<br />
first employee to help me run things. Because our toll-<br />
free number was the same, most people had no idea we<br />
had moved. Only when previous locals were told that<br />
they could no longer drop by the office did they realize<br />
we were no longer in California.<br />
Within the first year, our sales had quadrupled, thanks<br />
in part to our establishing a distributor level. Having<br />
other craft- and jewelry-related businesses selling Art<br />
Clay not only increased our customer base dramatically,<br />
but it allowed us to increase our marketing and adver-<br />
tising through those same distributors.<br />
By the fall of 2002, it was obvious that we had out-<br />
grown my studio, and we were severely straining the def-<br />
inition of "home-based business." I had hired two more<br />
people to keep track of inventory and assist with<a title="The Crafts Report Digital Edition - July 2011 page 1" href="http://viewer.zmags.com/publication/8c3fe76e?page=1"></a> <a title="The Crafts Report Digital Edition - July 2011 page 2" href="http://viewer.zmags.com/publication/8c3fe76e?page=2"></a> <a title="The Crafts Report Digital Edition - July 2011 page 3" href="http://viewer.zmags.com/publication/8c3fe76e?page=3">JULY 2011 • www.craftsreport.com 3</a> JULY 2011 • www.craftsreport.com 3<a title="The Crafts Report Digital Edition - July 2011 page 4" href="http://viewer.zmags.com/publication/8c3fe76e?page=4">CraftsReportJuly 2011 th</a> CraftsReportJuly 2011 th<a title="The Crafts Report Digital Edition - July 2011 page 5" href="http://viewer.zmags.com/publication/8c3fe76e?page=5">Let Us Put You On A Pedestal L</a> Let Us Put You On A Pedestal L<a title="The Crafts Report Digital Edition - July 2011 page 6" href="http://viewer.zmags.com/publication/8c3fe76e?page=6">CraftsReportJuly 2011 th</a> CraftsReportJuly 2011 th<a title="The Crafts Report Digital Edition - July 2011 page 7" href="http://viewer.zmags.com/publication/8c3fe76e?page=7">Gregg Kristophel Angelo Denofrio</a> Gregg Kristophel Angelo Denofrio<a title="The Crafts Report Digital Edition - July 2011 page 8" href="http://viewer.zmags.com/publication/8c3fe76e?page=8">PUBLISHERʼS Letterby Ryan JonesHealthy Com</a> PUBLISHERʼS Letterby Ryan JonesHealthy Com<a title="The Crafts Report Digital Edition - July 2011 page 9" href="http://viewer.zmags.com/publication/8c3fe76e?page=9">Letter to the EditorBulk and BiasIhave never i</a> Letter to the EditorBulk and BiasIhave never i<a title="The Crafts Report Digital Edition - July 2011 page 10" href="http://viewer.zmags.com/publication/8c3fe76e?page=10">INSIGHT GainedPeace and Prosperitythrough Pa</a> INSIGHT GainedPeace and Prosperitythrough Pa<a title="The Crafts Report Digital Edition - July 2011 page 11" href="http://viewer.zmags.com/publication/8c3fe76e?page=11">for weeks searching for oil and experiencing the </a> for weeks searching for oil and experiencing the <a title="The Crafts Report Digital Edition - July 2011 page 12" href="http://viewer.zmags.com/publication/8c3fe76e?page=12"> The response to the show was so strong among h</a> The response to the show was so strong among h<a title="The Crafts Report Digital Edition - July 2011 page 13" href="http://viewer.zmags.com/publication/8c3fe76e?page=13">BUSINESS Psychologyby Nancy LaFeverPeer “S</a> BUSINESS Psychologyby Nancy LaFeverPeer “S<a title="The Crafts Report Digital Edition - July 2011 page 14" href="http://viewer.zmags.com/publication/8c3fe76e?page=14">JUST Askby Donald Clarkjustask@craftsreport.co</a> JUST Askby Donald Clarkjustask@craftsreport.co<a title="The Crafts Report Digital Edition - July 2011 page 15" href="http://viewer.zmags.com/publication/8c3fe76e?page=15">MIKE JOHNSONThis could be a solution to this ye</a> MIKE JOHNSONThis could be a solution