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<br /> SPECIAL ISSUE<br /> November/December 2011<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> YEAR in<br /> WHAT IS<br /> YOUR BRAND'S<br /> DIGITAL<br /> INDEX?<br /> TAKE THE QUIZ NOW<br /> What's this? For more info go to<br /> adiffperspective.com/QRcodes<br /> PREVIEW<br /> INDUSTRY OVERVIEW<br /> EXECUTIVE INSIGHTS<br /> R&D PIPELINE INNOVATION<br /> OUTSOURCING<br /> REGULATIONS<br /> DEVICES<br /> MARKETING<br /> SOCIAL MEDIA<br /> ADVERTISING<br /> SALES<br /> GLOBAL<br /> SHOWCASE FEATURE<br /> E-Solutions<br /> PUBLICATION<br /> www.pharmavoice.com<br /> www.pharmavoice.com<br /> Patented medicines deserve<br /> patented promotional solutions.<br /> We changed the industry!<br /> TrialCard invented the Adjusting Value™ co-pay card.* Our<br /> technology maximizes promotional spend for co-pay programs that<br /> offer “Pay No More Than…” or “Save Up To…” savings.<br /> * U.S. Patent No. 7,925,531 awarded April 12, 2011<br /> #ALLU<a title="PharmaVOICE | Nov/Dec 2011 page 1" href="http://viewer.zmags.com/publication/7e0af12c?page=1"> SPECIAL ISSUE November/December 2011 </a> <a title="PharmaVOICE | Nov/Dec 2011 page 2" href="http://viewer.zmags.com/publication/7e0af12c?page=2"> Patented medicines deserve patented promotional s</a> <a title="PharmaVOICE | Nov/Dec 2011 page 3" href="http://viewer.zmags.com/publication/7e0af12c?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 11 ·</a> <a title="PharmaVOICE | Nov/Dec 2011 page 4" href="http://viewer.zmags.com/publication/7e0af12c?page=4"> Contents... NOVEMBER/DECEMBER 2011 ON THE COV</a> <a title="PharmaVOICE | Nov/Dec 2011 page 5" href="http://viewer.zmags.com/publication/7e0af12c?page=5"> Marketing: The Future: Digital Channels and unbra</a> <a title="PharmaVOICE | Nov/Dec 2011 page 6" href="http://viewer.zmags.com/publication/7e0af12c?page=6"> Exclusive Bonus ONLINE CONTENT Crystal Ball — 2</a> <a title="PharmaVOICE | Nov/Dec 2011 page 7" href="http://viewer.zmags.com/publication/7e0af12c?page=7"> </a> <a title="PharmaVOICE | Nov/Dec 2011 page 8" href="http://viewer.zmags.com/publication/7e0af12c?page=8"> Upfront Awards... » BAYER IS AWARDED BY HBA Bay</a> <a title="PharmaVOICE | Nov/Dec 2011 page 9" href="http://viewer.zmags.com/publication/7e0af12c?page=9"> Still looking for that next bold, breakthrough id</a> <a title="PharmaVOICE | Nov/Dec 2011 page 10" href="http://viewer.zmags.com/publication/7e0af12c?page=10"> » 2012 AND BEYOND </a> <a title="PharmaVOICE | Nov/Dec 2011 page 11" href="http://viewer.zmags.com/publication/7e0af12c?page=11"> decrease clinical trial costs is still a m</a> <a title="PharmaVOICE | Nov/Dec 2011 page 12" href="http://viewer.zmags.com/publication/7e0af12c?page=12"> » 2012: CRYSTAL BALL Taren Grom What’s Ahead for</a> <a title="PharmaVOICE | Nov/Dec 2011 page 13" href="http://viewer.zmags.com/publication/7e0af12c?page=13"> 5V^¯[OL:JPLUJLVM:HTWSPUN 4LL[Z[OL:JPLUJLVM4LKPJPU</a> <a title="PharmaVOICE | Nov/Dec 2011 page 