If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> ®<br /> <br /> 2019<br /> TOY PREVIEW<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> SEPTEMBER/OCTOBER 2018<br /> Volume 34, No. 5 — Published by Adventure Publishing Group<br /> DEPARTMENTS<br /> 94 Talking Social Media<br /> 96 Marketing Memo<br /> 100 Compliance and<br /> Regulations<br /> 102 Raising the Bar<br /> 104 Industry Marketplace<br /> 106 Flashback:<br /> September/<br /> October 1998<br /> features<br /> 86 How to Make Your<br /> Dream Toy Happen<br /> Wendy Smolen offers tips on<br /> how to bring your “A-ha” toy<br /> idea to fruition.<br /> 88 Spielwarenmesse 2019<br /> Annual Trade Fair Celebrates<br /> 70th Anniversary with New Toy<br /> Trends.<br /> Slinky Dog,<br /> by Alex Brands<br /> 14 Editor’s Viewpoint 30 One-Click Retail<br /> 16 ASTRA’s Insights 34 Talkin’ Toys:<br /> Toy City17 Toy Association<br /> Happen<a title="Toy Book September/October 2018 page 1" href="http://viewer.zmags.com/publication/8411823d?page=1"> ®</a> <a title="Toy Book September/October 2018 page 2" href="http://viewer.zmags.com/publication/8411823d?page=2"> </a> <a title="Toy Book September/October 2018 page 3" href="http://viewer.zmags.com/publication/8411823d?page=3"> 2019 TOY PREVIEW</a> <a title="Toy Book September/October 2018 page 4" href="http://viewer.zmags.com/publication/8411823d?page=4"> </a> <a title="Toy Book September/October 2018 page 5" href="http://viewer.zmags.com/publication/8411823d?page=5"> </a> <a title="Toy Book September/October 2018 page 6" href="http://viewer.zmags.com/publication/8411823d?page=6"> </a> <a title="Toy Book September/October 2018 page 7" href="http://viewer.zmags.com/publication/8411823d?page=7"> </a> <a title="Toy Book September/October 2018 page 8" href="http://viewer.zmags.com/publication/8411823d?page=8"> </a> <a title="Toy Book September/October 2018 page 9" href="http://viewer.zmags.com/publication/8411823d?page=9"> </a> <a title="Toy Book September/October 2018 page 10" href="http://viewer.zmags.com/publication/8411823d?page=10"> </a> <a title="Toy Book September/October 2018 page 11" href="http://viewer.zmags.com/publication/8411823d?page=11"> </a> <a title="Toy Book September/October 2018 page 12" href="http://viewer.zmags.com/publication/8411823d?page=12"> SEPTEMBER/OCTOBER 2018 Volume 34, No. 5 — Publish</a> <a title="Toy Book September/October 2018 page 13" href="http://viewer.zmags.com/publication/8411823d?page=13"> </a> <a title="Toy Book September/October 2018 page 14" href="http://viewer.zmags.com/publication/8411823d?page=14"> we get a first-hand look at prototypes in a few w</a> <a title="Toy Book September/October 2018 page 15" href="http://viewer.zmags.com/publication/8411823d?page=15"> </a> <a title="Toy Book September/October 2018 page 16" href="http://viewer.zmags.com/publication/8411823d?page=16"> · Flexible platforms: ASTRA education is no</a> <a title="Toy Book September/October 2018 page 17" href="http://viewer.zmags.com/publication/8411823d?page=17"> THE TOY FOUNDATION Providing Joy and Comfort to K</a> <a title="Toy Book September/October 2018 page 18" href="http://viewer.zmags.com/publication/8411823d?page=18"> made an impact in these fields. This year’s categ</a> <a title="Toy Book September/October 2018 page 19" href="http://viewer.zmags.com/publication/8411823d?page=19"> EPIC GAMES SIGNS LICENSEES FOR FORTNITE PRODUCTS </a> <a title="Toy Book September/October 2018 page 20" href="http://viewer.zmags.com/publication/8411823d?page=20"> THE TOY BOOK AND THE TOY INSIDER’S NINTH ANNUAL S</a> <a title="Toy Book September/October 2018 page 21" href="http://viewer.zmags.com/publication/8411823d?page=21"> THE TOY INSIDER THE HOTTEST TOYS OF THE YEAR </a> <a title="Toy Book September/October 2018 page 22" href="http://viewer.zmags.com/publication/8411823d?page=22"> Us liquidation had a posi- tive effect on sales, </a> <a title="Toy Book September/October 