http://www.analytics-magazine.org<br />
<br />
Analytics<br />
Driving Better Business Decisions<br />
November/December 2011 <br />
<br />
Informs: Institute for Operations Research and the Management Sciences<br />
<br />
The Value of Analytics<br />
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Also inside:<br />
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• Intelligent Augmentation: Human + computer intelligence<br />
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• Soft Skills: The “killer app” for analytics<br />
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• Portfolio Decision Analysis: Improve resource allocation<br />
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• Sports Analytics, II: Pro teams tap predictive analytics<br />
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• Analytics Applications: Consumer credit and retail marketing<br />
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Executive Edge<br />
Chris Fry of Strategic Management Solutions closes the gap between analytics and action nside Story<br />
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The art of the ana<a title="Analytics page 1" href="http://viewer.zmags.com/publication/7f1ab3ad?page=1">http://www.analytics-magazine.orgAnalyticsDr</a> http://www.analytics-magazine.orgAnalyticsDr<a title="Analytics page 2" href="http://viewer.zmags.com/publication/7f1ab3ad?page=2">nside StoryThe art of the analytics dealHo</a> nside StoryThe art of the analytics dealHo<a title="Analytics page 3" href="http://viewer.zmags.com/publication/7f1ab3ad?page=3">ContentsAnalyticsDriving Better Business Dec</a> ContentsAnalyticsDriving Better Business Dec<a title="Analytics page 4" href="http://viewer.zmags.com/publication/7f1ab3ad?page=4">DepartmentsInside StoryBy Peter Horner</a> DepartmentsInside StoryBy Peter Horner<a title="Analytics page 5" href="http://viewer.zmags.com/publication/7f1ab3ad?page=5">Executive EdgeClosing the gap between analytics </a> Executive EdgeClosing the gap between analytics <a title="Analytics page 6" href="http://viewer.zmags.com/publication/7f1ab3ad?page=6">Executive EdgeAt present, the client has a sys</a> Executive EdgeAt present, the client has a sys<a title="Analytics page 7" href="http://viewer.zmags.com/publication/7f1ab3ad?page=7">Executive Edgethe information, are focused on </a> Executive Edgethe information, are focused on <a title="Analytics page 8" href="http://viewer.zmags.com/publication/7f1ab3ad?page=8">Profit CenterA winning analytics teamBy E. A</a> Profit CenterA winning analytics teamBy E. A<a title="Analytics page 9" href="http://viewer.zmags.com/publication/7f1ab3ad?page=9">Profit Centerwere needed to generate sales. Ch</a> Profit Centerwere needed to generate sales. Ch<a title="Analytics page 10" href="http://viewer.zmags.com/publication/7f1ab3ad?page=10">Analyze This!Human rights group confronts abus</a> Analyze This!Human rights group confronts abus<a title="Analytics page 11" href="http://viewer.zmags.com/publication/7f1ab3ad?page=11">Analyze This!HRDAG has both limited resources </a> Analyze This!HRDAG has both limited resources <a title="Analytics page 12" href="http://viewer.zmags.com/publication/7f1ab3ad?page=12">Selling AnalyticsThe value of business analyti</a> Selling AnalyticsThe value of business analyti<a title="Analytics page 13" href="http://viewer.zmags.com/publication/7f1ab3ad?page=13">Value of Analyticswasn’t achieved. Unfortunate</a> Value of Analyticswasn’t achieved. Unfortunate<a title="Analytics page 14" href="http://viewer.zmags.com/publication/7f1ab3ad?page=14">Value of AnalyticsuThe Solution: Make sure you</a> Value of AnalyticsuThe Solution: Make sure you<a title="Analytics page 15" href="http://viewer.zmags.com/publication/7f1ab3ad?page=15">Value of AnalyticsFour of the most common pers</a> Value of AnalyticsFour of the most common pers<a title="Analytics page 16" href="http://viewer.zmags.com/publication/7f1ab3ad?page=16">Value of Analyticsdemonstrate a clearly define</a> Value of Analyticsdemonstrate a clearly define<a title="Analytics page 17" href="http://viewer.zmags.com/publication/7f1ab3ad?page=17">Value of Analyticsleveraging incremental effic</a> Value of Analyticsleveraging incremental effic<a title="Analytics page 18" href="http://viewer.zmags.com/publication/7f1ab3ad?page=18">Value of AnalyticsThe Power of InformationCo</a> Value of AnalyticsThe Power of InformationCo<a title="Analytics page 19" href="http://viewer.zmags.com/publication/7f1ab3ad?page=19">Decision-makingintelligent augmentationMak</a> Decision-makingintelligent augmentationMak<a title="Analytics page 20" href="http://viewer.zmags.com/publication/7f1ab3ad?page=20">Intelligent Augmentationthe proliferation of s</a> Intelligent Augmentationthe proliferation of