14" href="http://viewer.zmags.com/publication/7e0af12c?page=14"> 2012 YEAR IN PREVIEW : </a> <a title="PharmaVOICE | Nov/Dec 2011 page 15" href="http://viewer.zmags.com/publication/7e0af12c?page=15"> PAREXEL Product Lifecycle Management Services </a> <a title="PharmaVOICE | Nov/Dec 2011 page 16" href="http://viewer.zmags.com/publication/7e0af12c?page=16"> 2012 YEAR IN PREVIEW : </a> <a title="PharmaVOICE | Nov/Dec 2011 page 17" href="http://viewer.zmags.com/publication/7e0af12c?page=17"> </a> <a title="PharmaVOICE | Nov/Dec 2011 page 18" href="http://viewer.zmags.com/publication/7e0af12c?page=18"> DIGITAL EDITION — BONUS CONTENT » 2012: CRYSTAL B</a> <a title="PharmaVOICE | Nov/Dec 2011 page 19" href="http://viewer.zmags.com/publication/7e0af12c?page=19"> DIGITAL EDITION — BONUS CONTENT health apps </a> <a title="PharmaVOICE | Nov/Dec 2011 page 20" href="http://viewer.zmags.com/publication/7e0af12c?page=20"> DIGITAL EDITION — BONUS CONTENT 2012 YEAR IN PRE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 21" href="http://viewer.zmags.com/publication/7e0af12c?page=21"> StudyMessagingSolutions MessagingSolutions StudyM</a> <a title="PharmaVOICE | Nov/Dec 2011 page 22" href="http://viewer.zmags.com/publication/7e0af12c?page=22"> » THE C-SUITE: EXECUTIVE INSIGHTS Robin Robinson </a> <a title="PharmaVOICE | Nov/Dec 2011 page 23" href="http://viewer.zmags.com/publication/7e0af12c?page=23"> ROBERT S. EPSTEIN, M.D., is President of Unite</a> <a title="PharmaVOICE | Nov/Dec 2011 page 24" href="http://viewer.zmags.com/publication/7e0af12c?page=24"> 2012 YEAR IN PREVIEW : and a WPP c</a> <a title="PharmaVOICE | Nov/Dec 2011 page 25" href="http://viewer.zmags.com/publication/7e0af12c?page=25"> time the market. Additionally, focusing on the co</a> <a title="PharmaVOICE | Nov/Dec 2011 page 26" href="http://viewer.zmags.com/publication/7e0af12c?page=26"> 2012 YEAR IN PREVIEW : fund ongoin</a> <a title="PharmaVOICE | Nov/Dec 2011 page 27" href="http://viewer.zmags.com/publication/7e0af12c?page=27"> The success of a company will be based on </a> <a title="PharmaVOICE | Nov/Dec 2011 page 28" href="http://viewer.zmags.com/publication/7e0af12c?page=28"> » THE C-SUITE: CORPORATE STRATEGIES Taren Grom N</a> <a title="PharmaVOICE | Nov/Dec 2011 page 29" href="http://viewer.zmags.com/publication/7e0af12c?page=29"> physician with a wealthy clientele that is </a> <a title="PharmaVOICE | Nov/Dec 2011 page 30" href="http://viewer.zmags.com/publication/7e0af12c?page=30"> 2012 YEAR IN PREVIEW : SOUND BITES FROM THE FI</a> <a title="PharmaVOICE | Nov/Dec 2011 page 31" href="http://viewer.zmags.com/publication/7e0af12c?page=31"> periodic regulatory issues. For example, audit pr</a> <a title="PharmaVOICE | Nov/Dec 2011 page 32" href="http://viewer.zmags.com/publication/7e0af12c?page=32"> 2012 YEAR IN PREVIEW : to be relearned, be</a> <a title="PharmaVOICE | Nov/Dec 2011 page 33" href="http://viewer.zmags.com/publication/7e0af12c?page=33"> Turn up the Can your agency really enhance t</a> <a title="PharmaVOICE | Nov/Dec 2011 page 