2018 page 23" href="http://viewer.zmags.com/publication/8411823d?page=23"> U.S. Toys Supercategory Performance </a> <a title="Toy Book September/October 2018 page 24" href="http://viewer.zmags.com/publication/8411823d?page=24"> acquired, and others simply retrenched and hunker</a> <a title="Toy Book September/October 2018 page 25" href="http://viewer.zmags.com/publication/8411823d?page=25"> </a> <a title="Toy Book September/October 2018 page 26" href="http://viewer.zmags.com/publication/8411823d?page=26"> However, the big battles will be among the </a> <a title="Toy Book September/October 2018 page 27" href="http://viewer.zmags.com/publication/8411823d?page=27"> </a> <a title="Toy Book September/October 2018 page 28" href="http://viewer.zmags.com/publication/8411823d?page=28"> impact on the traditional toys and games market. </a> <a title="Toy Book September/October 2018 page 29" href="http://viewer.zmags.com/publication/8411823d?page=29"> </a> <a title="Toy Book September/October 2018 page 30" href="http://viewer.zmags.com/publication/8411823d?page=30"> TOYS ARE NO LONGER JUST FOR KIDS Without Toys “R”</a> <a title="Toy Book September/October 2018 page 31" href="http://viewer.zmags.com/publication/8411823d?page=31"> </a> <a title="Toy Book September/October 2018 page 32" href="http://viewer.zmags.com/publication/8411823d?page=32"> boredom, as novelty is a key ingredient in entert</a> <a title="Toy Book September/October 2018 page 33" href="http://viewer.zmags.com/publication/8411823d?page=33"> </a> <a title="Toy Book September/October 2018 page 34" href="http://viewer.zmags.com/publication/8411823d?page=34"> TALKIN’ TOYS BRIGHT LIGHTS, Project Manage</a> <a title="Toy Book September/October 2018 page 35" href="http://viewer.zmags.com/publication/8411823d?page=35"> </a> <a title="Toy Book September/October 2018 page 36" href="http://viewer.zmags.com/publication/8411823d?page=36"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 37" href="http://viewer.zmags.com/publication/8411823d?page=37"> </a> <a title="Toy Book September/October 2018 page 38" href="http://viewer.zmags.com/publication/8411823d?page=38"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 39" href="http://viewer.zmags.com/publication/8411823d?page=39"> </a> <a title="Toy Book September/October 2018 page 40" href="http://viewer.zmags.com/publication/8411823d?page=40"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 41" href="http://viewer.zmags.com/publication/8411823d?page=41"> </a> <a title="Toy Book September/October 2018 page 42" href="http://viewer.zmags.com/publication/8411823d?page=42"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 43" href="http://viewer.zmags.com/publication/8411823d?page=43"> </a> <a title="Toy Book September/October 2018 page 44" href="http://viewer.zmags.com/publication/8411823d?page=44"> 2019 TOY PREVIEW CUDDLE BARN Octavius the</a> <a title="Toy Book September/October 2018 page 45" href="http://viewer.zmags.com/publication/8411823d?page=45"> </a> <a title="Toy Book September/October 2018 page 46" href="http://viewer.zmags.com/publication/8411823d?page=46"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 47" href="http://viewer.zmags.com/publication/8411823d?page=47"> </a> <a title="Toy Book September/October 2018 page 48" href="http://viewer.zmags.com/publication/8411823d?page=48"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 49" href="http://viewer.zmags.com/publication/8411823d?page=49"> </a> <a title="Toy Book September/October 2018 page 50" href="http://viewer.zmags.com/publication/8411823d?page=50"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 51" href="http://viewer.zmags.com/publication/8411823d?page=51"> </a> <a title="Toy Book September/October 2018 page 52" href="http://viewer.zmags.com/publication/8411823d?page=52"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 53" href="http://viewer.zmags.com/publication/8411823d?page=53"> </a> <a