If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> <br /> <br /> Vol. 28, No. 2 March/April 2012<br /> Revolutionary Road<br /> New Technology<br /> Is Driving R/C Sales<br /> Appcessories Invade the Marketplace<br /> Products that work with smart devices are a hot<br /> new trend that has retailers shuffling buyers and<br /> aisles to figure out where and how these products<br /> should be merchandised. Coming out of Toy<br /> Fair, the industry was marveling at the possi-<br /> bilities. Are appcessories the wave of the future?<br /> Or are they here today, gone tomorrow? Editor<br /> Elizabeth A. Reid delves into this new category to<br /> get some answers and raise some questions.<br /> page 22<br /> The New Appsession<br /> page 34<br /> A<br /> i<br /> page 53<br /> ASTRA's Tips<br /> for Making Your<br /> Store a Destination<br /> Plush page S4<br /> page S6<br /> New Wave<br /> n Plush?<br /> page 47<br /<a title="The Toy Book March/April 2012 page 1" href="http://viewer.zmags.com/publication/84bbccef?page=1"> </a> <a title="The Toy Book March/April 2012 page 2" href="http://viewer.zmags.com/publication/84bbccef?page=2"> </a> <a title="The Toy Book March/April 2012 page 3" href="http://viewer.zmags.com/publication/84bbccef?page=3"> Vol. 28, No. 2 March/April 2012 Revol</a> <a title="The Toy Book March/April 2012 page 4" href="http://viewer.zmags.com/publication/84bbccef?page=4"> </a> <a title="The Toy Book March/April 2012 page 5" href="http://viewer.zmags.com/publication/84bbccef?page=5"> </a> <a title="The Toy Book March/April 2012 page 6" href="http://viewer.zmags.com/publication/84bbccef?page=6"> </a> <a title="The Toy Book March/April 2012 page 7" href="http://viewer.zmags.com/publication/84bbccef?page=7"> </a> <a title="The Toy Book March/April 2012 page 8" href="http://viewer.zmags.com/publication/84bbccef?page=8"> March/April 2012 table of contents table Women </a> <a title="The Toy Book March/April 2012 page 9" href="http://viewer.zmags.com/publication/84bbccef?page=9"> </a> <a title="The Toy Book March/April 2012 page 10" href="http://viewer.zmags.com/publication/84bbccef?page=10"> Viewpoint Editor's Giving Kids What They Want Jac</a> <a title="The Toy Book March/April 2012 page 11" href="http://viewer.zmags.com/publication/84bbccef?page=11"> </a> <a title="The Toy Book March/April 2012 page 12" href="http://viewer.zmags.com/publication/84bbccef?page=12"> STAT SHOT TOP 10 FAMILY ENTERTAINMENT & CA</a> <a title="The Toy Book March/April 2012 page 13" href="http://viewer.zmags.com/publication/84bbccef?page=13"> u“Product innovation is driving sales of older ki</a> <a title="The Toy Book March/April 2012 page 14" href="http://viewer.zmags.com/publication/84bbccef?page=14"> Perspectives Toy Industry Association </a> <a title="The Toy Book March/April 2012 page 15" href="http://viewer.zmags.com/publication/84bbccef?page=15"> </a> <a title="The Toy Book March/April 2012 page 16" href="http://viewer.zmags.com/publication/84bbccef?page=16"> Update Industry FanTOYstic Fact Mr. Potato</a> <a title="The Toy Book March/April 2012 page 17" href="http://viewer.zmags.com/publication/84bbccef?page=17"> JAZWARES NAMED MASTER TOY LICENSEE FOR YO GABBA G</a> <a title="The Toy Book March/April 2012 page 18" href="http://viewer.zmags.com/publication/84bbccef?page=18"> 18 · THE TOY BOOK </a> <a title="The Toy Book March/April 2012 page 19" href="http://viewer.zmags.com/publication/84bbccef?page=19"> MARCH/APRIL 2012 </a> <a title="The Toy Book March/April 2012 page 20" href="http://viewer.zmags.com/publication/84bbccef?page=20"> Digital Kids Conference: Helping Businesses Reac</a> <a title="The Toy Book March/April 2012 page 21" href="http://viewer.zmags.com/publication/84bbccef?page=21"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book March/April 2012 page 22" href="http://viewer.zmags.com/publication/84bbccef?page=22"> The