<br />
2 NAEDWA hiPreRs ECaZlifornia's<br />
Peter Welch.<br />
4 JIM ZIEGLER<br />
Why he's hearing<br />
distant drums.<br />
LONG<br />
T O-DO<br />
LIS T<br />
BU T NO CRISIS<br />
CONT ROL T HIS YEAR<br />
New NADA Chairman David Wescott<br />
tells of trade group's 2013 plans.<br />
Page 28<br />
A PENTON MEDIA PUBLICATION<br />
34 TELL-ALL<br />
Confessions of a dealership's<br />
young social-media manager.<br />
February 2013<br />
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<a title="February 2013 page 3" href="http://viewer.zmags.com/publication/8c22a3f9?page=3"> Volume 47, Number 2 February 2013 PROFIT</a>
<a title="February 2013 page 4" href="http://viewer.zmags.com/publication/8c22a3f9?page=4"> EDITOR'S FORUM BY STEVE FINLAY We welcome readers</a>
<a title="February 2013 page 5" href="http://viewer.zmags.com/publication/8c22a3f9?page=5"> “We increased $150 per vehicle.” Part of Reyno</a>
<a title="February 2013 page 6" href="http://viewer.zmags.com/publication/8c22a3f9?page=6"> THE WAY I SEE IT BY JIM ZIEGLER We welcome reader</a>
<a title="February 2013 page 7" href="http://viewer.zmags.com/publication/8c22a3f9?page=7"> Driving Dealer Performance You aske</a>
<a title="February 2013 page 8" href="http://viewer.zmags.com/publication/8c22a3f9?page=8"> EVS Electrified Fiat 500 Gets 108 MPG Equivalent </a>
<a title="February 2013 page 9" href="http://viewer.zmags.com/publication/8c22a3f9?page=9"> In this economy, oils that save gas and protect e</a>
<a title="February 2013 page 10" href="http://viewer.zmags.com/publication/8c22a3f9?page=10"> WARD'S TOP 500 DEALER PROFILE Dealership Gr</a>
<a title="February 2013 page 11" href="http://viewer.zmags.com/publication/8c22a3f9?page=11"> Ed Barlow President, Barlow Auto Group </a>
<a title="February 2013 page 12" href="http://viewer.zmags.com/publication/8c22a3f9?page=12"> WARD'S TOP 500 DEALER PROFILE McCombs Automotive </a>
<a title="February 2013 page 13" href="http://viewer.zmags.com/publication/8c22a3f9?page=13"> FINANCE GM Buy-Back Plan Premature Auto mak</a>
<a title="February 2013 page 14" href="http://viewer.zmags.com/publication/8c22a3f9?page=14"> AUTO AWARDS Challenger Wins Again Dodge's m</a>
<a title="February 2013 page 15" href="http://viewer.zmags.com/publication/8c22a3f9?page=15"> </a>
<a title="February 2013 page 16" href="http://viewer.zmags.com/publication/8c22a3f9?page=16"> MARKETING Hispanic Advertising Amps Up Grou</a>
<a title="February 2013 page 17" href="http://viewer.zmags.com/publication/8c22a3f9?page=17"> ing an English-language comparison: “If you say, </a>
<a title="February 2013 page 18" href="http://viewer.zmags.com/publication/8c22a3f9?page=18"> THE BEST Driving Force Winners: Five 4-bangers, f</a>
<a title="February 2013 page 19" href="http://viewer.zmags.com/publication/8c22a3f9?page=19"> Industry Still Has Place for V-6 Engines T </a>
<a title="February 2013 page 20" href="http://viewer.zmags.com/publication/8c22a3f9?page=20"> THE BEST Fuel Economy Claims Prove Elusive M </a>
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<a title="February 2013 page 23" href="http://viewer.zmags.com/publication/8c22a3f9?page=23"> High-Output Engines Worth Singing About N </a>
<a title="February 2013 page 24" href="http://viewer.zmags.com/publication/8c22a3f9?page=24"> THE BEST Judge Tom Murphy. Transmissions in Tr</a>
<a title="February 2013 page 25" href="http://viewer.zmags.com/publication/8c22a3f9?page=25"> SHOWTIME Where CARS Grab the Spotlight The North</a>
