<br />
Welcome to Marketing AgriTourism Online<br />
This is an interactive pdf.<br />
It is filled with:<br />
• videos<br />
• pop-ups<br />
• larger image views<br />
• links to URLs and pdfs<br />
These interactive features are<br />
identified with the following icons.<br />
Go ahead, roll your cursor over<br />
each one to find out what they do.<br />
Enjoy exploring and learning more<br />
about how you can successfully<br />
market your agritourism business<br />
online.<br />
PDF<br />
Contact information is on page 47.<br />
We would love to hear from you.<br />
Table of contents •<br />
Authors<br />
Jay Jenkins, UNL Extension Educator<br />
Jennifer Nixon, UNL Extension Educator<br />
Connie Hancock, UNL Extension Educator<br />
Cheryl Burkhart-Kriesel, UNL Extension Specialist – Entrepreneurship/Business Development<br />
Glenn Muske, Rural and AgriBusiness Enterprise Development Specialist, NDSU<br />
1<br />
Marketing<br />
AgriTourism Onl<a title="Marketing AgriTourism Online page 1" href="http://viewer.zmags.com/publication/88e2eb7c?page=1"> Welcome to Marketing AgriTourism Online This is a</a>
<a title="Marketing AgriTourism Online page 2" href="http://viewer.zmags.com/publication/88e2eb7c?page=2"> Marketing AgriTourism Online ® 1</a>
<a title="Marketing AgriTourism Online page 3" href="http://viewer.zmags.com/publication/88e2eb7c?page=3"> Today, agritourism — where tourism and agricultur</a>
<a title="Marketing AgriTourism Online page 4" href="http://viewer.zmags.com/publication/88e2eb7c?page=4"> Today, 75% of U.S. travelers use mobile social me</a>
<a title="Marketing AgriTourism Online page 5" href="http://viewer.zmags.com/publication/88e2eb7c?page=5"> Selling the Experience As much as agritourism con</a>
<a title="Marketing AgriTourism Online page 6" href="http://viewer.zmags.com/publication/88e2eb7c?page=6"> As the video asks — “At this very moment your com</a>
<a title="Marketing AgriTourism Online page 7" href="http://viewer.zmags.com/publication/88e2eb7c?page=7"> Being Online Agritourism and the Customer Exper</a>
<a title="Marketing AgriTourism Online page 8" href="http://viewer.zmags.com/publication/88e2eb7c?page=8"> Making It Happen For your agritourism business, t</a>
<a title="Marketing AgriTourism Online page 9" href="http://viewer.zmags.com/publication/88e2eb7c?page=9"> Tips to Build a Brand Successful branding creates</a>
<a title="Marketing AgriTourism Online page 10" href="http://viewer.zmags.com/publication/88e2eb7c?page=10"> Building Your Brand You don’t have to be a big bu</a>
<a title="Marketing AgriTourism Online page 11" href="http://viewer.zmags.com/publication/88e2eb7c?page=11"> Get Found Communicating Your Brand You have set</a>
<a title="Marketing AgriTourism Online page 12" href="http://viewer.zmags.com/publication/88e2eb7c?page=12"> • Convey your brand when communicating with c</a>
<a title="Marketing AgriTourism Online page 13" href="http://viewer.zmags.com/publication/88e2eb7c?page=13"> Get Found What are People Saying? Whether you k</a>
<a title="Marketing AgriTourism Online page 14" href="http://viewer.zmags.com/publication/88e2eb7c?page=14"> Getting Found You establish an Internet presence </a>
<a title="Marketing AgriTourism Online page 15" href="http://viewer.zmags.com/publication/88e2eb7c?page=15"> Get Found Claim Your Business Information Searc</a>
<a title="Marketing AgriTourism Online page 16" href="http://viewer.zmags.com/publication/88e2eb7c?page=16"> • Use one of the following tools to help you i</a>
<a title="Marketing AgriTourism Online page 17" href="http://viewer.zmags.com/publication/88e2eb7c?page=17"> Get Found Image Alt Tags Alt tags let you speci</a>
<a title="Marketing AgriTourism Online page 18" href="http://viewer.zmags.com/publication/88e2eb7c?page=18"> Links are the main way search engines deter- mine</a>
<a title="Marketing AgriTourism Online page 19" href="http://viewer.zmags.com/publication/88e2eb7c?page=19"> Return on Investment (ROI) and Analysis Marketing</a>
<a title="Marketing AgriTourism Online page 20" href="http://viewer.zmags.com/publication/88e2eb7c?page=20"> as you plan how you will measure ROI. This short </a>
<a title="Marketing AgriTourism Online page 21" href="http://viewer.zmags.com/publication/88e2eb7c?page=21"> Customer Focus Website Analytics Focus on your </a>
<a title="Marketing AgriTourism Online page 22" href="http://viewer.zmags.com/publication/88e2eb7c?page=22"> These tools measure traffic, sales, or SEO rankin</a>
