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September 2010<br />
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THE FORUM FOR THE INDUSTRY EXECUTIVE<br />
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COMPARATIVE<br />
EFFECTIVENESS<br />
SPECIAL FEATURE<br />
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View on MED ED<br />
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SHOWCASE FEATURE<br />
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Global TRANSLATIONS<br />
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NPs/PAs:<br />
A Prescription for Success<br />
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NICHEBUSTERS<br />
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For the Love of Medicine:<br />
DR. LEON SMITH<br />
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PUBLICATION w<a title="PharmaVOICE | September 2010 page 1" href="http://viewer.zmags.com/publication/7c165323?page=1">September 2010THE FORUM FOR THE INDUS</a> September 2010THE FORUM FOR THE INDUS<a title="PharmaVOICE | September 2010 page 2" href="http://viewer.zmags.com/publication/7c165323?page=2">NCOFAGE </a> NCOFAGE <a title="PharmaVOICE | September 2010 page 3" href="http://viewer.zmags.com/publication/7c165323?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 10 ·</a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 10 ·<a title="PharmaVOICE | September 2010 page 4" href="http://viewer.zmags.com/publication/7c165323?page=4">September 2010ContentsDaniel Todd saysCER coul</a> September 2010ContentsDaniel Todd saysCER coul<a title="PharmaVOICE | September 2010 page 5" href="http://viewer.zmags.com/publication/7c165323?page=5">Now available for licensingYour opportunity to </a> Now available for licensingYour opportunity to <a title="PharmaVOICE | September 2010 page 6" href="http://viewer.zmags.com/publication/7c165323?page=6">DIGITAL EDITION — BONUS CONTENTDIGITAL EDITION</a> DIGITAL EDITION — BONUS CONTENTDIGITAL EDITION<a title="PharmaVOICE | September 2010 page 7" href="http://viewer.zmags.com/publication/7c165323?page=7"></a> <a title="PharmaVOICE | September 2010 page 8" href="http://viewer.zmags.com/publication/7c165323?page=8">UPFRONTCHANDLER CHICCOCO-FOUNDERRECEIVES SA</a> UPFRONTCHANDLER CHICCOCO-FOUNDERRECEIVES SA<a title="PharmaVOICE | September 2010 page 9" href="http://viewer.zmags.com/publication/7c165323?page=9">Your researchers just </a> Your researchers just <a title="PharmaVOICE | September 2010 page 10" href="http://viewer.zmags.com/publication/7c165323?page=10">DIGITAL EDITION — BONUS CONTENTUPFRONTGlobal</a> DIGITAL EDITION — BONUS CONTENTUPFRONTGlobal<a title="PharmaVOICE | September 2010 page 11" href="http://viewer.zmags.com/publication/7c165323?page=11">Top Five ReasonsWhy Digital Pharma Needs to </a> Top Five ReasonsWhy Digital Pharma Needs to <a title="PharmaVOICE | September 2010 page 12" href="http://viewer.zmags.com/publication/7c165323?page=12">BY DENISE MYSHKOCOMPARATIVEEFFECTIVENESS:Re</a> BY DENISE MYSHKOCOMPARATIVEEFFECTIVENESS:Re<a title="PharmaVOICE | September 2010 page 13" href="http://viewer.zmags.com/publication/7c165323?page=13">Comparative EFFECTIVENESSThe Patient Protection</a> Comparative EFFECTIVENESSThe Patient Protection<a title="PharmaVOICE | September 2010 page 14" href="http://viewer.zmags.com/publication/7c165323?page=14">Comparative effectiveness researchwill affect th</a> Comparative effectiveness researchwill affect th<a title="PharmaVOICE | September 2010 page 15" href="http://viewer.zmags.com/publication/7c165323?page=15"></a> <a title="PharmaVOICE | September 