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&lt;br /&gt; How to&lt;br /&gt; create tHe&lt;br /&gt; &ldquo;ooH&rdquo; in&lt;br /&gt; out-of-Home&lt;br /&gt; involve&lt;br /&gt; tHe viewer&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; OOH advertising is an integral part of the urban&lt;br /&gt; landscape. Capture and involve your viewer through&lt;br /&gt; the use of intriguing, humorous or aesthetic images.&lt;br /&gt; &lt;br /&gt; A good OOH ad will make the viewer do a double-&lt;br /&gt; take. There will be a disruption of expectation.&lt;br /&gt; People today can deal with abstract concepts and&lt;br /&gt; actually enjoy being challenged.&lt;br /&gt; &lt;br /&gt; The viewer wants to be involved &mdash; take advantage&lt;br /&gt; of that.&lt;br /&gt; Be succinct and&lt;br /&gt; single-minded&lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &lt;br /&gt; &ldquo;I wrote you a long&lt;br /&gt; letter because I didn&rsquo;t&lt;br /&gt; have time to write a&lt;br /&gt; short one.&rdquo;&lt;br /&g<a title="OMAC Creative Brochure Eng SHOW page 1" href="http://viewer.zmags.com/publication/8008a6ae?page=1"> How to create tHe &ldquo;ooH&rdquo; inout-of-H</a> How to create tHe &ldquo;ooH&rdquo; inout-of-H<a title="OMAC Creative Brochure Eng SHOW page 2" href="http://viewer.zmags.com/publication/8008a6ae?page=2">involvetHe viewerOOH advertising is an integr</a> involvetHe viewerOOH advertising is an integr<a title="OMAC Creative Brochure Eng SHOW page 3" href="http://viewer.zmags.com/publication/8008a6ae?page=3">Be succinct andsingle-minded&ldquo;I wrote you a </a> Be succinct andsingle-minded&ldquo;I wrote you a <a title="OMAC Creative Brochure Eng SHOW page 4" href="http://viewer.zmags.com/publication/8008a6ae?page=4">BrandingMake sure the logo of your brand is leg</a> BrandingMake sure the logo of your brand is leg<a title="OMAC Creative Brochure Eng SHOW page 5" href="http://viewer.zmags.com/publication/8008a6ae?page=5">create consumerinteractionLeverage technolo</a> create consumerinteractionLeverage technolo<a title="OMAC Creative Brochure Eng SHOW page 6" href="http://viewer.zmags.com/publication/8008a6ae?page=6">intrigueIntriguing ads present an image through</a> intrigueIntriguing ads present an image through<a title="OMAC Creative Brochure Eng SHOW page 7" href="http://viewer.zmags.com/publication/8008a6ae?page=7">HumourHumour is one of the most effective ways</a> HumourHumour is one of the most effective ways<a title="OMAC Creative Brochure Eng SHOW page 8" href="http://viewer.zmags.com/publication/8008a6ae?page=8">aestHeticAesthetic designs present pleasurable</a> aestHeticAesthetic designs present pleasurable<a title="OMAC Creative Brochure Eng SHOW page 9" href="http://viewer.zmags.com/publication/8008a6ae?page=9">consumerreaction&ldquo;People are 80%emotional and</a> consumerreaction&ldquo;People are 80%emotional and<a title="OMAC Creative Brochure Eng SHOW page 10" href="http://viewer.zmags.com/publication/8008a6ae?page=10">HigH colourcontrastChoose colours that contra</a> HigH colourcontrastChoose colours that contra<a title="OMAC Creative Brochure Eng SHOW page 11" href="http://viewer.zmags.com/publication/8008a6ae?page=11">type cHoiceFor outdoor ads, type should be sim</a> type cHoiceFor outdoor ads, type should be sim<a title="OMAC Creative Brochure Eng SHOW page 12" href="http://viewer.zmags.com/publication/8008a6ae?page=12">creative servicesOOH companies offer a variety </a> creative servicesOOH companies offer a variety <a title="OMAC Creative Brochure Eng SHOW page 13" href="http://viewer.zmags.com/publication/8008a6ae?page=13">OMAC OOH MeMber COMpAnies</a> OMAC OOH MeMber COMpAnies<a title="OMAC Creative Brochure Eng SHOW page 14" href="http://viewer.zmags.com/publication/8008a6ae?page=14"></a>