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MAY ISSUE<br />
OF GOLF RETAILING<br />
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May 2018 www.golfretailing.com<br />
GOLFRETAILING<br />
The AWARD WINNING magazine for the golf retail sector - incorporating <br />
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FROM THE EDITOR<br />
T<br />
he year is zooming by,<br />
The Masters already<br />
feels like it was<br />
months ago. I've been all<br />
over the place this month,<br />
meeting and interviewing<br />
the good and the great of<br />
the golf industry.<br />
From the annual BGIA<br />
dinner at Woburn where<br />
BBC <a title="GR May 18 digi issue page 1" href="http://viewer.zmags.com/publication/8954a52a?page=1"> WELCOME TO THE MAY ISSUE OF GOLF RET</a>
<a title="GR May 18 digi issue page 2" href="http://viewer.zmags.com/publication/8954a52a?page=2"> May 2018 </a>
<a title="GR May 18 digi issue page 3" href="http://viewer.zmags.com/publication/8954a52a?page=3"> AVAILABLE DIRECT TO YOU THROUGH E-Distribution </a>
<a title="GR May 18 digi issue page 4" href="http://viewer.zmags.com/publication/8954a52a?page=4"> FROM THE EDITOR T he year is zooming</a>
<a title="GR May 18 digi issue page 5" href="http://viewer.zmags.com/publication/8954a52a?page=5"> 4 NEWS adidas Golf launch the Tour 360 Augmented</a>
<a title="GR May 18 digi issue page 6" href="http://viewer.zmags.com/publication/8954a52a?page=6"> The all new 2018 with Simple- All P</a>
<a title="GR May 18 digi issue page 7" href="http://viewer.zmags.com/publication/8954a52a?page=7"> 6 NEWS Golfstream Vision T he Kent b</a>
<a title="GR May 18 digi issue page 8" href="http://viewer.zmags.com/publication/8954a52a?page=8"> </a>
<a title="GR May 18 digi issue page 9" href="http://viewer.zmags.com/publication/8954a52a?page=9"> FASTER HEAD SPEED FROM A REFINED “SPEED STE</a>
<a title="GR May 18 digi issue page 10" href="http://viewer.zmags.com/publication/8954a52a?page=10"> THE FASTEST EVER XR DRIVER* With a refined aerodyn</a>
<a title="GR May 18 digi issue page 11" href="http://viewer.zmags.com/publication/8954a52a?page=11"> 10 NEWS Motocaddy launch innovative trade-in sch</a>
<a title="GR May 18 digi issue page 12" href="http://viewer.zmags.com/publication/8954a52a?page=12"> IS TOTAL PERFORMANCE. TITLEIST. THE #1 BALL P</a>
<a title="GR May 18 digi issue page 13" href="http://viewer.zmags.com/publication/8954a52a?page=13"> 12 NEWS Machynys and Co.Sligo partners with Amer</a>
<a title="GR May 18 digi issue page 14" href="http://viewer.zmags.com/publication/8954a52a?page=14"> NEWS 13 Garmin launch the Approach Z80 GPS Laser </a>
<a title="GR May 18 digi issue page 15" href="http://viewer.zmags.com/publication/8954a52a?page=15"> 14 NEWS Callaway launch XR Speed We exclusively</a>
<a title="GR May 18 digi issue page 16" href="http://viewer.zmags.com/publication/8954a52a?page=16"> Foresight Sports F oresight Spor</a>
<a title="GR May 18 digi issue page 17" href="http://viewer.zmags.com/publication/8954a52a?page=17"> </a>
<a title="GR May 18 digi issue page 18" href="http://viewer.zmags.com/publication/8954a52a?page=18"> The new POS tool for Golf Pros and Retailers! Dow</a>
<a title="GR May 18 digi issue page 19" href="http://viewer.zmags.com/publication/8954a52a?page=19"> 18 GR INSIGHT Anything but routine How does your</a>
<a title="GR May 18 digi issue page 20" href="http://viewer.zmags.com/publication/8954a52a?page=20"> NEWS 19 Diamond Golf launch 2018 catalogues D </a>
<a title="GR May 18 digi issue page 21" href="http://viewer.zmags.com/publication/8954a52a?page=21"> 20 BRAND FOCUS The innovative new M-Series M</a>
<a title="GR May 18 digi issue page 22" href="http://viewer.zmags.com/publication/8954a52a?page=22"> The S5 CONNECT out where it belongs, on the golf </a>
<a title="GR May 18 digi issue page 23" href="http://viewer.zmags.com/publication/8954a52a?page=23"> 22 NEWS Honma Golf Appoints Sports Impact To Pro</a>
