<br />
FALL 2012<br />
Collaboration and<br />
Innovation in Action<br />
New Approach to Core Requirements P5<br />
Graduates of the Last Decade Set GOLD Standard P10<br />
MBA Program Sees Increase<br />
in International Students P22<br />
4<br />
New Initiatives The Leeds School has a number of exciting things<br />
happening in the coming months! Undergraduate curricula has<br />
been approved for an overhaul, a generous alumnus gift creates an<br />
MBA construction management track, and a new business minor<br />
and honors program are in the works thanks to a $2 million gift.<br />
Brands Beware Not all Hollywood stars shine bright when<br />
linked to products and brands. Marketing Professor Meg Campbell<br />
examines the risks of celebrity endorsements.<br />
6<br />
10<br />
GOLD Standard Meet the members of the inaugural Young<br />
Alumni GOLD (Graduates of the Last Decade) Board. These<br />
Leeds alumni are collaborating on creating a cultu<a title="Fall 2012 Portfolio - Leeds School of Business page 1" href="http://viewer.zmags.com/publication/8d7fca79?page=1"> FALL 2012 </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 2" href="http://viewer.zmags.com/publication/8d7fca79?page=2"> 4 New Initiatives The Leeds School has a nu</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 3" href="http://viewer.zmags.com/publication/8d7fca79?page=3"> The Dean's Perspective M graduation. </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 4" href="http://viewer.zmags.com/publication/8d7fca79?page=4"> FUTURE OF LEEDS NEW BUSINESS MINOR, HONORS </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 5" href="http://viewer.zmags.com/publication/8d7fca79?page=5"> UNDERGRADUATE NEWS CORE CURRICULA REDESIGN </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 6" href="http://viewer.zmags.com/publication/8d7fca79?page=6"> FACULTY RESEARCH The Cons of Celebrity Endor</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 7" href="http://viewer.zmags.com/publication/8d7fca79?page=7"> “The overall message to marketers is to be carefu</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 8" href="http://viewer.zmags.com/publication/8d7fca79?page=8"> FACULTY RESEARCH Fiend or Foe? CU-BROWN STU</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 9" href="http://viewer.zmags.com/publication/8d7fca79?page=9"> PORTFOLIO 9</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 10" href="http://viewer.zmags.com/publication/8d7fca79?page=10"> ALUMNI NEWS GOLD Standard YOUNG LEEDS ALUMN</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 11" href="http://viewer.zmags.com/publication/8d7fca79?page=11"> Erin Marilley J</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 12" href="http://viewer.zmags.com/publication/8d7fca79?page=12"> CENTERS OF EXCELLENCE Test Above the Rest M</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 13" href="http://viewer.zmags.com/publication/8d7fca79?page=13"> level CFA exam, he says he can now see the import</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 14" href="http://viewer.zmags.com/publication/8d7fca79?page=14"> UNDERGRADUATE NEWS Collaboration and Innovati</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 15" href="http://viewer.zmags.com/publication/8d7fca79?page=15"> The team exercises of CoLab are designed to teach</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 16" href="http://viewer.zmags.com/publication/8d7fca79?page=16"> UNDERGRADUATE NEWS “Great companies, including</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 17" href="http://viewer.zmags.com/publication/8d7fca79?page=17"> · A boundary-busting mindset development agen</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 18" href="http://viewer.zmags.com/publication/8d7fca79?page=18"> SCHOOL HISTORY Century of Leeds EDUCATING BU</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 19" href="http://viewer.zmags.com/publication/8d7fca79?page=19"> 1915 The College of Commerce founds the Bureau </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 20" href="http://viewer.zmags.com/publication/8d7fca79?page=20"> ALUMNI PROFILE Mary Rhinehart DECORATED FE</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 21" href="http://viewer.zmags.com/publication/8d7fca79?page=21"> Mary Steiert Rhinehart Job Senior Vice Presiden</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 22" href="http://viewer.zmags.com/publication/8d7fca79?page=22"> MBA Creating a Global Perspective MBA CLASS </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 23" href="http://viewer.zmags.com/publication/8d7fca79?page=23"> Ivars Grinbergs With seven years of experien</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 24" href="http://viewer.zmags.com/publication/8d7fca79?page=24"> GLOBALIZING A LEEDS EDUCATION Every Leeds stu</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 25" href="http://viewer.zmags.com/publication/8d7fca79?page=25"> INTRODUCTIONS PAUL STELLA IS NAMED NEW DIRECTO</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 26" href="http://viewer.zmags.com/publication/8d7fca79?page=26"> FIVE QUESTIONS FOR CHARLES R. GOELDNER PROFESSOR </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 27" href="http://viewer.zmags.com/publication/8d7fca79?page=27"> 2. How has technology and climate change affected</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 28" href="http://viewer.zmags.com/publication/8d7fca79?page=28"> GLOBAL EXPERIENCE London Calling STUDENTS </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 29" href="http://viewer.zmags.com/publication/8d7fca79?page=29"> PORTFOLIO 29</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 30" href="http://viewer.zmags.com/publication/8d7fca79?page=30"> LONDON OLYMPIC BUFFS I was so proud to</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 31" href="http://viewer.zmags.com/publication/8d7fca79?page=31"> “ I was born to be a Buff.“ Emma Coburn (`13 mark</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 32" href="http://viewer.zmags.com/publication/8d7fca79?page=32"> SCHOOL NEWS The Leeds School has hosted</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 33" href="http://viewer.zmags.com/publication/8d7fca79?page=33"> The Colorado economy is growing at a modest pace </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 34" href="http://viewer.zmags.com/publication/8d7fca79?page=34"> CLASS NOTES Jim Conley ('74 accounting) </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 35" href="http://viewer.zmags.com/publication/8d7fca79?page=35"> Randy Morris ('82 organizational management) Cur</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 36" href="http://viewer.zmags.com/publication/8d7fca79?page=36"> CLASS NOTES Nick Isaak (`07 business ma</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 37" href="http://viewer.zmags.com/publication/8d7fca79?page=37"> In Memoriam William C. Colsman (`38 marketing) M</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 38" href="http://viewer.zmags.com/publication/8d7fca79?page=38"> In Memoriam Jerry McMorris 1940–2012 Jerr</a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 39" href="http://viewer.zmags.com/publication/8d7fca79?page=39"> </a>
<a title="Fall 2012 Portfolio - Leeds School of Business page 40" href="http://viewer.zmags.com/publication/8d7fca79?page=40"> PORTFOLIO Leeds School of Business University o</a>