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www.germany.travel<br />
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2010<br />
Annual Report<br />
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German National<br />
Tourist Board<br />
<br />
2010 Annual Report<br />
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Foreword 4<br />
Q & A with Petra Hedorfer, Chief Executive Officer of the GNTB 6<br />
1 The German National Tourist Board 8<br />
2 Tourism in Germany: facts, figures, imag<a title="DZT ::: Jahresbericht 2010 - EN page 1" href="http://viewer.zmags.com/publication/843782fd?page=1">www.germany.travel2010Annual Report</a> www.germany.travel2010Annual Report<a title="DZT ::: Jahresbericht 2010 - EN page 2" href="http://viewer.zmags.com/publication/843782fd?page=2"></a> <a title="DZT ::: Jahresbericht 2010 - EN page 3" href="http://viewer.zmags.com/publication/843782fd?page=3">2010 Annual ReportForeword </a> 2010 Annual ReportForeword <a title="DZT ::: Jahresbericht 2010 - EN page 4" href="http://viewer.zmags.com/publication/843782fd?page=4">FOREWORD2010Petra Hedorfer, Chief Executive Off</a> FOREWORD2010Petra Hedorfer, Chief Executive Off<a title="DZT ::: Jahresbericht 2010 - EN page 5" href="http://viewer.zmags.com/publication/843782fd?page=5">“ In 2010 Germany was more popular than ever befo</a> “ In 2010 Germany was more popular than ever befo<a title="DZT ::: Jahresbericht 2010 - EN page 6" href="http://viewer.zmags.com/publication/843782fd?page=6">INTERVIEWQ & A with Petra Hedorf</a> INTERVIEWQ & A with Petra Hedorf<a title="DZT ::: Jahresbericht 2010 - EN page 7" href="http://viewer.zmags.com/publication/843782fd?page=7">believe that the debate about running joint activ</a> believe that the debate about running joint activ<a title="DZT ::: Jahresbericht 2010 - EN page 8" href="http://viewer.zmags.com/publication/843782fd?page=8">1 THE GERMAN NATIONAL TOURIST BOARDCitycentre,Fr</a> 1 THE GERMAN NATIONAL TOURIST BOARDCitycentre,Fr<a title="DZT ::: Jahresbericht 2010 - EN page 9" href="http://viewer.zmags.com/publication/843782fd?page=9">The GNTB is the national organisation responsi-b</a> The GNTB is the national organisation responsi-b<a title="DZT ::: Jahresbericht 2010 - EN page 10" href="http://viewer.zmags.com/publication/843782fd?page=10">1 THE GERMAN NATIONAL TOURIST BOARDITB 2011 in B</a> 1 THE GERMAN NATIONAL TOURIST BOARDITB 2011 in B<a title="DZT ::: Jahresbericht 2010 - EN page 11" href="http://viewer.zmags.com/publication/843782fd?page=11">“ We are delighted with the successes achieved fo</a> “ We are delighted with the successes achieved fo<a title="DZT ::: Jahresbericht 2010 - EN page 12" href="http://viewer.zmags.com/publication/843782fd?page=12">2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGE</a> 2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGE<a title="DZT ::: Jahresbericht 2010 - EN page 13" href="http://viewer.zmags.com/publication/843782fd?page=13">2010: Destination Germany achieves more than380 </a> 2010: Destination Germany achieves more than380 <a title="DZT ::: Jahresbericht 2010 - EN page 14" href="http://viewer.zmags.com/publication/843782fd?page=14">2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGE</a> 2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGE<a title="DZT ::: Jahresbericht 2010 - EN page 15" href="http://viewer.zmags.com/publication/843782fd?page=15">Germany the second most popular travel destinatio</a> Germany the second most popular travel destinatio<a