New APPsession The app business is booming</a> <a title="The Toy Book March/April 2012 page 23" href="http://viewer.zmags.com/publication/84bbccef?page=23"> WowWee wants to cash in. “Once a traditional toy </a> <a title="The Toy Book March/April 2012 page 24" href="http://viewer.zmags.com/publication/84bbccef?page=24"> Appcessories: Enhancing smart devices Phy</a> <a title="The Toy Book March/April 2012 page 25" href="http://viewer.zmags.com/publication/84bbccef?page=25"> </a> <a title="The Toy Book March/April 2012 page 26" href="http://viewer.zmags.com/publication/84bbccef?page=26"> Appcessories: Enhancing smart devices East</a> <a title="The Toy Book March/April 2012 page 27" href="http://viewer.zmags.com/publication/84bbccef?page=27"> Tablet Teddy Bears are designed to hold a ran</a> <a title="The Toy Book March/April 2012 page 28" href="http://viewer.zmags.com/publication/84bbccef?page=28"> Appcessories: Enhancing smart devices Spin </a> <a title="The Toy Book March/April 2012 page 29" href="http://viewer.zmags.com/publication/84bbccef?page=29"> </a> <a title="The Toy Book March/April 2012 page 30" href="http://viewer.zmags.com/publication/84bbccef?page=30"> Tablet Playbook for Kids by Reyne Rice, toy tr</a> <a title="The Toy Book March/April 2012 page 31" href="http://viewer.zmags.com/publication/84bbccef?page=31"> Nabi, by FuHu, is an advanced tablet that</a> <a title="The Toy Book March/April 2012 page 32" href="http://viewer.zmags.com/publication/84bbccef?page=32"> Fable, by </a> <a title="The Toy Book March/April 2012 page 33" href="http://viewer.zmags.com/publication/84bbccef?page=33"> Meep!, from Oregon Scientific, is a</a> <a title="The Toy Book March/April 2012 page 34" href="http://viewer.zmags.com/publication/84bbccef?page=34"> Revolutionary Road Dropping in price and surging </a> <a title="The Toy Book March/April 2012 page 35" href="http://viewer.zmags.com/publication/84bbccef?page=35"> </a> <a title="The Toy Book March/April 2012 page 36" href="http://viewer.zmags.com/publication/84bbccef?page=36"> Spin Master's Air Hogs Heli Replay teractivit</a> <a title="The Toy Book March/April 2012 page 37" href="http://viewer.zmags.com/publication/84bbccef?page=37"> </a> <a title="The Toy Book March/April 2012 page 38" href="http://viewer.zmags.com/publication/84bbccef?page=38"> NASCAR's Jeff Gordon Rolls with Spin</a> <a title="The Toy Book March/April 2012 page 39" href="http://viewer.zmags.com/publication/84bbccef?page=39"> Scooby-Doo Off-Road 4x4 Mystery Machine Thro</a> <a title="The Toy Book March/April 2012 page 40" href="http://viewer.zmags.com/publication/84bbccef?page=40"> Thinkway Toys' The Amazing Spider-Man U-C</a> <a title="The Toy Book March/April 2012 page 41" href="http://viewer.zmags.com/publication/84bbccef?page=41"> </a> <a title="The Toy Book March/April 2012 page 42" href="http://viewer.zmags.com/publication/84bbccef?page=42"> ITC's Street Shifters drive, </a> <a title="The Toy Book March/April 2012 page 43" href="http://viewer.zmags.com/publication/84bbccef?page=43"> </a> <a title="The Toy Book March/April 2012 page 44" href="http://viewer.zmags.com/publication/84bbccef?page=44"> R/C Gets Smart The radio-controlled vehicle categ</a> <a title="The Toy Book March/April 2012 page 45" href="http://viewer.zmags.com/publication/84bbccef?page=45"> The AppRC Iron-Eagle Helicopter, from My</a> <a title="The Toy Book March/April 2012 page 46" href="http://viewer.zmags.com/publication/84bbccef?page=46"> 5 QUESTIONS WITH </a> <a title="The Toy Book March/April 2012 page 47" href="http://viewer.zmags.com/publication/84bbccef?page=47"> A New Wave in Plush? by Ericka Johnson F </a> <a title="The Toy Book March/April 2012 page 48" href="http://viewer.zmags.com/publication/84bbccef?page=48"> The OK to Wake! Owl, from</a> <a title="The Toy Book March/April 2012 page 49" href="http://viewer.zmags.com/publication/84bbccef?page=49"> </a> <a