<a title="Marketing AgriTourism Online page 23" href="http://viewer.zmags.com/publication/88e2eb7c?page=23"> Customer Focus Key Website Elements There is a </a>
<a title="Marketing AgriTourism Online page 24" href="http://viewer.zmags.com/publication/88e2eb7c?page=24"> About Us Attracting the interest of the agritouri</a>
<a title="Marketing AgriTourism Online page 25" href="http://viewer.zmags.com/publication/88e2eb7c?page=25"> Customer Focus Reservations • Are they requi</a>
<a title="Marketing AgriTourism Online page 26" href="http://viewer.zmags.com/publication/88e2eb7c?page=26"> Here are some examples of these testimoni- als an</a>
<a title="Marketing AgriTourism Online page 27" href="http://viewer.zmags.com/publication/88e2eb7c?page=27"> The “Once in a Lifetime Experience” A challenge u</a>
<a title="Marketing AgriTourism Online page 28" href="http://viewer.zmags.com/publication/88e2eb7c?page=28"> – Passionate about the endeavor but wants to </a>
<a title="Marketing AgriTourism Online page 29" href="http://viewer.zmags.com/publication/88e2eb7c?page=29"> Tell Others Maximizing the Return from the One-</a>
<a title="Marketing AgriTourism Online page 30" href="http://viewer.zmags.com/publication/88e2eb7c?page=30"> • Request testimonials – Give customers a dis</a>
<a title="Marketing AgriTourism Online page 31" href="http://viewer.zmags.com/publication/88e2eb7c?page=31"> Tell Others The title of Richard Buckingham’s b</a>
<a title="Marketing AgriTourism Online page 32" href="http://viewer.zmags.com/publication/88e2eb7c?page=32"> Social Networking Communication and Connections </a>
<a title="Marketing AgriTourism Online page 33" href="http://viewer.zmags.com/publication/88e2eb7c?page=33"> Tell Others • Post pictures, video, and links t</a>
<a title="Marketing AgriTourism Online page 34" href="http://viewer.zmags.com/publication/88e2eb7c?page=34"> Jeremy Doan, Rolling Plains Adventures, on YouTub</a>
<a title="Marketing AgriTourism Online page 35" href="http://viewer.zmags.com/publication/88e2eb7c?page=35"> Tell Others Pinterest Pinterest is an image-bas</a>
<a title="Marketing AgriTourism Online page 36" href="http://viewer.zmags.com/publication/88e2eb7c?page=36"> • Get up close. • Pan and zoom slowly. </a>
<a title="Marketing AgriTourism Online page 37" href="http://viewer.zmags.com/publication/88e2eb7c?page=37"> Tell Others Other Ways to be Social Email Marke</a>
<a title="Marketing AgriTourism Online page 38" href="http://viewer.zmags.com/publication/88e2eb7c?page=38"> Blogs Blogging is a way to regularly share your k</a>
<a title="Marketing AgriTourism Online page 39" href="http://viewer.zmags.com/publication/88e2eb7c?page=39"> Tell Others Your website is the he</a>
<a title="Marketing AgriTourism Online page 40" href="http://viewer.zmags.com/publication/88e2eb7c?page=40"> Future eTrends Technology and Internet trends are</a>
<a title="Marketing AgriTourism Online page 41" href="http://viewer.zmags.com/publication/88e2eb7c?page=41"> How Do You Stay Current? The answer is to read, l</a>
<a title="Marketing AgriTourism Online page 42" href="http://viewer.zmags.com/publication/88e2eb7c?page=42"> Conclusion This is an exciting time for small-bus</a>
<a title="Marketing AgriTourism Online page 43" href="http://viewer.zmags.com/publication/88e2eb7c?page=43"> Through this publication, we hope you are able to</a>
<a title="Marketing AgriTourism Online page 44" href="http://viewer.zmags.com/publication/88e2eb7c?page=44"> References Selling the Experience The </a>
<a title="Marketing AgriTourism Online page 45" href="http://viewer.zmags.com/publication/88e2eb7c?page=45"> The Juice Behind Your Website – Content Managemen</a>
<a title="Marketing AgriTourism Online page 46" href="http://viewer.zmags.com/publication/88e2eb7c?page=46"> Videos for Your Small Business – Tips: </a>
<a title="Marketing AgriTourism Online page 47" href="http://viewer.zmags.com/publication/88e2eb7c?page=47"> AgriTourism Resources Curriculum from the Nationa</a>
<a title="Marketing AgriTourism Online page 48" href="http://viewer.zmags.com/publication/88e2eb7c?page=48"> Feedback Please provide feedback on what you lear</a>
<a title="Marketing AgriTourism Online page 49" href="http://viewer.zmags.com/publication/88e2eb7c?page=49"> Acknowledgments Curriculum created by Jay Jenkin</a>
<a title="Marketing AgriTourism Online page 50" href="http://viewer.zmags.com/publication/88e2eb7c?page=50"> Index Cover . . . . . . . . . . . . </a>