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<br /> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESSIONALS<br /> MARCH/APRIL 2017<br /> ALSO INSIDE<br /> TFM<br /> THE FINANCIAL<br /> MANAGER<br /> Leading the Team<br /> Through Change<br /> Radio Events That<br /> Pay Off Bigtime<br /> A Sunshine<br /> State of Mind<br /> SNEAK PREVIEW:<br /> MFM’s annual conference in Orlando<br /> is bursting with career development<br /> opportunities and fun events.<br /> CREDIT & COLLECTIONS<br /> SPECIAL REPORT:<br /> ■ Adding ‘Art’<br /> To the Process<br /> ■ Digital’s Unique<br /> Demands<br /> +<br /> Advertising Pays!***<br /> ***especially when<br /> you are:<br /> Why Choose CCR for your ad-sales<br /> Collections?<br /> • Experienced team skilled in solving your ad<br /> sales payment impasses<br /> • Competitive rates<br /> • Educational seminars<br /> • Extensive, ever-grow<a title="TFM-Mar-April 17-zmag page 1" href="http://viewer.zmags.com/publication/858ab23c?page=1"> INFORMATION AND INSIGHT FOR MEDIA FINANCE PROFESS</a> <a title="TFM-Mar-April 17-zmag page 2" href="http://viewer.zmags.com/publication/858ab23c?page=2"> Advertising Pays!*** ***especially when </a> <a title="TFM-Mar-April 17-zmag page 3" href="http://viewer.zmags.com/publication/858ab23c?page=3"> TFMINSIDE THIS ISSUE The Financial Manager </a> <a title="TFM-Mar-April 17-zmag page 4" href="http://viewer.zmags.com/publication/858ab23c?page=4"> FROM THE PRESIDENT Higher Levels of Success The</a> <a title="TFM-Mar-April 17-zmag page 5" href="http://viewer.zmags.com/publication/858ab23c?page=5"> SESAC SIGNS NIKKI SIXX CHARLI XCX(PRS)GOES #1 ·</a> <a title="TFM-Mar-April 17-zmag page 6" href="http://viewer.zmags.com/publication/858ab23c?page=6"> DEAR EXPERT Widening the Investor Pool The FCC'</a> <a title="TFM-Mar-April 17-zmag page 7" href="http://viewer.zmags.com/publication/858ab23c?page=7"> HUMAN FACTOR Dividing to Conquer Sales people h</a> <a title="TFM-Mar-April 17-zmag page 8" href="http://viewer.zmags.com/publication/858ab23c?page=8"> CREDIT WHERE DUE Pulling Out All the Stops Care</a> <a title="TFM-Mar-April 17-zmag page 9" href="http://viewer.zmags.com/publication/858ab23c?page=9"> ASSOCIATION NEWS Marketron Adds Muscle to Media</a> <a title="TFM-Mar-April 17-zmag page 10" href="http://viewer.zmags.com/publication/858ab23c?page=10"> SPECIAL REPORT: CREDIT & COLLECTIONS Turning `Nu</a> <a title="TFM-Mar-April 17-zmag page 11" href="http://viewer.zmags.com/publication/858ab23c?page=11"> Be systematic in your approach to co</a> <a title="TFM-Mar-April 17-zmag page 12" href="http://viewer.zmags.com/publication/858ab23c?page=12"> “daily action list,” although a simple desk calen</a> <a title="TFM-Mar-April 17-zmag page 13" href="http://viewer.zmags.com/publication/858ab23c?page=13"> SPECIAL REPORT: CREDIT & COLLECTIONS or not-suff</a> <a title="TFM-Mar-April 17-zmag page 14" href="http://viewer.zmags.com/publication/858ab23c?page=14"> SPECIAL REPORT: CREDIT & COLLECTIONS WHOLE NE</a> <a title="TFM-Mar-April 17-zmag page 15" href="http://viewer.zmags.com/publication/858ab23c?page=15"> BALL GAMES BY EDWARD MOCKUS DIGITAL MEDIA SALES </a> <a title="TFM-Mar-April 17-zmag page 16" href="http://viewer.zmags.com/publication/858ab23c?page=16"> SPECIAL REPORT: CREDIT & COLLECTIONS make absolu</a> <a title="TFM-Mar-April 17-zmag page 17" href="http://viewer.zmags.com/publication/858ab23c?page=17"> ADVERTORIAL</a> <a title="TFM-Mar-April 17-zmag page 18" href="http://viewer.zmags.com/publication/858ab23c?page=18"> NON-TRADITIONAL REVENUE Crowd By FRED JACOBS </a> <a title="TFM-Mar-April 17-zmag page 19" href="http://viewer.zmags.com/publication/858ab23c?page=19"> Fundin g revenue and perhaps a dash of good will </a> <a title="TFM-Mar-April 17-zmag page 20" href="http://viewer.zmags.com/publication/858ab23c?page=20"> NON-TRADITIONAL REVENUE On the other hand, Ga</a> <a title="TFM-Mar-April 17-zmag page 21" href="http://viewer.zmags.com/publication/858ab23c?page=21"> includes digital, event marketing and sports as t</a> <a title="TFM-Mar-April 17-zmag page 22" href="http://viewer.zmags.com/publication/858ab23c?page=22"> THRIVING IN THE MID</a> <a title="TFM-Mar-April 17-zmag page 23" href="http://viewer.zmags.com/publication/858ab23c?page=23"> The first </a> <a title="TFM-Mar-April 17-zmag page 24" href="http://viewer.zmags.com/publication/858ab23c?page=24"> INSPIRING THE TEAM not used to overseeing and le</a> <a title="TFM-Mar-April 17-zmag page 25" href="http://viewer.zmags.com/publication/858ab23c?page=25"> REST AND REJUVENATE I'VE HAD MORE THAN ONE CLI</a> <a title="TFM-Mar-April 17-zmag page 26" href="http://viewer.zmags.com/publication/858ab23c?page=26"> ANNUAL CONFERENCE PREVIEW Putting the </a> <a title="TFM-Mar-April 17-zmag page 27" href="http://viewer.zmags.com/publication/858ab23c?page=27"> If you think Florida is hot now, wait until</a> <a title="TFM-Mar-April 17-zmag page 28" href="http://viewer.zmags.com/publication/858ab23c?page=28"> ANNUAL CONFERENCE PREVIEW attendees. In addition</a> <a title="TFM-Mar-April 17-zmag page 29" href="http://viewer.zmags.com/publication/858ab23c?page=29"> STOP RELYING ON CREDIT INFORMATION FROM </a> <a title="TFM-Mar-April 17-zmag page 30" href="http://viewer.zmags.com/publication/858ab23c?page=30"> LAST WORD The Power of Influence Time-tested ru</a> <a title="TFM-Mar-April 17-zmag page 31" href="http://viewer.zmags.com/publication/858ab23c?page=31"> Collecting MORE for you requires a blend o</a> <a title="TFM-Mar-April 17-zmag page 32" href="http://viewer.zmags.com/publication/858ab23c?page=32"> </a>