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<br /> <br /> <br /> Vol. 28, No. 1 February 2012<br /> Page 56<br /> page 185<br /> Clockwise from top left: Cutie Pops, from Jada Toys; Finger Tips Matching Game, from Wiggles 3D; Ambi One Man<br /> Band, from Schylling; The Avengers Iron Man R/C Trike, from Silverlit; Color Bloomz, from Spin Master; Pteranodon,<br /> from Aurora World; Soft Elephants, from Edushape; Moshi Monsters Diablo key chain, from Basic Fun<br /> Trolls Get<br /> Funky<br /> page 58<br /> State of the Toy Industry: 2012<br /> A<br /> s I write this, I'm continually interrupted by a growing list of companies<br /> (whose stocks I cover) that have announced that their results for the fourth<br /> quarter of 2011 were worse than expected. That means that either I've got-<br /> ten worse at predicting how companies will do, or that last holiday season turned out<br /> to be tougher than we thought. I'll go with the latter. Consumer<a title="The Toy Book February 2012 page 1" href="http://viewer.zmags.com/publication/85bb89fd?page=1"> </a> <a title="The Toy Book February 2012 page 2" href="http://viewer.zmags.com/publication/85bb89fd?page=2"> </a> <a title="The Toy Book February 2012 page 3" href="http://viewer.zmags.com/publication/85bb89fd?page=3"> Vol. 28, No. 1 February 2012 </a> <a title="The Toy Book February 2012 page 4" href="http://viewer.zmags.com/publication/85bb89fd?page=4"> </a> <a title="The Toy Book February 2012 page 5" href="http://viewer.zmags.com/publication/85bb89fd?page=5"> </a> <a title="The Toy Book February 2012 page 6" href="http://viewer.zmags.com/publication/85bb89fd?page=6"> </a> <a title="The Toy Book February 2012 page 7" href="http://viewer.zmags.com/publication/85bb89fd?page=7"> </a> <a title="The Toy Book February 2012 page 8" href="http://viewer.zmags.com/publication/85bb89fd?page=8"> </a> <a title="The Toy Book February 2012 page 9" href="http://viewer.zmags.com/publication/85bb89fd?page=9"> </a> <a title="The Toy Book February 2012 page 10" href="http://viewer.zmags.com/publication/85bb89fd?page=10"> </a> <a title="The Toy Book February 2012 page 11" href="http://viewer.zmags.com/publication/85bb89fd?page=11"> </a> <a title="The Toy Book February 2012 page 12" href="http://viewer.zmags.com/publication/85bb89fd?page=12"> </a> <a title="The Toy Book February 2012 page 13" href="http://viewer.zmags.com/publication/85bb89fd?page=13"> </a> <a title="The Toy Book February 2012 page 14" href="http://viewer.zmags.com/publication/85bb89fd?page=14"> February 2012 table of contents table State of </a> <a title="The Toy Book February 2012 page 15" href="http://viewer.zmags.com/publication/85bb89fd?page=15"> </a> <a title="The Toy Book February 2012 page 16" href="http://viewer.zmags.com/publication/85bb89fd?page=16"> </a> <a title="The Toy Book February 2012 page 17" href="http://viewer.zmags.com/publication/85bb89fd?page=17"> </a> <a title="The Toy Book February 2012 page 18" href="http://viewer.zmags.com/publication/85bb89fd?page=18"> </a> <a title="The Toy Book February 2012 page 19" href="http://viewer.zmags.com/publication/85bb89fd?page=19"> </a> <a title="The Toy Book February 2012 page 20" href="http://viewer.zmags.com/publication/85bb89fd?page=20"> Top Licenses for 2012! Booth #3103</a> <a title="The Toy Book February 2012 page 21" href="http://viewer.zmags.com/publication/85bb89fd?page=21"> #3103</a> <a title="The Toy Book February 2012 page 22" href="http://viewer.zmags.com/publication/85bb89fd?page=22"> Viewpoint Publisher's Covering the Hot Trends and</a> <a title="The Toy Book February 2012 page 23" href="http://viewer.zmags.com/publication/85bb89fd?page=23"> </a> <a title="The Toy Book February 2012 page 24" href="http://viewer.zmags.com/publication/85bb89fd?page=24"> Update Industry `GIANTS' IS THE NEW SEQUEL TO L</a> <a title="The Toy Book February 2012 page 25" href="http://viewer.zmags.com/publication/85bb89fd?page=25"> </a> <a title="The Toy Book February 2012 page 26" href="http://viewer.zmags.com/publication/85bb89fd?page=26"> Update Industry KIMMIDOLL GETS NORTH AMERICAN AG</a> <a title="The Toy Book February 2012 page 27" href="http://viewer.zmags.com/publication/85bb89fd?page=27"> </a> <a title="The Toy Book February 2012 page 28" href="http://viewer.zmags.com/publication/85bb89fd?page=28"> STAT SHOT Dollar Sales in Billions, U.S. Toy Indu</a> <a title="The Toy Book February 2012 page 29" href="http://viewer.zmags.com/publication/85bb89fd?page=29"> d Spending by category will fluctuate aepending o</a> <a title="The Toy Book February 2012 page 30" href="http://viewer.zmags.com/publication/85bb89fd?page=30"> by Funosophy Go Figure! After the Toy Gets Home b</a> <a title="The Toy Book February 2012 page 31" href="http://viewer.zmags.com/publication/85bb89fd?page=31"> </a> <a title="The Toy Book February 2012 page 32" href="http://viewer.zmags.com/publication/85bb89fd?page=32"> “Of underused toys, what percent came from the fo</a> <a title="The Toy Book February 2012 page 33" href="http://viewer.zmags.com/publication/85bb89fd?page=33"> </a> <a title="The Toy Book February 2012 page 34" href="http://viewer.zmags.com/publication/85bb89fd?page=34"> Social Media Talking </a> <a title="The Toy Book February 2012 page 35" href="http://viewer.zmags.com/publication/85bb89fd?page=35"> Top brand pages include Facebook (58 mill</a> <a title="The Toy Book February 2012 page 36" href="http://viewer.zmags.com/publication/85bb89fd?page=36"> are