34" href="http://viewer.zmags.com/publication/7e0af12c?page=34"> 2012 YEAR IN PREVIEW : coverage. Howeve</a> <a title="PharmaVOICE | Nov/Dec 2011 page 35" href="http://viewer.zmags.com/publication/7e0af12c?page=35"> MSL programs as unique as your product. You</a> <a title="PharmaVOICE | Nov/Dec 2011 page 36" href="http://viewer.zmags.com/publication/7e0af12c?page=36"> » R&D: INNOVATION Denise Myshko Building a Cultur</a> <a title="PharmaVOICE | Nov/Dec 2011 page 37" href="http://viewer.zmags.com/publication/7e0af12c?page=37"> Research & Development “ scientific co</a> <a title="PharmaVOICE | Nov/Dec 2011 page 38" href="http://viewer.zmags.com/publication/7e0af12c?page=38"> 2012 YEAR IN PREVIEW : Pharma Advisors, </a> <a title="PharmaVOICE | Nov/Dec 2011 page 39" href="http://viewer.zmags.com/publication/7e0af12c?page=39"> Challenges of Open Innovation Dr. Cooper say</a> <a title="PharmaVOICE | Nov/Dec 2011 page 40" href="http://viewer.zmags.com/publication/7e0af12c?page=40"> 2012 YEAR IN PREVIEW : “ We believe in the </a> <a title="PharmaVOICE | Nov/Dec 2011 page 41" href="http://viewer.zmags.com/publication/7e0af12c?page=41"> Research & Development addressed througho</a> <a title="PharmaVOICE | Nov/Dec 2011 page 42" href="http://viewer.zmags.com/publication/7e0af12c?page=42"> DIGITAL EDITION — BONUS CONTENT » R&D: PIPELINE P</a> <a title="PharmaVOICE | Nov/Dec 2011 page 43" href="http://viewer.zmags.com/publication/7e0af12c?page=43"> DIGITAL EDITION — BONUS CONTENT d</a> <a title="PharmaVOICE | Nov/Dec 2011 page 44" href="http://viewer.zmags.com/publication/7e0af12c?page=44"> DIGITAL EDITION — BONUS CONTENT 2012 YEAR IN PRE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 45" href="http://viewer.zmags.com/publication/7e0af12c?page=45"> DIGITAL EDITION — BONUS CONTENT tions</a> <a title="PharmaVOICE | Nov/Dec 2011 page 46" href="http://viewer.zmags.com/publication/7e0af12c?page=46"> » R&D: OUTSOURCING Denise Myshko Strategic Outsou</a> <a title="PharmaVOICE | Nov/Dec 2011 page 47" href="http://viewer.zmags.com/publication/7e0af12c?page=47"> continue to ramp up, and it is anticipated that t</a> <a title="PharmaVOICE | Nov/Dec 2011 page 48" href="http://viewer.zmags.com/publication/7e0af12c?page=48"> 2012 YEAR IN PREVIEW : Building Partnerships </a> <a title="PharmaVOICE | Nov/Dec 2011 page 49" href="http://viewer.zmags.com/publication/7e0af12c?page=49"> Research & Development cap h a ee “ The c</a> <a title="PharmaVOICE | Nov/Dec 2011 page 50" href="http://viewer.zmags.com/publication/7e0af12c?page=50"> DIGITAL EDITION — BONUS CONTENT » R&D: OUTSOURCIN</a> <a title="PharmaVOICE | Nov/Dec 2011 page 51" href="http://viewer.zmags.com/publication/7e0af12c?page=51"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | Nov/Dec 2011 page 52" href="http://viewer.zmags.com/publication/7e0af12c?page=52"> » R&D: REGULATORY Denise Myshko GLOBAL Regulator</a> <a title="PharmaVOICE | Nov/Dec 2011 page 53" href="http://viewer.zmags.com/publication/7e0af12c?page=53"> The FDA's Safety Initiative The Food and Drug A</a> <a title="PharmaVOICE | Nov/Dec 2011 page 54" href="http://viewer.zmags.com/publication/7e0af12c?page=54"> 2012 YEAR IN PREVIEW : through life-cycle dev</a> <a title="PharmaVOICE | Nov/Dec 2011 page 55" href="http://viewer.zmags.com/publication/7e0af12c?page=55"> between key stakeholders, thereby encourag- ing </a> <a title="PharmaVOICE | Nov/Dec 2011 page 56" href="http://viewer.zmags.com/publication/7e0af12c?page=56"> DIGITAL EDITION — BONUS CONTENT » R&D: REGULATORY</a> <a title="PharmaVOICE | Nov/Dec 2011 page 57" href="http://viewer.zmags.com/publication/7e0af12c?page=57"> DIGITAL EDITION — BONUS CONTENT their unde</a> <a title="PharmaVOICE | Nov/Dec 2011 page 58" href="http://viewer.zmags.com/publication/7e0af12c?page=58"> » R&D: DEVICES Denise Myshko The DRUG-DEVICE Conu</a> <a title="PharmaVOICE | Nov/Dec 2011 page 59" href="http://viewer.zmags.com/publication/7e0af12c?page=59"> Research & Development “We place our d</a> <a title="PharmaVOICE | Nov/Dec 2011 page 60" href="http://viewer.zmags.com/publication/7e0af12c?page=60"> 2012 YEAR IN PREVIEW : and a drug need to be </a> <a title="PharmaVOICE | Nov/Dec 2011 page 61" href="http://viewer.zmags.com/publication/7e0af12c?page=61"> Preview </a> <a title="PharmaVOICE | Nov/Dec 2011 page 62" href="http://viewer.zmags.com/publication/7e0af12c?page=62"> » MARKETING: MEDIA MIX Robin Robinson Media Mix </a> <a title="PharmaVOICE | Nov/Dec 2011 page 63" href="http://viewer.zmags.com/publication/7e0af12c?page=63"> Marketing “The result is that innovative </a> <a title="PharmaVOICE | Nov/Dec 2011 page 64" href="http://viewer.zmags.com/publication/7e0af12c?page=64"> : “ Online resources today ena</a> <a title="PharmaVOICE | Nov/Dec 2011 page 65" href="http://viewer.zmags.com/publication/7e0af12c?page=65"> Marketing It starts with an idea. IDEAS FIRST We</a> <a title="PharmaVOICE | Nov/Dec 2011 page 66" href="http://viewer.zmags.com/publication/7e0af12c?page=66"> decline in the in- dustry (but what wasn't </a> <a title="PharmaVOICE | Nov/Dec 2011 page 67" href="http://viewer.zmags.com/publication/7e0af12c?page=67"> Preview CONFERENCE&EXHIBITION with the Phys</a> <a title="PharmaVOICE | Nov/Dec 2011 page 68" href="http://viewer.zmags.com/publication/7e0af12c?page=68"> 2012 YEAR IN PREVIEW : Online resources </a> <a title="PharmaVOICE | Nov/Dec 2011 page 69" href="http://viewer.zmags.com/publication/7e0af12c?page=69"> to better understand disease conditions and thera</a> <a title="PharmaVOICE | Nov/Dec 2011 page 70" href="http://viewer.zmags.com/publication/7e0af12c?page=70"> 2012 YEAR IN PREVIEW : “As pharmaceutical </a> <a title="PharmaVOICE | Nov/Dec 2011 page 71" href="http://viewer.zmags.com/publication/7e0af12c?page=71"> mation, especially early in the purchase cycle, c</a> <a title="PharmaVOICE | Nov/Dec 2011 page 72" href="http://viewer.zmags.com/publication/7e0af12c?page=72"> DIGITAL EDITION — BONUS CONTENT » MARKETING: MARK</a> <a title="PharmaVOICE | Nov/Dec 2011 page 73" href="http://viewer.zmags.com/publication/7e0af12c?page=73"> DIGITAL EDITION — BONUS CONTENT