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http://www.analytics-magazine.org<br /> Analytics<br /> Driving Better Business Decisions<br /> November/December 2011 <br /> Informs: Institute for Operations Research and the Management Sciences<br /> The Value of Analytics<br /> Also inside:<br /> • Intelligent Augmentation: Human + computer intelligence<br /> • Soft Skills: The “killer app” for analytics<br /> • Portfolio Decision Analysis: Improve resource allocation<br /> • Sports Analytics, II: Pro teams tap predictive analytics<br /> • Analytics Applications: Consumer credit and retail marketing<br /> Executive Edge<br /> Chris Fry of Strategic Management Solutions closes the gap between analytics and action nside Story<br /> The art of the analytics deal<br /> How can you sell “analytics” if you don’t know the value of the product or service you’re trying to sell and you don’t know anything about sales? That’s a problem many analysts face, and it’s a problem several contributors tackle in this issue of Analytics<a title="Analytics page 1" href="http://viewer.zmags.com/publication/7f1ab3ad?page=1">http://www.analytics-magazine.org Analytics Dr</a> <a title="Analytics page 2" href="http://viewer.zmags.com/publication/7f1ab3ad?page=2">nside Story The art of the analytics deal Ho</a> <a title="Analytics page 3" href="http://viewer.zmags.com/publication/7f1ab3ad?page=3">Contents Analytics Driving Better Business Dec</a> <a title="Analytics page 4" href="http://viewer.zmags.com/publication/7f1ab3ad?page=4">Departments Inside Story By Peter Horner </a> <a title="Analytics page 5" href="http://viewer.zmags.com/publication/7f1ab3ad?page=5">Executive Edge Closing the gap between analytics </a> <a title="Analytics page 6" href="http://viewer.zmags.com/publication/7f1ab3ad?page=6">Executive Edge At present, the client has a sys</a> <a title="Analytics page 7" href="http://viewer.zmags.com/publication/7f1ab3ad?page=7">Executive Edge the information, are focused on </a> <a title="Analytics page 8" href="http://viewer.zmags.com/publication/7f1ab3ad?page=8">Profit Center A winning analytics team By E. A</a> <a title="Analytics page 9" href="http://viewer.zmags.com/publication/7f1ab3ad?page=9">Profit Center were needed to generate sales. Ch</a> <a title="Analytics page 10" href="http://viewer.zmags.com/publication/7f1ab3ad?page=10">Analyze This! Human rights group confronts abus</a> <a title="Analytics page 11" href="http://viewer.zmags.com/publication/7f1ab3ad?page=11">Analyze This! HRDAG has both limited resources </a> <a title="Analytics page 12" href="http://viewer.zmags.com/publication/7f1ab3ad?page=12">Selling Analytics The value of business analyti</a> <a title="Analytics page 13" href="http://viewer.zmags.com/publication/7f1ab3ad?page=13">Value of Analytics wasn’t achieved. Unfortunate</a> <a title="Analytics page 14" href="http://viewer.zmags.com/publication/7f1ab3ad?page=14">Value of Analytics uThe Solution: Make sure you</a> <a title="Analytics page 15" href="http://viewer.zmags.com/publication/7f1ab3ad?page=15">Value of Analytics Four of the most common pers</a> <a title="Analytics page 16" href="http://viewer.zmags.com/publication/7f1ab3ad?page=16">Value of Analytics demonstrate a clearly define</a> <a title="Analytics page 17" href="http://viewer.zmags.com/publication/7f1ab3ad?page=17">Value of Analytics leveraging incremental effic</a> <a title="Analytics page 18" href="http://viewer.zmags.com/publication/7f1ab3ad?page=18">Value of Analytics The Power of Information Co</a> <a title="Analytics page 19" href="http://viewer.zmags.com/publication/7f1ab3ad?page=19">Decision-making intelligent augmentation Mak</a> <a title="Analytics page 