2010 page 16" href="http://viewer.zmags.com/publication/7c165323?page=16">Comparative EFFECTIVENESSComparative Effective</a> Comparative EFFECTIVENESSComparative Effective<a title="PharmaVOICE | September 2010 page 17" href="http://viewer.zmags.com/publication/7c165323?page=17">real world. This has already started withm</a> real world. This has already started withm<a title="PharmaVOICE | September 2010 page 18" href="http://viewer.zmags.com/publication/7c165323?page=18">Comparative EFFECTIVENESSthey don't produce th</a> Comparative EFFECTIVENESSthey don't produce th<a title="PharmaVOICE | September 2010 page 19" href="http://viewer.zmags.com/publication/7c165323?page=19">Challenged by the puzzleof creating channel-neut</a> Challenged by the puzzleof creating channel-neut<a title="PharmaVOICE | September 2010 page 20" href="http://viewer.zmags.com/publication/7c165323?page=20">DIGITAL EDITION — BONUS CONTENTBY DENISE MY</a> DIGITAL EDITION — BONUS CONTENTBY DENISE MY<a title="PharmaVOICE | September 2010 page 21" href="http://viewer.zmags.com/publication/7c165323?page=21">DIGITAL EDITION — BONUS CONTENTComparative EFFE</a> DIGITAL EDITION — BONUS CONTENTComparative EFFE<a title="PharmaVOICE | September 2010 page 22" href="http://viewer.zmags.com/publication/7c165323?page=22">DIGITAL EDITION — BONUS CONTENTComparative EFFE</a> DIGITAL EDITION — BONUS CONTENTComparative EFFE<a title="PharmaVOICE | September 2010 page 23" href="http://viewer.zmags.com/publication/7c165323?page=23">Two-day pharmaceutical conference10th Annual </a> Two-day pharmaceutical conference10th Annual <a title="PharmaVOICE | September 2010 page 24" href="http://viewer.zmags.com/publication/7c165323?page=24">BY DENISE MYSHKOMidlevel Healthcare Providers:</a> BY DENISE MYSHKOMidlevel Healthcare Providers:<a title="PharmaVOICE | September 2010 page 25" href="http://viewer.zmags.com/publication/7c165323?page=25">Healthcare PROVIDERS“The balance has shifted.The</a> Healthcare PROVIDERS“The balance has shifted.The<a title="PharmaVOICE | September 2010 page 26" href="http://viewer.zmags.com/publication/7c165323?page=26">“NPs and PAs aretraditionally not a group thatp</a> “NPs and PAs aretraditionally not a group thatp<a title="PharmaVOICE | September 2010 page 27" href="http://viewer.zmags.com/publication/7c165323?page=27">0 1A h tN NI </a> 0 1A h tN NI <a title="PharmaVOICE | September 2010 page 28" href="http://viewer.zmags.com/publication/7c165323?page=28">Healthcare PROVIDERSEstimates of Nurse Practiti</a> Healthcare PROVIDERSEstimates of Nurse Practiti<a title="PharmaVOICE | September 2010 page 29" href="http://viewer.zmags.com/publication/7c165323?page=29">Let's make history together!HEALTHCARE BUSINE</a> Let's make history together!HEALTHCARE BUSINE<a title="PharmaVOICE | September 2010 page 30" href="http://viewer.zmags.com/publication/7c165323?page=30">DIGITAL EDITION — BONUS CONTENTHealthcare PROVI</a> DIGITAL EDITION — BONUS CONTENTHealthcare PROVI<a title="PharmaVOICE | September 2010 page 31" href="http://viewer.zmags.com/publication/7c165323?page=31">In the competitive drug market, achieving excelle</a> In the competitive drug market, achieving excelle<a title="PharmaVOICE | September 2010 page 32" href="http://viewer.zmags.com/publication/7c165323?page=32">BY ROBIN ROBINSONNICHEBUSTERS </a> BY ROBIN ROBINSONNICHEBUSTERS <a title="PharmaVOICE | September 2010 page 33" href="http://viewer.zmags.com/publication/7c165323?page=33"> </a> <a title="PharmaVOICE | September 2010 page 34" href="http://viewer.zmags.com/publication/7c165323?page=34"> “The old mo</a> “The old mo<a