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Best regards
Zmags
WELCOME TO THE
SEPTEMBER ISSUE
OF GOLF RETAILING
ENSURE YOU RECEIVE YOUR
OWN FREE MONTHLY COPY
CLICK HERE TO REGISTER
September 2020
EUROPE’S NO 1
TRADE MAGAZINE FOR
THE RETAIL SECTOR
PLASTIC IS THE PROBLEM.
INNOVATION IS THE SOLUTION.
“ON COURSE COMFORT
AND STABILITY ARE
K E Y, W H AT E V E R
THE WEATHER”
XANDER SCHAUFFELE
PGA TOUR
© 2020 ADIDAS AMERICA, INC. ADIDAS, THE BADGE OF SPORT, AND THE 3-STRIPES MARK ARE REGISTERED TRADEMARKS OF ADIDAS AG OR ITS AFFILIATES. ADIDAS GOLF TOUR PROFESSIONALS WEAR AVARIETY OF ADIDAS GOLF APPAREL AND FOOTWEAR.
5 WELCOME
IN THE SEPTEMBER ISSUE OF
GOLF RETAILING
The Power of
20 Nudge Theory
28
PowaKaddy keep
everyone walking
38
L
WELCOME TO THE SEPTEMBER ISSUE OF GOLF RETAILI
September 2020 EUROPE’S NO 1 TRADE MAGAZINE FOR T
“ON COURSE COMFORT AND STABILITY ARE K E Y, W H A
© 2020 ADIDAS AMERICA, INC. ADIDAS, THE BADGE OF
5 WELCOME IN THE SEPTEMBER ISSUE OF GOLF RE
PGA is a registered trademark of The Professional
7 NEWS Shot Scope Reports Worldwide Spike In Ro
YOUR TEAM YOUR GRIP GOLFPRIDE.COM
9 NEWS Cannaray partner with Th
GET TOUR SPEED OR GET LEFT BEHIND.
11 NEWS Motocaddy launches ‘Power at your finge
13 NEWS Honma offers free sets in new club fitti
Callaway unveil the Big Bertha B-21 range C
15 NEWS New SkyCaddie LX5C Ceramic Watch is the
Jason Broadway - PGA Professional
17 NEWS Honma extends its multi-layer golf ball
SMART MAR TOUCH OUC NEW POWER AT YOUR FINGERTIP
19 INDUSTRY INTERVIEW TITLEIST INTRODUCES NEW B
Turn trade-ins and unsold stock into cash The G
21 GUEST INSIGHT NUDGE NUDGE Our resident Busi
replications. They know that too much of a good t
23 INDUSTRY STATISTICS VERY MUCH BETTER NEWS! G
ANY WAY YOU SWING IT You don't need
25 COVER STORY CHANGE IS TH
the best products for its athletes, and these sus
27 PRODUCT FOCUS BETTERVESSEL With plastic waste
IGLTS2052 COST: £9.50 / RRP: £29.99 Incorporating
29 INDUSTRY INTERVIEW POWAKADDY TACKLE THE COVI
INDUSTRY INTERVIEW 30 Leading the way: The FW7 G
1TOP0 31 PRODUCT LAUNCHES AUTUMN LAUNCHES
FJ FLEX LE3
33 BRAND FOCUS HONMA: A FITTING TRIBUTE Japanes
35 PRODUCT FOCUS AUTUMN EQ1-NX Wishon Golf have
37 BRAND INSIGHT FOOTJOY SET NEW STANDARDS FOR
IT WASN'T ENOUGH TO CREATE A DRIVER THAT WENT FAR
39 INDUSTRY INTERVIEW
INDUSTRY INTERVIEW 40
41 INDUSTRY INSIGHT LIFE AF
Managing stock levels is going to be vital for a
43 BEHIND THE COUNTER AF GOLF STORES Golf Retai
IN PARTNERSHIP WITH: 4
45 READER TEST READER TEST: BETTINARDI GOLF HLX
READER TEST 46 John Burns, H
47 PRODUCT REVIEW MACWET-TER THE BETTER Editor
XANDER SCHAUFFELE PGA TOUR “TOU ME TH NEED THE N