If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> Vol. 25, No. 4 July/August 2010<br /> G<br /> a m<br /> e page 14<br /> s<br /> & P s<br /> u e<br /> z<br /> l<br /> z<br /> Mobile Apps Shake Up<br /> the Games Industry<br /> T<br /> his is the first generation of kids that have been encouraged<br /> to poke, swipe, shake, and pinch their favorite playthings.<br /> With nearly 225,000 iPhone Apps already available, and near-<br /> ly 375,000 apps expected to be avail-<br /> able on the top two platforms by<br /> year's end, it is no wonder that app<br /> fever has caught hold in the toys,<br /> games, entertainment, and licensing<br /> markets for kids and families.<br /> page 20<br /> Specialty Games Showcase<br /> page S6<br /> Toy Inventing<br /> (How to Think Like a Kid)<br /> page S14<br /> page 31<br /> D<a title="The Toy Book July/August 2010 page 1" href="http://viewer.zmags.com/publication/7c4b3223?page=1"> Vol. 25, No. 4 July/August 2010 G a m e pag</a> <a title="The Toy Book July/August 2010 page 2" href="http://viewer.zmags.com/publication/7c4b3223?page=2"> </a> <a title="The Toy Book July/August 2010 page 3" href="http://viewer.zmags.com/publication/7c4b3223?page=3"> table of contents table contents Jul</a> <a title="The Toy Book July/August 2010 page 4" href="http://viewer.zmags.com/publication/7c4b3223?page=4"> Editor's Viewpoint Updating t</a> <a title="The Toy Book July/August 2010 page 5" href="http://viewer.zmags.com/publication/7c4b3223?page=5"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book July/August 2010 page 6" href="http://viewer.zmags.com/publication/7c4b3223?page=6"> STAT SHOT TOP-SELLING FAMILY E</a> <a title="The Toy Book July/August 2010 page 7" href="http://viewer.zmags.com/publication/7c4b3223?page=7"> 5 WITH QUESTIONS </a> <a title="The Toy Book July/August 2010 page 8" href="http://viewer.zmags.com/publication/7c4b3223?page=8"> Toy Industry Association Perspectives Building a</a> <a title="The Toy Book July/August 2010 page 9" href="http://viewer.zmags.com/publication/7c4b3223?page=9"> vened in the nation's capital May 4-5 to meet wit</a> <a title="The Toy Book July/August 2010 page 10" href="http://viewer.zmags.com/publication/7c4b3223?page=10"> Industry Update FanTOYstic Fact </a> <a title="The Toy Book July/August 2010 page 11" href="http://viewer.zmags.com/publication/7c4b3223?page=11"> DISCOVERY COMMUNICATIONS TO DEVELOP BABY LINES </a> <a title="The Toy Book July/August 2010 page 12" href="http://viewer.zmags.com/publication/7c4b3223?page=12"> Go Figure! by Funosophy The Classics Prevail by </a> <a title="The Toy Book July/August 2010 page 13" href="http://viewer.zmags.com/publication/7c4b3223?page=13"> When looking at the younger end of chil- dr</a> <a title="The Toy Book July/August 2010 page 14" href="http://viewer.zmags.com/publication/7c4b3223?page=14"> It's G M E Time... A PLUS PUZZLES! Top </a> <a title="The Toy Book July/August 2010 page 15" href="http://viewer.zmags.com/publication/7c4b3223?page=15"> </a> <a title="The Toy Book July/August 2010 page 16" href="http://viewer.zmags.com/publication/7c4b3223?page=16"> Ravensburger's Puzzleball features curved </a> <a title="The Toy Book July/August 2010 page 17" href="http://viewer.zmags.com/publication/7c4b3223?page=17"> </a> <a title="The Toy Book July/August 2010 page 18" href="http://viewer.zmags.com/publication/7c4b3223?page=18"> Artist David O'Keefe, known