title="DZT ::: Jahresbericht 2010 - EN page 16" href="http://viewer.zmags.com/publication/843782fd?page=16">2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGE</a> 2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGE<a title="DZT ::: Jahresbericht 2010 - EN page 17" href="http://viewer.zmags.com/publication/843782fd?page=17">important destinations for the MICE segment (Meet</a> important destinations for the MICE segment (Meet<a title="DZT ::: Jahresbericht 2010 - EN page 18" href="http://viewer.zmags.com/publication/843782fd?page=18">2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGEover</a> 2 TOURISM IN GERMANY: FACTS, FIGURES, IMAGEover<a title="DZT ::: Jahresbericht 2010 - EN page 19" href="http://viewer.zmags.com/publication/843782fd?page=19">SonyCenter,Berlinmany to others. In conclusion</a> SonyCenter,Berlinmany to others. In conclusion<a title="DZT ::: Jahresbericht 2010 - EN page 20" href="http://viewer.zmags.com/publication/843782fd?page=20">3 MEMBERS, SPONSORS AND PARTNERSMEMBERS: CORPORA</a> 3 MEMBERS, SPONSORS AND PARTNERSMEMBERS: CORPORA<a title="DZT ::: Jahresbericht 2010 - EN page 21" href="http://viewer.zmags.com/publication/843782fd?page=21">To successfully market Germany around theworld, </a> To successfully market Germany around theworld, <a title="DZT ::: Jahresbericht 2010 - EN page 22" href="http://viewer.zmags.com/publication/843782fd?page=22">3 MEMBERS, SPONSORS AND PARTNERS</a> 3 MEMBERS, SPONSORS AND PARTNERS<a title="DZT ::: Jahresbericht 2010 - EN page 23" href="http://viewer.zmags.com/publication/843782fd?page=23">ellers. As part of its alliance with the GNTB, th</a> ellers. As part of its alliance with the GNTB, th<a title="DZT ::: Jahresbericht 2010 - EN page 24" href="http://viewer.zmags.com/publication/843782fd?page=24">3 MEMBERS, SPONSORS AND PARTNERSGerman Wine Ins</a> 3 MEMBERS, SPONSORS AND PARTNERSGerman Wine Ins<a title="DZT ::: Jahresbericht 2010 - EN page 25" href="http://viewer.zmags.com/publication/843782fd?page=25">Strategic partnership with bundled marketing acti</a> Strategic partnership with bundled marketing acti<a title="DZT ::: Jahresbericht 2010 - EN page 26" href="http://viewer.zmags.com/publication/843782fd?page=26">3 MEMBERS, SPONSORS AND PARTNERSResidenzPalace,W</a> 3 MEMBERS, SPONSORS AND PARTNERSResidenzPalace,W<a title="DZT ::: Jahresbericht 2010 - EN page 27" href="http://viewer.zmags.com/publication/843782fd?page=27">St.Peter-Ording,NorthSeacoastalmudflatsto indi</a> St.Peter-Ording,NorthSeacoastalmudflatsto indi<a title="DZT ::: Jahresbericht 2010 - EN page 28" href="http://viewer.zmags.com/publication/843782fd?page=28">4 THEMES AND CAMPAIGNSPhaeno,Wolfsburg,Photo:Kle</a> 4 THEMES AND CAMPAIGNSPhaeno,Wolfsburg,Photo:Kle<a title="DZT ::: Jahresbericht 2010 - EN page 29" href="http://viewer.zmags.com/publication/843782fd?page=29"> Themes and campaigns4 </a> Themes and campaigns4 <a title="DZT ::: Jahresbericht 2010 - EN page 30" href="http://viewer.zmags.com/publication/843782fd?page=30">4 THEMES AND CAMPAIGNS</a> 4 THEMES AND CAMPAIGNS<a title="DZT ::: Jahresbericht 2010 - EN page 31" href="http://viewer.zmags.com/publication/843782fd?page=31">Leipzig’s Baumwollspinnerei – former spinning mil</a> Leipzig’s Baumwollspinnerei – former spinning mil<a title="DZT ::: Jahresbericht 2010 - EN page 32" href="http://viewer.zmags.com/publication/843782fd?page=32">4 THEMES AND CAMPAIGNSDr</a> 4 THEMES AND CAMPAIGNSDr<a title="DZT ::: Jahresbericht 2010 - EN page 33" href="http://viewer.zmags.com/publication/843782fd?page=33">According