title="Toy Book September/October 2018 page 54" href="http://viewer.zmags.com/publication/8411823d?page=54"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 55" href="http://viewer.zmags.com/publication/8411823d?page=55"> </a> <a title="Toy Book September/October 2018 page 56" href="http://viewer.zmags.com/publication/8411823d?page=56"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 57" href="http://viewer.zmags.com/publication/8411823d?page=57"> </a> <a title="Toy Book September/October 2018 page 58" href="http://viewer.zmags.com/publication/8411823d?page=58"> 2019 TOY TOY PREVIEW PREVIEW PREVIEW PREVIEW PRE</a> <a title="Toy Book September/October 2018 page 59" href="http://viewer.zmags.com/publication/8411823d?page=59"> </a> <a title="Toy Book September/October 2018 page 60" href="http://viewer.zmags.com/publication/8411823d?page=60"> 2019 TOY PREVIEW BIG G CREATIVE Squeezamals Fr</a> <a title="Toy Book September/October 2018 page 61" href="http://viewer.zmags.com/publication/8411823d?page=61"> </a> <a title="Toy Book September/October 2018 page 62" href="http://viewer.zmags.com/publication/8411823d?page=62"> 2019 TOY PREVIEW WILD REPUBLIC Wild Republic’s </a> <a title="Toy Book September/October 2018 page 63" href="http://viewer.zmags.com/publication/8411823d?page=63"> </a> <a title="Toy Book September/October 2018 page 64" href="http://viewer.zmags.com/publication/8411823d?page=64"> 2019 TOY PREVIEW RAVENSBURGER In celebration o</a> <a title="Toy Book September/October 2018 page 65" href="http://viewer.zmags.com/publication/8411823d?page=65"> </a> <a title="Toy Book September/October 2018 page 66" href="http://viewer.zmags.com/publication/8411823d?page=66"> 2019 TOY PREVIEW SOPHIA’S Sophia’s introduces t</a> <a title="Toy Book September/October 2018 page 67" href="http://viewer.zmags.com/publication/8411823d?page=67"> </a> <a title="Toy Book September/October 2018 page 68" href="http://viewer.zmags.com/publication/8411823d?page=68"> 2019 TOY PREVIEW IDENTITY GAMES In Slapstick, a</a> <a title="Toy Book September/October 2018 page 69" href="http://viewer.zmags.com/publication/8411823d?page=69"> </a> <a title="Toy Book September/October 2018 page 70" href="http://viewer.zmags.com/publication/8411823d?page=70"> 2019 TOY PREVIEW MASTERPIECES Partnering with </a> <a title="Toy Book September/October 2018 page 71" href="http://viewer.zmags.com/publication/8411823d?page=71"> </a> <a title="Toy Book September/October 2018 page 72" href="http://viewer.zmags.com/publication/8411823d?page=72"> 2019 TOY PREVIEW HANDSTAND KITCHEN Kids can bak</a> <a title="Toy Book September/October 2018 page 73" href="http://viewer.zmags.com/publication/8411823d?page=73"> </a> <a title="Toy Book September/October 2018 page 74" href="http://viewer.zmags.com/publication/8411823d?page=74"> 2019 TOY PREVIEW MAKE IT REAL Make It Rea</a> <a title="Toy Book September/October 2018 page 75" href="http://viewer.zmags.com/publication/8411823d?page=75"> </a> <a title="Toy Book September/October 2018 page 76" href="http://viewer.zmags.com/publication/8411823d?page=76"> 2019 TOY PREVIEW DIGGIN Launch and contr</a> <a title="Toy Book September/October 2018 page 77" href="http://viewer.zmags.com/publication/8411823d?page=77"> 2019 TOY PREVIEW SKULLDUGGERY Kids can c</a> <a title="Toy Book September/October 2018 page 78" href="http://viewer.zmags.com/publication/8411823d?page=78"> TALKIN’ TOYS THE CHANGING RETAIL LANDSCAPE AND T</a> <a title="Toy Book September/October 2018 page 79" href="http://viewer.zmags.com/publication/8411823d?page=79"> </a> <a title="Toy Book September/October 2018 page 80" href="http://viewer.zmags.com/publication/8411823d?page=80"> whelmed about choosing the “right” learning toy f</a> <a title="Toy Book September/October 2018 page 81" href="http://viewer.zmags.com/publication/8411823d?page=81"> tal goals, or even certain special needs conditio</a> <a title="Toy Book September/October 