Marketing </a> <a title="PharmaVOICE | Nov/Dec 2011 page 74" href="http://viewer.zmags.com/publication/7e0af12c?page=74"> DIGITAL EDITION — BONUS CONTENT tegrate patie</a> <a title="PharmaVOICE | Nov/Dec 2011 page 75" href="http://viewer.zmags.com/publication/7e0af12c?page=75"> DIGITAL EDITION — BONUS CONTENT World Cancer </a> <a title="PharmaVOICE | Nov/Dec 2011 page 76" href="http://viewer.zmags.com/publication/7e0af12c?page=76"> » MARKETING: SOCIAL MEDIA Robin Robinson SOCIAL </a> <a title="PharmaVOICE | Nov/Dec 2011 page 77" href="http://viewer.zmags.com/publication/7e0af12c?page=77"> “ Pharma d media to en but rather it on social me</a> <a title="PharmaVOICE | Nov/Dec 2011 page 78" href="http://viewer.zmags.com/publication/7e0af12c?page=78"> “ Much of the industry treats social media as a </a> <a title="PharmaVOICE | Nov/Dec 2011 page 79" href="http://viewer.zmags.com/publication/7e0af12c?page=79"> Industry Misperceptions One common mispercept</a> <a title="PharmaVOICE | Nov/Dec 2011 page 80" href="http://viewer.zmags.com/publication/7e0af12c?page=80"> DIGITAL EDITION — BONUS CONTENT » MARKETING: PR R</a> <a title="PharmaVOICE | Nov/Dec 2011 page 81" href="http://viewer.zmags.com/publication/7e0af12c?page=81"> DIGITAL EDITION — BONUS CONTENT “ Public relati</a> <a title="PharmaVOICE | Nov/Dec 2011 page 82" href="http://viewer.zmags.com/publication/7e0af12c?page=82"> DIGITAL EDITION — BONUS CONTENT 2012 YEAR IN PRE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 83" href="http://viewer.zmags.com/publication/7e0af12c?page=83"> DIGITAL EDITION — BONUS CONTENT Preview </a> <a title="PharmaVOICE | Nov/Dec 2011 page 84" href="http://viewer.zmags.com/publication/7e0af12c?page=84"> DIGITAL EDITION — BONUS CONTENT » MARKETING: MARK</a> <a title="PharmaVOICE | Nov/Dec 2011 page 85" href="http://viewer.zmags.com/publication/7e0af12c?page=85"> DIGITAL EDITION — BONUS CONTENT Marketing “ Sur</a> <a title="PharmaVOICE | Nov/Dec 2011 page 86" href="http://viewer.zmags.com/publication/7e0af12c?page=86"> DIGITAL EDITION — BONUS CONTENT 2012 YEAR IN PRE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 87" href="http://viewer.zmags.com/publication/7e0af12c?page=87"> DIGITAL EDITION — BONUS CONTENT 10 f Mitigation</a> <a title="PharmaVOICE | Nov/Dec 2011 page 88" href="http://viewer.zmags.com/publication/7e0af12c?page=88"> DIGITAL EDITION — BONUS CONTENT » MARKETING: PUBL</a> <a title="PharmaVOICE | Nov/Dec 2011 page 89" href="http://viewer.zmags.com/publication/7e0af12c?page=89"> DIGITAL EDITION — BONUS CONTENT work within a</a> <a title="PharmaVOICE | Nov/Dec 2011 page 90" href="http://viewer.zmags.com/publication/7e0af12c?page=90"> » MARKETING: ADVERTISING Robin Robinson “ Withou</a> <a title="PharmaVOICE | Nov/Dec 2011 page 91" href="http://viewer.zmags.com/publication/7e0af12c?page=91"> longer an afterthought but is now considered at t</a> <a title="PharmaVOICE | Nov/Dec 2011 page 92" href="http://viewer.zmags.com/publication/7e0af12c?page=92"> “ Digital today represents the whole market and n</a> <a