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<br /> THE MAGAZINE FOR FITNESS BUSINESS PROFESSIONALS FEBRUARY 2012<br /> Kroc Centers<br /> Make Their Mark<br /> CLUBINDUSTRY.COM • A PENTON MEDIA PUBLICATION<br /> ANCILLARY<br /> REVENUE<br /> Survey Reveals<br /> Top Money Makers<br /> GROUP<br /> EXERCISE<br /> Popularity of Branded<br /> Classes on the Rise<br /> CIRCLE 100 OR VISIT WWW.FREEPRODUCTINFO.NET/CI SEE US AT IHRSA BOOTH 1938<br /> The GreaTesT<br /> sTride since The<br /> ellipTical.<br /> Something special happened 15 years ago. Precor released the first EFX® elliptical crosstrainer–and<br /> members everywhere completely changed the way they exercise. Now, they’ll change it up again, the<br /> moment they step onto the new Experience Series™ cardio equipment from Precor. With a simple, intuitive<br /> interface that draws members deep into their workout, and a touchscreen console just like a high-end<br /> phone, it’s a fitness solution that gets more powerful the longer you ow<a title="February 2012 page 1" href="http://viewer.zmags.com/publication/7f02912d?page=1"> THE MAGAZINE FOR FITNESS BUSINESS PROFESSIONALS </a> <a title="February 2012 page 2" href="http://viewer.zmags.com/publication/7f02912d?page=2"> CIRCLE 100 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 3" href="http://viewer.zmags.com/publication/7f02912d?page=3"> The GreaTesT sTride since The ellipTical. Somet</a> <a title="February 2012 page 4" href="http://viewer.zmags.com/publication/7f02912d?page=4"> CONTENTS </a> <a title="February 2012 page 5" href="http://viewer.zmags.com/publication/7f02912d?page=5"> 2011 E L E V A T I O N S E R I E S LIFE FIT</a> <a title="February 2012 page 6" href="http://viewer.zmags.com/publication/7f02912d?page=6"> AT CLUBINDUSTRY.COM STEP BY STEP :: Online How-</a> <a title="February 2012 page 7" href="http://viewer.zmags.com/publication/7f02912d?page=7"> VARIO. A NEW WAY TO RUN FREEDO</a> <a title="February 2012 page 8" href="http://viewer.zmags.com/publication/7f02912d?page=8"> FIRST WORD Courage Opens Doors and the Fu</a> <a title="February 2012 page 9" href="http://viewer.zmags.com/publication/7f02912d?page=9"> YOU inspiration. 7 </a> <a title="February 2012 page 10" href="http://viewer.zmags.com/publication/7f02912d?page=10"> CIRCLE 105 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 11" href="http://viewer.zmags.com/publication/7f02912d?page=11"> </a> <a title="February 2012 page 12" href="http://viewer.zmags.com/publication/7f02912d?page=12"> Industry observer FOr-PrOFIts Clubs Count on A</a> <a title="February 2012 page 13" href="http://viewer.zmags.com/publication/7f02912d?page=13"> ROCK n PARTy ROCK HARD bODy i’ - Shake it.</a> <a title="February 2012 page 14" href="http://viewer.zmags.com/publication/7f02912d?page=14"> INDUSTRY OBSERVER CONTINUED FROM PAGE 10 accord</a> <a title="February 2012 page 15" href="http://viewer.zmags.com/publication/7f02912d?page=15"> CIRCLE 108 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 16" href="http://viewer.zmags.com/publication/7f02912d?page=16"> INDUSTRY OBSERVER features a zero-depth wave po</a> <a title="February 2012 page 17" href="http://viewer.zmags.com/publication/7f02912d?page=17"> GUIDANCE Star Trac Coach™, a personalized treadm</a> <a title="February 2012 page 18" href="http://viewer.zmags.com/publication/7f02912d?page=18"> INDUSTRY OBSERVER facility this spring for a n</a> <a title="February 2012 page 19" href="http://viewer.zmags.com/publication/7f02912d?page=19"> SOFTWARE | PAYMENT PROCESSING | MARKETING </a> <a title="February 2012 page 20" href="http://viewer.zmags.com/publication/7f02912d?page=20"> Industry observer space with some fixtures sti</a> <a title="February 2012 page 21" href="http://viewer.zmags.com/publication/7f02912d?page=21"> CIRCLE 114 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 22" href="http://viewer.zmags.com/publication/7f02912d?page=22"> INDUSTRY OBSERVER </a> <a title="February 2012 page 23" href="http://viewer.zmags.com/publication/7f02912d?page=23"> The Merritt Athletic Clubs also invested in </a> <a title="February 2012 page 