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<br /> The Official Publication of The North American Association of State & Provincial Lotteries<br /> September/October 2010 / Issue 9/10 / Vol. 11<br /> In this Issue<br /> Lottery Insights - September/October 2010 - Issue 9/10 - Vol. 11<br /> From The President<br /> A Letter From The NASPL President:<br /> Margaret DeFrancisco 3<br /> Industry News<br /> Tennessee Lottery Launches Beneficiary-Focused Campaign 4<br /> North Carolina Education Lottery Executive Director<br /> Tom Shaheen to Leave Office 8<br /> NASPL History 10<br /> Virginia Lottery Profits for FY 2010 Meet Forecast<br /> of $430 Million 16<br /> Illinois Mega Power Game:<br /> <a title="ConferenceIssue.2010 page 1" href="http://viewer.zmags.com/publication/84b9d97d?page=1"> The Official Publication of The North American As</a> <a title="ConferenceIssue.2010 page 2" href="http://viewer.zmags.com/publication/84b9d97d?page=2"> In this Issue Lottery Insights - September/Octob</a> <a title="ConferenceIssue.2010 page 3" href="http://viewer.zmags.com/publication/84b9d97d?page=3"> Welcome to the NASPL annual conferen</a> <a title="ConferenceIssue.2010 page 4" href="http://viewer.zmags.com/publication/84b9d97d?page=4"> Industry News Tennessee Lottery Launches Benefic</a> <a title="ConferenceIssue.2010 page 5" href="http://viewer.zmags.com/publication/84b9d97d?page=5"> Hargrove, President and CEO of the Tennessee Educ</a> <a title="ConferenceIssue.2010 page 6" href="http://viewer.zmags.com/publication/84b9d97d?page=6"> Industry News more depth), the website will al</a> <a title="ConferenceIssue.2010 page 7" href="http://viewer.zmags.com/publication/84b9d97d?page=7"> </a> <a title="ConferenceIssue.2010 page 8" href="http://viewer.zmags.com/publication/84b9d97d?page=8"> Industry News N orth Car</a> <a title="ConferenceIssue.2010 page 9" href="http://viewer.zmags.com/publication/84b9d97d?page=9"> </a> <a title="ConferenceIssue.2010 page 10" href="http://viewer.zmags.com/publication/84b9d97d?page=10"> Industry News These adva</a> <a title="ConferenceIssue.2010 page 11" href="http://viewer.zmags.com/publication/84b9d97d?page=11"> Byrd, Director of the New York Lottery, and Ralph</a> <a title="ConferenceIssue.2010 page 12" href="http://viewer.zmags.com/publication/84b9d97d?page=12"> Industry News purposes, objectives and duties o</a> <a title="ConferenceIssue.2010 page 13" href="http://viewer.zmags.com/publication/84b9d97d?page=13"> be managed from the NASPL President’s state. Unde</a> <a title="ConferenceIssue.2010 page 14" href="http://viewer.zmags.com/publication/84b9d97d?page=14"> Industry News In 1997, NASPL attempted to secur</a> <a title="ConferenceIssue.2010 page 15" href="http://viewer.zmags.com/publication/84b9d97d?page=15"> NASPL Standardization Project (NSI) Preliminary p</a> <a title="ConferenceIssue.2010 page 16" href="http://viewer.zmags.com/publication/84b9d97d?page=16"> Industry News TheLottery’s</a> <a title="ConferenceIssue.2010 page 17" href="http://viewer.zmags.com/publication/84b9d97d?page=17"> significantbecausethecostofrunningtheLotterycomes</a> <a title="ConferenceIssue.2010 page 18" href="http://viewer.zmags.com/publication/84b9d97d?page=18"> Industry News has sought to develop a p</a> <a title="ConferenceIssue.2010 page 19" href="http://viewer.zmags.com/publication/84b9d97d?page=19"> 50/50 Raffle is Here! The Michigan Lottery is Tak</a> <a title="ConferenceIssue.2010 page 20" href="http://viewer.zmags.com/publication/84b9d97d?page=20"> Industry News Lottery funds have helped pa</a> <a title="ConferenceIssue.2010 page 21" href="http://viewer.zmags.com/publication/84b9d97d?page=21"> </a> <a title="ConferenceIssue.2010 page 22" href="http://viewer.zmags.com/publication/84b9d97d?page=22"> Industry News three cruise ports in the c</a> <a title="ConferenceIssue.2010 page 23" href="http://viewer.zmags.com/publication/84b9d97d?page=23"> </a> <a title="ConferenceIssue.2010 page 24" href="http://viewer.zmags.com/publication/84b9d97d?page=24"> Industry News Mega Monopoly™a Hit in West Virg</a> <a title="ConferenceIssue.2010 page 25" href="http://viewer.zmags.com/publication/84b9d97d?page=25"> employees offered a new game every hour, from 11 </a> <a title="ConferenceIssue.2010 page 26" href="http://viewer.zmags.com/publication/84b9d97d?page=26"> Research The survey asked participan</a> <a