<br />
Portland, Ore.-based Horsepow-<br />
erFreaks Inc. is making waves as a<br />
vehicle tuner after years of success<br />
as solely an online parts shop.<br />
<br />
<br />
<br />
Coming from the world of information technology, Chris Bergemann says he runs HPF much like an IT company.<br />
From left, Jeremy Powell (JP), product engineer; David Nguyen, sales manager; Bergemann, owner/president;<br />
John Truong, service manager; and Josh Adams, director of operations.<br />
<br />
July 2011<br />
<br />
HorsepowerFreaks' turbo kits for BMWs have extended far beyond<br />
domestic borders, with more than 100,000 customers across Russia,<br />
Japan, the Middle East, South America, Canada and Europe.<br />
<br />
Performance Business<br />
<br />
29<br />
<br />
Use INFO #16<br />
Use INFO #17<br<a title="Performance Business - July 2011 page 1" href="http://viewer.zmags.com/publication/8c77c8f9?page=1"></a> <a title="Performance Business - July 2011 page 2" href="http://viewer.zmags.com/publication/8c77c8f9?page=2">Use INFO #16</a> Use INFO #16<a title="Performance Business - July 2011 page 3" href="http://viewer.zmags.com/publication/8c77c8f9?page=3">Use INFO #17</a> Use INFO #17<a title="Performance Business - July 2011 page 4" href="http://viewer.zmags.com/publication/8c77c8f9?page=4"> </a> <a title="Performance Business - July 2011 page 5" href="http://viewer.zmags.com/publication/8c77c8f9?page=5">Order Toll Free 800-772-2678 " " </a> Order Toll Free 800-772-2678 " " <a title="Performance Business - July 2011 page 6" href="http://viewer.zmags.com/publication/8c77c8f9?page=6">DRIVER'S SEATEATING YOUR CAKE </a> DRIVER'S SEATEATING YOUR CAKE <a title="Performance Business - July 2011 page 7" href="http://viewer.zmags.com/publication/8c77c8f9?page=7">Use INFO #6</a> Use INFO #6<a title="Performance Business - July 2011 page 8" href="http://viewer.zmags.com/publication/8c77c8f9?page=8">PERFORMANCE NEWSWhat's new with you? Mail your n</a> PERFORMANCE NEWSWhat's new with you? Mail your n<a title="Performance Business - July 2011 page 9" href="http://viewer.zmags.com/publication/8c77c8f9?page=9">12345678y</a> 12345678y<a title="Performance Business - July 2011 page 10" href="http://viewer.zmags.com/publication/8c77c8f9?page=10">PERFORMANCE NEWSPermatex Backs Follow a </a> PERFORMANCE NEWSPermatex Backs Follow a <a title="Performance Business - July 2011 page 11" href="http://viewer.zmags.com/publication/8c77c8f9?page=11">Use INFO #39</a> Use INFO #39<a title="Performance Business - July 2011 page 12" href="http://viewer.zmags.com/publication/8c77c8f9?page=12">PERFORMANCE NEWSHolley Chooses Midwest S</a> PERFORMANCE NEWSHolley Chooses Midwest S<a title="Performance Business - July 2011 page 13" href="http://viewer.zmags.com/publication/8c77c8f9?page=13">Print ads Get INFOInteractive </a> Print ads Get INFOInteractive <a title="Performance Business - July 2011 page 14" href="http://viewer.zmags.com/publication/8c77c8f9?page=14">PRODUCT FOCUS: EXHAUST COMPONENTS Want mo</a> PRODUCT FOCUS: EXHAUST COMPONENTS Want mo<a title="Performance Business - July 2011 page 15" href="http://viewer.zmags.com/publication/8c77c8f9?page=15">Locking FastenersStage 8 Locking Fasteners, San</a> Locking FastenersStage 8 Locking Fasteners, San<a title="Performance Business - July 2011 page 16" href="http://viewer.zmags.com/publication/8c77c8f9?page=16">PRODUCT FOCUS: EXHAUST COMPONENTSCamaro SS Axle-</a> PRODUCT FOCUS: EXHAUST COMPONENTSCamaro SS Axle-<a title="Performance Business - July 2011 page 17" href="http://viewer.zmags.com/publication/8c77c8f9?page=17">SportCompactExhaustsSuperTrapp Industries, Cle</a> SportCompactExhaustsSuperTrapp Industries, Cle<a title="Performance Business - July 2011 page 18" href="http://viewer.zmags.com/publication/8c77c8f9?page=18">PRODUCT FOCUS: EXHAUST COMPONENTSBMW M3 SystemA</a> PRODUCT FOCUS: EXHAUST COMPONENTSBMW M3 SystemA<a title="Performance Business - July 2011 page 19" href="http://viewer.zmags.com/publication/8c77c8f9?page=19">Raptor High-Flow ExhaustBorla Performance Indust</a> Raptor High-Flow ExhaustBorla Performance Indust<a title="Performance Business - July 2011 page 20" href="http://viewer.zmags.com/publication/8c77c8f9?page=20">PRODUCT FOCUS: EXHAUST COMPONENTSSupercar Perfor</a> PRODUCT FOCUS: EXHAUST COMPONENTSSupercar Perfor<a title="Performance Business - July 2011 page 21" href="http://viewer.zmags.com/publication/8c77c8f9?page=21">CamaroExhaustSystemsFlowmaster, Santa Rosa, C</a> CamaroExhaustSystemsFlowmaster, Santa Rosa, C<a title="Performance Business - July 2011 page 22" href="http://viewer.zmags.com/publication/8c77c8f9?page=22">July 2011Performance BusinessUse INFO #101</a> July 2011Performance BusinessUse INFO #101<a title="Performance Business - July 2011 page 23" href="http://viewer.zmags.com/publication/8c77c8f9?page=23">A world of ideas and innovation. 