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<br /> <br /> <br /> Buyology<br /> <br /> Sandheder og lØgne om,<br /> hvorfor vi kØber<br /> <br /> <br /> <br /> <br /> <br /> <br /> MARTIN LINDSTROM<br /> <br /> <br /> MED FORORD AF<br /> <br /> PACO UNDERHILL<br /> Buyology<br /> Sandheder og lØgne om, hvorfor vi kØber<br /> af Martin Lindstrom<br /> <br /> Med forord af Paco Underhill<br /> <br /> Originaltitel: buyology. Truth and Lies About Why We Buy. © Martin Lindstrom.<br /> All rights reserved. Published in the United States by Doubleday, an imprint of The<br /> Doubleday Publishing Group, a division of Random House, Inc., New York.<br /> www.doubleday.com. Published by arrangement with Sane Töregård AB.<br /> <br /> Oversat fra engelsk af<a title="PF_Buyology.pdf page 1" href="http://viewer.zmags.com/publication/8955a13c?page=1"></a> <a title="PF_Buyology.pdf page 2" href="http://viewer.zmags.com/publication/8955a13c?page=2"></a> <a title="PF_Buyology.pdf page 3" href="http://viewer.zmags.com/publication/8955a13c?page=3">BuyologySandheder og lØgne om, </a> BuyologySandheder og lØgne om, <a title="PF_Buyology.pdf page 4" href="http://viewer.zmags.com/publication/8955a13c?page=4">BuyologySandheder og lØgne om, hvorfor vi kØber</a> BuyologySandheder og lØgne om, hvorfor vi kØber<a title="PF_Buyology.pdf page 5" href="http://viewer.zmags.com/publication/8955a13c?page=5">IndholdForord af Paco Underhill 7Om for</a> IndholdForord af Paco Underhill 7Om for<a title="PF_Buyology.pdf page 6" href="http://viewer.zmags.com/publication/8955a13c?page=6"> 7: Hvorfor har jeg valgt dig? 121 St</a> 7: Hvorfor har jeg valgt dig? 121 St<a title="PF_Buyology.pdf page 7" href="http://viewer.zmags.com/publication/8955a13c?page=7">ForordPaco UnderhillDet var en kØlig septemb</a> ForordPaco UnderhillDet var en kØlig septemb<a title="PF_Buyology.pdf page 8" href="http://viewer.zmags.com/publication/8955a13c?page=8">8 BU YO LO G Y Jeg tror ikke, vi </a> 8 BU YO LO G Y Jeg tror ikke, vi <a title="PF_Buyology.pdf page 9" href="http://viewer.zmags.com/publication/8955a13c?page=9">F O RO R D 9 Hen imod afslutninge</a> F O RO R D 9 Hen imod afslutninge<a title="PF_Buyology.pdf page 10" href="http://viewer.zmags.com/publication/8955a13c?page=10">10 BU YO LO G Ysis dengang, hvor der v</a> 10 BU YO LO G Ysis dengang, hvor der v<a title="PF_Buyology.pdf page 11" href="http://viewer.zmags.com/publication/8955a13c?page=11"> Om forfatterentil bogens forordPaco Under</a> Om forfatterentil bogens forordPaco Under<a title="PF_Buyology.pdf page 12" href="http://viewer.zmags.com/publication/8955a13c?page=12"></a> <a title="PF_Buyology.pdf page 13" href="http://viewer.zmags.com/publication/8955a13c?page=13">IndledningLad os se det i Øjnene, vi er alle </a> IndledningLad os se det i Øjnene, vi er alle <a title="PF_Buyology.pdf page 14" href="http://viewer.zmags.com/publication/8955a13c?page=14">14 BU YO LO G Y Pointen er, at vore</a> 14 BU YO LO G Y Pointen er, at vore<a title="PF_Buyology.pdf page 15" href="http://viewer.zmags.com/publication/8955a13c?page=15">I N D L E D N I N G 15 Men hvis ma</a> I N D L E D N I N G 15 Men hvis ma<a title="PF_Buyology.pdf page 16" href="http://viewer.zmags.com/publication/8955a13c?page=16">16 BU YO LO G Yet potentiale for misbr</a> 16 BU YO LO G Yet potentiale for misbr<a title="PF_Buyology.pdf page 17" href="http://viewer.zmags.com/publication/8955a13c?page=17">I N D L E D N I N G 17indbringer flere </a> I N D L E D N I N G 17indbringer flere <a title="PF_Buyology.pdf page 18" href="http://viewer.zmags.com/publication/8955a13c?page=18">18 BU YO LO G Ymange af de myter, anta</a> 18 BU YO LO G Ymange af de myter, anta<a title="PF_Buyology.pdf page 19" href="http://viewer.zmags.com/publication/8955a13c?page=19">K A P I T E L 1Blodet strØmmer </a> K A P I T E L 1Blodet strØmmer <a title="PF_Buyology.pdf page 