2018 page 82" href="http://viewer.zmags.com/publication/8411823d?page=82"> SPECIALTY TOYS & GIFTS curiousER and curiouser </a> <a title="Toy Book September/October 2018 page 83" href="http://viewer.zmags.com/publication/8411823d?page=83"> NSI INTERNATIONAL`s Smithsonian Planetarium</a> <a title="Toy Book September/October 2018 page 84" href="http://viewer.zmags.com/publication/8411823d?page=84"> FEATURE The Retail Show That Fulfills Yea</a> <a title="Toy Book September/October 2018 page 85" href="http://viewer.zmags.com/publication/8411823d?page=85"> </a> <a title="Toy Book September/October 2018 page 86" href="http://viewer.zmags.com/publication/8411823d?page=86"> HOW TO MAKE YOUR DREAM TOY HAPPEN by WENDY SMOLEN</a> <a title="Toy Book September/October 2018 page 87" href="http://viewer.zmags.com/publication/8411823d?page=87"> </a> <a title="Toy Book September/October 2018 page 88" href="http://viewer.zmags.com/publication/8411823d?page=88"> SPIELWARENMESSE 2019: CELEBRATING AND DOING BUSIN</a> <a title="Toy Book September/October 2018 page 89" href="http://viewer.zmags.com/publication/8411823d?page=89"> THE SPIELWARENMESSE PRODUCT GROUPS AND HALLS Lif</a> <a title="Toy Book September/October 2018 page 90" href="http://viewer.zmags.com/publication/8411823d?page=90"> WOMEN IN TOYS MASTERING YOUR PRODUCT PITCH In P</a> <a title="Toy Book September/October 2018 page 91" href="http://viewer.zmags.com/publication/8411823d?page=91"> </a> <a title="Toy Book September/October 2018 page 92" href="http://viewer.zmags.com/publication/8411823d?page=92"> BREAKING THE MOLD Some of the brands that h</a> <a title="Toy Book September/October 2018 page 93" href="http://viewer.zmags.com/publication/8411823d?page=93"> will appeal to passionate fans of some of the wor</a> <a title="Toy Book September/October 2018 page 94" href="http://viewer.zmags.com/publication/8411823d?page=94"> marketing to reach and engage kids, moms, and fam</a> <a title="Toy Book September/October 2018 page 95" href="http://viewer.zmags.com/publication/8411823d?page=95"> THEPOPINSIDER.COM @THEPOPINSIDER #FUELYOURFANDOM </a> <a title="Toy Book September/October 2018 page 96" href="http://viewer.zmags.com/publication/8411823d?page=96"> to help her sort through the noise. Likewis</a> <a title="Toy Book September/October 2018 page 97" href="http://viewer.zmags.com/publication/8411823d?page=97"> </a> <a title="Toy Book September/October 2018 page 98" href="http://viewer.zmags.com/publication/8411823d?page=98"> MARKETING MEMO of</a> <a title="Toy Book September/October 2018 page 99" href="http://viewer.zmags.com/publication/8411823d?page=99"> </a> <a title="Toy Book September/October 2018 page 100" href="http://viewer.zmags.com/publication/8411823d?page=100"> dent sharing information this way. The Ethi</a> <a title="Toy Book September/October 2018 page 101" href="http://viewer.zmags.com/publication/8411823d?page=101"> </a> <a title="Toy Book September/October 2018 page 102" href="http://viewer.zmags.com/publication/8411823d?page=102"> When these approaches don’t produce meanin</a> <a title="Toy Book September/October 2018 page 103" href="http://viewer.zmags.com/publication/8411823d?page=103"> Want to win? We can help! The Toy Book’s annual T</a> <a title="Toy Book September/October 2018 page 104" href="http://viewer.zmags.com/publication/8411823d?page=104"> INDUSTRY MARKETPLACE Playtime Sales & Marketing C</a> <a title="Toy Book September/October 2018 page 105" href="http://viewer.zmags.com/publication/8411823d?page=105"> INDUSTRY MARKETPLACE toy book advertiser direct</a> <a title="Toy Book September/October 2018 page 106" href="http://viewer.zmags.com/publication/8411823d?page=106"> </a> <a title="Toy Book September/October 2018 page 107" href="http://viewer.zmags.com/publication/8411823d?page=107"> </a> <a title="Toy Book September/October 2018 page 108" href="http://viewer.zmags.com/publication/8411823d?page=108"> </a>