title="ConferenceIssue.2010 page 27" href="http://viewer.zmags.com/publication/84b9d97d?page=27"> In his study on motivation, Abraham Maslow said t</a> <a title="ConferenceIssue.2010 page 28" href="http://viewer.zmags.com/publication/84b9d97d?page=28"> Mackinac Bridge, connecting ichigan’s pper </a> <a title="ConferenceIssue.2010 page 29" href="http://viewer.zmags.com/publication/84b9d97d?page=29"> of: rst land-grant university and first instituti</a> <a title="ConferenceIssue.2010 page 30" href="http://viewer.zmags.com/publication/84b9d97d?page=30"> Research reps for their opinions. Yes, the answ</a> <a title="ConferenceIssue.2010 page 31" href="http://viewer.zmags.com/publication/84b9d97d?page=31"> that long-neglected list of things to do. Asecond</a> <a title="ConferenceIssue.2010 page 32" href="http://viewer.zmags.com/publication/84b9d97d?page=32"> Research Could Mark T</a> <a title="ConferenceIssue.2010 page 33" href="http://viewer.zmags.com/publication/84b9d97d?page=33"> Lotto in the U.S. – Case Study Background In June</a> <a title="ConferenceIssue.2010 page 34" href="http://viewer.zmags.com/publication/84b9d97d?page=34"> Research target audience, which rated it as the</a> <a title="ConferenceIssue.2010 page 35" href="http://viewer.zmags.com/publication/84b9d97d?page=35"> (29%) and Instant Scratch Tickets (24%)(See Fig 2</a> <a title="ConferenceIssue.2010 page 36" href="http://viewer.zmags.com/publication/84b9d97d?page=36"> Research Can players be expected to spend extra</a> <a title="ConferenceIssue.2010 page 37" href="http://viewer.zmags.com/publication/84b9d97d?page=37"> accommodate Mega Millions? Perhaps this is the ke</a> <a title="ConferenceIssue.2010 page 38" href="http://viewer.zmags.com/publication/84b9d97d?page=38"> Chat Session U.S. retail sales appear to ha</a> <a title="ConferenceIssue.2010 page 39" href="http://viewer.zmags.com/publication/84b9d97d?page=39"> quite interesting and enlightening. We look forwa</a> <a title="ConferenceIssue.2010 page 40" href="http://viewer.zmags.com/publication/84b9d97d?page=40"> Chat Session Across the U.S., lotteries are incr</a> <a title="ConferenceIssue.2010 page 41" href="http://viewer.zmags.com/publication/84b9d97d?page=41"> Internet-based loyalty programs and points-for- p</a> <a title="ConferenceIssue.2010 page 42" href="http://viewer.zmags.com/publication/84b9d97d?page=42"> Magic in the Mitten Powers Awards </a> <a title="ConferenceIssue.2010 page 43" href="http://viewer.zmags.com/publication/84b9d97d?page=43"> The Powers Awards It’s the time of year again wh</a> <a title="ConferenceIssue.2010 page 44" href="http://viewer.zmags.com/publication/84b9d97d?page=44"> from the initial estimate of $55 million to $110 </a> <a title="ConferenceIssue.2010 page 45" href="http://viewer.zmags.com/publication/84b9d97d?page=45"> At the end of the day, Blaskiewicz’s efforts, as </a> <a title="ConferenceIssue.2010 page 46" href="http://viewer.zmags.com/publication/84b9d97d?page=46"> Tacy Donov</a> <a title="ConferenceIssue.2010 page 47" href="http://viewer.zmags.com/publication/84b9d97d?page=47"> video lottery terminals required multiple softwar</a> <a title="ConferenceIssue.2010 page 48" href="http://viewer.zmags.com/publication/84b9d97d?page=48"> As Senior </a> <a title="ConferenceIssue.2010 page 49" href="http://viewer.zmags.com/publication/84b9d97d?page=49"> Reisman has not let these obstacles stand in her </a> <a title="ConferenceIssue.2010 page 50" href="http://viewer.zmags.com/publication/84b9d97d?page=50"> Magic in the Mitten Domagals</a> <a title="ConferenceIssue.2010 page 51" href="http://viewer.zmags.com/publication/84b9d97d?page=51"> Manaccom Corporation PO Box 824 Toowona, Queensla</a> <a title="ConferenceIssue.2010 page 52" href="http://viewer.zmags.com/publication/84b9d97d?page=52"> Tradeshow Floor Plan </a> <a title="ConferenceIssue.2010 page 53" href="http://viewer.zmags.com/publication/84b9d97d?page=53"> Scientific Games 1500 Bluegrass Lakes Parkway Alp</a> <a title="ConferenceIssue.2010 page 54" href="http://viewer.zmags.com/publication/84b9d97d?page=54"> Future Meetings and Conferences September 22 -</a> <a title="ConferenceIssue.2010 page 55" href="http://viewer.zmags.com/publication/84b9d97d?page=55"> www.naspl.org Diamond Games</a> <a title="ConferenceIssue.2010 page 56" href="http://viewer.zmags.com/publication/84b9d97d?page=56"> </a>