<br />
sascom<br />
®<br />
2012<br />
second quarter<br />
Bank Of amErica<br />
TackLEs<br />
BiG DaTa<br />
TOp 10<br />
iT chEckLisT<br />
BEfOrE & afTEr<br />
hiGh-pErfOrmancE<br />
anaLyTics<br />
GLOBE<br />
TELEcOm<br />
cEO Ernest cu on how his company knows<br />
exactly what its 30 million customers want<br />
THE BUSINESS<br />
VALUE BEHIND<br />
BIG<br />
DATA<br />
When organizations get to the point where their volume, velocity<br />
and variety of data exceed storage or computing capacity, there<br />
are some big challenges – but even bigger opportunities to achieve<br />
unprecedented business value. So, where do they turn when looking<br />
for optimal ways to gain insights from these larger data sets in shorter<br />
reporting windows? They turn to SAS.<br />
®<br />
Speed to insight<br />
From banking and retail to health care and insurance, SAS is<br />
helping industries gain in<a title="SASCOM 2Q 2012 page 1" href="http://viewer.zmags.com/publication/84b0b9f9?page=1"> sascom ® 2012 second quarter Bank Of amErica Ta</a>
<a title="SASCOM 2Q 2012 page 2" href="http://viewer.zmags.com/publication/84b0b9f9?page=2"> THE BUSINESS VALUE BEHIND BIG DATA When organ</a>
<a title="SASCOM 2Q 2012 page 3" href="http://viewer.zmags.com/publication/84b0b9f9?page=3"> cOnTEnTs second quarter 2012 GLOBE </a>
<a title="SASCOM 2Q 2012 page 4" href="http://viewer.zmags.com/publication/84b0b9f9?page=4"> editor's note </a>
<a title="SASCOM 2Q 2012 page 5" href="http://viewer.zmags.com/publication/84b0b9f9?page=5"> cOLumn cio insights Winning the data ‘arms</a>
<a title="SASCOM 2Q 2012 page 6" href="http://viewer.zmags.com/publication/84b0b9f9?page=6"> cio insights writers. My team’s role is to bring</a>
<a title="SASCOM 2Q 2012 page 7" href="http://viewer.zmags.com/publication/84b0b9f9?page=7"> cOLumn business analytics a barrel of schn</a>
<a title="SASCOM 2Q 2012 page 8" href="http://viewer.zmags.com/publication/84b0b9f9?page=8"> business analytics your c</a>
<a title="SASCOM 2Q 2012 page 9" href="http://viewer.zmags.com/publication/84b0b9f9?page=9"> Automate it: Make sure the measures are automatic</a>
<a title="SASCOM 2Q 2012 page 10" href="http://viewer.zmags.com/publication/84b0b9f9?page=10"> Column tech highlight your top 10 checklis</a>
<a title="SASCOM 2Q 2012 page 11" href="http://viewer.zmags.com/publication/84b0b9f9?page=11"> Organizations need to move beyond reactiv</a>
<a title="SASCOM 2Q 2012 page 12" href="http://viewer.zmags.com/publication/84b0b9f9?page=12"> tech highlight enable basic self-service reporti</a>
<a title="SASCOM 2Q 2012 page 13" href="http://viewer.zmags.com/publication/84b0b9f9?page=13"> cOLumn emerging trends unlocking fraud net</a>
<a title="SASCOM 2Q 2012 page 14" href="http://viewer.zmags.com/publication/84b0b9f9?page=14"> emerging trends between multiple customers and a</a>
<a title="SASCOM 2Q 2012 page 15" href="http://viewer.zmags.com/publication/84b0b9f9?page=15"> THE PREMIER BUSINESS LEADERSHIP SERIES Premier Sp</a>
<a title="SASCOM 2Q 2012 page 16" href="http://viewer.zmags.com/publication/84b0b9f9?page=16"> L h istening to be eard In a noisy marke</a>
<a title="SASCOM 2Q 2012 page 17" href="http://viewer.zmags.com/publication/84b0b9f9?page=17"> “At Globe, we’re now focused </a>
