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SPECIAL ISSUE
July/August 2015
THE FORUM FORTHE INDUSTRY EXECUTIVE
100
of the Most
Inspiring People
Also featuring the
RED JACKET AWARDS
PUBLICATION
www.pharmavoice.com
Analytics
Product launch to Which prescribers are worth pursuing? How many sales
peak sales. Faster. reps is too many? What messages are breaking through
the competitive clutter? The quicker you get the answers,
the healthier the return on investment.
With expiring patents, generic pricing, stalled pipelines
and personalized medicine putting the pressure on,
sales and marketing analytics is now a top priority for
optimizing contact strategies, collaborating with payers
and improving health outcomes.
Visit us
sas.com/LScommercial
SAS and all
SPECIAL ISSUE July/August 2015 THE FO
Analytics Product launch to Which prescrib
THE FORUM FOR THE INDUSTRY EXECUTIVE
C ON THE COVER ontents July/August 20
Better adherence The new Adheris Health is the fi
Contents July/August 2015
7 ©2014 Chiltern International Ltd. All righ
INDEX BY SECTION Kim Johnson P
Pharma Sales Support.com TM Support Ventes Pha
INDEX BY COMPANY Leo Sherid
Bright lights. Second City. We've made a name fo
Upfr ont Awards... NUCLEUS RECEIVES AWARD Nuc
DIGITAL EDITION – BONUS CONTENT Take Your Ca
COMMANDERS & CHIEFS MARK TIMNEY Set
CHRIS PERKIN Success Built on Trust DRIVEN TO IN
COMMANDERS & CHIEFS NEILL“GOBIE” WALSDO
Expand Your Business, Not Your Complexity Elimin
COMMANDERS & CHIEFS DR.NIRANJANSARDESAI
PharmaVOICE July/August 2015 19
COMMANDERS & CHIEFS LISA GILES Spurring Innov
COMMANDERS & CHIEFS
COMMANDERS & CHIEFS MICHELLE KEEFE Lead
harmaceutical and biotechnology companies are fac
COMMANDERS & CHIEFS DR.BRUCEFEINBERG Drivi
DR.GUILLAUME LEROY Champion for Life-Saving Publi
COMMANDERS & CHIEFS MATT MCNALLY Media
DR.STUART PELTZ Concept to Commercialization T
COMMANDERS & CHIEFS DRIVEN. COMMITTED.
COMMANDERS & CHIEFS At inVentiv Health
COMMANDERS & CHIEFS KEITH STENLUND Taki
YOU INSP RE US EVERY DAY Congratula
COMMANDERS & CHIEFS JIM ROBINSON Statu
SKIPTA IS THE LEADING SOCIAL NETWORK OF SPECIAL
COMMANDERS & CHIEFS RACHAEL WYLLIE Drivi
COMMANDERS & CHIEFS Dr. Melissa Man
COMMANDERS & CHIEFS DR.MICHAEL HAYDEN L
Congratulations to Dr. Michael Hayden, COMMAND
COMMANDERS & CHIEFS From art to advertisi
CO MMANDERS
COMMANDERS & CHIEFS PETER GOLDSCHMIDT E
COMMANDERS & CHIEFS DEDICATED. CHARISMATIC
COMMANDERS & CHIEFS KIM JOHNSON Go Big o
COMMANDERS & CHIEFS CYNTHIA LACONT
COMMANDERS & CHIEFS Leo Sheridan’s mis
ADVANCED CLINICAL PharmaV
COMMANDERS & CHIEFS DR.EDMUNDOMUNIZ A Quintes
CURIOUS. PASSIONATE. JIM CURTIS A Bold Vision fo
COMMANDERS & CHIEFS DR. MICHELLE BERREY
CHRISTI SHAW Building a Powerful Mission C
COMMANDERS & CHIEFS TIMOTHY WALBERT Beyond th
COMMANDERS & CHIEFS MARYELLEN ROYL
COMMANDERS & CHIEFS LARGE. OPTIMISTIC. M
More than the sum of our parts AD PLACEM
COMMANDERS & CHIEFS CECI ZAK Paying it
ROB COSINUKE Leading Teams in Transition DRIVEN
COMMANDERS & CHIEFS ENGAGED. CURIOUS.