to the study, 77 per cent of internatio</a> According to the study, 77 per cent of internatio<a title="DZT ::: Jahresbericht 2010 - EN page 34" href="http://viewer.zmags.com/publication/843782fd?page=34">4 THEMES AND CAMPAIGNSLoo</a> 4 THEMES AND CAMPAIGNSLoo<a title="DZT ::: Jahresbericht 2010 - EN page 35" href="http://viewer.zmags.com/publication/843782fd?page=35">and the German Ramblers’ Association as well as u</a> and the German Ramblers’ Association as well as u<a title="DZT ::: Jahresbericht 2010 - EN page 36" href="http://viewer.zmags.com/publication/843782fd?page=36">4 THEMES AND CAMPAIGNS</a> 4 THEMES AND CAMPAIGNS<a title="DZT ::: Jahresbericht 2010 - EN page 37" href="http://viewer.zmags.com/publication/843782fd?page=37">The tour started off in London, where the ICE tru</a> The tour started off in London, where the ICE tru<a title="DZT ::: Jahresbericht 2010 - EN page 38" href="http://viewer.zmags.com/publication/843782fd?page=38">5 PRESS AND PR ACTIVITIES</a> 5 PRESS AND PR ACTIVITIES<a title="DZT ::: Jahresbericht 2010 - EN page 39" href="http://viewer.zmags.com/publication/843782fd?page=39"> Press and PR activities5 Throu</a> Press and PR activities5 Throu<a title="DZT ::: Jahresbericht 2010 - EN page 40" href="http://viewer.zmags.com/publication/843782fd?page=40">5 PRESS AND PR ACTIVITIES</a> 5 PRESS AND PR ACTIVITIES<a title="DZT ::: Jahresbericht 2010 - EN page 41" href="http://viewer.zmags.com/publication/843782fd?page=41">Excellent feedbackThe success of the SATW annual</a> Excellent feedbackThe success of the SATW annual<a title="DZT ::: Jahresbericht 2010 - EN page 42" href="http://viewer.zmags.com/publication/843782fd?page=42">5 PRESS AND PR ACTIVITIESsales and marketing an</a> 5 PRESS AND PR ACTIVITIESsales and marketing an<a title="DZT ::: Jahresbericht 2010 - EN page 43" href="http://viewer.zmags.com/publication/843782fd?page=43">for quality, innovation, reliability and value fo</a> for quality, innovation, reliability and value fo<a title="DZT ::: Jahresbericht 2010 - EN page 44" href="http://viewer.zmags.com/publication/843782fd?page=44">5 PRESS AND PR ACTIVITIEStitude of events and t</a> 5 PRESS AND PR ACTIVITIEStitude of events and t<a title="DZT ::: Jahresbericht 2010 - EN page 45" href="http://viewer.zmags.com/publication/843782fd?page=45">PorscheMuseum,StuttgartMercedes-BenzMuseum,Stutt</a> PorscheMuseum,StuttgartMercedes-BenzMuseum,Stutt<a title="DZT ::: Jahresbericht 2010 - EN page 46" href="http://viewer.zmags.com/publication/843782fd?page=46">5 PRESS AND PR ACTIVITIES</a> 5 PRESS AND PR ACTIVITIES<a title="DZT ::: Jahresbericht 2010 - EN page 47" href="http://viewer.zmags.com/publication/843782fd?page=47">2011: 200th anniversary of the birth of Franz Lis</a> 2011: 200th anniversary of the birth of Franz Lis<a title="DZT ::: Jahresbericht 2010 - EN page 48" href="http://viewer.zmags.com/publication/843782fd?page=48">5 PRESS AND PR ACTIVITIES</a> 5 PRESS AND PR ACTIVITIES<a title="DZT ::: Jahresbericht 2010 - EN page 49" href="http://viewer.zmags.com/publication/843782fd?page=49">were group press trips for 1,093 journalists. A f</a> were group press trips for 1,093 journalists. A f<a title="DZT ::: Jahresbericht 2010 - EN page 50" href="http://viewer.zmags.com/publication/843782fd?page=50">6 PARTICIPATION AT TRADE FAIRS AND WORKSHOPS WORL</a> 6 PARTICIPATION AT TRADE FAIRS AND WORKSHOPS WORL<a title="DZT ::: Jahresbericht 2010 - EN page 51" href="http://viewer.zmags.com/publication/843782fd?page=51">By