<a title="SASCOM 2Q 2012 page 18" href="http://viewer.zmags.com/publication/84b0b9f9?page=18"> globe telecom at a gLance Globe Telecom’s princi</a>
<a title="SASCOM 2Q 2012 page 19" href="http://viewer.zmags.com/publication/84b0b9f9?page=19"> rate war and more to do with improving customer e</a>
<a title="SASCOM 2Q 2012 page 20" href="http://viewer.zmags.com/publication/84b0b9f9?page=20"> BIG IDEAS Your industry, before and after high-pe</a>
<a title="SASCOM 2Q 2012 page 21" href="http://viewer.zmags.com/publication/84b0b9f9?page=21"> TELCO BEFORE: UNDETECTED FAILURES, DISRUPTED SER</a>
<a title="SASCOM 2Q 2012 page 22" href="http://viewer.zmags.com/publication/84b0b9f9?page=22"> avoid gridlock </a>
<a title="SASCOM 2Q 2012 page 23" href="http://viewer.zmags.com/publication/84b0b9f9?page=23"> The initiative has already produced </a>
<a title="SASCOM 2Q 2012 page 24" href="http://viewer.zmags.com/publication/84b0b9f9?page=24"> responsibility, it was forced to reassess its use</a>
<a title="SASCOM 2Q 2012 page 25" href="http://viewer.zmags.com/publication/84b0b9f9?page=25"> stylish, high-tech and good for you From fashi</a>
<a title="SASCOM 2Q 2012 page 26" href="http://viewer.zmags.com/publication/84b0b9f9?page=26"> “Implementing analytics is a great way for a smal</a>
<a title="SASCOM 2Q 2012 page 27" href="http://viewer.zmags.com/publication/84b0b9f9?page=27"> WEavinG superior protection You may not have hea</a>
<a title="SASCOM 2Q 2012 page 28" href="http://viewer.zmags.com/publication/84b0b9f9?page=28"> social media: driving profits or popularity? </a>
<a title="SASCOM 2Q 2012 page 29" href="http://viewer.zmags.com/publication/84b0b9f9?page=29"> N othing has generated more buzz or</a>
<a title="SASCOM 2Q 2012 page 30" href="http://viewer.zmags.com/publication/84b0b9f9?page=30"> “The first thing you have got to understand is th</a>
<a title="SASCOM 2Q 2012 page 31" href="http://viewer.zmags.com/publication/84b0b9f9?page=31"> It’s not about you. Too many marketers think soci</a>
<a title="SASCOM 2Q 2012 page 32" href="http://viewer.zmags.com/publication/84b0b9f9?page=32"> quality patient care today andtomorrow Historic </a>
<a title="SASCOM 2Q 2012 page 33" href="http://viewer.zmags.com/publication/84b0b9f9?page=33"> I n Genoa, Italy, the people say “a good reput</a>
<a title="SASCOM 2Q 2012 page 34" href="http://viewer.zmags.com/publication/84b0b9f9?page=34"> “We use SAS on a daily basis ... One medical depa</a>
<a title="SASCOM 2Q 2012 page 35" href="http://viewer.zmags.com/publication/84b0b9f9?page=35"> at the speed of marketing How to make the r</a>
<a title="SASCOM 2Q 2012 page 36" href="http://viewer.zmags.com/publication/84b0b9f9?page=36"> advice on reaL-time marketing david meerman s</a>
<a title="SASCOM 2Q 2012 page 37" href="http://viewer.zmags.com/publication/84b0b9f9?page=37"> But to do so requires a customer information</a>
<a title="SASCOM 2Q 2012 page 38" href="http://viewer.zmags.com/publication/84b0b9f9?page=38"> cOLumn best of blogs is big data overhyped</a>
<a title="SASCOM 2Q 2012 page 39" href="http://viewer.zmags.com/publication/84b0b9f9?page=39"> Analytics Conference Series connect with the brig</a>
<a title="SASCOM 2Q 2012 page 40" href="http://viewer.zmags.com/publication/84b0b9f9?page=40"> SAS®GlobalForum2012isinOrlando, andeveryone'smigr</a>