more likely to be motivated by rewards</a> <a title="The Toy Book February 2012 page 37" href="http://viewer.zmags.com/publication/85bb89fd?page=37"> </a> <a title="The Toy Book February 2012 page 38" href="http://viewer.zmags.com/publication/85bb89fd?page=38"> </a> <a title="The Toy Book February 2012 page 39" href="http://viewer.zmags.com/publication/85bb89fd?page=39"> </a> <a title="The Toy Book February 2012 page 40" href="http://viewer.zmags.com/publication/85bb89fd?page=40"> State of the Industry 2012 continued from cover</a> <a title="The Toy Book February 2012 page 41" href="http://viewer.zmags.com/publication/85bb89fd?page=41"> </a> <a title="The Toy Book February 2012 page 42" href="http://viewer.zmags.com/publication/85bb89fd?page=42"> State of the Industry 2012 Sure, I'll get up ear</a> <a title="The Toy Book February 2012 page 43" href="http://viewer.zmags.com/publication/85bb89fd?page=43"> </a> <a title="The Toy Book February 2012 page 44" href="http://viewer.zmags.com/publication/85bb89fd?page=44"> State of the Industry 2012 Anne Marie Kehoe, Vice</a> <a title="The Toy Book February 2012 page 45" href="http://viewer.zmags.com/publication/85bb89fd?page=45"> John Frascotti, Global Chief Marketing Officer, H</a> <a title="The Toy Book February 2012 page 46" href="http://viewer.zmags.com/publication/85bb89fd?page=46"> </a> <a title="The Toy Book February 2012 page 47" href="http://viewer.zmags.com/publication/85bb89fd?page=47"> </a> <a title="The Toy Book February 2012 page 48" href="http://viewer.zmags.com/publication/85bb89fd?page=48"> State of the Industry 2012 Mark Sullivan, EVP, Ma</a> <a title="The Toy Book February 2012 page 49" href="http://viewer.zmags.com/publication/85bb89fd?page=49"> Sharon DiMinico, Founder and CEO, Learning Expres</a> <a title="The Toy Book February 2012 page 50" href="http://viewer.zmags.com/publication/85bb89fd?page=50"> State of the Industry 2012 50 · </a> <a title="The Toy Book February 2012 page 51" href="http://viewer.zmags.com/publication/85bb89fd?page=51"> </a> <a title="The Toy Book February 2012 page 52" href="http://viewer.zmags.com/publication/85bb89fd?page=52"> State of the Industry 2012 Kathleen McHugh, Presi</a> <a title="The Toy Book February 2012 page 53" href="http://viewer.zmags.com/publication/85bb89fd?page=53"> </a> <a title="The Toy Book February 2012 page 54" href="http://viewer.zmags.com/publication/85bb89fd?page=54"> State of the Industry 2012 54 · </a> <a title="The Toy Book February 2012 page 55" href="http://viewer.zmags.com/publication/85bb89fd?page=55"> John Barbour, CEO, LeapFrog Enterprises Wh</a> <a title="The Toy Book February 2012 page 56" href="http://viewer.zmags.com/publication/85bb89fd?page=56"> What's New Create with Codee T oy Book Exclusi</a> <a title="The Toy Book February 2012 page 57" href="http://viewer.zmags.com/publication/85bb89fd?page=57"> </a> <a title="The Toy Book February 2012 page 58" href="http://viewer.zmags.com/publication/85bb89fd?page=58"> What's New Dark Horse Offers a Unique Take on th</a> <a title="The Toy Book February 2012 page 59" href="http://viewer.zmags.com/publication/85bb89fd?page=59"> </a> <a title="The Toy Book February 2012 page 60" href="http://viewer.zmags.com/publication/85bb89fd?page=60"> What's New F </a> <a title="The Toy Book February 2012 page 61" href="http://viewer.zmags.com/publication/85bb89fd?page=61"> </a> <a title="The Toy Book February 2012 page 62" href="http://viewer.zmags.com/publication/85bb89fd?page=62"> 62 · THE TOY BOOK </a> <a title="The Toy Book February 2012 page 63" href="http://viewer.zmags.com/publication/85bb89fd?page=63"> </a> <a title="The Toy Book February 2012 page 64" href="http://viewer.zmags.com/publication/85bb89fd?page=64"> What's New Antelopes and More From Collecta C </a> <a title="The Toy Book February 2012 page 65" href="http://viewer.zmags.com/publication/85bb89fd?page=65"> </a> <a title="The Toy Book February 2012 page 66" href="http://viewer.zmags.com/publication/85bb89fd?page=66"> What's New Dragon-i Toys Introduces Talking Frie</a> <a title="The Toy Book February 2012 page 67" href="http://viewer.zmags.com/publication/85bb89fd?page=67"> </a> <a title="The Toy Book February 2012 page 68" href="http://viewer.zmags.com/publication/85bb89fd?page=68"> What's New Jazwares Brings Gaming to Gifts T</a> <a title="The Toy Book February 2012 page 69" href="http://viewer.zmags.com/publication/85bb89fd?page=69"> </a> <a title="The Toy Book February 2012 page 70" href="http://viewer.zmags.com/publication/85bb89fd?page=70"> Spotlight on: American Plastic Toys The Toy Book</a> <a title="The Toy Book February 2012 page 71" href="http://viewer.zmags.com/publication/85bb89fd?page=71"> Impulse Toys from Play Visions N </a> <a title="The Toy Book February 2012 page 72" href="http://viewer.zmags.com/publication/85bb89fd?page=72"> 5 QUESTIONS WITH </a> <a title="The Toy Book February 2012 page 73" href="http://viewer.zmags.com/publication/85bb89fd?page=73"> </a> <a title="The Toy Book February 2012 page 74" href="http://viewer.zmags.com/publication/85bb89fd?page=74"> What's New Pacific Play Tents Has Tee Pees Y </a> <a title="The Toy Book February 2012 page 75" href="http://viewer.zmags.com/publication/85bb89fd?page=75"> New YBike Runs on Pedal Power Y </a> <a title="The Toy Book February 2012 page 76" href="http://viewer.zmags.com/publication/85bb89fd?page=76"> 76 · THE TOY BOOK </a> <a title="The Toy Book February 2012 page 