20" href="http://viewer.zmags.com/publication/8955a13c?page=20">20 BU YO LO G Yde kontrolrum omgivet a</a> 20 BU YO LO G Yde kontrolrum omgivet a<a title="PF_Buyology.pdf page 21" href="http://viewer.zmags.com/publication/8955a13c?page=21">B LO D E T S T R Ø M M E R T I L H OV E D E T</a> B LO D E T S T R Ø M M E R T I L H OV E D E T<a title="PF_Buyology.pdf page 22" href="http://viewer.zmags.com/publication/8955a13c?page=22">22 BU YO LO G Yprognoser fra Verdensba</a> 22 BU YO LO G Yprognoser fra Verdensba<a title="PF_Buyology.pdf page 23" href="http://viewer.zmags.com/publication/8955a13c?page=23">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 24" href="http://viewer.zmags.com/publication/8955a13c?page=24">24 BU YO LO G Yda en tekniker anbragte</a> 24 BU YO LO G Yda en tekniker anbragte<a title="PF_Buyology.pdf page 25" href="http://viewer.zmags.com/publication/8955a13c?page=25">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 26" href="http://viewer.zmags.com/publication/8955a13c?page=26">26 BU YO LO G Y De fleste af rygerne</a> 26 BU YO LO G Y De fleste af rygerne<a title="PF_Buyology.pdf page 27" href="http://viewer.zmags.com/publication/8955a13c?page=27">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 28" href="http://viewer.zmags.com/publication/8955a13c?page=28">28 BU YO LO G Yuden for deres egen byg</a> 28 BU YO LO G Yuden for deres egen byg<a title="PF_Buyology.pdf page 29" href="http://viewer.zmags.com/publication/8955a13c?page=29">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 30" href="http://viewer.zmags.com/publication/8955a13c?page=30">30 BU YO LO G Yren John Wanamaker gjor</a> 30 BU YO LO G Yren John Wanamaker gjor<a title="PF_Buyology.pdf page 31" href="http://viewer.zmags.com/publication/8955a13c?page=31">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 32" href="http://viewer.zmags.com/publication/8955a13c?page=32">32 BU YO LO G Yvirksomhederne forstod </a> 32 BU YO LO G Yvirksomhederne forstod <a title="PF_Buyology.pdf page 33" href="http://viewer.zmags.com/publication/8955a13c?page=33">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 34" href="http://viewer.zmags.com/publication/8955a13c?page=34">34 BU YO LO G Y Markedsanalyser vill</a> 34 BU YO LO G Y Markedsanalyser vill<a title="PF_Buyology.pdf page 35" href="http://viewer.zmags.com/publication/8955a13c?page=35">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 36" href="http://viewer.zmags.com/publication/8955a13c?page=36">36 BU YO LO G Ydenskabelig forbindelse</a> 36 BU YO LO G Ydenskabelig forbindelse<a title="PF_Buyology.pdf page 37" href="http://viewer.zmags.com/publication/8955a13c?page=37">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 38" href="http://viewer.zmags.com/publication/8955a13c?page=38">38 BU YO LO G Yter den 11. september; </a> 38 BU YO LO G Yter den 11. september; <a title="PF_Buyology.pdf page 39" href="http://viewer.zmags.com/publication/8955a13c?page=39">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 40" href="http://viewer.zmags.com/publication/8955a13c?page=40">40 BU YO LO G Ytelse” (lækre detaljer,</a> 40 BU YO LO G Ytelse” (lækre detaljer,<a title="PF_Buyology.pdf page 41" href="http://viewer.zmags.com/publication/8955a13c?page=41">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 42" href="http://viewer.zmags.com/publication/8955a13c?page=42">42 BU YO LO G Yhar et par sekunders fo</a> 42 BU YO LO G Yhar et par sekunders fo<a title="PF_Buyology.pdf page 43" href="http://viewer.zmags.com/publication/8955a13c?page=43">B LO D E T S T R Ø M M E R T I L H OV E D E T </a> B LO D E T S T R Ø M M E R T I L H OV E D E T <a title="PF_Buyology.pdf page 44" href="http://viewer.zmags.com/publication/8955a13c?page=44">44 BU YO LO G YSimon Cowell, Paula Abd</a> 44 BU YO LO G YSimon Cowell, Paula Abd<a title="PF_Buyology.pdf page 45" href="http://viewer.zmags.com/publication/8955a13c?page=45"></a>