1,500 new produc</a> A world of ideas and innovation. 1,500 new produc<a title="Performance Business - July 2011 page 24" href="http://viewer.zmags.com/publication/8c77c8f9?page=24">HEAD TO THE HILLSON THE TRAIL TO OFF-ROAD PROFIT</a> HEAD TO THE HILLSON THE TRAIL TO OFF-ROAD PROFIT<a title="Performance Business - July 2011 page 25" href="http://viewer.zmags.com/publication/8c77c8f9?page=25">Technology has come a long way over the last deca</a> Technology has come a long way over the last deca<a title="Performance Business - July 2011 page 26" href="http://viewer.zmags.com/publication/8c77c8f9?page=26">THE OFF-ROAD MARKET</a> THE OFF-ROAD MARKET<a title="Performance Business - July 2011 page 27" href="http://viewer.zmags.com/publication/8c77c8f9?page=27"> “With the ability to reprogram factorycomputers</a> “With the ability to reprogram factorycomputers<a title="Performance Business - July 2011 page 28" href="http://viewer.zmags.com/publication/8c77c8f9?page=28">THE OFF-ROAD MARKET</a> THE OFF-ROAD MARKET<a title="Performance Business - July 2011 page 29" href="http://viewer.zmags.com/publication/8c77c8f9?page=29"> “Our hot new product this year is thenewly rele</a> “Our hot new product this year is thenewly rele<a title="Performance Business - July 2011 page 30" href="http://viewer.zmags.com/publication/8c77c8f9?page=30">July 2011Performance BusinessGETTIN'FREAKYHor</a> July 2011Performance BusinessGETTIN'FREAKYHor<a title="Performance Business - July 2011 page 31" href="http://viewer.zmags.com/publication/8c77c8f9?page=31"> Portland, Ore.-based Horsepow- erFreaks In</a> Portland, Ore.-based Horsepow- erFreaks In<a title="Performance Business - July 2011 page 32" href="http://viewer.zmags.com/publication/8c77c8f9?page=32"> SHOP PROFILE:HORSEPOWERFREAKS</a> SHOP PROFILE:HORSEPOWERFREAKS<a title="Performance Business - July 2011 page 33" href="http://viewer.zmags.com/publication/8c77c8f9?page=33">East, South America, Canada and Europe. And thro</a> East, South America, Canada and Europe. And thro<a title="Performance Business - July 2011 page 34" href="http://viewer.zmags.com/publication/8c77c8f9?page=34">Are YourProductsDiversified?Learn to sellmore</a> Are YourProductsDiversified?Learn to sellmore<a title="Performance Business - July 2011 page 35" href="http://viewer.zmags.com/publication/8c77c8f9?page=35">you need more employees and that meansthey also </a> you need more employees and that meansthey also <a title="Performance Business - July 2011 page 36" href="http://viewer.zmags.com/publication/8c77c8f9?page=36">POINT OF PURCHASEThe following is a collection o</a> POINT OF PURCHASEThe following is a collection o<a title="Performance Business - July 2011 page 37" href="http://viewer.zmags.com/publication/8c77c8f9?page=37">Exhaust DisplayDynoMax Performance Exhaust,Monr</a> Exhaust DisplayDynoMax Performance Exhaust,Monr<a title="Performance Business - July 2011 page 38" href="http://viewer.zmags.com/publication/8c77c8f9?page=38"> How to connect </a> How to connect <a title="Performance Business - July 2011 page 39" href="http://viewer.zmags.com/publication/8c77c8f9?page=39">Hardcore enthusiasts who have stuck withthe spor</a> Hardcore enthusiasts who have stuck withthe spor<a title="Performance Business - July 2011 page 40" href="http://viewer.zmags.com/publication/8c77c8f9?page=40">THE SPORT COMPACT MARKETand testing services or</a> THE SPORT COMPACT MARKETand testing services or<a title="Performance Business - July 2011 page 41" href="http://viewer.zmags.com/publication/8c77c8f9?page=41"> The components used on today's enginesand elec</a> The components used on today's enginesand elec<a title="Performance Business - July 2011 page 42" href="http://viewer.zmags.com/publication/8c77c8f9?page=42">THE SPORT COMPACT MARKET </a> THE SPORT COMPACT MARKET <a title="Performance