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<br /> Aircraft<br /> interiors<br /> In this issue<br /> BRANDING BENEFITS<br /> Why airline brands need to strive to own every<br /> sensory element of the passenger experience<br /> to build love and loyalty – and profits<br /> INTERNATIONAL<br /> BOOST INFLIGHT RETAIL<br /> How to encourage passengers to<br /> spend more on board, and feel<br /> good about it<br /> MARCH 2017<br /> CERTIFICATION CHANGES<br /> Is the FAA about to revise Part 23, and what<br /> does this mean for the interiors industry?<br /> AIRCRAFT<br /> INTERIORS EXPO<br /> 2017<br /> 300-PAGE<br /> SHOW ISSUE<br /> Our biggest-ever issue, packed<br /> with the latest expertise, opinions<br /> and technologies, and a guide<br /> to the world's largest<br /> cabin event<br /> THE<br /> MYTH OF<br /> METRICS<br /> WEBSITES USING METRICS TO QUANTIFY CABIN COMFOR<a title="Aircraft Interiors International - March 2017 page 1" href="http://viewer.zmags.com/publication/9034b17c?page=1"> Aircraft interiors In this issue BRANDING B</a> <a title="Aircraft Interiors International - March 2017 page 2" href="http://viewer.zmags.com/publication/9034b17c?page=2"> SAME CLASS A WHOLE DIFFERENT LEAGUE </a> <a title="Aircraft Interiors International - March 2017 page 3" href="http://viewer.zmags.com/publication/9034b17c?page=3"> WELCOME CAPTIVATED AUDIENC</a> <a title="Aircraft Interiors International - March 2017 page 4" href="http://viewer.zmags.com/publication/9034b17c?page=4"> WORLDWIDE INTERIORS SUPPORT REGENT AEROSPACE</a> <a title="Aircraft Interiors International - March 2017 page 5" href="http://viewer.zmags.com/publication/9034b17c?page=5"> REGENT AEROSPACE Worldwide Interiors MRO • </a> <a title="Aircraft Interiors International - March 2017 page 6" href="http://viewer.zmags.com/publication/9034b17c?page=6"> Panasonic Avionics Corporation DITCH THE B</a> <a title="Aircraft Interiors International - March 2017 page 7" href="http://viewer.zmags.com/publication/9034b17c?page=7"> CONTENTS 056 Up front An e</a> <a title="Aircraft Interiors International - March 2017 page 8" href="http://viewer.zmags.com/publication/9034b17c?page=8"> C ONTENTS 100 024 See how S</a> <a title="Aircraft Interiors International - March 2017 page 9" href="http://viewer.zmags.com/publication/9034b17c?page=9"> Advanced Technology for the </a> <a title="Aircraft Interiors International - March 2017 page 10" href="http://viewer.zmags.com/publication/9034b17c?page=10"> CONTENTS Special focus: Aircraft Interiors Expo </a> <a title="Aircraft Interiors International - March 2017 page 11" href="http://viewer.zmags.com/publication/9034b17c?page=11"> </a> <a title="Aircraft Interiors International - March 2017 page 12" href="http://viewer.zmags.com/publication/9034b17c?page=12"> Passenger comfort has been upgraded Our Series</a> <a title="Aircraft Interiors International - March 2017 page 13" href="http://viewer.zmags.com/publication/9034b17c?page=13"> UP FRONT GROWING PAINS The interiors s</a> <a title="Aircraft Interiors International - March 2017 page 14" href="http://viewer.zmags.com/publication/9034b17c?page=14"> UP FRONT 1 2 PLAN AHEAD The lau</a> <a title="Aircraft Interiors International - March 2017 page 15" href="http://viewer.zmags.com/publication/9034b17c?page=15"> Leading the way in style 02.2017 NEW: GuideU Cu</a> <a title="Aircraft Interiors International - March 2017 page 16" href="http://viewer.zmags.com/publication/9034b17c?page=16"> UP FRONT POWER STRUGGLE Some clever new t</a> <a title="Aircraft Interiors International - March 2017 page 17" href="http://viewer.zmags.com/publication/9034b17c?page=17"> THE AIRCRAFT CABIN OF TOMORROW Industrial Design</a> <a title="Aircraft Interiors International - March 2017 page 18" href="http://viewer.zmags.com/publication/9034b17c?page=18"> UP FRONT 1. THE AFT GALLEY STAIR MODULE M</a> <a title="Aircraft Interiors International - March 2017 page 19" href="http://viewer.zmags.com/publication/9034b17c?page=19"> It all starts with colour.