77" href="http://viewer.zmags.com/publication/85bb89fd?page=77"> </a> <a title="The Toy Book February 2012 page 78" href="http://viewer.zmags.com/publication/85bb89fd?page=78"> What's New Calego Plays in the Dollhouse C </a> <a title="The Toy Book February 2012 page 79" href="http://viewer.zmags.com/publication/85bb89fd?page=79"> </a> <a title="The Toy Book February 2012 page 80" href="http://viewer.zmags.com/publication/85bb89fd?page=80"> What's New Yoha Technology's Terrific Tandars </a> <a title="The Toy Book February 2012 page 81" href="http://viewer.zmags.com/publication/85bb89fd?page=81"> </a> <a title="The Toy Book February 2012 page 82" href="http://viewer.zmags.com/publication/85bb89fd?page=82"> What's New Briarpatch Is Totally Tubular B </a> <a title="The Toy Book February 2012 page 83" href="http://viewer.zmags.com/publication/85bb89fd?page=83"> </a> <a title="The Toy Book February 2012 page 84" href="http://viewer.zmags.com/publication/85bb89fd?page=84"> What's New New Look for Toobee's Amazing Flying </a> <a title="The Toy Book February 2012 page 85" href="http://viewer.zmags.com/publication/85bb89fd?page=85"> </a> <a title="The Toy Book February 2012 page 86" href="http://viewer.zmags.com/publication/85bb89fd?page=86"> What's New Waboba's Flying Object W </a> <a title="The Toy Book February 2012 page 87" href="http://viewer.zmags.com/publication/85bb89fd?page=87"> </a> <a title="The Toy Book February 2012 page 88" href="http://viewer.zmags.com/publication/85bb89fd?page=88"> What's New VTech Electronics Transforms Playtime</a> <a title="The Toy Book February 2012 page 89" href="http://viewer.zmags.com/publication/85bb89fd?page=89"> Daydream Toy Keeps Spinning D aydre</a> <a title="The Toy Book February 2012 page 90" href="http://viewer.zmags.com/publication/85bb89fd?page=90"> What's New Style Your Locker with LockerLookz </a> <a title="The Toy Book February 2012 page 91" href="http://viewer.zmags.com/publication/85bb89fd?page=91"> </a> <a title="The Toy Book February 2012 page 92" href="http://viewer.zmags.com/publication/85bb89fd?page=92"> </a> <a title="The Toy Book February 2012 page 93" href="http://viewer.zmags.com/publication/85bb89fd?page=93"> </a> <a title="The Toy Book February 2012 page 94" href="http://viewer.zmags.com/publication/85bb89fd?page=94"> 94 · THE TOY BOOK </a> <a title="The Toy Book February 2012 page 95" href="http://viewer.zmags.com/publication/85bb89fd?page=95"> Mix, Match, and More with Mungi Bands M </a> <a title="The Toy Book February 2012 page 96" href="http://viewer.zmags.com/publication/85bb89fd?page=96"> What's New 96 · THE TOY BOOK Ba</a> <a title="The Toy Book February 2012 page 97" href="http://viewer.zmags.com/publication/85bb89fd?page=97"> </a> <a title="The Toy Book February 2012 page 98" href="http://viewer.zmags.com/publication/85bb89fd?page=98"> 98 · THE TOY BOOK </a> <a title="The Toy Book February 2012 page 99" href="http://viewer.zmags.com/publication/85bb89fd?page=99"> </a> <a title="The Toy Book February 2012 page 100" href="http://viewer.zmags.com/publication/85bb89fd?page=100"> Appcessories Nukotoys Has Something New in the C</a> <a title="The Toy Book February 2012 page 101" href="http://viewer.zmags.com/publication/85bb89fd?page=101"> </a> <a title="The Toy Book February 2012 page 102" href="http://viewer.zmags.com/publication/85bb89fd?page=102"> Appcessories Eastcolight Takes Kids to Space T</a> <a title="The Toy Book February 2012 page 103" href="http://viewer.zmags.com/publication/85bb89fd?page=103"> </a> <a title="The Toy Book February 2012 page 104" href="http://viewer.zmags.com/publication/85bb89fd?page=104"> Silverlit Flies with Bluetooth Technology S </a> <a title="The Toy Book February 2012 page 105" href="http://viewer.zmags.com/publication/85bb89fd?page=105"> Mattel Goes iNitro M attel's Hot</a> <a title="The Toy Book February 2012 page 106" href="http://viewer.zmags.com/publication/85bb89fd?page=106"> Dolls & Plush Clip and Go with ZombieZoo T oy E</a> <a title="The Toy Book February 2012 page 107" href="http://viewer.zmags.com/publication/85bb89fd?page=107"> </a> <a title="The Toy Book February 2012 page 108" href="http://viewer.zmags.com/publication/85bb89fd?page=108"> Dolls & Plush Jada Gets Girly </a> <a title="The Toy Book February 2012 page 109" href="http://viewer.zmags.com/publication/85bb89fd?page=109"> </a> <a title="The Toy Book February 2012 page 110" href="http://viewer.zmags.com/publication/85bb89fd?page=110"> Dolls & Plush Underground Toys Expands Licensed</a> <a title="The Toy Book February 2012 page 111" href="http://viewer.zmags.com/publication/85bb89fd?page=111"> </a> <a title="The Toy Book February 2012 page 112" href="http://viewer.zmags.com/publication/85bb89fd?page=112"> Dolls & Plush CJ Products Releases Character Pil</a> <a title="The Toy Book February 2012 page 113" href="http://viewer.zmags.com/publication/85bb89fd?page=113"> </a> <a title="The Toy Book February 2012 page 114" href="http://viewer.zmags.com/publication/85bb89fd?page=114"> Dolls & Plush Hang with Howly Owls, from Piggy W</a> <a title="The Toy Book February 2012 page 115" href="http://viewer.zmags.com/publication/85bb89fd?page=115"> </a> <a title="The Toy Book February 2012 page 116" href="http://viewer.zmags.com/publication/85bb89fd?page=116"> Dolls & Plush Fiesta Gets Sweet F ies</a> <a title="The Toy Book February 2012 page 117" href="http://viewer.zmags.com/publication/85bb89fd?page=117"> </a> <a title="The Toy Book February 2012 page 