EMPATHETIC. RESOURCEFUL. Dr. Glynn Wilson is sp
BIRTH PLACE
BIRTH PLACE
ENTREPRENEURS ELIZABETH HOLMES A Woman
DR.DENAMARRINUCCI Breaking Through Barriers for C
ENTREPRENEURS PASSIONATE.CONFIDENT. La u
ENTREPENEURS JENNIFER PETERS Driving Efficienci
ENTREPRENEURS RELENTLESS. IMPATIENT.
HBA Healthcare Businesswomen's Association Salut
ENTREPRENEURS DR.THEODORE SEARCH Mak
MELISSA EASY A Voice for the Investigator W
ENTREPRENEURS MAX KANEVSKY Opening the
ENTREPENEURS DRIVEN TO INNOVATE BY URGENCY
ENTREPRENEURS DEBORAH WOOD Adapt and Th
Wonderful Performance BRILLIANT
ENTREPRENEURS DR.STANLEYCROOKE The Crea
Doubts, obstacles, pressures, and risks all co
FIRST JOBS
CHANGE AGENTS DR.BORIS KUSHKULEY Master of Ma
ENTERPRISE STRATEGY SEO MULTICHANNEL
CHANGE AGENTS CURIOUS. CREATIVE.
CHANGE AGENTS SUPPORTIVE. AUTHENTIC.
CHANGE AGENTS ALAN ONG Thinking Globally and
am Alan Ong Expanding our presence
CHANGE AGENTS PASSIONATE.TRANSPARENT.
TIM PANTELLO Moving the Business Dial DRIVEN T
CHANGE AGENTS DR.RYANSAADI Connecting C
CHANGE AGENTS REMO COLARUSSO Setting St
CHANGE AGENTS MARC KIKUCHI Driving Gene
AMERISOURCE BERGEN It takes a compas
CHANGE AGENTS VISIONARY. CREATIVE.
DR.KIRKSHEPARD A Touchdown for Med Affairs By p
CHANGE AGENTS MARC SIROCKMAN Advancing
ARTCRAFT A f C
CHANGE AGENTS THOMAS HOSPODAR One Team,
CHANGE AGENTS BETH PRICE MSL Visionary
CHANGE AGENTS RICHIE ETWARU Infectious
CHANGE AGENTS NICOLE WOODLAND-DE VAN
CHANGE AGENTS RIC CAVIERES Connecti
CHANGE AGENTS BRAINSTORMER. SOLUTION-DRI
CHANGE AGENTS DRIVEN TO INNOVATE BY CURIOS
CHA NGE AGENTS Healthcare Busin
CHANGE AGENTS SARAH MANDRACCHIA Hitting
CHANGE AGENTS WENDY WHITE Rare Disease
BUSINESS BOOKS
PharmaVOICE July/August 2015 103
RESEARCHERS & SCIENTISTS CREATIVE. FOCUSE
RESEARCHERS & SCIENTISTS DR.JOHNORLOF
RESEARCHERS & SCIENTISTS Dr. Bill Strohl
RESEARCHERS & SCIENTISTS
RESEARCHERS & SCIENTISTS DR.RAKESH DIXI
DR.ANDREW ZUPNICK The Science and Business Transl
CLINICAL EXPERTS KEVIN KUCHARS
DR.BRADVINCE Groundbreaking Clinical Research D
CLINICAL EXPERTS DR. DIXIE ESSELTIN
CLINICAL EXPERTS
CLINICAL EXPERTS DR.SANDRALOTTES Clinical Pre
DR.WILLIE MUEHLHAUSEN Hakuna Matata — No Problems
CLINICAL EXPERTS DECISIVE. OPEN-MINDED.
am Michael Gibertini I've helped INC become a
CLINICAL EXPERTS CONSCIENTIOUS. RELIABLE.
