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<br /> <br /> <br /> NEW<br /> COLLECTIBLES<br /> STACK<br /> UP<br /> ADULT<br /> COLORING<br /> BOOKS »<br /> CREATIVITY NEVER<br /> GETS OLD<br /> SPOTLIGHT ON<br /> SPIELWARENMESSE<br /> december/january 2016<br /> Volume 31, No. 6 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 11 Sweet Suite 2016<br /> 38 Talking Social Media:<br /> A Nightmare on Tweet Street<br /> Keeping your Twitter feed from<br /> turning into a customer service<br /> nightmare<br /> 42 What’s New<br /> 44 Raising the Bar<br /> Important guidelines for intent-to-<br /> use trademark applications<br /> 46 International Toy Industry<br /> • India as a toy manufacturing hub<br /> • A look at China Toy Expo<br /> 49 Industry Marketplace<br /> 50 Flashback<br /> FEATURES<br /> 12 At Spielwarenmesse 34 New Collectible Toys 40 Outside the Box<br /> 2016, Toy Retailers Are Stack Up<br /> Spoiled for Choice <a title="TOY 1-16 page 1" href="http://viewer.zmags.com/publication/8121c0b9?page=1"> </a> <a title="TOY 1-16 page 2" href="http://viewer.zmags.com/publication/8121c0b9?page=2"> </a> <a title="TOY 1-16 page 3" href="http://viewer.zmags.com/publication/8121c0b9?page=3"> NEW COLLECTIBLES STACK UP ADULT COLORING </a> <a title="TOY 1-16 page 4" href="http://viewer.zmags.com/publication/8121c0b9?page=4"> december/january 2016 Volume 31, No. 6 — Publishe</a> <a title="TOY 1-16 page 5" href="http://viewer.zmags.com/publication/8121c0b9?page=5"> new year, new look at ® by JACKIE BREYER, Edi</a> <a title="TOY 1-16 page 6" href="http://viewer.zmags.com/publication/8121c0b9?page=6"> STAT SHOT Activities TOYS Kids Engaged in During</a> <a title="TOY 1-16 page 7" href="http://viewer.zmags.com/publication/8121c0b9?page=7"> PLAY FAIR: NEW YORK CITY’S COOLEST PLAY EXPERIENC</a> <a title="TOY 1-16 page 8" href="http://viewer.zmags.com/publication/8121c0b9?page=8"> industry update FANTOYSTIC FACT: Lincoln L</a> <a title="TOY 1-16 page 9" href="http://viewer.zmags.com/publication/8121c0b9?page=9"> DHX MEDIA, MATTEL LAUNCH KIDS CONTENT PARTNERSHIP</a> <a title="TOY 1-16 page 10" href="http://viewer.zmags.com/publication/8121c0b9?page=10"> partment of Commerce’s (DOC) International Buyer </a> <a title="TOY 1-16 page 11" href="http://viewer.zmags.com/publication/8121c0b9?page=11"> SWEET SUITE SWEET SUITE 16 RETURNS TO NYC </a> <a title="TOY 1-16 page 12" href="http://viewer.zmags.com/publication/8121c0b9?page=12"> SPIELWARENMESSE 2016 January 27 to February 1 | n</a> <a title="TOY 1-16 page 13" href="http://viewer.zmags.com/publication/8121c0b9?page=13"> spielwarenmesse BIRNATNHDEBCUIRLDIANGDSTALRETS by</a> <a title="TOY 1-16 page 14" href="http://viewer.zmags.com/publication/8121c0b9?page=14"> SPIELWARENMESSE The EXHIBITORS # OF INTERNATIONAL</a> <a title="TOY 1-16 page 15" href="http://viewer.zmags.com/publication/8121c0b9?page=15"> </a> <a title="TOY 1-16 page 16" href="http://viewer.zmags.com/publication/8121c0b9?page=16"> spielwarenmesse At Spielwarenmesse 2016, Toy </a> <a title="TOY 1-16 page 17" href="http://viewer.zmags.com/publication/8121c0b9?page=17"> SPIELWARENMESSE OFFERS DEALERS MORE SUPPLEMENTARY</a> <a title="TOY 1-16 page 18" href="http://viewer.zmags.com/publication/8121c0b9?page=18"> Activities COLORING OUTSIDE THE AGE LINES MARISSA</a> <a title="TOY 1-16 page 19" href="http://viewer.zmags.com/publication/8121c0b9?page=19"> </a> <a title="TOY 1-16 page 20" href="http://viewer.zmags.com/publication/8121c0b9?page=20"> Activities papers, an</a> <a title="TOY 1-16 page 21" href="http://viewer.zmags.com/publication/8121c0b9?page=21"> ® THE POWER & INNOVATION BEHIND PLAY! 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