118" href="http://viewer.zmags.com/publication/85bb89fd?page=118"> Dolls & Plush FFD Designs Has Five Pet Blankies </a> <a title="The Toy Book February 2012 page 119" href="http://viewer.zmags.com/publication/85bb89fd?page=119"> </a> <a title="The Toy Book February 2012 page 120" href="http://viewer.zmags.com/publication/85bb89fd?page=120"> Dolls & Plush Kids Preferred Has Squaredy Cats </a> <a title="The Toy Book February 2012 page 121" href="http://viewer.zmags.com/publication/85bb89fd?page=121"> </a> <a title="The Toy Book February 2012 page 122" href="http://viewer.zmags.com/publication/85bb89fd?page=122"> Dolls & Plush Corolle Introduces Babipouce E </a> <a title="The Toy Book February 2012 page 123" href="http://viewer.zmags.com/publication/85bb89fd?page=123"> </a> <a title="The Toy Book February 2012 page 124" href="http://viewer.zmags.com/publication/85bb89fd?page=124"> Dolls & Plush Gund Dolls Have Personality G </a> <a title="The Toy Book February 2012 page 125" href="http://viewer.zmags.com/publication/85bb89fd?page=125"> Smart-Looking Dolls from Smart Zone S m</a> <a title="The Toy Book February 2012 page 126" href="http://viewer.zmags.com/publication/85bb89fd?page=126"> Dolls & Plush A New Steiff Donkey S </a> <a title="The Toy Book February 2012 page 127" href="http://viewer.zmags.com/publication/85bb89fd?page=127"> Zoobies' Versatile Companions Z oob</a> <a title="The Toy Book February 2012 page 128" href="http://viewer.zmags.com/publication/85bb89fd?page=128"> Dolls & Plush Madame Alexander Finds Waldo M </a> <a title="The Toy Book February 2012 page 129" href="http://viewer.zmags.com/publication/85bb89fd?page=129"> Activity & Construction Smart/Tangoes USA Zooms </a> <a title="The Toy Book February 2012 page 130" href="http://viewer.zmags.com/publication/85bb89fd?page=130"> </a> <a title="The Toy Book February 2012 page 131" href="http://viewer.zmags.com/publication/85bb89fd?page=131"> See us at Toy Fair Booth #1765</a> <a title="The Toy Book February 2012 page 132" href="http://viewer.zmags.com/publication/85bb89fd?page=132"> Activity & Construction Amav's Got Mythical Hors</a> <a title="The Toy Book February 2012 page 133" href="http://viewer.zmags.com/publication/85bb89fd?page=133"> </a> <a title="The Toy Book February 2012 page 134" href="http://viewer.zmags.com/publication/85bb89fd?page=134"> Activity & Construction </a> <a title="The Toy Book February 2012 page 135" href="http://viewer.zmags.com/publication/85bb89fd?page=135"> </a> <a title="The Toy Book February 2012 page 136" href="http://viewer.zmags.com/publication/85bb89fd?page=136"> Activity & Construction The Orb Factory Sticks '</a> <a title="The Toy Book February 2012 page 137" href="http://viewer.zmags.com/publication/85bb89fd?page=137"> </a> <a title="The Toy Book February 2012 page 138" href="http://viewer.zmags.com/publication/85bb89fd?page=138"> Activity & Construction Laser Pegs Figures Light</a> <a title="The Toy Book February 2012 page 139" href="http://viewer.zmags.com/publication/85bb89fd?page=139"> </a> <a title="The Toy Book February 2012 page 140" href="http://viewer.zmags.com/publication/85bb89fd?page=140"> Activity & Construction Tech 4 Kids Has New Acti</a> <a title="The Toy Book February 2012 page 141" href="http://viewer.zmags.com/publication/85bb89fd?page=141"> </a> <a title="The Toy Book February 2012 page 142" href="http://viewer.zmags.com/publication/85bb89fd?page=142"> 142 · THE TOY BOOK FEBR</a> <a title="The Toy Book February 2012 page 143" href="http://viewer.zmags.com/publication/85bb89fd?page=143"> Simple Mobility with Tegu T egu's Mobili</a> <a title="The Toy Book February 2012 page 144" href="http://viewer.zmags.com/publication/85bb89fd?page=144"> Activity & Construction RainbowBrush Pops Off th</a> <a title="The Toy Book February 2012 page 145" href="http://viewer.zmags.com/publication/85bb89fd?page=145"> Make Friends with Choose Friendship Company M </a> <a title="The Toy Book February 2012 page 146" href="http://viewer.zmags.com/publication/85bb89fd?page=146"> Three New Levels of Discovery L evels o</a> <a title="The Toy Book February 2012 page 147" href="http://viewer.zmags.com/publication/85bb89fd?page=147"> Have Fabulous Fun Making Things with Toysmith's M</a> <a title="The Toy Book February 2012 page 148" href="http://viewer.zmags.com/publication/85bb89fd?page=148"> Activity & Construction Spin Master Bloomz S </a> <a title="The Toy Book February 2012 page 149" href="http://viewer.zmags.com/publication/85bb89fd?page=149"> </a> <a title="The Toy Book February 2012 page 150" href="http://viewer.zmags.com/publication/85bb89fd?page=150"> Activity & Construction CitiBlocs Moves Ahead wi</a> <a title="The Toy Book February 2012 page 151" href="http://viewer.zmags.com/publication/85bb89fd?page=151"> Lego Introduces Its New Friends L </a> <a title="The Toy Book February 2012 page 152" href="http://viewer.zmags.com/publication/85bb89fd?page=152"> Games & Puzzles ThinkFun's Roll & Play R </a> <a title="The Toy Book February 2012 page 153" href="http://viewer.zmags.com/publication/85bb89fd?page=153"> </a> <a title="The Toy Book February 2012 page 154" href="http://viewer.zmags.com/publication/85bb89fd?page=154"> Games & Puzzles Winning Solutions Makes Giant Sc</a> <a title="The Toy Book February 2012 page 155" href="http://viewer.zmags.com/publication/85bb89fd?page=155"> </a> <a title="The Toy Book February 2012 page 156" href="http://viewer.zmags.com/publication/85bb89fd?page=156"> Games & Puzzles