</a> <a title="Aircraft Interiors International - March 2017 page 20" href="http://viewer.zmags.com/publication/9034b17c?page=20"> Perception …begins with colour …evolves with tex</a> <a title="Aircraft Interiors International - March 2017 page 21" href="http://viewer.zmags.com/publication/9034b17c?page=21"> UP FRONT PURPLE REIGN To ensure its brand</a> <a title="Aircraft Interiors International - March 2017 page 22" href="http://viewer.zmags.com/publication/9034b17c?page=22"> Give your passengers what they crave. </a> <a title="Aircraft Interiors International - March 2017 page 23" href="http://viewer.zmags.com/publication/9034b17c?page=23"> 2 1 LUCKY HORSESHOE One of the most i</a> <a title="Aircraft Interiors International - March 2017 page 24" href="http://viewer.zmags.com/publication/9034b17c?page=24"> UP FRONT DRIVING FORCE Sometimes inspirat</a> <a title="Aircraft Interiors International - March 2017 page 25" href="http://viewer.zmags.com/publication/9034b17c?page=25"> </a> <a title="Aircraft Interiors International - March 2017 page 26" href="http://viewer.zmags.com/publication/9034b17c?page=26"> UP FRONT PLAY TIME Passengers in l</a> <a title="Aircraft Interiors International - March 2017 page 27" href="http://viewer.zmags.com/publication/9034b17c?page=27"> Vector™ Easy to buy. Easy to maintain. </a> <a title="Aircraft Interiors International - March 2017 page 28" href="http://viewer.zmags.com/publication/9034b17c?page=28"> UP FRONT 1. THE APPLICATION OF C</a> <a title="Aircraft Interiors International - March 2017 page 29" href="http://viewer.zmags.com/publication/9034b17c?page=29"> FIVE YEARS OF LIVE UNMISSABLE MOMENTS </a> <a title="Aircraft Interiors International - March 2017 page 30" href="http://viewer.zmags.com/publication/9034b17c?page=30"> UP FRONT PERSONAL AFFAIRS Research unde</a> <a title="Aircraft Interiors International - March 2017 page 31" href="http://viewer.zmags.com/publication/9034b17c?page=31"> </a> <a title="Aircraft Interiors International - March 2017 page 32" href="http://viewer.zmags.com/publication/9034b17c?page=32"> UP FRONT BIG NAME GAME The way to passeng</a> <a title="Aircraft Interiors International - March 2017 page 33" href="http://viewer.zmags.com/publication/9034b17c?page=33"> The future Meet </a> <a title="Aircraft Interiors International - March 2017 page 34" href="http://viewer.zmags.com/publication/9034b17c?page=34"> UP FRONT 1. DESIGNER DAVID CAON BELIEVES T</a> <a title="Aircraft Interiors International - March 2017 page 35" href="http://viewer.zmags.com/publication/9034b17c?page=35"> Vector™ Easy to buy. Easy to maintain. </a> <a title="Aircraft Interiors International - March 2017 page 36" href="http://viewer.zmags.com/publication/9034b17c?page=36"> EFFICIENCY AND COMFORT OPTI</a> <a title="Aircraft Interiors International - March 2017 page 37" href="http://viewer.zmags.com/publication/9034b17c?page=37"> A UNIQUE BALANCE. </a> <a title="Aircraft Interiors International - March 2017 page 38" href="http://viewer.zmags.com/publication/9034b17c?page=38"> DESIGN BRIEF CALL OF NATURE THE BRIEF </a> <a title="Aircraft Interiors International - March 2017 page 39" href="http://viewer.zmags.com/publication/9034b17c?page=39"> Espresso by Aerolux CELEBRATING 30 YEARS OF DESI</a> <a title="Aircraft Interiors International - March 2017 page 