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<br /> COLOUR<br /> 12<br /> FUTURES<br /> TM<br /> <br /> INTERNATIONAL<br /> COLOURTRENDS2012<br /> <br /> <br /> <br /> Welcome<br /> <br /> <br /> AkzoNobel is the world’s largest paint and<br /> coatings manufacturer. Our mission is to<br /> ‘Add colour to people’s lives’.<br /> <br /> We understand the power of colour and the positive effect it has<br /> on our mood. Colour is all around us and influences all aspects<br /> ofourlives.Uplifting,soothing,inspiring,challengingorintrigu-<br /> ing, colour can change the way we view our surroundings. Being<br /> the largest colour manufacturer worldwide,it is AkzoNobel’s re-<br /> sponsibility to know all there is to know about how colour works.<br /> We pride ourselves on our knowledge of colour formulas and<br /> design princ<a title="Colour Futures 2012 page 1" href="http://viewer.zmags.com/publication/8527a7ee?page=1">COLOUR12FUTURESTMINTERNATIONALCOLOURTRENDS2</a> COLOUR12FUTURESTMINTERNATIONALCOLOURTRENDS2<a title="Colour Futures 2012 page 2" href="http://viewer.zmags.com/publication/8527a7ee?page=2"></a> <a title="Colour Futures 2012 page 3" href="http://viewer.zmags.com/publication/8527a7ee?page=3"></a> <a title="Colour Futures 2012 page 4" href="http://viewer.zmags.com/publication/8527a7ee?page=4"></a> <a title="Colour Futures 2012 page 5" href="http://viewer.zmags.com/publication/8527a7ee?page=5">WelcomeAkzoNobel is the world’s largest paint </a> WelcomeAkzoNobel is the world’s largest paint <a title="Colour Futures 2012 page 6" href="http://viewer.zmags.com/publication/8527a7ee?page=6">‘Looking at the world from different perspective</a> ‘Looking at the world from different perspective<a title="Colour Futures 2012 page 7" href="http://viewer.zmags.com/publication/8527a7ee?page=7">PossibilitiesThe influence for 2012Every year</a> PossibilitiesThe influence for 2012Every year<a title="Colour Futures 2012 page 8" href="http://viewer.zmags.com/publication/8527a7ee?page=8"></a> <a title="Colour Futures 2012 page 9" href="http://viewer.zmags.com/publication/8527a7ee?page=9">2012 Palette</a> 2012 Palette<a title="Colour Futures 2012 page 10" href="http://viewer.zmags.com/publication/8527a7ee?page=10">Introduction02 Possibilities04 2012 Palette08</a> Introduction02 Possibilities04 2012 Palette08<a title="Colour Futures 2012 page 11" href="http://viewer.zmags.com/publication/8527a7ee?page=11">ContentsTrends </a> ContentsTrends <a title="Colour Futures 2012 page 12" href="http://viewer.zmags.com/publication/8527a7ee?page=12">Colouroftheyear201208B8.38.4410YR </a> Colouroftheyear201208B8.38.4410YR <a title="Colour Futures 2012 page 13" href="http://viewer.zmags.com/publication/8527a7ee?page=13"></a> <a title="Colour Futures 2012 page 14" href="http://viewer.zmags.com/publication/8527a7ee?page=14">Floral Glowing Daring New horizon Key statement</a> Floral Glowing Daring New horizon Key statement<a title="Colour Futures 2012 page 15" href="http://viewer.zmags.com/publication/8527a7ee?page=15">TheColouroftheyearisablushing,lively,juicyred.Thi</a> TheColouroftheyearisablushing,lively,juicyred.Thi<a title="Colour Futures 2012 page 16" href="http://viewer.zmags.com/publication/8527a7ee?page=16">The five key trends for 201212</a> The five key trends for 201212<a title="Colour Futures 2012 page 17" href="http://viewer.zmags.com/publication/8527a7ee?page=17"></a> <a title="Colour Futures 2012 page 18" href="http://viewer.zmags.com/publication/8527a7ee?page=18">www.floriandevisser.nl Project:Continuo</a> www.floriandevisser.nl Project:Continuo<a title="Colour Futures 2012 page 19" href="http://viewer.zmags.com/publication/8527a7ee?page=19">Refined Subtle Elegant Smooth Luxurious </a> Refined Subtle Elegant Smooth Luxurious <a title="Colour Futures 2012 page 20" href="http://viewer.zmags.com/publication/8527a7ee?page=20"></a> <a title="Colour Futures 2012 page 21" href="http://viewer.zmags.com/publication/8527a7ee?page=21"></a> <a title="Colour Futures 2012 page 22" href="http://viewer.zmags.com/publication/8527a7ee?page=22">‘A new type of luxury that aspires to striking t</a> ‘A new type of luxury that aspires to striking t<a title="Colour Futures 2012 page 23" href="http://viewer.zmags.com/publication/8527a7ee?page=23"></a> <a title="Colour Futures 2012 page 24" href="http://viewer.zmags.com/publication/8527a7ee?page=24">In times of turbulence, we are attracted to desig</a> In times of turbulence, we are attracted to desig<a title="Colour Futures 2012 page 25" href="http://viewer.zmags.com/publication/8527a7ee?page=25">D8.13.73 FN.01.