for his caric</a> <a title="The Toy Book July/August 2010 page 19" href="http://viewer.zmags.com/publication/7c4b3223?page=19"> Idea Storm Products debuts new Yamodo! Good</a> <a title="The Toy Book July/August 2010 page 20" href="http://viewer.zmags.com/publication/7c4b3223?page=20"> Mobile Apps Shake Up the Games Industry by </a> <a title="The Toy Book July/August 2010 page 21" href="http://viewer.zmags.com/publication/7c4b3223?page=21"> Richard Scarry properties, with hands- on in</a> <a title="The Toy Book July/August 2010 page 22" href="http://viewer.zmags.com/publication/7c4b3223?page=22"> Mega Bloks Turns 25 by Bryan Joiner W </a> <a title="The Toy Book July/August 2010 page 23" href="http://viewer.zmags.com/publication/7c4b3223?page=23"> 7 Tips for Opening a Pop-Up Shop by C</a> <a title="The Toy Book July/August 2010 page 24" href="http://viewer.zmags.com/publication/7c4b3223?page=24"> Creating StinkyKids: Not Just Child's Play </a> <a title="The Toy Book July/August 2010 page 25" href="http://viewer.zmags.com/publication/7c4b3223?page=25"> </a> <a title="The Toy Book July/August 2010 page 26" href="http://viewer.zmags.com/publication/7c4b3223?page=26"> personalities for her little stinkers, including </a> <a title="The Toy Book July/August 2010 page 27" href="http://viewer.zmags.com/publication/7c4b3223?page=27"> </a> <a title="The Toy Book July/August 2010 page 28" href="http://viewer.zmags.com/publication/7c4b3223?page=28"> Madame Alexander will bring the dolls back to</a> <a title="The Toy Book July/August 2010 page 29" href="http://viewer.zmags.com/publication/7c4b3223?page=29"> aa </a> <a title="The Toy Book July/August 2010 page 30" href="http://viewer.zmags.com/publication/7c4b3223?page=30"> Dolls Founded in 1964, Guidecraft's missio</a> <a title="The Toy Book July/August 2010 page 31" href="http://viewer.zmags.com/publication/7c4b3223?page=31"> JULY/AUGUST 2010 THE DEFINITIVE INFORMATIO</a> <a title="The Toy Book July/August 2010 page 32" href="http://viewer.zmags.com/publication/7c4b3223?page=32"> ASTRA'S INSIGHTS Linking Play to Reading H</a> <a title="The Toy Book July/August 2010 page 33" href="http://viewer.zmags.com/publication/7c4b3223?page=33"> NEWS KIDS PREFERRED PICKED AS TOY LICENSEE FOR B</a> <a title="The Toy Book July/August 2010 page 34" href="http://viewer.zmags.com/publication/7c4b3223?page=34"> Board Games Are Hot... Let's Make Them Hotter b</a> <a title="The Toy Book July/August 2010 page 35" href="http://viewer.zmags.com/publication/7c4b3223?page=35"> The French Connection In addition t</a> <a title="The Toy Book July/August 2010 page 36" href="http://viewer.zmags.com/publication/7c4b3223?page=36"> G M S & PUZZLES A E SPECIAL Outnumbe</a> <a title="The Toy Book July/August 2010 page 37" href="http://viewer.zmags.com/publication/7c4b3223?page=37"> Lexigo, by WIGGLES 3D, is a letter-ti</a> <a title="The Toy Book July/August 2010 page 38" href="http://viewer.zmags.com/publication/7c4b3223?page=38"> FIND IT GAMES is expanding its product line</a> <a title="The Toy Book July/August 2010 page 39" href="http://viewer.zmags.com/publication/7c4b3223?page=39"> Stranded TALICOR, INC. has launched many </a> <a title="The Toy Book July/August 2010 page 40" href="http://viewer.zmags.com/publication/7c4b3223?page=40"> creat from activ ing, a game best: DISCOVERY BAY</a> <a title="The Toy Book July/August 2010 page 41" href="http://viewer.zmags.com/publication/7c4b3223?page=41"> Stix & Ston</a> <a title="The Toy Book July/August 2010 page 42" href="http://viewer.zmags.com/publication/7c4b3223?page=42"> </a> <a title="The Toy Book July/August 2010 page 43" href="http://viewer.zmags.com/publication/7c4b3223?page=43"> WHAT'S NEW The Sliders, part of CALIFORNI</a> <a title="The Toy Book July/August 2010 page 44" href="http://viewer.zmags.com/publication/7c4b3223?page=44"> Toy Inventing (How to Think Like a Kid) by P</a> <a title="The Toy Book July/August 2010 page 45" href="http://viewer.zmags.com/publication/7c4b3223?page=45"> cause potential harm to kids— electricity, h</a> <a title="The Toy Book July/August 2010 page 46" href="http://viewer.zmags.com/publication/7c4b3223?page=46"> Dolls The Best Pals line from KAT JAN consists o</a> <a title="The Toy Book July/August 2010 page 47" href="http://viewer.zmags.com/publication/7c4b3223?page=47"> </a> <a title="The Toy Book July/August 2010 page 48" href="http://viewer.zmags.com/publication/7c4b3223?page=48"> Dolls ALEXANDER DOLL CO. has intro- </a> <a title="The Toy Book July/August 2010 page 49" href="http://viewer.zmags.com/publication/7c4b3223?page=49"> Lou Part of COROLLE's Babicorolle col</a> <a title="The Toy Book July/August 2010 page 50" href="http://viewer.zmags.com/publication/7c4b3223?page=50"> MEDIA CENTER Moshi Monsters Hit the Books Hairy S</a> <a title="The Toy Book July/August 2010 page 51" href="http://viewer.zmags.com/publication/7c4b3223?page=51"> </a> <a title="The Toy Book July/August 2010 page 52" href="http://viewer.zmags.com/publication/7c4b3223?page=52"> Regulatory Update: Defining “Children's Produc</a> <a title="The Toy Book July/August 2010 page 53" href="http://viewer.zmags.com/publication/7c4b3223?page=53"> With these terms more clearly defined, th</a> <a title="The Toy Book July/August 2010 page 54" href="http://viewer.zmags.com/publication/7c4b3223?page=54"> Raising the Bar I Would Rather... H</a> <a title="The Toy Book July/August 2010 page 55" href="http://viewer.zmags.com/publication/7c4b3223?page=55"> What's New Will You Teach My… C </a> <a title="The Toy Book July/August 2010 page 56" href="http://viewer.zmags.com/publication/7c4b3223?page=56"> Bringing the Past to Light A ft</a> <a title="The Toy Book July/August 2010 page 57" href="http://viewer.zmags.com/publication/7c4b3223?page=57"> What are some of the other rare toys you have in </a> <a title="The Toy Book July/August 2010 page 58" href="http://viewer.zmags.com/publication/7c4b3223?page=58"> Toys and Forward by Justin McCraw Backward P </a> <a title="The Toy Book July/August 2010 page 59" href="http://viewer.zmags.com/publication/7c4b3223?page=59"> More G M S & PUZZLES A E When people p</a> <a title="The Toy Book July/August 2010 page 60" href="http://viewer.zmags.com/publication/7c4b3223?page=60"> Industry Marketplace OLLIE SWANTSYOUR CLOSEOUTS</a> <a title="The Toy Book July/August 2010 page 61" href="http://viewer.zmags.com/publication/7c4b3223?page=61"> Industry Marketplace Classifieds Place a class</a> <a title="The Toy Book July/August 2010 page 62" href="http://viewer.zmags.com/publication/7c4b3223?page=62"> Flashback: July/August 1991 2. . 3. 1. </a> <a title="The Toy Book July/August 2010 page 63" href="http://viewer.zmags.com/publication/7c4b3223?page=63"> </a> <a title="The Toy Book July/August 2010 page 64" href="http://viewer.zmags.com/publication/7c4b3223?page=64"> </a>