title="PharmaVOICE | Nov/Dec 2011 page 93" href="http://viewer.zmags.com/publication/7e0af12c?page=93"> </a> <a title="PharmaVOICE | Nov/Dec 2011 page 94" href="http://viewer.zmags.com/publication/7e0af12c?page=94"> DIGITAL EDITION — BONUS CONTENT » MARKETING: PATI</a> <a title="PharmaVOICE | Nov/Dec 2011 page 95" href="http://viewer.zmags.com/publication/7e0af12c?page=95"> DIGITAL EDITION — BONUS CONTENT Marketing </a> <a title="PharmaVOICE | Nov/Dec 2011 page 96" href="http://viewer.zmags.com/publication/7e0af12c?page=96"> DIGITAL EDITION — BONUS CONTENT 2012 YEAR IN PRE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 97" href="http://viewer.zmags.com/publication/7e0af12c?page=97"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | Nov/Dec 2011 page 98" href="http://viewer.zmags.com/publication/7e0af12c?page=98"> » SALES Taren Grom Sales SHIFT As sales models </a> <a title="PharmaVOICE | Nov/Dec 2011 page 99" href="http://viewer.zmags.com/publication/7e0af12c?page=99"> “This approach will require them to have grea</a> <a title="PharmaVOICE | Nov/Dec 2011 page 100" href="http://viewer.zmags.com/publication/7e0af12c?page=100"> 2012 YEAR IN PREVIEW : SOUND BITES FROM THE FI</a> <a title="PharmaVOICE | Nov/Dec 2011 page 101" href="http://viewer.zmags.com/publication/7e0af12c?page=101"> accessed by physicians and patients from wit</a> <a title="PharmaVOICE | Nov/Dec 2011 page 102" href="http://viewer.zmags.com/publication/7e0af12c?page=102"> DIGITAL EDITION — BONUS CONTENT » SALES: BEST PRA</a> <a title="PharmaVOICE | Nov/Dec 2011 page 103" href="http://viewer.zmags.com/publication/7e0af12c?page=103"> DIGITAL EDITION — BONUS CONTENT Sales i</a> <a title="PharmaVOICE | Nov/Dec 2011 page 104" href="http://viewer.zmags.com/publication/7e0af12c?page=104"> DIGITAL EDITION — BONUS CONTENT 2012 YEAR IN PRE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 105" href="http://viewer.zmags.com/publication/7e0af12c?page=105"> DIGITAL EDITION — BONUS CONTENT Sales EXPE</a> <a title="PharmaVOICE | Nov/Dec 2011 page 106" href="http://viewer.zmags.com/publication/7e0af12c?page=106"> » GLOBAL Taren Grom A Shrinking WORLD Global reac</a> <a title="PharmaVOICE | Nov/Dec 2011 page 107" href="http://viewer.zmags.com/publication/7e0af12c?page=107"> objective companies can start acting on now. Ther</a> <a title="PharmaVOICE | Nov/Dec 2011 page 108" href="http://viewer.zmags.com/publication/7e0af12c?page=108"> 2012 YEAR IN PREVIEW : SOUND BITES FROM THE </a> <a title="PharmaVOICE | Nov/Dec 2011 page 109" href="http://viewer.zmags.com/publication/7e0af12c?page=109"> second trend of coordinated global launches. By c</a> <a title="PharmaVOICE | Nov/Dec 2011 page 110" href="http://viewer.zmags.com/publication/7e0af12c?page=110"> E-Solutions Carolyn Gretton Building a Better E</a> <a title="PharmaVOICE | Nov/Dec 2011 page 111" href="http://viewer.zmags.com/publication/7e0af12c?page=111"> E-Solutions PRECISIONAT EnVsVurinEgEacRcur</a> <a title="PharmaVOICE | Nov/Dec 2011 page 112" href="http://viewer.zmags.com/publication/7e0af12c?page=112"> E-Solutions