</a> D8.13.73 FN.01.<a title="Colour Futures 2012 page 26" href="http://viewer.zmags.com/publication/8527a7ee?page=26">LloydHotelAmsterdam www.lloydhotel.com</a> LloydHotelAmsterdam www.lloydhotel.com<a title="Colour Futures 2012 page 27" href="http://viewer.zmags.com/publication/8527a7ee?page=27">ONESMALLSEEDPrecious healthy fragile loc</a> ONESMALLSEEDPrecious healthy fragile loc<a title="Colour Futures 2012 page 28" href="http://viewer.zmags.com/publication/8527a7ee?page=28">24</a> 24<a title="Colour Futures 2012 page 29" href="http://viewer.zmags.com/publication/8527a7ee?page=29"></a> <a title="Colour Futures 2012 page 30" href="http://viewer.zmags.com/publication/8527a7ee?page=30">‘The world needs dreamers and do-ers, but most o</a> ‘The world needs dreamers and do-ers, but most o<a title="Colour Futures 2012 page 31" href="http://viewer.zmags.com/publication/8527a7ee?page=31">ONESMALLSEED</a> ONESMALLSEED<a title="Colour Futures 2012 page 32" href="http://viewer.zmags.com/publication/8527a7ee?page=32">ONESMALLSEEDOne lesson learned: we can’t s</a> ONESMALLSEEDOne lesson learned: we can’t s<a title="Colour Futures 2012 page 33" href="http://viewer.zmags.com/publication/8527a7ee?page=33">G5.46.5070YY 27/418H2.20.76 </a> G5.46.5070YY 27/418H2.20.76 <a title="Colour Futures 2012 page 34" href="http://viewer.zmags.com/publication/8527a7ee?page=34"></a> <a title="Colour Futures 2012 page 35" href="http://viewer.zmags.com/publication/8527a7ee?page=35">LivingScr pbook.......... aThe story </a> LivingScr pbook.......... aThe story <a title="Colour Futures 2012 page 36" href="http://viewer.zmags.com/publication/8527a7ee?page=36"></a> <a title="Colour Futures 2012 page 37" href="http://viewer.zmags.com/publication/8527a7ee?page=37"></a> <a title="Colour Futures 2012 page 38" href="http://viewer.zmags.com/publication/8527a7ee?page=38">‘Telling the story of me, my home becomes my scr</a> ‘Telling the story of me, my home becomes my scr<a title="Colour Futures 2012 page 39" href="http://viewer.zmags.com/publication/8527a7ee?page=39"></a> <a title="Colour Futures 2012 page 40" href="http://viewer.zmags.com/publication/8527a7ee?page=40">Our perception of privacy is challenged by Facebo</a> Our perception of privacy is challenged by Facebo<a title="Colour Futures 2012 page 41" href="http://viewer.zmags.com/publication/8527a7ee?page=41">B8.38.4410YR 21/436G5.06.82 </a> B8.38.4410YR 21/436G5.06.82 <a title="Colour Futures 2012 page 42" href="http://viewer.zmags.com/publication/8527a7ee?page=42">TheBlueCone©Foto Treehotelwww.treehotel.se</a> TheBlueCone©Foto Treehotelwww.treehotel.se<a title="Colour Futures 2012 page 43" href="http://viewer.zmags.com/publication/8527a7ee?page=43">DifferentWorldsIllusion Digital Altered p</a> DifferentWorldsIllusion Digital Altered p<a title="Colour Futures 2012 page 44" href="http://viewer.zmags.com/publication/8527a7ee?page=44"></a> <a title="Colour Futures 2012 page 45" href="http://viewer.zmags.com/publication/8527a7ee?page=45"></a> <a title="Colour Futures 2012 page 46" href="http://viewer.zmags.com/publication/8527a7ee?page=46">‘The concept of moving from one world to anothe</a> ‘The concept of moving from one world to anothe<a title="Colour Futures 2012 page 47" href="http://viewer.zmags.com/publication/8527a7ee?page=47"></a> <a title="Colour Futures 2012 page 48" href="http://viewer.zmags.com/publication/8527a7ee?page=48">State-of-the-art technology allows us to‘be’ in d</a> State-of-the-art technology allows us to‘be’ in d<a title="Colour Futures 2012 page 49" href="http://viewer.zmags.com/publication/8527a7ee?page=49">G4.50.75 R4.58.</a> G4.50.75 R4.58.