Who's Got the Winning Moves? </a> <a title="The Toy Book February 2012 page 157" href="http://viewer.zmags.com/publication/85bb89fd?page=157"> </a> <a title="The Toy Book February 2012 page 158" href="http://viewer.zmags.com/publication/85bb89fd?page=158"> Games & Puzzles GeoToys Goes Outside the Box G</a> <a title="The Toy Book February 2012 page 159" href="http://viewer.zmags.com/publication/85bb89fd?page=159"> </a> <a title="The Toy Book February 2012 page 160" href="http://viewer.zmags.com/publication/85bb89fd?page=160"> Games & Puzzles Get Creeped Out with Yamodo Y </a> <a title="The Toy Book February 2012 page 161" href="http://viewer.zmags.com/publication/85bb89fd?page=161"> </a> <a title="The Toy Book February 2012 page 162" href="http://viewer.zmags.com/publication/85bb89fd?page=162"> Games & Puzzles Griddly Games' New Generation of</a> <a title="The Toy Book February 2012 page 163" href="http://viewer.zmags.com/publication/85bb89fd?page=163"> </a> <a title="The Toy Book February 2012 page 164" href="http://viewer.zmags.com/publication/85bb89fd?page=164"> Games & Puzzles Spot It! with Blue Orange Games</a> <a title="The Toy Book February 2012 page 165" href="http://viewer.zmags.com/publication/85bb89fd?page=165"> </a> <a title="The Toy Book February 2012 page 166" href="http://viewer.zmags.com/publication/85bb89fd?page=166"> Games & Puzzles Buffalo Games Releases Charles W</a> <a title="The Toy Book February 2012 page 167" href="http://viewer.zmags.com/publication/85bb89fd?page=167"> Eurographics Is Puzzling E urographi</a> <a title="The Toy Book February 2012 page 168" href="http://viewer.zmags.com/publication/85bb89fd?page=168"> Games & Puzzles Take a Trip to Wowopolis W </a> <a title="The Toy Book February 2012 page 169" href="http://viewer.zmags.com/publication/85bb89fd?page=169"> Techno Source Raises Waldo's Visibility T </a> <a title="The Toy Book February 2012 page 170" href="http://viewer.zmags.com/publication/85bb89fd?page=170"> Games & Puzzles Ravensburger's Got Chuggington </a> <a title="The Toy Book February 2012 page 171" href="http://viewer.zmags.com/publication/85bb89fd?page=171"> Cardinal Soars with Angry Birds and More C </a> <a title="The Toy Book February 2012 page 172" href="http://viewer.zmags.com/publication/85bb89fd?page=172"> Games & Puzzles R&R Is Gettin' Ready for Some Fo</a> <a title="The Toy Book February 2012 page 173" href="http://viewer.zmags.com/publication/85bb89fd?page=173"> There's Always Room for Playroom E </a> <a title="The Toy Book February 2012 page 174" href="http://viewer.zmags.com/publication/85bb89fd?page=174"> Games & Puzzles Square Shooters Debuts New Rummy</a> <a title="The Toy Book February 2012 page 175" href="http://viewer.zmags.com/publication/85bb89fd?page=175"> USAopoly Gets the Party Started U S</a> <a title="The Toy Book February 2012 page 176" href="http://viewer.zmags.com/publication/85bb89fd?page=176"> Jakks Joins The Walking Dead J akks'</a> <a title="The Toy Book February 2012 page 177" href="http://viewer.zmags.com/publication/85bb89fd?page=177"> Spin Master Will Stomple You S pin M</a> <a title="The Toy Book February 2012 page 178" href="http://viewer.zmags.com/publication/85bb89fd?page=178"> Boys' Jada's Got a Skateboarding Dog T oy Book</a> <a title="The Toy Book February 2012 page 179" href="http://viewer.zmags.com/publication/85bb89fd?page=179"> </a> <a title="The Toy Book February 2012 page 180" href="http://viewer.zmags.com/publication/85bb89fd?page=180"> Boys' ITC's Got Street Shifters D </a> <a title="The Toy Book February 2012 page 181" href="http://viewer.zmags.com/publication/85bb89fd?page=181"> Tech 4 Kids Releases Marvel and Angry Birds Produ</a> <a title="The Toy Book February 2012 page 182" href="http://viewer.zmags.com/publication/85bb89fd?page=182"> Boys' Gyroscopic Ratchet & Clank Heli-Pack NKOK </a> <a title="The Toy Book February 2012 page 183" href="http://viewer.zmags.com/publication/85bb89fd?page=183"> The Maya Group Hits the Pavement T he M</a> <a title="The Toy Book February 2012 page 184" href="http://viewer.zmags.com/publication/85bb89fd?page=184"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book February 2012 page 185" href="http://viewer.zmags.com/publication/85bb89fd?page=185"> THE DEFINITIVE INFORMATION S OURC E FOR THE TOY </a> <a title="The Toy Book February 2012 page 186" href="http://viewer.zmags.com/publication/85bb89fd?page=186"> </a> <a title="The Toy Book February 2012 page 187" href="http://viewer.zmags.com/publication/85bb89fd?page=187"> W It Always Comes Back to Value </a> <a title="The Toy Book February 2012 page 188" href="http://viewer.zmags.com/publication/85bb89fd?page=188"> hile the rest of the world was c</a> <a title="The Toy Book February 2012 page 189" href="http://viewer.zmags.com/publication/85bb89fd?page=189"> </a> <a title="The Toy Book February 2012 page 190" href="http://viewer.zmags.com/publication/85bb89fd?page=190"> Specialty Hansa Offers a Ride on a Drag</a> <a title="The Toy Book February 2012 page 191" href="http://viewer.zmags.com/publication/85bb89fd?page=191"> </a> <a title="The Toy Book February 2012 page 192" href="http://viewer.zmags.com/publication/85bb89fd?page=192"> Enticing Edutai</a> <a title="The Toy Book February 2012 page 193" href="http://viewer.zmags.com/publication/85bb89fd?page=193"> </a> <a title="The Toy Book February 2012 page 194" href="http://viewer.zmags.com/publication/85bb89fd?page=194"> Elf Help with Elf Magic n 2</a> <a title="The