title="PharmaVOICE | September 2010 page 35" href="http://viewer.zmags.com/publication/7c165323?page=35">Developed by: THE LA</a> Developed by: THE LA<a title="PharmaVOICE | September 2010 page 36" href="http://viewer.zmags.com/publication/7c165323?page=36">Developed by:Not just another socialm</a> Developed by:Not just another socialm<a title="PharmaVOICE | September 2010 page 37" href="http://viewer.zmags.com/publication/7c165323?page=37">Developed by:WHAT WE'VE GOT IN STORE F</a> Developed by:WHAT WE'VE GOT IN STORE F<a title="PharmaVOICE | September 2010 page 38" href="http://viewer.zmags.com/publication/7c165323?page=38">Developed by:Day One - November 8, 2010Ses</a> Developed by:Day One - November 8, 2010Ses<a title="PharmaVOICE | September 2010 page 39" href="http://viewer.zmags.com/publication/7c165323?page=39">Developed by:Day Two - November 9, 2010What</a> Developed by:Day Two - November 9, 2010What<a title="PharmaVOICE | September 2010 page 40" href="http://viewer.zmags.com/publication/7c165323?page=40">Developed by:Interactive Workshops</a> Developed by:Interactive Workshops<a title="PharmaVOICE | September 2010 page 41" href="http://viewer.zmags.com/publication/7c165323?page=41">Developed by:Register NOW in 3 easy steps5t</a> Developed by:Register NOW in 3 easy steps5t<a title="PharmaVOICE | September 2010 page 42" href="http://viewer.zmags.com/publication/7c165323?page=42">Developed by: THE LA</a> Developed by: THE LA<a title="PharmaVOICE | September 2010 page 43" href="http://viewer.zmags.com/publication/7c165323?page=43">there's more competition,fewer unmet needs, an</a> there's more competition,fewer unmet needs, an<a title="PharmaVOICE | September 2010 page 44" href="http://viewer.zmags.com/publication/7c165323?page=44">DIGITAL EDITION — BONUS CONTENTNICHEBUSTERS</a> DIGITAL EDITION — BONUS CONTENTNICHEBUSTERS<a title="PharmaVOICE | September 2010 page 45" href="http://viewer.zmags.com/publication/7c165323?page=45">DIGITAL EDITION — BONUS CONTENTNICHEBUSTERSSo</a> DIGITAL EDITION — BONUS CONTENTNICHEBUSTERSSo<a title="PharmaVOICE | September 2010 page 46" href="http://viewer.zmags.com/publication/7c165323?page=46">DIGITAL EDITION — BONUS CONTENTNICHEBUSTERSH</a> DIGITAL EDITION — BONUS CONTENTNICHEBUSTERSH<a title="PharmaVOICE | September 2010 page 47" href="http://viewer.zmags.com/publication/7c165323?page=47"></a> <a title="PharmaVOICE | September 2010 page 48" href="http://viewer.zmags.com/publication/7c165323?page=48">SHOWCASE FEATUREGlobal TRANSLATIONS </a> SHOWCASE FEATUREGlobal TRANSLATIONS <a title="PharmaVOICE | September 2010 page 49" href="http://viewer.zmags.com/publication/7c165323?page=49">sent; assist patients with future appointments;p</a> sent; assist patients with future appointments;p<a title="PharmaVOICE | September 2010 page 50" href="http://viewer.zmags.com/publication/7c165323?page=50">VIEW ON MED EDRefining the FormulaGUIDELIN</a> VIEW ON MED EDRefining the FormulaGUIDELIN<a title="PharmaVOICE | September 2010 page 51" href="http://viewer.zmags.com/publication/7c165323?page=51">VIEW ON MED ED The education of prac</a> VIEW ON MED ED The education of prac<a title="PharmaVOICE | September 2010 page 52" href="http://viewer.zmags.com/publication/7c165323?page=52">VIEW ON MED EDCER in Med EdDr. RamanaYalaman</a> VIEW ON MED EDCER in Med EdDr. RamanaYalaman<a title="PharmaVOICE | September 2010 page 53" href="http://viewer.zmags.com/publication/7c165323?page=53">Cadent MedicalCommunications1707 Market Place B</a> Cadent MedicalCommunications1707 Market Place B<a title="PharmaVOICE | September 2010 page 