attending trade fairs all over the world, the</a> By attending trade fairs all over the world, the<a title="DZT ::: Jahresbericht 2010 - EN page 52" href="http://viewer.zmags.com/publication/843782fd?page=52">6 PARTICIPATION AT TRADE FAIRS AND WORKSHOPS WORL</a> 6 PARTICIPATION AT TRADE FAIRS AND WORKSHOPS WORL<a title="DZT ::: Jahresbericht 2010 - EN page 53" href="http://viewer.zmags.com/publication/843782fd?page=53">office. Hundreds of such discussions took place, </a> office. Hundreds of such discussions took place, <a title="DZT ::: Jahresbericht 2010 - EN page 54" href="http://viewer.zmags.com/publication/843782fd?page=54">6 PARTICIPATION AT TRADE FAIRS AND WORKSHOPS WORL</a> 6 PARTICIPATION AT TRADE FAIRS AND WORKSHOPS WORL<a title="DZT ::: Jahresbericht 2010 - EN page 55" href="http://viewer.zmags.com/publication/843782fd?page=55">“ GNTB workshops and roadshows offer an effective c</a> “ GNTB workshops and roadshows offer an effective c<a title="DZT ::: Jahresbericht 2010 - EN page 56" href="http://viewer.zmags.com/publication/843782fd?page=56">Herning/Jutland (DK) </a> Herning/Jutland (DK) <a title="DZT ::: Jahresbericht 2010 - EN page 57" href="http://viewer.zmags.com/publication/843782fd?page=57">REGIONAL MANAGEMENT SOUTH WEST EUROPECOUNTRY </a> REGIONAL MANAGEMENT SOUTH WEST EUROPECOUNTRY <a title="DZT ::: Jahresbericht 2010 - EN page 58" href="http://viewer.zmags.com/publication/843782fd?page=58">7 GLOBAL PRINT AND ONLINE COMMUNICATION</a> 7 GLOBAL PRINT AND ONLINE COMMUNICATION<a title="DZT ::: Jahresbericht 2010 - EN page 59" href="http://viewer.zmags.com/publication/843782fd?page=59">The internet is the GNTB's most importantcommuni</a> The internet is the GNTB's most importantcommuni<a title="DZT ::: Jahresbericht 2010 - EN page 60" href="http://viewer.zmags.com/publication/843782fd?page=60">7 GLOBAL PRINT AND ONLINE COMMUNICATIONOrganisat</a> 7 GLOBAL PRINT AND ONLINE COMMUNICATIONOrganisat<a title="DZT ::: Jahresbericht 2010 - EN page 61" href="http://viewer.zmags.com/publication/843782fd?page=61">Online campaigns and search engine marketingThe </a> Online campaigns and search engine marketingThe <a title="DZT ::: Jahresbericht 2010 - EN page 62" href="http://viewer.zmags.com/publication/843782fd?page=62">7 GLOBAL PRINT AND ONLINE COMMUNICATIONThe GNTB’</a> 7 GLOBAL PRINT AND ONLINE COMMUNICATIONThe GNTB’<a title="DZT ::: Jahresbericht 2010 - EN page 63" href="http://viewer.zmags.com/publication/843782fd?page=63">all sizes. Editorial content ads on websites were</a> all sizes. Editorial content ads on websites were<a title="DZT ::: Jahresbericht 2010 - EN page 64" href="http://viewer.zmags.com/publication/843782fd?page=64">8 NATIONWIDE DOMESTIC MARKETING</a> 8 NATIONWIDE DOMESTIC MARKETING<a title="DZT ::: Jahresbericht 2010 - EN page 65" href="http://viewer.zmags.com/publication/843782fd?page=65">www.kurz-nah-weg.de Nationwide domest</a> www.kurz-nah-weg.de Nationwide domest<a title="DZT ::: Jahresbericht 2010 - EN page 66" href="http://viewer.zmags.com/publication/843782fd?page=66">8 NATIONWIDE DOMESTIC MARKETINGOnline banner adv</a> 8 NATIONWIDE DOMESTIC MARKETINGOnline banner adv<a title="DZT ::: Jahresbericht 2010 - EN page 67" href="http://viewer.zmags.com/publication/843782fd?page=67">Special supplement in HÖRZU </a> Special supplement in HÖRZU <a title="DZT ::: Jahresbericht 2010 - EN page 68" href="http://viewer.zmags.com/publication/843782fd?page=68">8 NATIONWIDE DOMESTIC MARKETING“Spannendes Deuts</a> 8 NATIONWIDE DOMESTIC