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The Official Publication of the North American Association of State & Provincial Lotteries
January Issue 2012
Lottery Insights
A New York State
of M
Q&A w
Directo
Page 10
ind
ith Gordon Medenica,
r of the New York Lottery
Automated Business Intelligence
for Instant Game Supply
By Dr. Stephen Wade, Washington’s Lottery
Page 22
DOJ Issues Opinion
on Using the Internet and
Out-Of-State Transaction
Processors to Sell Lottery
Tickets to In-State Adults
Page 28
In This Issue
Lottery Insights January Issue 2012
From the President
Gordon Medenica, Director, New York
Lottery
Page 4
The New Jersey Lottery Ends 2011
with Thousands of Winners Taking
Home More Than $1.5 Billion in
Winnings
Page 6
ZIG
The Official Publication of the North American As
In This Issue Lottery Insights January Issue 20
Lottery Insights - January Issue 2012 | 3
From the NASPL President Gordon Medenica H
Leverage the retro-chic Frogger® brand to engage
Industry News T he New Je
• 15 $100,000,000 Spectacular instant game winner
Industry News appeal amongst adult consu
LOTTERY GAMES ALL YEAR LONG EA, EA SPORTS and th
Feature A New York State of Mind Q&A with Go
billion in education funding in the past year. Be
Feature a spot and I think Terry is up to a
“” I’m incredibly proud of the job our
Feature Instant tickets are by far
“” The big 800 pound gorilla is the Interne
Feature You are one of the few lotteries sel
“” To me, social media and the Internet
Powerball New POWERBALL Game Launches With A
Lottery Insights - January Issue 2012 | 19
Powerball “During lottery and consumer researc
revenues for the respected causes benefitted by l
Research Automated Business Intelligence for I
that factor into the calculations for each store.
Research week; resupply follows depend- ing o
could be accounted for by a predictor based on co
Research sometimes in fact have several weeks
World Lottery Summit September 9 - 12, 2012 Prep
Legislation Not A Violation of the Wire
The Office of Legal Counsel is not authorized to
Legislation WHETHER PROPOSALS BY ILLINOIS
Opinions of the Office of Legal Counsel in Volume
Legislation Whether Use of the Internet and Out
Opinions of the Office of Legal Counsel in Volume
Legislation Whether Use of the Internet and Ou
Opinions of the Office of Legal Counsel in Volume
Legislation Whether Use of the Internet and Ou
Opinions of the Office of Legal Counsel in Volume
Legislation Whether Use of the Internet and Ou
Opinions of the Office of Legal Counsel in Volume
Legislation Whether Use of the Internet and Ou
Opinions of the Office of Legal Counsel in Volume
Legislation Whether Use of the Internet and Out
May 21-24, 2012 NASPL Lottery Leadershi
NASPL News 2011-12 NASPL Committees Business
Vendor Relations Rebecca P. Hargrove, Chair, TN G
Future Events NASPL EVENTS May 21 - 24,
Accounting • Audit • Distribution • Information T
48 | Lottery Insights - January Issue 2012