to this ye<a title="The Crafts Report Digital Edition - July 2011 page 16" href="http://viewer.zmags.com/publication/8c3fe76e?page=16">BEGINNING Businessby Patrice Lewisplewis@rezma</a> BEGINNING Businessby Patrice Lewisplewis@rezma<a title="The Crafts Report Digital Edition - July 2011 page 17" href="http://viewer.zmags.com/publication/8c3fe76e?page=17"> “To help us manage everything, we use our onli</a> “To help us manage everything, we use our onli<a title="The Crafts Report Digital Edition - July 2011 page 18" href="http://viewer.zmags.com/publication/8c3fe76e?page=18">with her family and even plan vacations without l</a> with her family and even plan vacations without l<a title="The Crafts Report Digital Edition - July 2011 page 19" href="http://viewer.zmags.com/publication/8c3fe76e?page=19">PATRICK MOORElearned to stop over-committing my</a> PATRICK MOORElearned to stop over-committing my<a title="The Crafts Report Digital Edition - July 2011 page 20" href="http://viewer.zmags.com/publication/8c3fe76e?page=20">American Craft WeekBuilding Awareness of and Des</a> American Craft WeekBuilding Awareness of and Des<a title="The Crafts Report Digital Edition - July 2011 page 21" href="http://viewer.zmags.com/publication/8c3fe76e?page=21"> More than 200 galleries and artisans nationwid</a> More than 200 galleries and artisans nationwid<a title="The Crafts Report Digital Edition - July 2011 page 22" href="http://viewer.zmags.com/publication/8c3fe76e?page=22">GROVEWOOD GALLERYStrolling through the Fall Fes</a> GROVEWOOD GALLERYStrolling through the Fall Fes<a title="The Crafts Report Digital Edition - July 2011 page 23" href="http://viewer.zmags.com/publication/8c3fe76e?page=23">GROVEWOOD GALLERYboard, went to work. Funds for</a> GROVEWOOD GALLERYboard, went to work. Funds for<a title="The Crafts Report Digital Edition - July 2011 page 24" href="http://viewer.zmags.com/publication/8c3fe76e?page=24">CRAFT Photographyphotos and text by Steve Meltz</a> CRAFT Photographyphotos and text by Steve Meltz<a title="The Crafts Report Digital Edition - July 2011 page 25" href="http://viewer.zmags.com/publication/8c3fe76e?page=25">Color PaletteNow, moving on to color palette, I </a> Color PaletteNow, moving on to color palette, I <a title="The Crafts Report Digital Edition - July 2011 page 26" href="http://viewer.zmags.com/publication/8c3fe76e?page=26">PROFILE in SuccessArt Clay World USA, Inc.A S</a> PROFILE in SuccessArt Clay World USA, Inc.A S<a title="The Crafts Report Digital Edition - July 2011 page 27" href="http://viewer.zmags.com/publication/8c3fe76e?page=27">first employee to help me run things. Because our</a> first employee to help me run things. Because our<a title="The Crafts Report Digital Edition - July 2011 page 28" href="http://viewer.zmags.com/publication/8c3fe76e?page=28">LISTINGS Shows & FairsDEFINITION OF TERMS IN THI</a> LISTINGS Shows & FairsDEFINITION OF TERMS IN THI<a title="The Crafts Report Digital Edition - July 2011 page 29" href="http://viewer.zmags.com/publication/8c3fe76e?page=29">KANSASSmoky Hill River Festival Fine Art ShowOa</a> KANSASSmoky Hill River Festival Fine Art ShowOa<a title="The Crafts Report Digital Edition - July 2011 page 30" href="http://viewer.zmags.com/publication/8c3fe76e?page=30">CRAFT Lawby Daniel GrantThe Artist-Gallery </a> CRAFT Lawby Daniel GrantThe Artist-Gallery <a title="The Crafts Report Digital Edition - July 2011 page 31" href="http://viewer.zmags.com/publication/8c3fe76e?page=31">the exclusive rights to market the artist's work </a> the exclusive rights to market the artist's work <a title="The Crafts Report Digital Edition - July 2011 page 32" href="http://viewer.zmags.com/publication/8c3fe76e?page=32"> photo byRalph GabrinerSculptura</a> photo byRalph GabrinerSculptura<a title="The Crafts