54" href="http://viewer.zmags.com/publication/7c165323?page=54">SPECIAL FEATUREVIEW ON MED EDComparative Effe</a> SPECIAL FEATUREVIEW ON MED EDComparative Effe<a title="PharmaVOICE | September 2010 page 55" href="http://viewer.zmags.com/publication/7c165323?page=55">VIEW ON MED EDSPECIAL FEATUREt</a> VIEW ON MED EDSPECIAL FEATUREt<a title="PharmaVOICE | September 2010 page 56" href="http://viewer.zmags.com/publication/7c165323?page=56">AGE ofExcellence> </a> AGE ofExcellence> <a title="PharmaVOICE | September 2010 page 57" href="http://viewer.zmags.com/publication/7c165323?page=57">Dr. LEON SmithA Higher Calling — Dr. Leon G.</a> Dr. LEON SmithA Higher Calling — Dr. Leon G.<a title="PharmaVOICE | September 2010 page 58" href="http://viewer.zmags.com/publication/7c165323?page=58">Dr. LEON SmithAn Honorable Career When Leo</a> Dr. LEON SmithAn Honorable Career When Leo<a title="PharmaVOICE | September 2010 page 59" href="http://viewer.zmags.com/publication/7c165323?page=59"></a> <a title="PharmaVOICE | September 2010 page 60" href="http://viewer.zmags.com/publication/7c165323?page=60">DIGITAL EDITION — BONUS CONTENTDr. LEON Smith</a> DIGITAL EDITION — BONUS CONTENTDr. LEON Smith<a title="PharmaVOICE | September 2010 page 61" href="http://viewer.zmags.com/publication/7c165323?page=61"></a> <a title="PharmaVOICE | September 2010 page 62" href="http://viewer.zmags.com/publication/7c165323?page=62">ĐĐĞůůŝŐĞŶƚΎ^ŝƚĞ^ĞůĞĐƟŽŶDr. Richard Malcolm -</a> ĐĐĞůůŝŐĞŶƚΎ^ŝƚĞ^ĞůĞĐƟŽŶDr. Richard Malcolm -<a title="PharmaVOICE | September 2010 page 63" href="http://viewer.zmags.com/publication/7c165323?page=63">DIA 2010THE 201O DIA ANNUAL CONFERENCEA Capita</a> DIA 2010THE 201O DIA ANNUAL CONFERENCEA Capita<a title="PharmaVOICE | September 2010 page 64" href="http://viewer.zmags.com/publication/7c165323?page=64">DIGITAL EDITION — BONUS CONTENTPHARMA TRAXSALES</a> DIGITAL EDITION — BONUS CONTENTPHARMA TRAXSALES<a title="PharmaVOICE | September 2010 page 65" href="http://viewer.zmags.com/publication/7c165323?page=65">DIGITAL EDITION — BONUS CONTENTPHARMA traxBIO</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxBIO<a title="PharmaVOICE | September 2010 page 66" href="http://viewer.zmags.com/publication/7c165323?page=66">DIGITAL EDITION — BONUS CONTENTPHARMA traxQUI</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxQUI<a title="PharmaVOICE | September 2010 page 67" href="http://viewer.zmags.com/publication/7c165323?page=67">DIGITAL EDITION — BONUS CONTENTPHARMA traxT</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxT<a title="PharmaVOICE | September 2010 page 68" href="http://viewer.zmags.com/publication/7c165323?page=68">WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERVI</a> WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERVI<a title="PharmaVOICE | September 2010 page 69" href="http://viewer.zmags.com/publication/7c165323?page=69">21st Annual Conference of t</a> 21st Annual Conference of t<a title="PharmaVOICE | September 2010 page 70" href="http://viewer.zmags.com/publication/7c165323?page=70">DIGITAL EDITION — BONUS CONTENTWHAT'S newFDA </a> DIGITAL EDITION — BONUS CONTENTWHAT'S newFDA <a title="PharmaVOICE | September 2010 page 71" href="http://viewer.zmags.com/publication/7c165323?page=71"></a> <a title="PharmaVOICE | September 2010 page 72" href="http://viewer.zmags.com/publication/7c165323?page=72">DIGITAL EDITION — BONUS CONTENTWHAT'S newMer</a> DIGITAL EDITION — BONUS CONTENTWHAT'S newMer<a title="PharmaVOICE | September 2010 page 73" href="http://viewer.zmags.com/publication/7c165323?page=73">DIGITAL EDITION — BONUS CONTENTWHAT'S new</a> DIGITAL EDITION — BONUS