40" href="http://viewer.zmags.com/publication/9034b17c?page=40"> DESIGN BRIEF FAMILY VALUES THE BRIEF W</a> <a title="Aircraft Interiors International - March 2017 page 41" href="http://viewer.zmags.com/publication/9034b17c?page=41"> CELEBRATING 30 YEARS OF DESIGN AND INNOVATION </a> <a title="Aircraft Interiors International - March 2017 page 42" href="http://viewer.zmags.com/publication/9034b17c?page=42"> DESIGN BRIEF STEP UP THE BRIEF As bagg</a> <a title="Aircraft Interiors International - March 2017 page 43" href="http://viewer.zmags.com/publication/9034b17c?page=43"> perfectly chilled CELEBRATING 30 YEARS OF DESIGN</a> <a title="Aircraft Interiors International - March 2017 page 44" href="http://viewer.zmags.com/publication/9034b17c?page=44"> </a> <a title="Aircraft Interiors International - March 2017 page 45" href="http://viewer.zmags.com/publication/9034b17c?page=45"> </a> <a title="Aircraft Interiors International - March 2017 page 46" href="http://viewer.zmags.com/publication/9034b17c?page=46"> BRANDING </a> <a title="Aircraft Interiors International - March 2017 page 47" href="http://viewer.zmags.com/publication/9034b17c?page=47"> M ake no mistake, we are in a golden age of </a> <a title="Aircraft Interiors International - March 2017 page 48" href="http://viewer.zmags.com/publication/9034b17c?page=48"> How does your genuine leather look after... 5 Y</a> <a title="Aircraft Interiors International - March 2017 page 49" href="http://viewer.zmags.com/publication/9034b17c?page=49"> BRANDING VIRGIN ON GREATNESS Both Stev</a> <a title="Aircraft Interiors International - March 2017 page 50" href="http://viewer.zmags.com/publication/9034b17c?page=50"> </a> <a title="Aircraft Interiors International - March 2017 page 51" href="http://viewer.zmags.com/publication/9034b17c?page=51"> COOKIES ARE CRACKERS All airlines should have a </a> <a title="Aircraft Interiors International - March 2017 page 52" href="http://viewer.zmags.com/publication/9034b17c?page=52"> BRANDING Loving feeling Brand touchpoints are imp</a> <a title="Aircraft Interiors International - March 2017 page 53" href="http://viewer.zmags.com/publication/9034b17c?page=53"> Luxury must be comfortable, otherwise it is not l</a> <a title="Aircraft Interiors International - March 2017 page 54" href="http://viewer.zmags.com/publication/9034b17c?page=54"> WHATEVER IT IS, WE TRANSLATE IT INTO TEXTILE. </a> <a title="Aircraft Interiors International - March 2017 page 55" href="http://viewer.zmags.com/publication/9034b17c?page=55"> BRIGHT, BOLD BUDGETS Even if you don’t recognize</a> <a title="Aircraft Interiors International - March 2017 page 56" href="http://viewer.zmags.com/publication/9034b17c?page=56"> BRANDING PEOPLE & PRODUCT Interbrand’</a> <a title="Aircraft Interiors International - March 2017 page 57" href="http://viewer.zmags.com/publication/9034b17c?page=57"> PROFESSIONAL CARPET </a> <a title="Aircraft Interiors International - March 2017 page 58" href="http://viewer.zmags.com/publication/9034b17c?page=58"> BRANDING But some things are more imp</a> <a title="Aircraft Interiors International - March 2017 page 59" href="http://viewer.zmags.com/publication/9034b17c?page=59"> Inflight connectivity is finally a two-way</a> <a title="Aircraft Interiors International - March 2017 page 60" href="http://viewer.zmags.com/publication/9034b17c?page=60"> CABIN COMFORT figure THE GROWING POPULARITY O</a> <a title="Aircraft Interiors International - March 2017 page 61" href="http://viewer.zmags.com/publication/9034b17c?page=61"> </a> <a title="Aircraft Interiors International - March 2017 page 62" href="http://viewer.zmags.com/publication/9034b17c?page=62"> It started as a