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DEALER EDITION / MAY 2016
WardsAuto
Megadealer 100
BIG DEALER
GROUPS
make their presence known
FORUM: MARKETPLACE: TECHNOLOGY:
Designing for CUV coming on Virtual reality aims to enhance,
Americans strong not eradicate, car buying
ON
MAY 2016
THE COVER
Volume 48, Number 5
List starting on Page 26
PHOTO COPYRIGHT © JOE RAEDLE/GETTY IMAGES
WardsAuto
Megadealer 100
PASS $206
BILLION MARK 20
Store acquisitions help some groups prop up numbers
BY PHIL VILLEGAS
2|
WARDSAUTO
MAY 2016
6 14 31
MARKET- TECHNOLOGY END
PLACE GAME
CUV Coming
on Strong
For Real? $at
DEALER EDITION / MAY 2016 WardsAuto Megadeal
ON MAY 2016 TH
6 14 31 MARKET- TECHNOLOGY
PHOTO COPYRIGHT © ISTOCK/THINKSTOCK
Americans “want to jump over tall buildings,” DeB
MARKETPLACE CUV Coming on Strong More than ev
fuel prices spike. “I don't think (CUV growth
POWERED BY PENTON WARDS AUTOMOTIVE GROUP
HOW THE CURIOUS BECOME SERIOUS 68% of KBB.com sho
MARKETPLACE to outflow, we may end up sellin
volume too will begin to degrade. “As you bri
MARKETPLACE
three sedans, Sentra, Altima and Maxima, plus the
TECHNOLOGY For Real? Virtual reality ai
EVOX 360-degree image platform f
technology showrooms. Audi has a
says Pat Hadnagy, vice presi- dent-virtual realit
DEAL-MAKIN GOES DIGIT A
Today's car shoppers aren't just researching onli
COVER STORY WardsAuto Megadealer 100 PASS $20
STORE ACQUISITIONS HELP SOME GROUPS PROP U
COVER STORY
Megadealer AutoNation added several dealerships i
COVER STORY In essence, we applied the gro
when their per-store performance is declining? Wh
WARDSAUTO MEGADEALER 100
WARDSAUTO MEGADEALER 100 Used Retail Revenue Used
WARDSAUTO MEGADEALER 100
WARDSAUTO MEGADEALER 100 Fleet Units 11,083 79
TAP BOX TO READ STORY ONLINE. PROFIT CENTERS
END GAME By Steve Finlay PHOTO COPYRIGHT © D
END GAME satisfied' and a one