<a title="Colour Futures 2012 page 50" href="http://viewer.zmags.com/publication/8527a7ee?page=50"></a> <a title="Colour Futures 2012 page 51" href="http://viewer.zmags.com/publication/8527a7ee?page=51">REDISCOVEREDHEROESREVITALISED LEGACY ROBUST </a> REDISCOVEREDHEROESREVITALISED LEGACY ROBUST <a title="Colour Futures 2012 page 52" href="http://viewer.zmags.com/publication/8527a7ee?page=52"></a> <a title="Colour Futures 2012 page 53" href="http://viewer.zmags.com/publication/8527a7ee?page=53"></a> <a title="Colour Futures 2012 page 54" href="http://viewer.zmags.com/publication/8527a7ee?page=54">‘Let’s utilise all the smaller seemingly worthle</a> ‘Let’s utilise all the smaller seemingly worthle<a title="Colour Futures 2012 page 55" href="http://viewer.zmags.com/publication/8527a7ee?page=55"></a> <a title="Colour Futures 2012 page 56" href="http://viewer.zmags.com/publication/8527a7ee?page=56">CasaitaliaSuitcase www.rotajorfida.comComing to </a> CasaitaliaSuitcase www.rotajorfida.comComing to <a title="Colour Futures 2012 page 57" href="http://viewer.zmags.com/publication/8527a7ee?page=57">F3.08.75 T9.26.</a> F3.08.75 T9.26.<a title="Colour Futures 2012 page 58" href="http://viewer.zmags.com/publication/8527a7ee?page=58">ColoursThis section of ColourFutures™ presents a</a> ColoursThis section of ColourFutures™ presents a<a title="Colour Futures 2012 page 59" href="http://viewer.zmags.com/publication/8527a7ee?page=59"></a> <a title="Colour Futures 2012 page 60" href="http://viewer.zmags.com/publication/8527a7ee?page=60">KEY COLOUR 2012B7.1.71 </a> KEY COLOUR 2012B7.1.71 <a title="Colour Futures 2012 page 61" href="http://viewer.zmags.com/publication/8527a7ee?page=61"></a> <a title="Colour Futures 2012 page 62" href="http://viewer.zmags.com/publication/8527a7ee?page=62">D8.13.73 C6.06</a> D8.13.73 C6.06<a title="Colour Futures 2012 page 63" href="http://viewer.zmags.com/publication/8527a7ee?page=63"></a> <a title="Colour Futures 2012 page 64" href="http://viewer.zmags.com/publication/8527a7ee?page=64">KEY COLOUR 2012H0.07.8690YY 83/107F4.63</a> KEY COLOUR 2012H0.07.8690YY 83/107F4.63<a title="Colour Futures 2012 page 65" href="http://viewer.zmags.com/publication/8527a7ee?page=65"></a> <a title="Colour Futures 2012 page 66" href="http://viewer.zmags.com/publication/8527a7ee?page=66">K6.08.82 N0.03</a> K6.08.82 N0.03<a title="Colour Futures 2012 page 67" href="http://viewer.zmags.com/publication/8527a7ee?page=67"></a> <a title="Colour Futures 2012 page 68" href="http://viewer.zmags.com/publication/8527a7ee?page=68">R8.25.70 Q1.12</a> R8.25.70 Q1.12<a title="Colour Futures 2012 page 69" href="http://viewer.zmags.com/publication/8527a7ee?page=69"></a> <a title="Colour Futures 2012 page 70" href="http://viewer.zmags.com/publication/8527a7ee?page=70">KEY COLOUR 2012UN.02.83 </a> KEY COLOUR 2012UN.02.83 <a title="Colour Futures 2012 page 71" href="http://viewer.zmags.com/publication/8527a7ee?page=71"></a> <a title="Colour Futures 2012 page 72" href="http://viewer.zmags.com/publication/8527a7ee?page=72">FN.01.81 LN.00.</a> FN.01.81 LN.00.<a title="Colour Futures 2012 page 73" href="http://viewer.zmags.com/publication/8527a7ee?page=73"></a> <a title="Colour Futures 2012 page 74" href="http://viewer.zmags.com/publication/8527a7ee?page=74">NN.00.87 SN.00.</a> NN.00.87 SN.00.<a title="Colour Futures 2012 page 75" href="http://viewer.zmags.com/publication/8527a7ee?page=75"></a> <a title="Colour Futures 2012 page 76" href="http://viewer.zmags.com/publication/8527a7ee?page=76">ResourcesHere you will find an index of the pictu</a> ResourcesHere you will find an index of the pictu<a title="Colour Futures 2012 page 77" href="http://viewer.zmags.com/publication/8527a7ee?page=77">ColoursReds Oranges </a> ColoursReds Oranges <a title="Colour Futures 2012 page 78" href="http://viewer.zmags.com/publication/8527a7ee?page=78">GenericIntroduction Title pages </a> GenericIntroduction Title pages <a title="Colour Futures 2012 page 79" href="http://viewer.zmags.com/publication/8527a7ee?page=79">www.colourfutures.com</a> www.colourfutures.com<a title="Colour Futures 2012 page 80" href="http://viewer.zmags.com/publication/8527a7ee?page=80">Design–FreewayAgencyLondon+44(0)2087441075Coveri</a> Design–FreewayAgencyLondon+44(0)2087441075Coveri