challenge. And ende</a> <a title="Aircraft Interiors International - March 2017 page 63" href="http://viewer.zmags.com/publication/9034b17c?page=63"> D ata is big business, and a number of websi</a> <a title="Aircraft Interiors International - March 2017 page 64" href="http://viewer.zmags.com/publication/9034b17c?page=64"> CABIN COMFORT SELLING DATA TripAdvisor, working</a> <a title="Aircraft Interiors International - March 2017 page 65" href="http://viewer.zmags.com/publication/9034b17c?page=65"> plane thinking We’re</a> <a title="Aircraft Interiors International - March 2017 page 66" href="http://viewer.zmags.com/publication/9034b17c?page=66"> Visit us at the 2017 Aircraft Interiors Expo, boo</a> <a title="Aircraft Interiors International - March 2017 page 67" href="http://viewer.zmags.com/publication/9034b17c?page=67"> CABIN COMFORT </a> <a title="Aircraft Interiors International - March 2017 page 68" href="http://viewer.zmags.com/publication/9034b17c?page=68"> CABIN COMFORT BOOKED BY THE INCH? Airlines</a> <a title="Aircraft Interiors International - March 2017 page 69" href="http://viewer.zmags.com/publication/9034b17c?page=69"> Lantal is presenting its latest portfolio of prod</a> <a title="Aircraft Interiors International - March 2017 page 70" href="http://viewer.zmags.com/publication/9034b17c?page=70"> </a> <a title="Aircraft Interiors International - March 2017 page 71" href="http://viewer.zmags.com/publication/9034b17c?page=71"> struggle against routes and times of flight overa</a> <a title="Aircraft Interiors International - March 2017 page 72" href="http://viewer.zmags.com/publication/9034b17c?page=72"> CABIN COMFORT REVENUE DATABASE Boeing’s Blake</a> <a title="Aircraft Interiors International - March 2017 page 73" href="http://viewer.zmags.com/publication/9034b17c?page=73"> PERFORMANCE TEXTILES for Aviation In</a> <a title="Aircraft Interiors International - March 2017 page 74" href="http://viewer.zmags.com/publication/9034b17c?page=74"> Can Your Fleet Support th Connect with us at Airc</a> <a title="Aircraft Interiors International - March 2017 page 75" href="http://viewer.zmags.com/publication/9034b17c?page=75"> e Future of Connectivity? </a> <a title="Aircraft Interiors International - March 2017 page 76" href="http://viewer.zmags.com/publication/9034b17c?page=76"> M A R K E T A N A LY S I S </a> <a title="Aircraft Interiors International - March 2017 page 77" href="http://viewer.zmags.com/publication/9034b17c?page=77"> M A R K E T A N A LY S I S </a> <a title="Aircraft Interiors International - March 2017 page 78" href="http://viewer.zmags.com/publication/9034b17c?page=78"> Equipment, Interior, Services. www.eis-group.de</a> <a title="Aircraft Interiors International - March 2017 page 79" href="http://viewer.zmags.com/publication/9034b17c?page=79"> “Many believe that Boeing ended B757 producti</a> <a title="Aircraft Interiors International - March 2017 page 80" href="http://viewer.zmags.com/publication/9034b17c?page=80"> M A R K E T A N A LY S I S “Replacing the</a> <a title="Aircraft Interiors International - March 2017 page 81" href="http://viewer.zmags.com/publication/9034b17c?page=81"> </a> <a title="Aircraft Interiors International - March 2017 page 82" href="http://viewer.zmags.com/publication/9034b17c?page=82"> COMFORT COMES TO LIGHT COME & TRY INNOVATIONS AT </a> <a title="Aircraft Interiors International - March 2017 page 83" href="http://viewer.zmags.com/publication/9034b17c?page=83"> “The upcoming A321LR will try to fill the sho</a> <a title="Aircraft Interiors International - March 2017 page 84" href="http://viewer.zmags.com/publication/9034b17c?page=84"> M A R K E T A N A LY S I S </a> <a title="Aircraft