Business - July 2011 page 43" href="http://viewer.zmags.com/publication/8c77c8f9?page=43"> The best selling point is that we guar-antee o</a> The best selling point is that we guar-antee o<a title="Performance Business - July 2011 page 44" href="http://viewer.zmags.com/publication/8c77c8f9?page=44">THE PROFESSOR FILESBUILDING A STRATEGIC PLANW</a> THE PROFESSOR FILESBUILDING A STRATEGIC PLANW<a title="Performance Business - July 2011 page 45" href="http://viewer.zmags.com/publication/8c77c8f9?page=45"> As a multipart series on business plan-ning for</a> As a multipart series on business plan-ning for<a title="Performance Business - July 2011 page 46" href="http://viewer.zmags.com/publication/8c77c8f9?page=46">THE PROFESSOR FILES If you're trying </a> THE PROFESSOR FILES If you're trying <a title="Performance Business - July 2011 page 47" href="http://viewer.zmags.com/publication/8c77c8f9?page=47">allows your team to work toward a sharedgoal in </a> allows your team to work toward a sharedgoal in <a title="Performance Business - July 2011 page 48" href="http://viewer.zmags.com/publication/8c77c8f9?page=48">Think AboutYour ZincWhy modern motor oils don'</a> Think AboutYour ZincWhy modern motor oils don'<a title="Performance Business - July 2011 page 49" href="http://viewer.zmags.com/publication/8c77c8f9?page=49">Most hot rod and racemotors have pushrods and f</a> Most hot rod and racemotors have pushrods and f<a title="Performance Business - July 2011 page 50" href="http://viewer.zmags.com/publication/8c77c8f9?page=50">RACING PRODUCTSTo help you gear up forthe 20</a> RACING PRODUCTSTo help you gear up forthe 20<a title="Performance Business - July 2011 page 51" href="http://viewer.zmags.com/publication/8c77c8f9?page=51">News fromMotor oil just ain't what itused to be</a> News fromMotor oil just ain't what itused to be<a title="Performance Business - July 2011 page 52" href="http://viewer.zmags.com/publication/8c77c8f9?page=52">July 2011Performance BusinessRACING PRODUCTSC</a> July 2011Performance BusinessRACING PRODUCTSC<a title="Performance Business - July 2011 page 53" href="http://viewer.zmags.com/publication/8c77c8f9?page=53">Race SuitsMasterCraft Safety, Santee,Calif., p</a> Race SuitsMasterCraft Safety, Santee,Calif., p<a title="Performance Business - July 2011 page 54" href="http://viewer.zmags.com/publication/8c77c8f9?page=54">July 2011Performance BusinessRACING PRODUCTSF</a> July 2011Performance BusinessRACING PRODUCTSF<a title="Performance Business - July 2011 page 55" href="http://viewer.zmags.com/publication/8c77c8f9?page=55">Ford ClutchesCenterforce Clutches, Prescott, Ar</a> Ford ClutchesCenterforce Clutches, Prescott, Ar<a title="Performance Business - July 2011 page 56" href="http://viewer.zmags.com/publication/8c77c8f9?page=56">RACING PRODUCTSClaimer Oil PanSpeedway Motors</a> RACING PRODUCTSClaimer Oil PanSpeedway Motors<a title="Performance Business - July 2011 page 57" href="http://viewer.zmags.com/publication/8c77c8f9?page=57">Forward-Shift C4 Manual Valve BodyDYNAMIC Racing</a> Forward-Shift C4 Manual Valve BodyDYNAMIC Racing<a title="Performance Business - July 2011 page 58" href="http://viewer.zmags.com/publication/8c77c8f9?page=58">RACING PRODUCTS Performance Fuel Filter Syste</a> RACING PRODUCTS Performance Fuel Filter Syste<a title="Performance Business - July 2011 page 59" href="http://viewer.zmags.com/publication/8c77c8f9?page=59">Car Transport Chassis StabilizerMac's Custom Tie</a> Car Transport Chassis StabilizerMac's Custom Tie<a title="Performance Business - July 2011 page 60" href="http://viewer.zmags.com/publication/8c77c8f9?page=60">GET INFO Ad Index </a> GET INFO Ad Index <a title="Performance Business - July 2011 page 61" href="http://viewer.zmags.com/publication/8c77c8f9?page=61">PERFORMANCE ALLEYINFO #18 </a> PERFORMANCE ALLEYINFO #18 <a title="Performance Business - July 2011 page 62" href="http://viewer.zmags.com/publication/8c77c8f9?page=62">UPCOMING EVENTS Send your calen</a> UPCOMING EVENTS Send your calen<a title="Performance Business - July 2011 page 63" href="http://viewer.zmags.com/publication/8c77c8f9?page=63">Use INFO #11</a> Use INFO #11<a title="Performance Business - July 2011 page 64" href="http://viewer.zmags.com/publication/8c77c8f9?page=64">Guaranteed Lowest Prices: Maximum Profit5/,$/#! </a> Guaranteed Lowest Prices: Maximum Profit5/,$/#!