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Analytics<br /> http://www.analyticsmagazine.com<br /> March/April 2010<br /> Driving Better Business Decisions<br /> ALSO INSIDE:<br /> • Financial Fiasco: Folly of financial modelers<br /> • Solution Startups: Seven principles of success<br /> • Vehicle Routing: Survey of cutting-edge software<br /> Revenue Management vs. Social Networking<br /> Counter-measures aimed at Internet-connected customers<br /> Executive Edge:<br /> Cisco V.P. Kevin Harrington on value chain managementInside Story<br /> Mothers of Invention<br /> If necessity is the mother of invention,then deregulation is the father, and revenue management is the couple’s golden child, at least as far as the airline industry is concerned.<br /> The Airline Deregulation Act of 1978 spawned a host of low-fare carriers that could make money while selling seats at a fraction of the price charged by established airlines. That gave the upstarts a huge advantage.<br /> The big carriers, locked into hefty labor and<a title="Analytics page 1" href="http://viewer.zmags.com/publication/885da42f?page=1">Analytics http://www.analyticsmagazine.com March</a> <a title="Analytics page 2" href="http://viewer.zmags.com/publication/885da42f?page=2">Inside Story Mothers of Invention If necessi</a> <a title="Analytics page 3" href="http://viewer.zmags.com/publication/885da42f?page=3">Features 12 Revenue Management vs. Social Netwo</a> <a title="Analytics page 4" href="http://viewer.zmags.com/publication/885da42f?page=4">Departments 1 Inside Story 4 Executive Edge 6 P</a> <a title="Analytics page 5" href="http://viewer.zmags.com/publication/885da42f?page=5">Executive Edge By Kevin Harrington Managing </a> <a title="Analytics page 6" href="http://viewer.zmags.com/publication/885da42f?page=6">in conventional demand-planning applications. I</a> <a title="Analytics page 7" href="http://viewer.zmags.com/publication/885da42f?page=7">Crawl, Walk or Run By E. Andrew Boyd Whether</a> <a title="Analytics page 8" href="http://viewer.zmags.com/publication/885da42f?page=8">all analytics projects, and are a topic we’ll addr</a> <a title="Analytics page 9" href="http://viewer.zmags.com/publication/885da42f?page=9">The Perils of Equating Bankers to Bees By Pablo</a> <a title="Analytics page 10" href="http://viewer.zmags.com/publication/885da42f?page=10">The crash of October 1987 was caused by the use of</a> <a title="Analytics page 11" href="http://viewer.zmags.com/publication/885da42f?page=11">Disaster Relief, Biodefense Policy, Management Ide</a> <a title="Analytics page 12" href="http://viewer.zmags.com/publication/885da42f?page=12">emergency response, mass casualty mitigation and m</a> <a title="Analytics page 13" href="http://viewer.zmags.com/publication/885da42f?page=13">Revenue Management in the Era of Social Networking</a> <a title="Analytics page 14" href="http://viewer.zmags.com/publication/885da42f?page=14">increasing their service levels (and prices) or we</a> <a title="Analytics page 15" href="http://viewer.zmags.com/publication/885da42f?page=15">all of the following areas: air, rail and cruise t</a> <a title="Analytics page 16" href="http://viewer.zmags.com/publication/885da42f?page=16">innocent transfer for someone who can’t use the ti</a> <a title="Analytics page 17" href="http://viewer.zmags.com/publication/885da42f?page=17">reactions of consumers to system actions. The area</a> <a title="Analytics page 18" href="http://viewer.zmags.com/publication/885da42f?page=18">Seven Suggestions for Successful Solution Startups</a> <a title="Analytics page 19" href="http://viewer.zmags.com/publication/885da42f?page=19">they have become so comfortable? There may be rumo</a> <a title="Analytics page 20" href="http://viewer.zmags.com/publication/885da42f?page=20">class of products? Over what time period? e. They</a> <a title="Analytics page 21" href="http://viewer.zmags.com/publication/885da42f?page=21">to logically answer the question? It’s not as impo</a> <a title="Analytics page 22" href="http://viewer.zmags.com/publication/885da42f?page=22">a. Be a good systems analyst. Maintain your skills</a> <a title="Analytics page 23" href="http://viewer.zmags.com/publication/885da42f?page=23">On the Road to Connectivity By Janice Partyka (</a> <a title="Analytics page 24" href="http://viewer.zmags.com/publication/885da42f?page=24">will have predictive travel speeds for road segmen</a> <a title="Analytics page 25" href="http://viewer.zmags.com/publication/885da42f?page=25">likely to accelerate and that companies “run by ma</a> <a title="Analytics page 26" href="http://viewer.zmags.com/publication/885da42f?page=26">gas and decreases wear and tear on trucks,” conclu</a> <a title="Analytics page 27" href="http://viewer.zmags.com/publication/885da42f?page=27">vendors were tight lipped about use of approximati</a> <a title="Analytics page 28" href="http://viewer.zmags.com/publication/885da42f?page=28">inexpensive, are often sold separately and are cho</a> <a title="Analytics page 29" href="http://viewer.zmags.com/publication/885da42f?page=29">software costs, some level of consulting is likely</a> <a title="Analytics page 30" href="http://viewer.zmags.com/publication/885da42f?page=30">Analytics at UPS By Jeff Winters and Doug Mohr </a> <a title="Analytics page 31" href="http://viewer.zmags.com/publication/885da42f?page=31">decisions. 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