20" href="http://viewer.zmags.com/publication/7f1ab3ad?page=20">Intelligent Augmentation the proliferation of s</a> <a title="Analytics page 21" href="http://viewer.zmags.com/publication/7f1ab3ad?page=21">Intelligent Augmentation speaking about, and ex</a> <a title="Analytics page 22" href="http://viewer.zmags.com/publication/7f1ab3ad?page=22">Intelligent Augmentation even truer of computer</a> <a title="Analytics page 23" href="http://viewer.zmags.com/publication/7f1ab3ad?page=23">intelligent augmentatiOn described by Dr. John</a> <a title="Analytics page 24" href="http://viewer.zmags.com/publication/7f1ab3ad?page=24">Decision Processes Improving resource allocatio</a> <a title="Analytics page 25" href="http://viewer.zmags.com/publication/7f1ab3ad?page=25">Portfolio Decision Analysis industries and many</a> <a title="Analytics page 26" href="http://viewer.zmags.com/publication/7f1ab3ad?page=26">Portfolio Decision Analysis used extensively an</a> <a title="Analytics page 27" href="http://viewer.zmags.com/publication/7f1ab3ad?page=27">Portfolio Decision Analysis theory which both h</a> <a title="Analytics page 28" href="http://viewer.zmags.com/publication/7f1ab3ad?page=28">Financial Services Analytics applications in co</a> <a title="Analytics page 29" href="http://viewer.zmags.com/publication/7f1ab3ad?page=29">Financial Services amounts above their credit l</a> <a title="Analytics page 30" href="http://viewer.zmags.com/publication/7f1ab3ad?page=30">Financial Services sense. After all, in the abs</a> <a title="Analytics page 31" href="http://viewer.zmags.com/publication/7f1ab3ad?page=31">Financial Services Other applications in market</a> <a title="Analytics page 32" href="http://viewer.zmags.com/publication/7f1ab3ad?page=32">Financial Services such as aggregated credit pr</a> <a title="Analytics page 33" href="http://viewer.zmags.com/publication/7f1ab3ad?page=33">Financial Services in relative share, etc. woul</a> <a title="Analytics page 34" href="http://viewer.zmags.com/publication/7f1ab3ad?page=34">Financial Services statistics from paired sampl</a> <a title="Analytics page 35" href="http://viewer.zmags.com/publication/7f1ab3ad?page=35">Communication, Team-Building & Selling Soft ski</a> <a title="Analytics page 36" href="http://viewer.zmags.com/publication/7f1ab3ad?page=36">Soft Skills Fortunately, a growing recognition </a> <a title="Analytics page 37" href="http://viewer.zmags.com/publication/7f1ab3ad?page=37">Soft Skills difficult to keep attention focused</a> <a title="Analytics page 38" href="http://viewer.zmags.com/publication/7f1ab3ad?page=38">Soft Skills Not just logic; it’s also about “em</a> <a title="Analytics page 39" href="http://viewer.zmags.com/publication/7f1ab3ad?page=39">Beyond ‘moneyball’ Sports analytics, Part 2 T</a> <a title="Analytics page 40" href="http://viewer.zmags.com/publication/7f1ab3ad?page=40">Sports Analytics investment and opportunity cos</a> <a title="Analytics page 41" href="http://viewer.zmags.com/publication/7f1ab3ad?page=41">Sports Analytics a platform for delivering the </a> <a title="Analytics page 42" href="http://viewer.zmags.com/publication/7f1ab3ad?page=42">Sports Analytics to leverage it, their own cust</a> <a title="Analytics page 43" href="http://viewer.zmags.com/publication/7f1ab3ad?page=43">Sports Analytics Today’s professional sports wo</a> <a title="Analytics page 44" href="http://viewer.zmags.com/publication/7f1ab3ad?page=44">Five-minute analyst Picking airline seats By </a> <a title="Analytics page 45" href="http://viewer.zmags.com/publication/7f1ab3ad?page=45">Five-minute analyst A graph as shown in Figure</a> <a title="Analytics page 46" href="http://viewer.zmags.com/publication/7f1ab3ad?page=46">Thinking Analytically Best host By John Toczek</a>