If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> LET PLUSH<br /> DO THE TALKING FLYING HIGH-TECH<br /> STORYTELLING PLUSH DRONES SOAR TO<br /> SPARKS KIDS’ IMAGINATIONS NEW HEIGHTS<br /> <br /> <br /> <br /> <br /> march/april 2017<br /> Volume 33, No. 2 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 14 TIA Perspectives 60 Compliance &<br /> Regulations<br /> 30 Talking Social Media<br /> 62 Outside the Box<br /> 42 What’s New<br /> 65 Industry Marketplace<br /> 58 WIT Stories<br /> 66 Flashback:<br /> March/April 1997<br /> features<br /> 12 Do You Need to Gamify? 32 Flying<br /> How Elements of Game Play Are High-Tech<br /> Everywhere Toy Drones Fly<br /> to New Heights<br /> 16 Let Plush Do the T<a title="TOY 4-17 page 1" href="http://viewer.zmags.com/publication/817df179?page=1"> LET PLUSH DO THE TALKING </a> <a title="TOY 4-17 page 2" href="http://viewer.zmags.com/publication/817df179?page=2"> </a> <a title="TOY 4-17 page 3" href="http://viewer.zmags.com/publication/817df179?page=3"> </a> <a title="TOY 4-17 page 4" href="http://viewer.zmags.com/publication/817df179?page=4"> </a> <a title="TOY 4-17 page 5" href="http://viewer.zmags.com/publication/817df179?page=5"> </a> <a title="TOY 4-17 page 6" href="http://viewer.zmags.com/publication/817df179?page=6"> march/april 2017 Volume 33, No. 2 — Published by </a> <a title="TOY 4-17 page 7" href="http://viewer.zmags.com/publication/817df179?page=7"> Springing into Fun Outdoor/Active Play Is on the </a> <a title="TOY 4-17 page 8" href="http://viewer.zmags.com/publication/817df179?page=8"> Plush & R/C Toys Units Plush grew twice as fast a</a> <a title="TOY 4-17 page 9" href="http://viewer.zmags.com/publication/817df179?page=9"> HOST A GENIUS PLAY DAY IN YOUR STORE by LAURIE CH</a> <a title="TOY 4-17 page 10" href="http://viewer.zmags.com/publication/817df179?page=10"> INDUSTRY UPDATE CRAYOLA RETIRES ICONIC CRAYON COL</a> <a title="TOY 4-17 page 11" href="http://viewer.zmags.com/publication/817df179?page=11"> INDUSTRY UPDATE allows them to self-moderate t</a> <a title="TOY 4-17 page 12" href="http://viewer.zmags.com/publication/817df179?page=12"> DO YOU NEED TO GAMIFY TO STAY IN THE GAME? by WEN</a> <a title="TOY 4-17 page 13" href="http://viewer.zmags.com/publication/817df179?page=13"> TIA PESRWSEPETCSTIUVIETSE SWEET SUITE 17 RETURN</a> <a title="TOY 4-17 page 14" href="http://viewer.zmags.com/publication/817df179?page=14"> now more cost-efficient for toymakers, which mean</a> <a title="TOY 4-17 page 15" href="http://viewer.zmags.com/publication/817df179?page=15"> Hello Barbie Hologram, from Mattel Robot is a b</a> <a title="TOY 4-17 page 16" href="http://viewer.zmags.com/publication/817df179?page=16"> PLUSH let </a> <a title="TOY 4-17 page 17" href="http://viewer.zmags.com/publication/817df179?page=17"> </a> <a title="TOY 4-17 page 18" href="http://viewer.zmags.com/publication/817df179?page=18"> PLUSH REACHING MILLENNIAL FAMILIES Teddy</a> <a title="TOY 4-17 page 19" href="http://viewer.zmags.com/publication/817df179?page=19"> </a> <a title="TOY 4-17 page 20" href="http://viewer.zmags.com/publication/817df179?page=20"> PLUSH snuggling with a puppet cannot be replace</a> <a title="TOY 4-17 page 21" href="http://viewer.zmags.com/publication/817df179?page=21"> </a> <a title="TOY 4-17 page 22" href="http://viewer.zmags.com/publication/817df179?page=22"> Teletubbies 8-inch Tallking Plush </a> <a title="TOY 4-17 page 23" href="http://viewer.zmags.com/publication/817df179?page=23"> </a> <a title="TOY 4-17 page 24" href="http://viewer.zmags.com/publication/817df179?page=24"> Flip Zee Girls New from J</a> <a title="TOY 4-17 page 25" href="http://viewer.zmags.com/publication/817df179?page=25"> PLUSH Kids can embark on pet</a> <a title="TOY 4-17 page 26" href="http://viewer.zmags.com/publication/817df179?page=26"> </a> <a title="TOY 4-17 page 27" href="http://viewer.zmags.com/publication/817df179?page=27"> </a> <a title="TOY 4-17 page 28" href="http://viewer.zmags.com/publication/817df179?page=28"> Y TR TICK HOW THIS S ZIMPLI KIDS’ Slime B</a> <a title="TOY 4-17 page 29" href="http://viewer.zmags.com/publication/817df179?page=29"> more than 6.6 million results. Leah Bankord, foun</a> <a title="TOY 4-17 page 30" href="http://viewer.zmags.com/publication/817df179?page=30"> by MELISSA HUNTER, founder, Family Video Network </a> <a title="TOY 4-17 page 31" href="http://viewer.zmags.com/publication/817df179?page=31"> you’ve just wasted money. Always do your research</a> <a title="TOY 4-17 page 