MARKETING“Spannendes Deuts<a title="DZT ::: Jahresbericht 2010 - EN page 69" href="http://viewer.zmags.com/publication/843782fd?page=69">AMEROPA shop window display■ DERTOUR: joint m</a> AMEROPA shop window display■ DERTOUR: joint m<a title="DZT ::: Jahresbericht 2010 - EN page 70" href="http://viewer.zmags.com/publication/843782fd?page=70">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 71" href="http://viewer.zmags.com/publication/843782fd?page=71">BeijingOsloHelsinkiStockholmMoscow Copenhage</a> BeijingOsloHelsinkiStockholmMoscow Copenhage<a title="DZT ::: Jahresbericht 2010 - EN page 72" href="http://viewer.zmags.com/publication/843782fd?page=72">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 73" href="http://viewer.zmags.com/publication/843782fd?page=73">With a total of 18.1 millionovernight stays in 2</a> With a total of 18.1 millionovernight stays in 2<a title="DZT ::: Jahresbericht 2010 - EN page 74" href="http://viewer.zmags.com/publication/843782fd?page=74">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 75" href="http://viewer.zmags.com/publication/843782fd?page=75">Coupleonasnowshoewalk,BlackForestGNTB walking c</a> Coupleonasnowshoewalk,BlackForestGNTB walking c<a title="DZT ::: Jahresbericht 2010 - EN page 76" href="http://viewer.zmags.com/publication/843782fd?page=76">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 77" href="http://viewer.zmags.com/publication/843782fd?page=77">PinakothekderModerneartgallery,MunichGNTB German</a> PinakothekderModerneartgallery,MunichGNTB German<a title="DZT ::: Jahresbericht 2010 - EN page 78" href="http://viewer.zmags.com/publication/843782fd?page=78">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 79" href="http://viewer.zmags.com/publication/843782fd?page=79">With a total of 8.5 millionovernight stays in 20</a> With a total of 8.5 millionovernight stays in 20<a title="DZT ::: Jahresbericht 2010 - EN page 80" href="http://viewer.zmags.com/publication/843782fd?page=80">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 81" href="http://viewer.zmags.com/publication/843782fd?page=81">Continuation of the GNTB’s Germany campaign featu</a> Continuation of the GNTB’s Germany campaign featu<a title="DZT ::: Jahresbericht 2010 - EN page 82" href="http://viewer.zmags.com/publication/843782fd?page=82">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 83" href="http://viewer.zmags.com/publication/843782fd?page=83">New GNTB print product to jointly promote the bor</a> New GNTB print product to jointly promote the bor<a title="DZT ::: Jahresbericht 2010 - EN page 84" href="http://viewer.zmags.com/publication/843782fd?page=84">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 85" href="http://viewer.zmags.com/publication/843782fd?page=85">With a total of 12.2 millionovernight stays in 2</a> With a total of 12.2 millionovernight stays in 2<a title="DZT ::: Jahresbericht 2010 - EN page 86" href="http://viewer.zmags.com/publication/843782fd?page=86">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 87" href="http://viewer.zmags.com/publication/843782fd?page=87">TheRhineandCologneSwiss campaign by the GNTB, De</a> TheRhineandCologneSwiss campaign by the GNTB, De<a title="DZT ::: Jahresbericht 2010 - EN page 88" href="http://viewer.zmags.com/publication/843782fd?page=88">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 89" href="http://viewer.zmags.com/publication/843782fd?page=89">GNTB online campaign on “city breaks” with partne</a> GNTB online campaign on “city breaks” with partne<a