channel, with the right message f</a> <a title="PharmaVOICE | Nov/Dec 2011 page 113" href="http://viewer.zmags.com/publication/7e0af12c?page=113"> other tablet during a face-to-face meeting in the</a> <a title="PharmaVOICE | Nov/Dec 2011 page 114" href="http://viewer.zmags.com/publication/7e0af12c?page=114"> E-Solutions some of the detailing progra</a> <a title="PharmaVOICE | Nov/Dec 2011 page 115" href="http://viewer.zmags.com/publication/7e0af12c?page=115"> E-Solutions come an integral part of most phar</a> <a title="PharmaVOICE | Nov/Dec 2011 page 116" href="http://viewer.zmags.com/publication/7e0af12c?page=116"> Medidata Solutions Worldwide 79 Fifth Avenu</a> <a title="PharmaVOICE | Nov/Dec 2011 page 117" href="http://viewer.zmags.com/publication/7e0af12c?page=117"> Ogilvy CommonHealth Worldwide 400 Interpac</a> <a title="PharmaVOICE | Nov/Dec 2011 page 118" href="http://viewer.zmags.com/publication/7e0af12c?page=118"> E-Solutions Health Outcomes Research — AN EVO</a> <a title="PharmaVOICE | Nov/Dec 2011 page 119" href="http://viewer.zmags.com/publication/7e0af12c?page=119"> require the same substantial evidence from ad- eq</a> <a title="PharmaVOICE | Nov/Dec 2011 page 120" href="http://viewer.zmags.com/publication/7e0af12c?page=120"> E-Solutions E-SOLUTIONS: Not Just Another q</a> <a title="PharmaVOICE | Nov/Dec 2011 page 121" href="http://viewer.zmags.com/publication/7e0af12c?page=121"> </a> <a title="PharmaVOICE | Nov/Dec 2011 page 122" href="http://viewer.zmags.com/publication/7e0af12c?page=122"> E-Solutions The Increasing Role of the Patient</a> <a title="PharmaVOICE | Nov/Dec 2011 page 123" href="http://viewer.zmags.com/publication/7e0af12c?page=123"> E-Solutions With the constant influx of new t</a> <a title="PharmaVOICE | Nov/Dec 2011 page 124" href="http://viewer.zmags.com/publication/7e0af12c?page=124"> E-Solutions Ogilvy CommonHealth Worldwide A cco</a> <a title="PharmaVOICE | Nov/Dec 2011 page 125" href="http://viewer.zmags.com/publication/7e0af12c?page=125"> Year-to-Date Change in Revenue by Category (May 2</a> <a title="PharmaVOICE | Nov/Dec 2011 page 126" href="http://viewer.zmags.com/publication/7e0af12c?page=126"> E-Solutions Multi-Channel Sales Solutions: TH</a> <a title="PharmaVOICE | Nov/Dec 2011 page 127" href="http://viewer.zmags.com/publication/7e0af12c?page=127"> E-Solu tions ceutical sales strategy, parti</a> <a title="PharmaVOICE | Nov/Dec 2011 page 128" href="http://viewer.zmags.com/publication/7e0af12c?page=128"> E-Solutions Online Investigator Training in Cli</a> <a title="PharmaVOICE | Nov/Dec 2011 page 129" href="http://viewer.zmags.com/publication/7e0af12c?page=129"> </a> <a title="PharmaVOICE | Nov/Dec 2011 page 130" href="http://viewer.zmags.com/publication/7e0af12c?page=130"> The Calendar INDUSTRY EVENTS AND CONFERENCES, INC</a> <a title="PharmaVOICE | Nov/Dec 2011 page 131" href="http://viewer.zmags.com/publication/7e0af12c?page=131"> Provocative Dialogue. Insightful Education. 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