS CONTENT WHAT'S new Mer</a> <a title="PharmaVOICE | September 2010 page 73" href="http://viewer.zmags.com/publication/7c165323?page=73"> DIGITAL EDITION — BONUS CONTENT WHAT'S new </a> <a title="PharmaVOICE | September 2010 page 74" href="http://viewer.zmags.com/publication/7c165323?page=74"> E-MEDIA NEW ELECTRONIC AND WEB-BASED APPLICATIONS</a> <a title="PharmaVOICE | September 2010 page 75" href="http://viewer.zmags.com/publication/7c165323?page=75"> FREE EDUCATIONAL WEBSEMINAR </a> <a title="PharmaVOICE | September 2010 page 76" href="http://viewer.zmags.com/publication/7c165323?page=76"> DIGITAL EDITION — BONUS CONTENT E-media </a> <a title="PharmaVOICE | September 2010 page 77" href="http://viewer.zmags.com/publication/7c165323?page=77"> DIGITAL EDITION — BONUS CONTENT E-media Datatra</a> <a title="PharmaVOICE | September 2010 page 78" href="http://viewer.zmags.com/publication/7c165323?page=78"> DIGITAL EDITION — BONUS CONTENT E-media BioClin</a> <a title="PharmaVOICE | September 2010 page 79" href="http://viewer.zmags.com/publication/7c165323?page=79"> DIGITAL EDITION — BONUS CONTENT E-media Nextri</a> <a title="PharmaVOICE | September 2010 page 80" href="http://viewer.zmags.com/publication/7c165323?page=80"> DIGITAL EDITION — BONUS CONTENT E-media Qumas C</a> <a title="PharmaVOICE | September 2010 page 81" href="http://viewer.zmags.com/publication/7c165323?page=81"> Design Optimization and Implementation for Adapti</a> <a title="PharmaVOICE | September 2010 page 82" href="http://viewer.zmags.com/publication/7c165323?page=82"> ON THE CALENDAR September September 23-24 23 </a> <a title="PharmaVOICE | September 2010 page 83" href="http://viewer.zmags.com/publication/7c165323?page=83"> MORE Options. MORE Opportunities. MORE Results. </a> <a title="PharmaVOICE | September 2010 page 84" href="http://viewer.zmags.com/publication/7c165323?page=84"> ON THE CALENDAR September September 13-14 13 </a> <a title="PharmaVOICE | September 2010 page 85" href="http://viewer.zmags.com/publication/7c165323?page=85"> ON THE CALENDAR 14 September Health Ne Septem</a> <a title="PharmaVOICE | September 2010 page 86" href="http://viewer.zmags.com/publication/7c165323?page=86"> ON THE CALENDAR September September 20-21 20 </a> <a title="PharmaVOICE | September 2010 page 87" href="http://viewer.zmags.com/publication/7c165323?page=87"> ON THE CALENDAR September September 22-24 22 </a> <a title="PharmaVOICE | September 2010 page 88" href="http://viewer.zmags.com/publication/7c165323?page=88"> ON THE CALENDAR September 28 Milan September </a> <a title="PharmaVOICE | September 2010 page 89" href="http://viewer.zmags.com/publication/7c165323?page=89"> ON THE CALENDAR 4 eyeforpha October Octobe</a> <a title="PharmaVOICE | September 2010 page 90" href="http://viewer.zmags.com/publication/7c165323?page=90"> ON THE CALENDAR October October 7-8 7 E</a> <a title="PharmaVOICE | September 2010 page 91" href="http://viewer.zmags.com/publication/7c165323?page=91"> ON THE CALENDAR 18 The Dol October October</a> <a title="PharmaVOICE | September 2010 page 92" href="http://viewer.zmags.com/publication/7c165323?page=92"> ON THE CALENDAR October October 21-22 21 </a> <a title="PharmaVOICE | September 2010 page 93" href="http://viewer.zmags.com/publication/7c165323?page=93"> ON THE CALENDAR 27 SMi Group October Octobe</a> <a title="PharmaVOICE | September 2010 page 94" href="http://viewer.zmags.com/publication/7c165323?page=94"> ON THE CALENDAR November November 4-5 4 Dr</a> <a title="PharmaVOICE | September 2010 page 95" href="http://viewer.zmags.com/publication/7c165323?page=95"> ON THE CALENDAR 15 November Oxford Glo November</a> <a title="PharmaVOICE | September 2010 page 96" href="http://viewer.zmags.com/publication/7c165323?page=96"> MORE People are Talking MORE Often on MORE Divers</a> <a title="PharmaVOICE | September 2010 page 97" href="http://viewer.zmags.com/publication/7c165323?page=97"> TALENT POOL EXECUTIVE APPOINTMENTS AND PROMOTIONS</a> <a title="PharmaVOICE | September 2010 page 98" href="http://viewer.zmags.com/publication/7c165323?page=98"> TALENT pool sclerosis, spinal cord </a> <a title="PharmaVOICE | September 2010 page 99" href="http://viewer.zmags.com/publication/7c165323?page=99"> ed VP of business development for Ista. Ms. Hen</a> <a title="PharmaVOICE | September 2010 page 100" href="http://viewer.zmags.com/publication/7c165323?page=100"> TALENT pool John HAMILTON Joe SOTO MicroMass Ad</a> <a title="PharmaVOICE | September 2010 page 101" href="http://viewer.zmags.com/publication/7c165323?page=101"> M.D., medical director, vaccin</a> <a title="PharmaVOICE | September 2010 page 102" href="http://viewer.zmags.com/publication/7c165323?page=102"> DIGITAL EDITION — BONUS CONTENT TALENT pool Pha</a> <a title="PharmaVOICE | September 2010 page 103" href="http://viewer.zmags.com/publication/7c165323?page=103"> DIGITAL EDITION — BONUS CONTENT TALENT pool in</a> <a title="PharmaVOICE | September 2010 page 104" href="http://viewer.zmags.com/publication/7c165323?page=104"> DIGITAL EDITION — BONUS CONTENT TALENT pool (C</a> <a title="PharmaVOICE | September 2010 page 105" href="http://viewer.zmags.com/publication/7c165323?page=105"> QUALITY OVERSIGHT *Identify your outso</a> <a title="PharmaVOICE | September 2010 page 106" href="http://viewer.zmags.com/publication/7c165323?page=106"> The LAST Word USING MONOCLONAL ANTIBODIES What a</a> <a title="PharmaVOICE | September 2010 page 107" href="http://viewer.zmags.com/publication/7c165323?page=107"> Register Today for Early Bird Disco</a> <a title="PharmaVOICE | September 2010 page 108" href="http://viewer.zmags.com/publication/7c165323?page=108"> DIGITAL EDITION — BONUS CONTENT LAST word BY DE</a> <a title="PharmaVOICE | September 2010 page 109" href="http://viewer.zmags.com/publication/7c165323?page=109"> KOL? Patient? Payer? </a> <a title="PharmaVOICE | September 2010 page 110" href="http://viewer.zmags.com/publication/7c165323?page=110"> </a>