title="DZT ::: Jahresbericht 2010 - EN page 90" href="http://viewer.zmags.com/publication/843782fd?page=90">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 91" href="http://viewer.zmags.com/publication/843782fd?page=91">With a total of 4.4 millionovernight stays in 20</a> With a total of 4.4 millionovernight stays in 20<a title="DZT ::: Jahresbericht 2010 - EN page 92" href="http://viewer.zmags.com/publication/843782fd?page=92">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 93" href="http://viewer.zmags.com/publication/843782fd?page=93">Presentation by Saxony and Leipzig coinciding wit</a> Presentation by Saxony and Leipzig coinciding wit<a title="DZT ::: Jahresbericht 2010 - EN page 94" href="http://viewer.zmags.com/publication/843782fd?page=94">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 95" href="http://viewer.zmags.com/publication/843782fd?page=95">Germany supplement on “Creative Germany” in Slove</a> Germany supplement on “Creative Germany” in Slove<a title="DZT ::: Jahresbericht 2010 - EN page 96" href="http://viewer.zmags.com/publication/843782fd?page=96">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 97" href="http://viewer.zmags.com/publication/843782fd?page=97">Our most important overseas market isthe USA wit</a> Our most important overseas market isthe USA wit<a title="DZT ::: Jahresbericht 2010 - EN page 98" href="http://viewer.zmags.com/publication/843782fd?page=98">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 99" href="http://viewer.zmags.com/publication/843782fd?page=99">BallinStadtEmigrantWorld,Hamburg Cooperation b</a> BallinStadtEmigrantWorld,Hamburg Cooperation b<a title="DZT ::: Jahresbericht 2010 - EN page 100" href="http://viewer.zmags.com/publication/843782fd?page=100">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 101" href="http://viewer.zmags.com/publication/843782fd?page=101">Joint marketing of Destination Germany: speed ska</a> Joint marketing of Destination Germany: speed ska<a title="DZT ::: Jahresbericht 2010 - EN page 102" href="http://viewer.zmags.com/publication/843782fd?page=102">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 103" href="http://viewer.zmags.com/publication/843782fd?page=103">With a total of 4.8 millionovernight stays in 20</a> With a total of 4.8 millionovernight stays in 20<a title="DZT ::: Jahresbericht 2010 - EN page 104" href="http://viewer.zmags.com/publication/843782fd?page=104">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 105" href="http://viewer.zmags.com/publication/843782fd?page=105">GNTB campaign on the metro in Japan </a> GNTB campaign on the metro in Japan <a title="DZT ::: Jahresbericht 2010 - EN page 106" href="http://viewer.zmags.com/publication/843782fd?page=106">9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE</a> 9 SALES AND MARKETING IN THE INTERNATIONAL SOURCE<a title="DZT ::: Jahresbericht 2010 - EN page 107" href="http://viewer.zmags.com/publication/843782fd?page=107">“Discover Germany” contest with the Mail Today in</a> “Discover Germany” contest with the Mail Today in<a title="DZT ::: Jahresbericht 2010 - EN page 108" href="http://viewer.zmags.com/publication/843782fd?page=108">10 ADMINISTRATION</a> 10 ADMINISTRATION<a title="DZT ::: Jahresbericht 2010 - EN page 109" href="http://viewer.zmags.com/publication/843782fd?page=109">Administration10 </a> Administration10 <a title="DZT ::: Jahresbericht 2010 - EN page 110" href="http://viewer.zmags.com/publication/843782fd?page=110">10 ADMINISTRATION 2 '000 </a> 10 ADMINISTRATION 