s<a title="Analytics page 21" href="http://viewer.zmags.com/publication/7f1ab3ad?page=21">Intelligent Augmentationspeaking about, and ex</a> Intelligent Augmentationspeaking about, and ex<a title="Analytics page 22" href="http://viewer.zmags.com/publication/7f1ab3ad?page=22">Intelligent Augmentationeven truer of computer</a> Intelligent Augmentationeven truer of computer<a title="Analytics page 23" href="http://viewer.zmags.com/publication/7f1ab3ad?page=23">intelligent augmentatiOndescribed by Dr. John</a> intelligent augmentatiOndescribed by Dr. John<a title="Analytics page 24" href="http://viewer.zmags.com/publication/7f1ab3ad?page=24">Decision ProcessesImproving resource allocatio</a> Decision ProcessesImproving resource allocatio<a title="Analytics page 25" href="http://viewer.zmags.com/publication/7f1ab3ad?page=25">Portfolio Decision Analysisindustries and many</a> Portfolio Decision Analysisindustries and many<a title="Analytics page 26" href="http://viewer.zmags.com/publication/7f1ab3ad?page=26">Portfolio Decision Analysisused extensively an</a> Portfolio Decision Analysisused extensively an<a title="Analytics page 27" href="http://viewer.zmags.com/publication/7f1ab3ad?page=27">Portfolio Decision Analysistheory which both h</a> Portfolio Decision Analysistheory which both h<a title="Analytics page 28" href="http://viewer.zmags.com/publication/7f1ab3ad?page=28">Financial ServicesAnalytics applications in co</a> Financial ServicesAnalytics applications in co<a title="Analytics page 29" href="http://viewer.zmags.com/publication/7f1ab3ad?page=29">Financial Servicesamounts above their credit l</a> Financial Servicesamounts above their credit l<a title="Analytics page 30" href="http://viewer.zmags.com/publication/7f1ab3ad?page=30">Financial Servicessense. After all, in the abs</a> Financial Servicessense. After all, in the abs<a title="Analytics page 31" href="http://viewer.zmags.com/publication/7f1ab3ad?page=31">Financial ServicesOther applications in market</a> Financial ServicesOther applications in market<a title="Analytics page 32" href="http://viewer.zmags.com/publication/7f1ab3ad?page=32">Financial Servicessuch as aggregated credit pr</a> Financial Servicessuch as aggregated credit pr<a title="Analytics page 33" href="http://viewer.zmags.com/publication/7f1ab3ad?page=33">Financial Servicesin relative share, etc. woul</a> Financial Servicesin relative share, etc. woul<a title="Analytics page 34" href="http://viewer.zmags.com/publication/7f1ab3ad?page=34">Financial Servicesstatistics from paired sampl</a> Financial Servicesstatistics from paired sampl<a title="Analytics page 35" href="http://viewer.zmags.com/publication/7f1ab3ad?page=35">Communication, Team-Building & SellingSoft ski</a> Communication, Team-Building & SellingSoft ski<a title="Analytics page 36" href="http://viewer.zmags.com/publication/7f1ab3ad?page=36">Soft SkillsFortunately, a growing recognition </a> Soft SkillsFortunately, a growing recognition <a title="Analytics page 37" href="http://viewer.zmags.com/publication/7f1ab3ad?page=37">Soft Skillsdifficult to keep attention focused</a> Soft Skillsdifficult to keep attention focused<a title="Analytics page 38" href="http://viewer.zmags.com/publication/7f1ab3ad?page=38">Soft SkillsNot just logic; it’s also about “em</a> Soft SkillsNot just logic; it’s also about “em<a title="Analytics page 39" href="http://viewer.zmags.com/publication/7f1ab3ad?page=39">Beyond ‘moneyball’Sports analytics, Part 2T</a> Beyond ‘moneyball’Sports analytics, Part 2T<a title="Analytics page 40" href="http://viewer.zmags.com/publication/7f1ab3ad?page=40">Sports Analyticsinvestment and opportunity cos</a> Sports Analyticsinvestment and opportunity cos<a title="Analytics page 41" href="http://viewer.zmags.com/publication/7f1ab3ad?page=41">Sports Analyticsa platform for delivering the </a> Sports Analyticsa platform for delivering the <a title="Analytics page 42" href="http://viewer.zmags.com/publication/7f1ab3ad?page=42">Sports Analyticsto leverage it, their own cust</a> Sports Analyticsto leverage it, their own cust<a title="Analytics page 43" href="http://viewer.zmags.com/publication/7f1ab3ad?page=43">Sports AnalyticsToday’s professional sports wo</a> Sports AnalyticsToday’s professional sports wo<a title="Analytics page 44" href="http://viewer.zmags.com/publication/7f1ab3ad?page=44">Five-minute analystPicking airline seatsBy </a> Five-minute analystPicking airline seatsBy <a title="Analytics page 45" href="http://viewer.zmags.com/publication/7f1ab3ad?page=45">Five-minute analystA graph as shown in Figure</a> Five-minute analystA graph as shown in Figure<a title="Analytics page 46" href="http://viewer.zmags.com/publication/7f1ab3ad?page=46">Thinking AnalyticallyBest hostBy John Toczek</a> Thinking AnalyticallyBest hostBy John Toczek