32" href="http://viewer.zmags.com/publication/817df179?page=32"> Toy Drones Fly to New Heights by ALI MIERZEJEWSKI</a> <a title="TOY 4-17 page 33" href="http://viewer.zmags.com/publication/817df179?page=33"> and do all the things that you would be doing out</a> <a title="TOY 4-17 page 34" href="http://viewer.zmags.com/publication/817df179?page=34"> JAKKS PACIFIC will expand its XPV line of R</a> <a title="TOY 4-17 page 35" href="http://viewer.zmags.com/publication/817df179?page=35"> </a> <a title="TOY 4-17 page 36" href="http://viewer.zmags.com/publication/817df179?page=36"> Nintendo’s Super Mario takes off with the n</a> <a title="TOY 4-17 page 37" href="http://viewer.zmags.com/publication/817df179?page=37"> </a> <a title="TOY 4-17 page 38" href="http://viewer.zmags.com/publication/817df179?page=38"> </a> <a title="TOY 4-17 page 39" href="http://viewer.zmags.com/publication/817df179?page=39"> </a> <a title="TOY 4-17 page 40" href="http://viewer.zmags.com/publication/817df179?page=40"> MUKIKIM introduces the Voice ‘n Go Racer, w</a> <a title="TOY 4-17 page 41" href="http://viewer.zmags.com/publication/817df179?page=41"> INVENTHELP’S INPEX AMERICA’S LARGEST INVENTION SH</a> <a title="TOY 4-17 page 42" href="http://viewer.zmags.com/publication/817df179?page=42"> MERGE VR is adding to its aug- mented reali</a> <a title="TOY 4-17 page 43" href="http://viewer.zmags.com/publication/817df179?page=43"> WHAT'S NEW IN PLUSH A SPECIAL W</a> <a title="TOY 4-17 page 44" href="http://viewer.zmags.com/publication/817df179?page=44"> NETWORKING: INDUSTRY CONNECTIONS AND SHARING BUSI</a> <a title="TOY 4-17 page 45" href="http://viewer.zmags.com/publication/817df179?page=45"> </a> <a title="TOY 4-17 page 46" href="http://viewer.zmags.com/publication/817df179?page=46"> SPECIALTY TOYS & GIFTS | PLUSH </a> <a title="TOY 4-17 page 47" href="http://viewer.zmags.com/publication/817df179?page=47"> </a> <a title="TOY 4-17 page 48" href="http://viewer.zmags.com/publication/817df179?page=48"> SPECIALTY TOYS & GIFTS | PLUSH </a> <a title="TOY 4-17 page 49" href="http://viewer.zmags.com/publication/817df179?page=49"> </a> <a title="TOY 4-17 page 50" href="http://viewer.zmags.com/publication/817df179?page=50"> SPECIALTY TOYS & GIFTS | PLUSH </a> <a title="TOY 4-17 page 51" href="http://viewer.zmags.com/publication/817df179?page=51"> SPECIALTY TOYS & GIFTS | PLUSH YOTTO</a> <a title="TOY 4-17 page 52" href="http://viewer.zmags.com/publication/817df179?page=52"> SPECIALTY TOYS & GIFTS | PLUSH </a> <a title="TOY 4-17 page 53" href="http://viewer.zmags.com/publication/817df179?page=53"> </a> <a title="TOY 4-17 page 54" href="http://viewer.zmags.com/publication/817df179?page=54"> SPECIALTY TOYS & GIFTS A </a> <a title="TOY 4-17 page 55" href="http://viewer.zmags.com/publication/817df179?page=55"> SPECIALTY TOYS & GIFTS emotional DEVELOPMENT </a> <a title="TOY 4-17 page 56" href="http://viewer.zmags.com/publication/817df179?page=56"> EDUCATIONAL INSIGHTS’ GeoSafari Jr. Talking</a> <a title="TOY 4-17 page 57" href="http://viewer.zmags.com/publication/817df179?page=57"> MOVE AND GROOVE WITH DANA’S BEST JUMP & JAM TUNES</a> <a title="TOY 4-17 page 58" href="http://viewer.zmags.com/publication/817df179?page=58"> What is your favorite productivity tip? I a</a> <a title="TOY 4-17 page 59" href="http://viewer.zmags.com/publication/817df179?page=59"> What unique challenges does the toy in- dustry pr</a> <a title="TOY 4-17 page 60" href="http://viewer.zmags.com/publication/817df179?page=60"> COMPLIANCE & REGULATIONS CHINA’S 62 MILLION LEF</a> <a title="TOY 4-17 page 61" href="http://viewer.zmags.com/publication/817df179?page=61"> with their parents, but also from making new frie</a> <a title="TOY 4-17 page 62" href="http://viewer.zmags.com/publication/817df179?page=62"> Girls, and Thunderbirds Are Go. Licensed toys rel</a> <a title="TOY 4-17 page 63" href="http://viewer.zmags.com/publication/817df179?page=63"> </a> <a title="TOY 4-17 page 64" href="http://viewer.zmags.com/publication/817df179?page=64"> and a parental and cultural push for sports-re- l</a> <a title="TOY 4-17 page 65" href="http://viewer.zmags.com/publication/817df179?page=65"> INDUSTRY MARKETPLACE Playtime </a> <a title="TOY 4-17 page 66" href="http://viewer.zmags.com/publication/817df179?page=66"> SPECIAL-FEATURE AND MINIATURE DOLLS SHINE IN ’97 </a> <a title="TOY 4-17 page 67" href="http://viewer.zmags.com/publication/817df179?page=67"> </a> <a title="TOY 4-17 page 68" href="http://viewer.zmags.com/publication/817df179?page=68"> </a>