Toy Book February 2012 page 195" href="http://viewer.zmags.com/publication/85bb89fd?page=195"> </a> <a title="The Toy Book February 2012 page 196" href="http://viewer.zmags.com/publication/85bb89fd?page=196"> Workman Shows Kids That Gla</a> <a title="The Toy Book February 2012 page 197" href="http://viewer.zmags.com/publication/85bb89fd?page=197"> MThe Sun Is No Match for Mogo OG</a> <a title="The Toy Book February 2012 page 198" href="http://viewer.zmags.com/publication/85bb89fd?page=198"> GrandCamp Adventures Continues the </a> <a title="The Toy Book February 2012 page 199" href="http://viewer.zmags.com/publication/85bb89fd?page=199"> You Otter Have Tea with BeginAgain </a> <a title="The Toy Book February 2012 page 200" href="http://viewer.zmags.com/publication/85bb89fd?page=200"> Specialty Be a Shape Explorer, </a> <a title="The Toy Book February 2012 page 201" href="http://viewer.zmags.com/publication/85bb89fd?page=201"> Bubele Cuddles Up with </a> <a title="The Toy Book February 2012 page 202" href="http://viewer.zmags.com/publication/85bb89fd?page=202"> Guidecraft Showcases Storyboxes he e</a> <a title="The Toy Book February 2012 page 203" href="http://viewer.zmags.com/publication/85bb89fd?page=203"> </a> <a title="The Toy Book February 2012 page 204" href="http://viewer.zmags.com/publication/85bb89fd?page=204"> Creative Education of Canada Dresses Up </a> <a title="The Toy Book February 2012 page 205" href="http://viewer.zmags.com/publication/85bb89fd?page=205"> CCandyRific's Got Scooby ANDYRIFIC g</a> <a title="The Toy Book February 2012 page 206" href="http://viewer.zmags.com/publication/85bb89fd?page=206"> The Young Scientists Club Takes a Ride on The Ma</a> <a title="The Toy Book February 2012 page 207" href="http://viewer.zmags.com/publication/85bb89fd?page=207"> </a> <a title="The Toy Book February 2012 page 208" href="http://viewer.zmags.com/publication/85bb89fd?page=208"> Play, Learn, and Discover with innova</a> <a title="The Toy Book February 2012 page 209" href="http://viewer.zmags.com/publication/85bb89fd?page=209"> Adventures Await, with Safari AFARI,</a> <a title="The Toy Book February 2012 page 210" href="http://viewer.zmags.com/publication/85bb89fd?page=210"> M Toymarketing Int'l Races with Rody</a> <a title="The Toy Book February 2012 page 211" href="http://viewer.zmags.com/publication/85bb89fd?page=211"> More at Stake Than Winning in Peac</a> <a title="The Toy Book February 2012 page 212" href="http://viewer.zmags.com/publication/85bb89fd?page=212"> Doll Up Your Dolly Domicile with Sophia</a> <a title="The Toy Book February 2012 page 213" href="http://viewer.zmags.com/publication/85bb89fd?page=213"> MEDIA CENTER New York-based children's </a> <a title="The Toy Book February 2012 page 214" href="http://viewer.zmags.com/publication/85bb89fd?page=214"> Infant & Preschool Build and Roll with Gorgeous'</a> <a title="The Toy Book February 2012 page 215" href="http://viewer.zmags.com/publication/85bb89fd?page=215"> Prince Lionheart Introduces One Mat for All T oy</a> <a title="The Toy Book February 2012 page 216" href="http://viewer.zmags.com/publication/85bb89fd?page=216"> Infant & Preschool Capture Baby's First Years wi</a> <a title="The Toy Book February 2012 page 217" href="http://viewer.zmags.com/publication/85bb89fd?page=217"> Cloud b Calms Kids Down C loud b p</a> <a title="The Toy Book February 2012 page 218" href="http://viewer.zmags.com/publication/85bb89fd?page=218"> Infant & Preschool Gorgeous Products Goes for Fu</a> <a title="The Toy Book February 2012 page 219" href="http://viewer.zmags.com/publication/85bb89fd?page=219"> Jakks Keeps Baby and Young Kids Covered E </a> <a title="The Toy Book February 2012 page 220" href="http://viewer.zmags.com/publication/85bb89fd?page=220"> Infant & Preschool Touch 'n Go with Blue Box Toy</a> <a title="The Toy Book February 2012 page 221" href="http://viewer.zmags.com/publication/85bb89fd?page=221"> Tollytots Partners for New Products T </a> <a title="The Toy Book February 2012 page 222" href="http://viewer.zmags.com/publication/85bb89fd?page=222"> Infant & Preschool Learning Resources Introduces</a> <a title="The Toy Book February 2012 page 223" href="http://viewer.zmags.com/publication/85bb89fd?page=223"> Ginsey Home Solutions Debuts Helpful Household To</a> <a title="The Toy Book February 2012 page 224" href="http://viewer.zmags.com/publication/85bb89fd?page=224"> Infant & Preschool KaZAM's Got Good Balance T </a> <a title="The Toy Book February 2012 page 225" href="http://viewer.zmags.com/publication/85bb89fd?page=225"> Little Tikes Has a Big Digger M </a> <a title="The Toy Book February 2012 page 226" href="http://viewer.zmags.com/publication/85bb89fd?page=226"> 226 · THE TOY BOOK </a> <a title="The Toy Book February 2012 page 227" href="http://viewer.zmags.com/publication/85bb89fd?page=227"> </a> <a title="The Toy Book February 2012 page 228" href="http://viewer.zmags.com/publication/85bb89fd?page=228"> </a> <a title="The Toy Book February 2012 page 229" href="http://viewer.zmags.com/publication/85bb89fd?page=229"> </a> <a title="The Toy Book February 2012 page 230" href="http://viewer.zmags.com/publication/85bb89fd?page=230"> </a> <a title="The Toy Book February 2012 page 231" href="http://viewer.zmags.com/publication/85bb89fd?page=231"> </a> <a title="The Toy Book February 2012 page 232" href="http://viewer.zmags.com/publication/85bb89fd?page=232"> </a> <a title="The Toy Book February 2012 page 