CLINICAL EXPERTS GETTING
CLINICAL EXPERTS PATRICK HUGHES Advancin
KARA DENNIS Getting to Yes in mHealth HARD-WORKIN
REGULATORS PASSIONATE. DIRECT. DR. LIS
MARY ROSE ROGOWSKI Creating a Brand and Team Expe
ALTERNATIVE PROFESSIONS
FCB PharmaVOICE July/August 2
MARKETERS
MARKETERS OSNAT BENSHOSHAN Globalizing
MARKETERS GETTING TO KNOW... Nicole Hylan
NATREL NATREL CELEBRATES NICOLE HYLAND
MARKETERS ANDY PYFER A Marketing Rock S
MARKETERS FINGERPAINT
MARKETERS BOB HOGAN Brain Power DRIVEN TO
MARKETERS The Network Agency Model: Big
CHARITIES
Congratulations to our PharmaVOICE 100
PATIENT ADVOCATES DR.STELLA BLACKBURN K
PATIENT ADVOCATES CHERYL LUBBERT Arming
PATIENT ADVOCATES STEPHEN SMITH Rare Di
KRISTIN LABOUNTY PHILLIPS True Patient Empathy an
PATIENT ADVOCATES CARING. DEPENDABLE.
BLAKE SHEWEY Authentic Voice for the Patient B
PATIENT ADVOCATES EVE DRYER Building Pl
CARING.TENACIOUS. Dr.
MENTORS DAVID BAKER Dedicated Mentor
MENTORS EMPATHETIC. GENEROUS. MI
TECHNOLOGISTS DRIVEN. OPTIMISTIC.
TECHNOLOGISTS STRATEGIC. PROGRAMMATIC.
MENTORING DIGITAL EDITION – BONUS CONTENT
DIGITAL EDITION – BONUS CONTENT
CHALLENGES OVERCOMING THE CHALLENGES
DIGITAL EDITION – BONUS CONTENT Despite many,
CHALLENGES Ensuring that
DIGITAL EDITION – BONUS CONTENT With the grow
CHALLENGES he says. “Computers can do the
When we, as health consumers, are making informed
CHALLENGES
things you must do to provide a full brand ex- pe
FUTURE DIGITAL EDITION – BONUS CONTENT
DIGITAL EDITION – BONUS CONTENT
FUTURE DIGITAL EDITION – BONUS CONTENT
The days of the blockbuster may be past; in the f
FUTURE DIGITAL EDITION – BONUS CONTENT
DIGITAL EDITION – BONUS CONTENT
FUTURE More perso
DIGITAL EDITION – BONUS CONTENT SCDM 2015 ANN
His latest venture — Marathon Pharmaceutical
all the universities, myself and several other li
Red Jacket Awards DR.DEBORAH DUNSIRE Breaking
everything will work. People can’t be penalized f
Red Jacket Awards
Gorsky: There are a number of ways that we create
Red Jacket Awards to work with and, frankly
INAUGURAL Celebration Too much content
Red Jacket Awards DR.FREDA LEWIS-HALL Passing
Red Jacket Awards Leerom Sega CEO of Klick, organ
Leerom Segal TITLE: Co-founder and CEO COMPANY:
APPS & SOCIAL MEDIA
2nd Annual Stakeholder Conference Patient-Center
DIGITAL EDITION – BONUS CONTENT What’s New NEW HE
DIGITAL EDITION – BONUS CONTENT What’s New
DIGITAL EDITION – BONUS CONTENT Tools of the Trad
Updates continued create custom reports replete
DIGITAL EDITION – BONUS CONTENT Pharma TraxSALES,
Project4_L programs with disclosed molecular tar
DIGITAL EDITION – BONUS CONTENT
DIGITAL EDITION – BONUS CONTENT IMMUNO-ONCOL
Calendar Hyatt Regency Minneapolis, Minneapol
DIGITAL EDITION – BONUS CONTENT
Calendar Marriott Boston Long Wharf, Boston Cam
discount; register using discount code 1571MEDIA1
Calendar SEP 17 September 17-18 Immuno-Oncolog
Opfikon-Glattbrugg, Switzerland C.E.L.forpharma, h
Calendar SEP 28 September 28-30 Lab-on-a-Chip,
OCT 1 October 1-2 Better Medicines for Children
Calendar OCT 14 October 14-15 How to manage a
Conference Center, B
DIGITAL EDITION – BONUS CONTENT
Jay Shepard in 2014. Most recently, he has been a
Talent Pool many. He has co authored more tha
Your co-pay support program is half empty... if y
Beautifully disruptive We are the rebels who