Analytics<br />
http://www.analyticsmagazine.com<br />
March/April 2010<br />
Driving Better Business Decisions<br />
ALSO INSIDE:<br />
• Financial Fiasco: Folly of financial modelers<br />
• Solution Startups: Seven principles of success<br />
• Vehicle Routing: Survey of cutting-edge software<br />
Revenue Management vs. Social Networking<br />
Counter-measures aimed at Internet-connected customers<br />
<br />
Executive Edge:<br />
Cisco V.P. Kevin Harrington on value chain managementInside Story<br />
<br />
Mothers of Invention<br />
<br />
If necessity is the mother of invention,then deregulation is the father, and revenue management is the couple’s golden child, at least as far as the airline industry is concerned.<br />
<br />
The Airline Deregulation Act of 1978 spawned a host of low-fare carriers that could make money while sellin<a title="Analytics page 1" href="http://viewer.zmags.com/publication/885da42f?page=1">Analyticshttp://www.analyticsmagazine.comMarch</a> Analyticshttp://www.analyticsmagazine.comMarch<a title="Analytics page 2" href="http://viewer.zmags.com/publication/885da42f?page=2">Inside StoryMothers of InventionIf necessi</a> Inside StoryMothers of InventionIf necessi<a title="Analytics page 3" href="http://viewer.zmags.com/publication/885da42f?page=3">Features12 Revenue Management vs. Social Netwo</a> Features12 Revenue Management vs. Social Netwo<a title="Analytics page 4" href="http://viewer.zmags.com/publication/885da42f?page=4">Departments1 Inside Story4 Executive Edge6 P</a> Departments1 Inside Story4 Executive Edge6 P<a title="Analytics page 5" href="http://viewer.zmags.com/publication/885da42f?page=5">Executive EdgeBy Kevin HarringtonManaging </a> Executive EdgeBy Kevin HarringtonManaging <a title="Analytics page 6" href="http://viewer.zmags.com/publication/885da42f?page=6">in conventional demand-planning applications. I</a> in conventional demand-planning applications. I<a title="Analytics page 7" href="http://viewer.zmags.com/publication/885da42f?page=7">Crawl, Walk or RunBy E. Andrew BoydWhether</a> Crawl, Walk or RunBy E. Andrew BoydWhether<a title="Analytics page 8" href="http://viewer.zmags.com/publication/885da42f?page=8">all analytics projects, and are a topic we’ll addr</a> all analytics projects, and are a topic we’ll addr<a title="Analytics page 9" href="http://viewer.zmags.com/publication/885da42f?page=9">The Perils of Equating Bankers to BeesBy Pablo</a> The Perils of Equating Bankers to BeesBy Pablo<a title="Analytics page 10" href="http://viewer.zmags.com/publication/885da42f?page=10">The crash of October 1987 was caused by the use of</a> The crash of October 1987 was caused by the use of<a title="Analytics page 11" href="http://viewer.zmags.com/publication/885da42f?page=11">Disaster Relief, Biodefense Policy, Management Ide</a> Disaster Relief, Biodefense Policy, Management Ide<a title="Analytics page 12" href="http://viewer.zmags.com/publication/885da42f?page=12">emergency response, mass casualty mitigation and m</a> emergency response, mass casualty mitigation and m<a title="Analytics page 13" href="http://viewer.zmags.com/publication/885da42f?page=13">Revenue Management in the Era of Social Networking</a> Revenue Management in the Era of Social Networking<a title="Analytics page 14" href="http://viewer.zmags.com/publication/885da42f?page=14">increasing their service levels (and prices) or we</a> increasing their service levels (and prices) or we<a title="Analytics page 15" href="http://viewer.zmags.com/publication/885da42f?page=15">all of the following areas: air, rail and cruise t</a> all of the following areas: air, rail and cruise t<a title="Analytics page 16" href="http://viewer.zmags.com/publication/885da42f?page=16">innocent transfer for someone who can’t use the ti</a> innocent transfer for someone who can’t use the ti<a title="Analytics page 17" href="http://viewer.zmags.com/publication/885da42f?page=17">reactions of consumers to system actions. The area</a> reactions of consumers to system actions. The area<a title="Analytics page 18" href="http://viewer.zmags.com/publication/885da42f?page=18">Seven