<a title="February 2013 page 26" href="http://viewer.zmags.com/publication/8c22a3f9?page=26"> SHOWTIME Hotly anticipated, seventh-generation Ch</a>
<a title="February 2013 page 27" href="http://viewer.zmags.com/publication/8c22a3f9?page=27"> Families, Women in Ram Brand's Sights T </a>
<a title="February 2013 page 28" href="http://viewer.zmags.com/publication/8c22a3f9?page=28"> SHOWTIME Honda's Urban SUV Concept glimpse of pro</a>
<a title="February 2013 page 29" href="http://viewer.zmags.com/publication/8c22a3f9?page=29"> Krafcik with HCD-14 at Detroit auto show. </a>
<a title="February 2013 page 30" href="http://viewer.zmags.com/publication/8c22a3f9?page=30"> XXXXXXXXXXX Crisis Control Off Agenda St</a>
<a title="February 2013 page 31" href="http://viewer.zmags.com/publication/8c22a3f9?page=31"> co th ve di na w to ta be “ in fa d th </a>
<a title="February 2013 page 32" href="http://viewer.zmags.com/publication/8c22a3f9?page=32"> COVER STORY consider local conditions, there's a </a>
<a title="February 2013 page 33" href="http://viewer.zmags.com/publication/8c22a3f9?page=33"> does not threaten jobs or family-run businesses. </a>
<a title="February 2013 page 34" href="http://viewer.zmags.com/publication/8c22a3f9?page=34"> DEALER MANAGEMENT Control Costs, Protect Profits </a>
<a title="February 2013 page 35" href="http://viewer.zmags.com/publication/8c22a3f9?page=35"> What to Expect of Suppliers Dealers need to pay c</a>
<a title="February 2013 page 36" href="http://viewer.zmags.com/publication/8c22a3f9?page=36"> PROFITCENTER: INTERNET MARKETING Jeff Cryde</a>
<a title="February 2013 page 37" href="http://viewer.zmags.com/publication/8c22a3f9?page=37"> Unintended Consequences Study: Digital marketing</a>
<a title="February 2013 page 38" href="http://viewer.zmags.com/publication/8c22a3f9?page=38"> PROFITCENTER: INTERNET MARKETING Trolling t</a>
<a title="February 2013 page 39" href="http://viewer.zmags.com/publication/8c22a3f9?page=39"> </a>
<a title="February 2013 page 40" href="http://viewer.zmags.com/publication/8c22a3f9?page=40"> PROFITCENTER: REMARKETING Remarketing for B</a>
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<a title="February 2013 page 43" href="http://viewer.zmags.com/publication/8c22a3f9?page=43"> Fast Responders Wanted New Chrysler marketing pus</a>
<a title="February 2013 page 44" href="http://viewer.zmags.com/publication/8c22a3f9?page=44"> PROFITCENTER: FINANCE & INSURANCE Believe I</a>
<a title="February 2013 page 45" href="http://viewer.zmags.com/publication/8c22a3f9?page=45"> Where are YOU on this </a>
<a title="February 2013 page 46" href="http://viewer.zmags.com/publication/8c22a3f9?page=46"> PROFITCENTER: FINANCE & INSURANCE Bad Legal</a>
<a title="February 2013 page 47" href="http://viewer.zmags.com/publication/8c22a3f9?page=47"> PROFITCENTER: FIXED OPERATIONS Vehicle Recalls De</a>
<a title="February 2013 page 48" href="http://viewer.zmags.com/publication/8c22a3f9?page=48"> PROFITCENTER: FIXED OPERATIONS notice for the veh</a>
<a title="February 2013 page 49" href="http://viewer.zmags.com/publication/8c22a3f9?page=49"> `No Customer Left Behind' On-board technology exp</a>
<a title="February 2013 page 50" href="http://viewer.zmags.com/publication/8c22a3f9?page=50"> END GAME BY DREW WINTER A $1.1 Billion N</a>
<a title="February 2013 page 51" href="http://viewer.zmags.com/publication/8c22a3f9?page=51"> </a>
<a title="February 2013 page 52" href="http://viewer.zmags.com/publication/8c22a3f9?page=52"> >>>>> >>>>>>>>>>>>>>>>>>> > > > Mobility > > </a>