233" href="http://viewer.zmags.com/publication/85bb89fd?page=233"> </a> <a title="The Toy Book February 2012 page 234" href="http://viewer.zmags.com/publication/85bb89fd?page=234"> editor s note Welcome ' Welcome to the full editi</a> <a title="The Toy Book February 2012 page 235" href="http://viewer.zmags.com/publication/85bb89fd?page=235"> </a> <a title="The Toy Book February 2012 page 236" href="http://viewer.zmags.com/publication/85bb89fd?page=236"> Trends Feature The Dark Night Rises Sock! Pow</a> <a title="The Toy Book February 2012 page 237" href="http://viewer.zmags.com/publication/85bb89fd?page=237"> Rubie's will have new additions to its Super Mari</a> <a title="The Toy Book February 2012 page 238" href="http://viewer.zmags.com/publication/85bb89fd?page=238"> Trends mommy-and-</a> <a title="The Toy Book February 2012 page 239" href="http://viewer.zmags.com/publication/85bb89fd?page=239"> </a> <a title="The Toy Book February 2012 page 240" href="http://viewer.zmags.com/publication/85bb89fd?page=240"> Trade Show Int'l Halloween show Start Spreading</a> <a title="The Toy Book February 2012 page 241" href="http://viewer.zmags.com/publication/85bb89fd?page=241"> Trade Show Halloween & Party Expo Houston, We Ha</a> <a title="The Toy Book February 2012 page 242" href="http://viewer.zmags.com/publication/85bb89fd?page=242"> Stat· Shot Halloween purchases Spooky Spending S</a> <a title="The Toy Book February 2012 page 243" href="http://viewer.zmags.com/publication/85bb89fd?page=243"> </a> <a title="The Toy Book February 2012 page 244" href="http://viewer.zmags.com/publication/85bb89fd?page=244"> REtailer Spotlight Ricky's NYC The Beauty of Ha</a> <a title="The Toy Book February 2012 page 245" href="http://viewer.zmags.com/publication/85bb89fd?page=245"> To stay on top of trends, Ricky's starts its </a> <a title="The Toy Book February 2012 page 246" href="http://viewer.zmags.com/publication/85bb89fd?page=246"> Rubie s Costume Co. Expert Q&A' Rubie's Knows Hal</a> <a title="The Toy Book February 2012 page 247" href="http://viewer.zmags.com/publication/85bb89fd?page=247"> THI: Any other anticipated best-sellers for this </a> <a title="The Toy Book February 2012 page 248" href="http://viewer.zmags.com/publication/85bb89fd?page=248"> Rubie s Costume Co. Expert Q&A' p</a> <a title="The Toy Book February 2012 page 249" href="http://viewer.zmags.com/publication/85bb89fd?page=249"> </a> <a title="The Toy Book February 2012 page 250" href="http://viewer.zmags.com/publication/85bb89fd?page=250"> Trends Perspectives Monsters of the Midweek As H</a> <a title="The Toy Book February 2012 page 251" href="http://viewer.zmags.com/publication/85bb89fd?page=251"> </a> <a title="The Toy Book February 2012 page 252" href="http://viewer.zmags.com/publication/85bb89fd?page=252"> Trends Global Celebrations Halloween Knows No Bo</a> <a title="The Toy Book February 2012 page 253" href="http://viewer.zmags.com/publication/85bb89fd?page=253"> Princesses or superheroes, reports Businessweek. </a> <a title="The Toy Book February 2012 page 254" href="http://viewer.zmags.com/publication/85bb89fd?page=254"> Insider Look At: Adult Costumes lear the runw</a> <a title="The Toy Book February 2012 page 255" href="http://viewer.zmags.com/publication/85bb89fd?page=255"> rom totally tattered to super sexy, Fun </a> <a title="The Toy Book February 2012 page 256" href="http://viewer.zmags.com/publication/85bb89fd?page=256"> Insider Look At: Adult Costumes R ound 5 is rele</a> <a title="The Toy Book February 2012 page 257" href="http://viewer.zmags.com/publication/85bb89fd?page=257"> </a> <a title="The Toy Book February 2012 page 258" href="http://viewer.zmags.com/publication/85bb89fd?page=258"> Kids Costumes Product P'review orum Novelties in</a> <a title="The Toy Book February 2012 page 259" href="http://viewer.zmags.com/publication/85bb89fd?page=259"> asta Imposta introduces the first licensed b</a> <a title="The Toy Book February 2012 page 260" href="http://viewer.zmags.com/publication/85bb89fd?page=260"> </a> <a title="The Toy Book February 2012 page 261" href="http://viewer.zmags.com/publication/85bb89fd?page=261"> </a> <a title="The Toy Book February 2012 page 262" href="http://viewer.zmags.com/publication/85bb89fd?page=262"> Insider Look At: accessories The Fall Fairy acc</a> <a title="The Toy Book February 2012 page 263" href="http://viewer.zmags.com/publication/85bb89fd?page=263"> F un and flirty, Pleasure Wigs from XGen Produ</a> <a title="The Toy Book February 2012 page 264" href="http://viewer.zmags.com/publication/85bb89fd?page=264"> Accessories Do It Yourself Making it (Better) Ha</a> <a title="The Toy Book February 2012 page 265" href="http://viewer.zmags.com/publication/85bb89fd?page=265"> The Voice Reaching Both Trade and Consumers </a> <a title="The Toy Book February 2012 page 266" href="http://viewer.zmags.com/publication/85bb89fd?page=266"> p e t C o s t u m e s Insider Look At: T </a> <a title="The Toy Book February 2012 page 267" href="http://viewer.zmags.com/publication/85bb89fd?page=267"> egent Products offers a large and dive</a> <a title="The Toy Book February 2012 page 268" href="http://viewer.zmags.com/publication/85bb89fd?page=268"> Insider Look At: Home Decor O ccas</a> <a title="The Toy Book February 2012 page 269" href="http://viewer.zmags.com/publication/85bb89fd?page=269"> Skeleton Store has new items for 2012, aimed to</a> <a title="The Toy Book February 2012 page 270" href="http://viewer.zmags.com/publication/85bb89fd?page=270"> </a> <a