<a title="GR May 18 digi issue page 24" href="http://viewer.zmags.com/publication/8954a52a?page=24"> GR EXCLUSIVE 23 Titleist launch all new AVX Golf</a>
<a title="GR May 18 digi issue page 25" href="http://viewer.zmags.com/publication/8954a52a?page=25"> 24 COVER STORY Skechers GoGolf Skechers are on a </a>
<a title="GR May 18 digi issue page 26" href="http://viewer.zmags.com/publication/8954a52a?page=26"> COVER STORY 25 now be wearing shoes from the GoG</a>
<a title="GR May 18 digi issue page 27" href="http://viewer.zmags.com/publication/8954a52a?page=27"> 26 INDUSTRY INTERVIEW XXIO X marks the spot We </a>
<a title="GR May 18 digi issue page 28" href="http://viewer.zmags.com/publication/8954a52a?page=28"> </a>
<a title="GR May 18 digi issue page 29" href="http://viewer.zmags.com/publication/8954a52a?page=29"> 28 DIGITAL MARKETING It’s hard </a>
<a title="GR May 18 digi issue page 30" href="http://viewer.zmags.com/publication/8954a52a?page=30"> DIGITAL MARKETING 29 Foremost's team of EMP Mark</a>
<a title="GR May 18 digi issue page 31" href="http://viewer.zmags.com/publication/8954a52a?page=31"> 30 INDUSTRY INTERVIEW The oldest brand in golf </a>
<a title="GR May 18 digi issue page 32" href="http://viewer.zmags.com/publication/8954a52a?page=32"> THE DIFFERENCE BETWEEN GUESSING AND KNOWING. </a>
<a title="GR May 18 digi issue page 33" href="http://viewer.zmags.com/publication/8954a52a?page=33"> 32 GR INSIGHT On the other hand Is there litera</a>
<a title="GR May 18 digi issue page 34" href="http://viewer.zmags.com/publication/8954a52a?page=34"> NEWS 33 Golftech and Lignum team up with the Alzh</a>
<a title="GR May 18 digi issue page 35" href="http://viewer.zmags.com/publication/8954a52a?page=35"> By speaking to your sales reps or the brands</a>
<a title="GR May 18 digi issue page 36" href="http://viewer.zmags.com/publication/8954a52a?page=36"> BRAND FOCUS 35 All in the Swing In just 8 years P</a>
<a title="GR May 18 digi issue page 37" href="http://viewer.zmags.com/publication/8954a52a?page=37"> 36 FAIRWAY FASHION Adidas Golf: Born in sport, ro</a>
<a title="GR May 18 digi issue page 38" href="http://viewer.zmags.com/publication/8954a52a?page=38"> FAIRWAY FASHION 37 American golf, that’s where w</a>
<a title="GR May 18 digi issue page 39" href="http://viewer.zmags.com/publication/8954a52a?page=39"> 38 GR INSIGHT Maximising the Ryder Cup opportuni</a>
<a title="GR May 18 digi issue page 40" href="http://viewer.zmags.com/publication/8954a52a?page=40"> VoiceCaddie_May_GolfRetailer.pdf 1 27/04/2018 11:</a>
<a title="GR May 18 digi issue page 41" href="http://viewer.zmags.com/publication/8954a52a?page=41"> 40 GUEST INSIGHT What experience are you giving</a>
<a title="GR May 18 digi issue page 42" href="http://viewer.zmags.com/publication/8954a52a?page=42"> INDUSTRY STATISTICS 41 Quarter one performance </a>
<a title="GR May 18 digi issue page 43" href="http://viewer.zmags.com/publication/8954a52a?page=43"> 42 READER REVIEW The Ecco Golf Biom 3 Hybrid Sho</a>
<a title="GR May 18 digi issue page 44" href="http://viewer.zmags.com/publication/8954a52a?page=44"> READER REVIEW 43 Matthew Owen, Head Professional</a>
<a title="GR May 18 digi issue page 45" href="http://viewer.zmags.com/publication/8954a52a?page=45"> 44 BEHIND THE COUNTER Behind the</a>
<a title="GR May 18 digi issue page 46" href="http://viewer.zmags.com/publication/8954a52a?page=46"> “The advantages of a store so big is we have </a>
<a title="GR May 18 digi issue page 47" href="http://viewer.zmags.com/publication/8954a52a?page=47"> 46 10 MINUTES WITH Kim Braly Kim Braly, founder</a>
<a title="GR May 18 digi issue page 48" href="http://viewer.zmags.com/publication/8954a52a?page=48"> WHERE COMFORT & PERFORMANCE UNITE Dual Durometer</a>
<a title="GR May 18 digi issue page 49" href="http://viewer.zmags.com/publication/8954a52a?page=49"> </a>