CONTENTWHAT'S new<a title="PharmaVOICE | September 2010 page 74" href="http://viewer.zmags.com/publication/7c165323?page=74">E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATIONS</a> E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATIONS<a title="PharmaVOICE | September 2010 page 75" href="http://viewer.zmags.com/publication/7c165323?page=75">FREE EDUCATIONAL WEBSEMINAR </a> FREE EDUCATIONAL WEBSEMINAR <a title="PharmaVOICE | September 2010 page 76" href="http://viewer.zmags.com/publication/7c165323?page=76">DIGITAL EDITION — BONUS CONTENTE-media </a> DIGITAL EDITION — BONUS CONTENTE-media <a title="PharmaVOICE | September 2010 page 77" href="http://viewer.zmags.com/publication/7c165323?page=77">DIGITAL EDITION — BONUS CONTENTE-mediaDatatra</a> DIGITAL EDITION — BONUS CONTENTE-mediaDatatra<a title="PharmaVOICE | September 2010 page 78" href="http://viewer.zmags.com/publication/7c165323?page=78">DIGITAL EDITION — BONUS CONTENTE-mediaBioClin</a> DIGITAL EDITION — BONUS CONTENTE-mediaBioClin<a title="PharmaVOICE | September 2010 page 79" href="http://viewer.zmags.com/publication/7c165323?page=79">DIGITAL EDITION — BONUS CONTENTE-mediaNextri</a> DIGITAL EDITION — BONUS CONTENTE-mediaNextri<a title="PharmaVOICE | September 2010 page 80" href="http://viewer.zmags.com/publication/7c165323?page=80">DIGITAL EDITION — BONUS CONTENTE-mediaQumas C</a> DIGITAL EDITION — BONUS CONTENTE-mediaQumas C<a title="PharmaVOICE | September 2010 page 81" href="http://viewer.zmags.com/publication/7c165323?page=81">Design Optimization and Implementationfor Adapti</a> Design Optimization and Implementationfor Adapti<a title="PharmaVOICE | September 2010 page 82" href="http://viewer.zmags.com/publication/7c165323?page=82">ON THE CALENDARSeptember September 23-24 23 </a> ON THE CALENDARSeptember September 23-24 23 <a title="PharmaVOICE | September 2010 page 83" href="http://viewer.zmags.com/publication/7c165323?page=83">MORE Options.MORE Opportunities.MORE Results.</a> MORE Options.MORE Opportunities.MORE Results.<a title="PharmaVOICE | September 2010 page 84" href="http://viewer.zmags.com/publication/7c165323?page=84">ON THE CALENDARSeptember September 13-14 13 </a> ON THE CALENDARSeptember September 13-14 13 <a title="PharmaVOICE | September 2010 page 85" href="http://viewer.zmags.com/publication/7c165323?page=85">ON THE CALENDAR14SeptemberHealth Ne Septem</a> ON THE CALENDAR14SeptemberHealth Ne Septem<a title="PharmaVOICE | September 2010 page 86" href="http://viewer.zmags.com/publication/7c165323?page=86">ON THE CALENDARSeptember September 20-21 20 </a> ON THE CALENDARSeptember September 20-21 20 <a title="PharmaVOICE | September 2010 page 87" href="http://viewer.zmags.com/publication/7c165323?page=87">ON THE CALENDARSeptember September 22-24 22 </a> ON THE CALENDARSeptember September 22-24 22 <a title="PharmaVOICE | September 2010 page 88" href="http://viewer.zmags.com/publication/7c165323?page=88">ON THE CALENDARSeptember28MilanSeptember </a> ON THE CALENDARSeptember28MilanSeptember <a title="PharmaVOICE | September 2010 page 89" href="http://viewer.zmags.com/publication/7c165323?page=89">ON THE CALENDAR4eyeforphaOctober Octobe</a> ON THE CALENDAR4eyeforphaOctober Octobe<a title="PharmaVOICE | September 2010 page 90" href="http://viewer.zmags.com/publication/7c165323?page=90">ON THE CALENDAR October October 7-8 7 E</a> ON THE CALENDAR October October 7-8 7 E<a title="PharmaVOICE | September 2010 page 91" href="http://viewer.zmags.com/publication/7c165323?page=91">ON THE CALENDAR18The DolOctober October</a> ON THE CALENDAR18The DolOctober October<a title="PharmaVOICE | September 2010 page 92" href="http://viewer.zmags.com/publication/7c165323?page=92">ON THE CALENDAR October October 21-22 21 </a> ON THE CALENDAR October October 21-22 21 <a title="PharmaVOICE | September 2010 page 93" href="http://viewer.zmags.com/publication/7c165323?page=93">ON THE CALENDAR27SMi GroupOctober Octobe</a> ON THE CALENDAR27SMi GroupOctober Octobe<a title="PharmaVOICE | September 2010 page 94" href="http://viewer.zmags.com/publication/7c165323?page=94">ON THE CALENDARNovember November 4-5 4 Dr</a> ON THE CALENDARNovember November 4-5 4 Dr<a title="PharmaVOICE | September 2010 page 95" href="http://viewer.zmags.com/publication/7c165323?page=95">ON THE CALENDAR15NovemberOxford GloNovember</a> ON THE CALENDAR15NovemberOxford GloNovember<a title="PharmaVOICE | September 2010 page 96" href="http://viewer.zmags.com/publication/7c165323?page=96">MORE People are Talking MORE Often on MORE Divers</a> MORE People are Talking MORE Often on MORE Divers<a title="PharmaVOICE | September 2010 page 97" href="http://viewer.zmags.com/publication/7c165323?page=97">TALENT POOLEXECUTIVE APPOINTMENTSAND PROMOTIONS</a> TALENT POOLEXECUTIVE APPOINTMENTSAND PROMOTIONS<a title="PharmaVOICE | September 2010 page 98" href="http://viewer.zmags.com/publication/7c165323?page=98">TALENT pool sclerosis, spinal cord </a> TALENT pool sclerosis, spinal cord <a title="PharmaVOICE | September 2010 page 99" href="http://viewer.zmags.com/publication/7c165323?page=99">ed VP of business development forIsta. Ms. Hen</a> ed VP of business development forIsta. Ms. Hen<a title="PharmaVOICE | September 2010 page 100" href="http://viewer.zmags.com/publication/7c165323?page=100">TALENT poolJohn HAMILTONJoe SOTOMicroMass Ad</a> TALENT poolJohn HAMILTONJoe SOTOMicroMass Ad<a title="PharmaVOICE | September 2010 page 101" href="http://viewer.zmags.com/publication/7c165323?page=101"> M.D., medical director, vaccin</a> M.D., medical director, vaccin<a title="PharmaVOICE | September 2010 page 102" href="http://viewer.zmags.com/publication/7c165323?page=102">DIGITAL EDITION — BONUS CONTENTTALENT poolPha</a> DIGITAL EDITION — BONUS CONTENTTALENT poolPha<a title="PharmaVOICE | September 2010 page 103" href="http://viewer.zmags.com/publication/7c165323?page=103">DIGITAL EDITION — BONUS CONTENTTALENT poolin</a> DIGITAL EDITION — BONUS CONTENTTALENT poolin<a title="PharmaVOICE | September 2010 page 104" href="http://viewer.zmags.com/publication/7c165323?page=104">DIGITAL EDITION — BONUS CONTENTTALENT pool(C</a> DIGITAL EDITION — BONUS CONTENTTALENT pool(C<a title="PharmaVOICE | September 2010 page 105" href="http://viewer.zmags.com/publication/7c165323?page=105"> QUALITY OVERSIGHT *Identify your outso</a> QUALITY OVERSIGHT *Identify your outso<a title="PharmaVOICE | September 2010 page 106" href="http://viewer.zmags.com/publication/7c165323?page=106">The LAST WordUSING MONOCLONAL ANTIBODIESWhat a</a> The LAST WordUSING MONOCLONAL ANTIBODIESWhat a<a title="PharmaVOICE | September 2010 page 107" href="http://viewer.zmags.com/publication/7c165323?page=107">Register Today for Early Bird Disco</a> Register Today for Early Bird Disco<a title="PharmaVOICE | September 2010 page 108" href="http://viewer.zmags.com/publication/7c165323?page=108">DIGITAL EDITION — BONUS CONTENTLAST wordBY DE</a> DIGITAL EDITION — BONUS CONTENTLAST wordBY DE<a title="PharmaVOICE | September 2010 page 109" href="http://viewer.zmags.com/publication/7c165323?page=109"> KOL? Patient? Payer? </a> KOL? Patient? Payer? <a title="PharmaVOICE | September 2010 page 110" href="http://viewer.zmags.com/publication/7c165323?page=110"></a>