title="The Toy Book February 2012 page 271" href="http://viewer.zmags.com/publication/85bb89fd?page=271"> </a> <a title="The Toy Book February 2012 page 272" href="http://viewer.zmags.com/publication/85bb89fd?page=272"> Insider Look At: Toys & Media </a> <a title="The Toy Book February 2012 page 273" href="http://viewer.zmags.com/publication/85bb89fd?page=273"> Pretty Ugly, LLC is releasing a new Uglydoll—Ghos</a> <a title="The Toy Book February 2012 page 274" href="http://viewer.zmags.com/publication/85bb89fd?page=274"> retailer spotlight buycostumes.com Add to Cart, </a> <a title="The Toy Book February 2012 page 275" href="http://viewer.zmags.com/publication/85bb89fd?page=275"> Scissorhands costume for women. eve</a> <a title="The Toy Book February 2012 page 276" href="http://viewer.zmags.com/publication/85bb89fd?page=276"> Directory of Advertisers Rubie's Costume Co. </a> <a title="The Toy Book February 2012 page 277" href="http://viewer.zmags.com/publication/85bb89fd?page=277"> </a> <a title="The Toy Book February 2012 page 278" href="http://viewer.zmags.com/publication/85bb89fd?page=278"> </a> <a title="The Toy Book February 2012 page 279" href="http://viewer.zmags.com/publication/85bb89fd?page=279"> </a> <a title="The Toy Book February 2012 page 280" href="http://viewer.zmags.com/publication/85bb89fd?page=280"> Boys' Continued from Page 183 Race Ahead with Li</a> <a title="The Toy Book February 2012 page 281" href="http://viewer.zmags.com/publication/85bb89fd?page=281"> Obstacles Ahead for Senario's Zibits S </a> <a title="The Toy Book February 2012 page 282" href="http://viewer.zmags.com/publication/85bb89fd?page=282"> Boys' Bossa Nova Expands Mechatars with Exomorph</a> <a title="The Toy Book February 2012 page 283" href="http://viewer.zmags.com/publication/85bb89fd?page=283"> Thinkway Rides into Action T hink</a> <a title="The Toy Book February 2012 page 284" href="http://viewer.zmags.com/publication/85bb89fd?page=284"> Boys' Konami's Dragons Collide K </a> <a title="The Toy Book February 2012 page 285" href="http://viewer.zmags.com/publication/85bb89fd?page=285"> </a> <a title="The Toy Book February 2012 page 286" href="http://viewer.zmags.com/publication/85bb89fd?page=286"> Boys' Toy State Takes Vehicles to a Musical New </a> <a title="The Toy Book February 2012 page 287" href="http://viewer.zmags.com/publication/85bb89fd?page=287"> Bachmann Trains Rides the Rails W </a> <a title="The Toy Book February 2012 page 288" href="http://viewer.zmags.com/publication/85bb89fd?page=288"> Boys' WowWee's Got Two Sides to Ride W </a> <a title="The Toy Book February 2012 page 289" href="http://viewer.zmags.com/publication/85bb89fd?page=289"> GreenLight Goes to the Movies G ree</a> <a title="The Toy Book February 2012 page 290" href="http://viewer.zmags.com/publication/85bb89fd?page=290"> CES 2012: Tech Playground for the </a> <a title="The Toy Book February 2012 page 291" href="http://viewer.zmags.com/publication/85bb89fd?page=291"> Launched at CES, Sakar's Hello Kitty seven-inch t</a> <a title="The Toy Book February 2012 page 292" href="http://viewer.zmags.com/publication/85bb89fd?page=292"> Making Toy Safety an Issue Every Manufacturer Can</a> <a title="The Toy Book February 2012 page 293" href="http://viewer.zmags.com/publication/85bb89fd?page=293"> the Bar Raising The Manufacturer-Sales </a> <a title="The Toy Book February 2012 page 294" href="http://viewer.zmags.com/publication/85bb89fd?page=294"> Toy Safety, by Ashlee Breitner continued fro</a> <a title="The Toy Book February 2012 page 295" href="http://viewer.zmags.com/publication/85bb89fd?page=295"> </a> <a title="The Toy Book February 2012 page 296" href="http://viewer.zmags.com/publication/85bb89fd?page=296"> Memo Marketing Using Mobile Email to Drive Re</a> <a title="The Toy Book February 2012 page 297" href="http://viewer.zmags.com/publication/85bb89fd?page=297"> the message. Web analytics will give you an accur</a> <a title="The Toy Book February 2012 page 298" href="http://viewer.zmags.com/publication/85bb89fd?page=298"> How to Appeal to Your Market Online by Matthew W</a> <a title="The Toy Book February 2012 page 299" href="http://viewer.zmags.com/publication/85bb89fd?page=299"> </a> <a title="The Toy Book February 2012 page 300" href="http://viewer.zmags.com/publication/85bb89fd?page=300"> should come as no surprise that young girls and, </a> <a title="The Toy Book February 2012 page 301" href="http://viewer.zmags.com/publication/85bb89fd?page=301"> </a> <a title="The Toy Book February 2012 page 302" href="http://viewer.zmags.com/publication/85bb89fd?page=302"> 302 · THE TOY BOOK </a> <a title="The Toy Book February 2012 page 303" href="http://viewer.zmags.com/publication/85bb89fd?page=303"> Human Rights and Labor Standards · Child labor a</a> <a title="The Toy Book February 2012 page 304" href="http://viewer.zmags.com/publication/85bb89fd?page=304"> Marketplace Industry Place a classified </a> <a title="The Toy Book February 2012 page 305" href="http://viewer.zmags.com/publication/85bb89fd?page=305"> Marketplace Industry Advertiser Index Activision.</a> <a title="The Toy Book February 2012 page 306" href="http://viewer.zmags.com/publication/85bb89fd?page=306"> Flashback: February 1992 </a> <a title="The Toy Book February 2012 page 307" href="http://viewer.zmags.com/publication/85bb89fd?page=307"> </a> <a title="The Toy Book February 2012 page 308" href="http://viewer.zmags.com/publication/85bb89fd?page=308"> </a>