If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
You need a JavaScript-enabled browser to view this Publication
Please follow these steps to view the Publication:
Enable JavaScript in your browser
Refresh this page
Best regards
Zmags
COLOUR
12
FUTURES
TM
INTERNATIONAL
COLOURTRENDS2012
Welcome
AkzoNobel is the world’s largest paint and
coatings manufacturer. Our mission is to
‘Add colour to people’s lives’.
We understand the power of colour and the positive effect it has
on our mood. Colour is all around us and influences all aspects
ofourlives.Uplifting,soothing,inspiring,challengingorintrigu-
ing, colour can change the way we view our surroundings. Being
the largest colour manufacturer worldwide,it is AkzoNobel’s re-
sponsibility to know all there is to know about how colour works.
We pride ourselves on our knowledge of colour formulas and
design principles.Knowledge collected,researched and inter-
preted on an ongoing basis by AkzoNobel’s Aesthetic Center,
enables ColourFuturesTM to showcase colour forecasts and collec-
tions that inspire our cu
COLOUR 12 FUTURES TM INTERNATIONAL COLOURTRENDS2
Welcome AkzoNobel is the world’s largest paint
‘Looking at the world from different perspective
Possibilities The influence for 2012 Every year
2012 Palette
Introduction 02 Possibilities 04 2012 Palette 08
Contents Trends
Colourof theyear2012 08 B8.38.44 10YR
Floral Glowing Daring New horizon Key statement
TheColouroftheyearisablushing,lively,juicyred.Thi
The five key trends for 2012 12
www.floriandevisser.nl Project:Continuo
Refined Subtle Elegant Smooth Luxurious
‘A new type of luxury that aspires to striking t
In times of turbulence, we are attracted to desig
D8.13.73 FN.01.
LloydHotelAmsterdam www.lloydhotel.com
ONE SMALL SEED Precious healthy fragile loc
24
‘The world needs dreamers and do-ers, but most o
ONE SMALL SEED
ONE SMALL SEED One lesson learned: we can’t s
G5.46.50 70YY 27/418 H2.20.76
Living Scr pbook .......... a The story
‘Telling the story of me, my home becomes my scr
Our perception of privacy is challenged by Facebo
B8.38.44 10YR 21/436 G5.06.82
TheBlueCone©Foto Treehotelwww.treehotel.se
Different W orlds Illusion Digital Altered p
‘The concept of moving from one world to anothe
State-of-the-art technology allows us to‘be’ in d
G4.50.75 R4.58.
REDISCOVERED HEROES REVITALISED LEGACY ROBUST
‘Let’s utilise all the smaller seemingly worthle
CasaitaliaSuitcase www.rotajorfida.com Coming to
F3.08.75 T9.26.
Colours This section of ColourFutures™ presents a
KEY COLOUR 2012 B7.1.71
D8.13.73 C6.06
KEY COLOUR 2012 H0.07.86 90YY 83/107 F4.63
K6.08.82 N0.03
R8.25.70 Q1.12
KEY COLOUR 2012 UN.02.83
FN.01.81 LN.00.
NN.00.87 SN.00.
Resources Here you will find an index of the pictu
Colours Reds Oranges
Generic Introduction Title pages
www.colourfutures.com
Design–FreewayAgencyLondon+44(0)2087441075 Coveri