Report Digital Edition - July 2011 page 33" href="http://viewer.zmags.com/publication/8c3fe76e?page=33">CONTEMPORARY TORAH POINTERS of exotic woods, fine</a> CONTEMPORARY TORAH POINTERS of exotic woods, fine<a title="The Crafts Report Digital Edition - July 2011 page 34" href="http://viewer.zmags.com/publication/8c3fe76e?page=34">Get the ScoopTrends & TipsThe Crafts Report</a> Get the ScoopTrends & TipsThe Crafts Report<a title="The Crafts Report Digital Edition - July 2011 page 35" href="http://viewer.zmags.com/publication/8c3fe76e?page=35">CRAFT NewsEasy Pedestal ProvidesQuality Displa</a> CRAFT NewsEasy Pedestal ProvidesQuality Displa<a title="The Crafts Report Digital Edition - July 2011 page 36" href="http://viewer.zmags.com/publication/8c3fe76e?page=36">CRAFT NewsFestival in the Park Selected as aTo</a> CRAFT NewsFestival in the Park Selected as aTo<a title="The Crafts Report Digital Edition - July 2011 page 37" href="http://viewer.zmags.com/publication/8c3fe76e?page=37">ChicagoDecember 1-4, 2011The Merchandise Marto</a> ChicagoDecember 1-4, 2011The Merchandise Marto<a title="The Crafts Report Digital Edition - July 2011 page 38" href="http://viewer.zmags.com/publication/8c3fe76e?page=38">LISTINGS Calls for EntryThis section is reserve</a> LISTINGS Calls for EntryThis section is reserve<a title="The Crafts Report Digital Edition - July 2011 page 39" href="http://viewer.zmags.com/publication/8c3fe76e?page=39">WASHINGTONDeadline: ASAPThe Gallery of THUM is </a> WASHINGTONDeadline: ASAPThe Gallery of THUM is <a title="The Crafts Report Digital Edition - July 2011 page 40" href="http://viewer.zmags.com/publication/8c3fe76e?page=40">REGIONAL Profileby Linda HarbrechtCrafts in</a> REGIONAL Profileby Linda HarbrechtCrafts in<a title="The Crafts Report Digital Edition - July 2011 page 41" href="http://viewer.zmags.com/publication/8c3fe76e?page=41">ARIANA GALLERYshorelines and waterways, Michiga</a> ARIANA GALLERYshorelines and waterways, Michiga<a title="The Crafts Report Digital Edition - July 2011 page 42" href="http://viewer.zmags.com/publication/8c3fe76e?page=42">REGIONALWhims and Wishes216 WashingtonGrand</a> REGIONALWhims and Wishes216 WashingtonGrand<a title="The Crafts Report Digital Edition - July 2011 page 43" href="http://viewer.zmags.com/publication/8c3fe76e?page=43">Michigan University. I know that my business woul</a> Michigan University. I know that my business woul<a title="The Crafts Report Digital Edition - July 2011 page 44" href="http://viewer.zmags.com/publication/8c3fe76e?page=44"></a> <a title="The Crafts Report Digital Edition - July 2011 page 45" href="http://viewer.zmags.com/publication/8c3fe76e?page=45"></a> <a title="The Crafts Report Digital Edition - July 2011 page 46" href="http://viewer.zmags.com/publication/8c3fe76e?page=46"></a> <a title="The Crafts Report Digital Edition - July 2011 page 47" href="http://viewer.zmags.com/publication/8c3fe76e?page=47"></a> <a title="The Crafts Report Digital Edition - July 2011 page 48" href="http://viewer.zmags.com/publication/8c3fe76e?page=48">CANOPYAWNINGS· Extend your tent 2 /2 f</a> CANOPYAWNINGS· Extend your tent 2 /2 f<a title="The Crafts Report Digital Edition - July 2011 page 49" href="http://viewer.zmags.com/publication/8c3fe76e?page=49">1st National Processing .........................</a> 1st National Processing .........................<a title="The Crafts Report Digital Edition - July 2011 page 50" href="http://viewer.zmags.com/publication/8c3fe76e?page=50">CRAFTMatters MATEUSZ ATRO</a> CRAFTMatters MATEUSZ ATRO<a title="The Crafts Report Digital Edition - July 2011 page 51" href="http://viewer.zmags.com/publication/8c3fe76e?page=51"></a> <a title="The Crafts Report Digital Edition - July 2011 page 52" href="http://viewer.zmags.com/publication/8c3fe76e?page=52"></a>