title="The Toy Book March/April 2012 page 50" href="http://viewer.zmags.com/publication/84bbccef?page=50"> New this year from Snuggle Time is Petjama</a> <a title="The Toy Book March/April 2012 page 51" href="http://viewer.zmags.com/publication/84bbccef?page=51"> </a> <a title="The Toy Book March/April 2012 page 52" href="http://viewer.zmags.com/publication/84bbccef?page=52"> Glo Glo Inkoos are plush characters from </a> <a title="The Toy Book March/April 2012 page 53" href="http://viewer.zmags.com/publication/84bbccef?page=53"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book March/April 2012 page 54" href="http://viewer.zmags.com/publication/84bbccef?page=54"> </a> <a title="The Toy Book March/April 2012 page 55" href="http://viewer.zmags.com/publication/84bbccef?page=55"> NEWS JPMA AND ABC UNIFY The Juvenile Prod</a> <a title="The Toy Book March/April 2012 page 56" href="http://viewer.zmags.com/publication/84bbccef?page=56"> ASTRA'S INSIGHTS Make Your Store I a</a> <a title="The Toy Book March/April 2012 page 57" href="http://viewer.zmags.com/publication/84bbccef?page=57"> </a> <a title="The Toy Book March/April 2012 page 58" href="http://viewer.zmags.com/publication/84bbccef?page=58"> Playtime Buddies The </a> <a title="The Toy Book March/April 2012 page 59" href="http://viewer.zmags.com/publication/84bbccef?page=59"> </a> <a title="The Toy Book March/April 2012 page 60" href="http://viewer.zmags.com/publication/84bbccef?page=60"> MAGICFOREST carries two European plush </a> <a title="The Toy Book March/April 2012 page 61" href="http://viewer.zmags.com/publication/84bbccef?page=61"> Super Sprowtz introduces plush puppets that</a> <a title="The Toy Book March/April 2012 page 62" href="http://viewer.zmags.com/publication/84bbccef?page=62"> MANHATTAN TOY introduces more than 2</a> <a title="The Toy Book March/April 2012 page 63" href="http://viewer.zmags.com/publication/84bbccef?page=63"> PRETTY UGLY, LLC introduces new items to</a> <a title="The Toy Book March/April 2012 page 64" href="http://viewer.zmags.com/publication/84bbccef?page=64"> WHAT'S NEW Last year, launch</a> <a title="The Toy Book March/April 2012 page 65" href="http://viewer.zmags.com/publication/84bbccef?page=65"> MEDIA CENTER </a> <a title="The Toy Book March/April 2012 page 66" href="http://viewer.zmags.com/publication/84bbccef?page=66"> Social Media Talking S o c i a </a> <a title="The Toy Book March/April 2012 page 67" href="http://viewer.zmags.com/publication/84bbccef?page=67"> evant, and conducting contests and promotion</a> <a title="The Toy Book March/April 2012 page 68" href="http://viewer.zmags.com/publication/84bbccef?page=68"> Women in Toys Honors Outstanding Business Leaders</a> <a title="The Toy Book March/April 2012 page 69" href="http://viewer.zmags.com/publication/84bbccef?page=69"> SOCIAL RESPONSIBILITY: Deidre Lind has served as </a> <a title="The Toy Book March/April 2012 page 70" href="http://viewer.zmags.com/publication/84bbccef?page=70"> RISING STAR: Elizabeth Litten Miller has been wor</a> <a title="The Toy Book March/April 2012 page 71" href="http://viewer.zmags.com/publication/84bbccef?page=71"> New What's Treena's Treehouse T </a> <a title="The Toy Book March/April 2012 page 72" href="http://viewer.zmags.com/publication/84bbccef?page=72"> Marketplace Industry Place a classified i</a> <a title="The Toy Book March/April 2012 page 73" href="http://viewer.zmags.com/publication/84bbccef?page=73"> Marketplace Industry STATEMENTOFOWNERSHIP,MANAGEM</a> <a title="The Toy Book March/April 2012 page 74" href="http://viewer.zmags.com/publication/84bbccef?page=74"> Flashback: March/April 1992 1.2. 1.</a> <a title="The Toy Book March/April 2012 page 75" href="http://viewer.zmags.com/publication/84bbccef?page=75"> </a> <a title="The Toy Book March/April 2012 page 76" href="http://viewer.zmags.com/publication/84bbccef?page=76"> </a>