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<br /> SAMPLE<br /> CHAPTER<br /> REINVENTING<br /> MANAGEMENT<br /> Smarter Choices for<br /> Getting Work Done<br /> Julian Birkinshaw<br /> The recent economic cr<br /> was not just caused by<br /> failure of regulation or<br /> economic policy; it was<br /> a story of the failure<br /> of management in a<br /> fundamental sense—a<br /> deeply flawed approach<br /> management that encouraged bankers to<br /> pursue opportunities without regard for their<br /> long-term consequences, and to put their own<br /> interests ahead of those of their employers<br /> and their shareholders.<br /> isis<br /> a<br /> to<br /> And looking more widely, there is a creeping<br /> disenchantment with management as a<br /> profession: surveys show that managers<br /> generate less respect than lawyers and<br /> bankers in the eyes of the general public, and<br /> there are few if any positive role models for<br /> management.<br /> JULIAN BIRKINSHAW is Professor of Str<a title="Final Birkinshaw SC.pdf page 1" href="http://viewer.zmags.com/publication/845881bd?page=1"> SAMPLE CHAPTER</a> <a title="Final Birkinshaw SC.pdf page 2" href="http://viewer.zmags.com/publication/845881bd?page=2"> REINVENTING MANAGEMENT Smarter Choices for Gettin</a> <a title="Final Birkinshaw SC.pdf page 3" href="http://viewer.zmags.com/publication/845881bd?page=3"> Contents Foreword </a> <a title="Final Birkinshaw SC.pdf page 4" href="http://viewer.zmags.com/publication/845881bd?page=4"> 1 WHY MANAGEMENT FAILED The investment bankin</a> <a title="Final Birkinshaw SC.pdf page 5" href="http://viewer.zmags.com/publication/845881bd?page=5"> 2 REINVENTING MANAGEMENT organizations; it is </a> <a title="Final Birkinshaw SC.pdf page 6" href="http://viewer.zmags.com/publication/845881bd?page=6"> WHY MANAGEMENT FAILED 3 tantly, no one fe</a> <a title="Final Birkinshaw SC.pdf page 7" href="http://viewer.zmags.com/publication/845881bd?page=7"> 4 REINVENTING MANAGEMENT less sophisticated th</a> <a title="Final Birkinshaw SC.pdf page 8" href="http://viewer.zmags.com/publication/845881bd?page=8"> WHY MANAGEMENT FAILED 5 ship thanks to Alfred </a> <a title="Final Birkinshaw SC.pdf page 9" href="http://viewer.zmags.com/publication/845881bd?page=9"> 6 REINVENTING MANAGEMENT tive, and its cost ba</a> <a title="Final Birkinshaw SC.pdf page 10" href="http://viewer.zmags.com/publication/845881bd?page=10"> WHY MANAGEMENT FAILED 7 hired people who lo</a> <a title="Final Birkinshaw SC.pdf page 11" href="http://viewer.zmags.com/publication/845881bd?page=11"> 8 REINVENTING MANAGEMENT 21 different pro</a> <a title="Final Birkinshaw SC.pdf page 12" href="http://viewer.zmags.com/publication/845881bd?page=12"> WHY MANAGEMENT FAILED 9 erable places to spend</a> <a title="Final Birkinshaw SC.pdf page 13" href="http://viewer.zmags.com/publication/845881bd?page=13"> 10 REINVENTING MANAGEMENT Management is the ac</a> <a title="Final Birkinshaw SC.pdf page 14" href="http://viewer.zmags.com/publication/845881bd?page=14"> WHY MANAGEMENT FAILED 11 Why has this corrupti</a> <a title="Final Birkinshaw SC.pdf page 15" href="http://viewer.zmags.com/publication/845881bd?page=15"> 12 REINVENTING MANAGEMENT note that management</a> <a title="Final Birkinshaw SC.pdf page 16" href="http://viewer.zmags.com/publication/845881bd?page=16"> WHY MANAGEMENT FAILED 13 apparently inexorable</a> <a title="Final Birkinshaw SC.pdf page 17" href="http://viewer.zmags.com/publication/845881bd?page=17"> 14 REINVENTING MANAGEMENT Table 1.1: Leaders</a> <a title="Final Birkinshaw SC.pdf page 18" href="http://viewer.zmags.com/publication/845881bd?page=18"> WHY MANAGEMENT FAILED 15 Or to put it r</a> <a title="Final Birkinshaw SC.pdf page 19" href="http://viewer.zmags.com/publication/845881bd?page=19"> 16 REINVENTING MANAGEMENT  We have underg</a> <a title="Final Birkinshaw SC.pdf page 20" href="http://viewer.zmags.com/publication/845881bd?page=20"> WHY MANAGEMENT FAILED 17 tional models of mana</a> <a title="Final Birkinshaw SC.pdf page 21" href="http://viewer.zmags.com/publication/845881bd?page=21"> 18 REINVENTING MANAGEMENT different managing. </a> <a title="Final Birkinshaw SC.pdf page 22" href="http://viewer.zmags.com/publication/845881bd?page=22"> WHY MANAGEMENT FAILED 19 We are in the early s</a> <a title="Final Birkinshaw SC.pdf page 23" href="http://viewer.zmags.com/publication/845881bd?page=23"> 20 REINVENTING MANAGEMENT another, during whic</a> <a title="Final Birkinshaw SC.pdf page 24" href="http://viewer.zmags.com/publication/845881bd?page=24"> WHY MANAGEMENT FAILED 21 being made, the compa</a> <a title="Final Birkinshaw SC.pdf page 25" href="http://viewer.zmags.com/publication/845881bd?page=25"> 22 REINVENTING MANAGEMENT Figure 1.1: The fo</a> <a title="Final Birkinshaw SC.pdf page 26" href="http://viewer.zmags.com/publication/845881bd?page=26"> WHY MANAGEMENT FAILED 23 chief executive office</a> <a title="Final Birkinshaw SC.pdf page 27" href="http://viewer.zmags.com/publication/845881bd?page=27"> 24 REINVENTING MANAGEMENT the business environ</a> <a title="Final Birkinshaw SC.pdf page 28" href="http://viewer.zmags.com/publication/845881bd?page=28"> WHY MANAGEMENT FAILED 25 collapse of General M</a> <a title="Final Birkinshaw SC.pdf page 29" href="http://viewer.zmags.com/publication/845881bd?page=29"> Available in bookstores and online! </a>