2 '000 <a title="DZT ::: Jahresbericht 2010 - EN page 111" href="http://viewer.zmags.com/publication/843782fd?page=111">nificant savings while also improving performance</a> nificant savings while also improving performance<a title="DZT ::: Jahresbericht 2010 - EN page 112" href="http://viewer.zmags.com/publication/843782fd?page=112">10 ADMINISTRATION3 26.6 millionGrant from thef</a> 10 ADMINISTRATION3 26.6 millionGrant from thef<a title="DZT ::: Jahresbericht 2010 - EN page 113" href="http://viewer.zmags.com/publication/843782fd?page=113"> 2 '000 </a> 2 '000 <a title="DZT ::: Jahresbericht 2010 - EN page 114" href="http://viewer.zmags.com/publication/843782fd?page=114">11 OBJECTIVES FOR 2011</a> 11 OBJECTIVES FOR 2011<a title="DZT ::: Jahresbericht 2010 - EN page 115" href="http://viewer.zmags.com/publication/843782fd?page=115">TOURISM POLICY OBJECTIVES OF THE FEDERAL GOVERNME</a> TOURISM POLICY OBJECTIVES OF THE FEDERAL GOVERNME<a title="DZT ::: Jahresbericht 2010 - EN page 116" href="http://viewer.zmags.com/publication/843782fd?page=116">11 OBJECTIVES FOR 2011Pa</a> 11 OBJECTIVES FOR 2011Pa<a title="DZT ::: Jahresbericht 2010 - EN page 117" href="http://viewer.zmags.com/publication/843782fd?page=117">AppendicesREGIONAL MANAGEMENT OFFICES – MEMBERS </a> AppendicesREGIONAL MANAGEMENT OFFICES – MEMBERS <a title="DZT ::: Jahresbericht 2010 - EN page 118" href="http://viewer.zmags.com/publication/843782fd?page=118">APPENDICESADDRESSES OF GNTB REGIONAL MANAGEMENT </a> APPENDICESADDRESSES OF GNTB REGIONAL MANAGEMENT <a title="DZT ::: Jahresbericht 2010 - EN page 119" href="http://viewer.zmags.com/publication/843782fd?page=119">REGIONAL MANAGEMENT SOUTH EAST EUROPEAustriaDeu</a> REGIONAL MANAGEMENT SOUTH EAST EUROPEAustriaDeu<a title="DZT ::: Jahresbericht 2010 - EN page 120" href="http://viewer.zmags.com/publication/843782fd?page=120">GNTB MEMBERS66 members (as at January 2011)COMP</a> GNTB MEMBERS66 members (as at January 2011)COMP<a title="DZT ::: Jahresbericht 2010 - EN page 121" href="http://viewer.zmags.com/publication/843782fd?page=121">MEMBERS OF THE GNTB BOARD OF DIRECTORSelected at</a> MEMBERS OF THE GNTB BOARD OF DIRECTORSelected at<a title="DZT ::: Jahresbericht 2010 - EN page 122" href="http://viewer.zmags.com/publication/843782fd?page=122">MEMBERS OF THE GNTB ADVISORY BOARDelected at the</a> MEMBERS OF THE GNTB ADVISORY BOARDelected at the<a title="DZT ::: Jahresbericht 2010 - EN page 123" href="http://viewer.zmags.com/publication/843782fd?page=123">HessenSenior Ministerial CounsellorDr Reinhard </a> HessenSenior Ministerial CounsellorDr Reinhard <a title="DZT ::: Jahresbericht 2010 - EN page 124" href="http://viewer.zmags.com/publication/843782fd?page=124">➤ Members of the GNTB International Marketing Com</a> ➤ Members of the GNTB International Marketing Com<a title="DZT ::: Jahresbericht 2010 - EN page 125" href="http://viewer.zmags.com/publication/843782fd?page=125">MEMBERS OF THE GNTB DOMESTIC MARKETING COMMITTEE</a> MEMBERS OF THE GNTB DOMESTIC MARKETING COMMITTEE<a title="DZT ::: Jahresbericht 2010 - EN page 126" href="http://viewer.zmags.com/publication/843782fd?page=126">ORGANISATION CHARTSTRUCTURES OF THE GERMAN NATIO</a> ORGANISATION CHARTSTRUCTURES OF THE GERMAN NATIO<a title="DZT ::: Jahresbericht 2010 - EN page 127" href="http://viewer.zmags.com/publication/843782fd?page=127">PRODUCTION CREDITSProdu</a> PRODUCTION CREDITSProdu<a title="DZT ::: Jahresbericht 2010 - EN page 128" href="http://viewer.zmags.com/publication/843782fd?page=128"> </a>