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<br /> ENVIRONMENTAL MARKETING INTELLIGENCE + TERRACHOICE NEWS<br /> <br /> <br /> SUMMER 2009<br /> <br /> <br /> <br /> SCOTT MCDOUGALL WELCOMES YOU TO OUR INAUGURAL ISSUE!<br /> <br /> <br /> <br /> MISSION<br /> ZERO<br /> RAY C. ANDERSON’S<br /> CLIMB UP MT. SUSTAINABILITY<br /> P8<br /> <br /> <br /> BEWARE!<br /> THE SEVEN SINS OF<br /> GREENWASHING<br /> REVEALED IN<br /> NEW 2009<br /> REPORT<br /> P4<br /> <br /> <br /> <br /> SAVE A MILE<br /> FOR MY PLANET<br /> WITH AIR MILES<br /> P3<br /> <br /> <br /> <br /> SHOP GREEN<br /> WITH OFFICE DEPOT<br /> P12<br /> <br /> <br /> <br /> SIN OF WORSHIPING FALSE LABELS<br /> Editor’s Message<br /> <br /> &<a title="eQ Summer 2009 page 1" href="http://viewer.zmags.com/publication/84d2b13d?page=1">ENVIRONMENTAL MARKETING INTELLIGENCE + TERRACHOI</a> ENVIRONMENTAL MARKETING INTELLIGENCE + TERRACHOI<a title="eQ Summer 2009 page 2" href="http://viewer.zmags.com/publication/84d2b13d?page=2">Editor’s Message </a> Editor’s Message <a title="eQ Summer 2009 page 3" href="http://viewer.zmags.com/publication/84d2b13d?page=3">SAVING AN EXTRA MILEFOR MY PLANETAIR MILES rec</a> SAVING AN EXTRA MILEFOR MY PLANETAIR MILES rec<a title="eQ Summer 2009 page 4" href="http://viewer.zmags.com/publication/84d2b13d?page=4">FROM SIX TO SEVEN SINSOF GREENWASHING98% of pr</a> FROM SIX TO SEVEN SINSOF GREENWASHING98% of pr<a title="eQ Summer 2009 page 5" href="http://viewer.zmags.com/publication/84d2b13d?page=5">THE SEVEN SINS OF GREENWASHING,FROM MOST TO LEAS</a> THE SEVEN SINS OF GREENWASHING,FROM MOST TO LEAS<a title="eQ Summer 2009 page 6" href="http://viewer.zmags.com/publication/84d2b13d?page=6">BOOKREVIEW:Joel Makower’sGreen BusinessStrate</a> BOOKREVIEW:Joel Makower’sGreen BusinessStrate<a title="eQ Summer 2009 page 7" href="http://viewer.zmags.com/publication/84d2b13d?page=7">MARKETING AND CONSULTINGreportThe Guide</a> MARKETING AND CONSULTINGreportThe Guide<a title="eQ Summer 2009 page 8" href="http://viewer.zmags.com/publication/84d2b13d?page=8">INTERVIEW WITH AN ENVIRONMENTAL LEADERTell us a</a> INTERVIEW WITH AN ENVIRONMENTAL LEADERTell us a<a title="eQ Summer 2009 page 9" href="http://viewer.zmags.com/publication/84d2b13d?page=9">How has Interface communicated itsenvironmental </a> How has Interface communicated itsenvironmental <a title="eQ Summer 2009 page 10" href="http://viewer.zmags.com/publication/84d2b13d?page=10">THEClient FILESNEW TO THE </a> THEClient FILESNEW TO THE <a title="eQ Summer 2009 page 11" href="http://viewer.zmags.com/publication/84d2b13d?page=11">SUSTAINABILITY VALIDATION SERVICESupdatePRO</a> SUSTAINABILITY VALIDATION SERVICESupdatePRO<a title="eQ Summer 2009 page 12" href="http://viewer.zmags.com/publication/84d2b13d?page=12">SHOP FORECO-LABELSWITH OFFICE DEPOT’SGREEN BOO</a> SHOP FORECO-LABELSWITH OFFICE DEPOT’SGREEN BOO