Suggestions for Successful Solution Startups</a> Seven Suggestions for Successful Solution Startups<a title="Analytics page 19" href="http://viewer.zmags.com/publication/885da42f?page=19">they have become so comfortable? There may be rumo</a> they have become so comfortable? There may be rumo<a title="Analytics page 20" href="http://viewer.zmags.com/publication/885da42f?page=20">class of products? Over what time period?e. They</a> class of products? Over what time period?e. They<a title="Analytics page 21" href="http://viewer.zmags.com/publication/885da42f?page=21">to logically answer the question? It’s not as impo</a> to logically answer the question? It’s not as impo<a title="Analytics page 22" href="http://viewer.zmags.com/publication/885da42f?page=22">a. Be a good systems analyst. Maintain your skills</a> a. Be a good systems analyst. Maintain your skills<a title="Analytics page 23" href="http://viewer.zmags.com/publication/885da42f?page=23">On the Road to ConnectivityBy Janice Partyka (</a> On the Road to ConnectivityBy Janice Partyka (<a title="Analytics page 24" href="http://viewer.zmags.com/publication/885da42f?page=24">will have predictive travel speeds for road segmen</a> will have predictive travel speeds for road segmen<a title="Analytics page 25" href="http://viewer.zmags.com/publication/885da42f?page=25">likely to accelerate and that companies “run by ma</a> likely to accelerate and that companies “run by ma<a title="Analytics page 26" href="http://viewer.zmags.com/publication/885da42f?page=26">gas and decreases wear and tear on trucks,” conclu</a> gas and decreases wear and tear on trucks,” conclu<a title="Analytics page 27" href="http://viewer.zmags.com/publication/885da42f?page=27">vendors were tight lipped about use of approximati</a> vendors were tight lipped about use of approximati<a title="Analytics page 28" href="http://viewer.zmags.com/publication/885da42f?page=28">inexpensive, are often sold separately and are cho</a> inexpensive, are often sold separately and are cho<a title="Analytics page 29" href="http://viewer.zmags.com/publication/885da42f?page=29">software costs, some level of consulting is likely</a> software costs, some level of consulting is likely<a title="Analytics page 30" href="http://viewer.zmags.com/publication/885da42f?page=30">Analytics at UPSBy Jeff Winters and Doug Mohr</a> Analytics at UPSBy Jeff Winters and Doug Mohr<a title="Analytics page 31" href="http://viewer.zmags.com/publication/885da42f?page=31">decisions. For example, HFNO has been used to mode</a> decisions. For example, HFNO has been used to mode<a title="Analytics page 32" href="http://viewer.zmags.com/publication/885da42f?page=32">developed in conjunction with Cindy Barnhart at MI</a> developed in conjunction with Cindy Barnhart at MI<a title="Analytics page 33" href="http://viewer.zmags.com/publication/885da42f?page=33">World-Class Analytics ConferenceBy Teresa V. C</a> World-Class Analytics ConferenceBy Teresa V. C<a title="Analytics page 34" href="http://viewer.zmags.com/publication/885da42f?page=34">Supply Chain and Executive ForumSeveral new pr</a> Supply Chain and Executive ForumSeveral new pr<a title="Analytics page 35" href="http://viewer.zmags.com/publication/885da42f?page=35">career guidance for master’s and Ph.D. students wh</a> career guidance for master’s and Ph.D. students wh<a title="Analytics page 36" href="http://viewer.zmags.com/publication/885da42f?page=36">Schneider National Runs with AnalyticsPresenta</a> Schneider National Runs with AnalyticsPresenta<a title="Analytics page 37" href="http://viewer.zmags.com/publication/885da42f?page=37">(TPS) that produces a highly detailed “simulation”</a> (TPS) that produces a highly detailed “simulation”<a title="Analytics page 38" href="http://viewer.zmags.com/publication/885da42f?page=38">A Hiring Incident in the DesertBy Gene Woolsey</a> A Hiring Incident in the DesertBy Gene Woolsey<a title="Analytics page 39" href="http://viewer.zmags.com/publication/885da42f?page=39">that you would be part of the people aiding and ab</a> that you would be part of the people aiding and ab