24" href="http://viewer.zmags.com/publication/7f02912d?page=24"> RETENTION EDGE Give Your Staff the `LAST' Wor</a> <a title="February 2012 page 25" href="http://viewer.zmags.com/publication/7f02912d?page=25"> SMALL INVESTMENT BIG POTENTIAL The TRX Training Z</a> <a title="February 2012 page 26" href="http://viewer.zmags.com/publication/7f02912d?page=26"> </a> <a title="February 2012 page 27" href="http://viewer.zmags.com/publication/7f02912d?page=27"> </a> <a title="February 2012 page 28" href="http://viewer.zmags.com/publication/7f02912d?page=28"> SALES STRATEGIES Create a Systematic Lead Ge</a> <a title="February 2012 page 29" href="http://viewer.zmags.com/publication/7f02912d?page=29"> CIRCLE 121 OR VISIT WWW.FREEPROD</a> <a title="February 2012 page 30" href="http://viewer.zmags.com/publication/7f02912d?page=30"> SMART DESIGN Larger Clubs Have Unique Challe</a> <a title="February 2012 page 31" href="http://viewer.zmags.com/publication/7f02912d?page=31"> CIRCLE 122 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 32" href="http://viewer.zmags.com/publication/7f02912d?page=32"> Stirring Kroc The Salvation Army’s Kroc Centers </a> <a title="February 2012 page 33" href="http://viewer.zmags.com/publication/7f02912d?page=33"> the Pot in numbers and in the feelings they crea</a> <a title="February 2012 page 34" href="http://viewer.zmags.com/publication/7f02912d?page=34"> The Omaha Kroc Center has a three-court gymnasium</a> <a title="February 2012 page 35" href="http://viewer.zmags.com/publication/7f02912d?page=35"> core and strength training for seniors, a “health</a> <a title="February 2012 page 36" href="http://viewer.zmags.com/publication/7f02912d?page=36"> Stirring the Kroc Pot its tax status to g</a> <a title="February 2012 page 37" href="http://viewer.zmags.com/publication/7f02912d?page=37"> “We want to complement what the for-profit fi</a> <a title="February 2012 page 38" href="http://viewer.zmags.com/publication/7f02912d?page=38"> CIRCLE 127 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 39" href="http://viewer.zmags.com/publication/7f02912d?page=39"> toughest urban neighborhoods where for-profit com</a> <a title="February 2012 page 40" href="http://viewer.zmags.com/publication/7f02912d?page=40"> IHRSA Goes Hollywood The 31st annual IHRSA Confer</a> <a title="February 2012 page 41" href="http://viewer.zmags.com/publication/7f02912d?page=41"> CIRCLE 130 OR VISIT WWW.FREEPRODUCTINFO.NET/CI </a> <a title="February 2012 page 42" href="http://viewer.zmags.com/publication/7f02912d?page=42"> IHRSA Goes Hollywood Attendees who want to</a> <a title="February 2012 page 43" href="http://viewer.zmags.com/publication/7f02912d?page=43"> CIRCLE 132 OR VISIT WWW.FREEPRODUCTINFO.NET/CI</a> <a title="February 2012 page 44" href="http://viewer.zmags.com/publication/7f02912d?page=44"> IHRSA Goes Hollywood of the attendees will conve</a> <a title="February 2012 page 45" href="http://viewer.zmags.com/publication/7f02912d?page=45"> ARE YOU JUGGLING TOO MUCH? Point of Sale Transa</a> <a title="February 2012 page 46" href="http://viewer.zmags.com/publication/7f02912d?page=46"> IHRSA Goes Hollywood IHRSA Exhibitors(CONTINUED) </a> <a title="February 2012 page 47" href="http://viewer.zmags.com/publication/7f02912d?page=47"> You focus on your member’s goals – we’ll focus on</a> <a title="February 2012 page 48" href="http://viewer.zmags.com/publication/7f02912d?page=48"> IHRSA Goes Hollywood IHRSA Exhibitors(CONTINUED) </a> <a title="February 2012 page 49" href="http://viewer.zmags.com/publication/7f02912d?page=49"> Your club is unique ... and your reward progr</a> <a title="February 2012 page 50" href="http://viewer.zmags.com/publication/7f02912d?page=50"> IHRSA Goes Hollywood IHRSA Exhibitors(CONTINUED) </a> <a title="February 2012 page 51" href="http://viewer.zmags.com/publication/7f02912d?page=51"> W E ' V E R A I S E D T H E B A R . . . </a> <a title="February 2012 page 52" href="http://viewer.zmags.com/publication/7f02912d?page=52"> supplier side Growth of Branded Group Exercise C</a> <a title="February 2012 page 53" href="http://viewer.zmags.com/publication/7f02912d?page=53"> 3. 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