Interiors International - March 2017 page 85" href="http://viewer.zmags.com/publication/9034b17c?page=85"> x-press. x-plore. x-perience. AIRDEC-X1 a new </a> <a title="Aircraft Interiors International - March 2017 page 86" href="http://viewer.zmags.com/publication/9034b17c?page=86"> FNTERVIEEWHEAD </a> <a title="Aircraft Interiors International - March 2017 page 87" href="http://viewer.zmags.com/publication/9034b17c?page=87"> INTERVIEW Our f light attendants are really prou</a> <a title="Aircraft Interiors International - March 2017 page 88" href="http://viewer.zmags.com/publication/9034b17c?page=88"> </a> <a title="Aircraft Interiors International - March 2017 page 89" href="http://viewer.zmags.com/publication/9034b17c?page=89"> INTERVIEW </a> <a title="Aircraft Interiors International - March 2017 page 90" href="http://viewer.zmags.com/publication/9034b17c?page=90"> INTERVIEW employ</a> <a title="Aircraft Interiors International - March 2017 page 91" href="http://viewer.zmags.com/publication/9034b17c?page=91"> BEFORE ACUMEN, AIRCRAFT SEATING</a> <a title="Aircraft Interiors International - March 2017 page 92" href="http://viewer.zmags.com/publication/9034b17c?page=92"> Come and meet us at Aircraft Interiors Expo </a> <a title="Aircraft Interiors International - March 2017 page 93" href="http://viewer.zmags.com/publication/9034b17c?page=93"> INTERVIEW </a> <a title="Aircraft Interiors International - March 2017 page 94" href="http://viewer.zmags.com/publication/9034b17c?page=94"> INTERVIEW RIGHT: UNITED HAS GONE ALL OUT WI</a> <a title="Aircraft Interiors International - March 2017 page 95" href="http://viewer.zmags.com/publication/9034b17c?page=95"> Skycast Solutions Fuels the Tablet Revolution wit</a> <a title="Aircraft Interiors International - March 2017 page 96" href="http://viewer.zmags.com/publication/9034b17c?page=96"> he way CERTIFICATION SINCE THE FAA ANNOUNCED C</a> <a title="Aircraft Interiors International - March 2017 page 97" href="http://viewer.zmags.com/publication/9034b17c?page=97"> CERTIFICATION ahead aircraftinteriorsinternMaAti</a> <a title="Aircraft Interiors International - March 2017 page 98" href="http://viewer.zmags.com/publication/9034b17c?page=98"> </a> <a title="Aircraft Interiors International - March 2017 page 99" href="http://viewer.zmags.com/publication/9034b17c?page=99"> “The FAA doesn’t want to tell manufacturers how</a> <a title="Aircraft Interiors International - March 2017 page 100" href="http://viewer.zmags.com/publication/9034b17c?page=100"> </a> <a title="Aircraft Interiors International - March 2017 page 101" href="http://viewer.zmags.com/publication/9034b17c?page=101"> CERTIFICATION THE VALIDATION IMPROVEME</a> <a title="Aircraft Interiors International - March 2017 page 102" href="http://viewer.zmags.com/publication/9034b17c?page=102"> CERTIFICATION processes also fall under the</a> <a title="Aircraft Interiors International - March 2017 page 103" href="http://viewer.zmags.com/publication/9034b17c?page=103"> </a> <a title="Aircraft Interiors International - March 2017 page 104" href="http://viewer.zmags.com/publication/9034b17c?page=104"> good I N F L I G H T R</a> <a title="Aircraft Interiors International - March 2017 page 105" href="http://viewer.zmags.com/publication/9034b17c?page=105"> buys </a> <a title="Aircraft Interiors International - March 2017 page 106" href="http://viewer.zmags.com/publication/9034b17c?page=106"> The Future Is NOW! IFE UHD 4K Monitors Modular D</a> <a title="Aircraft Interiors International - March 2017 page 107" href="http://viewer.zmags.com/publication/9034b17c?page=107"> STRATEGIES TO BOOST RETAIL • Offer inflight exclu</a> <a title="Aircraft Interiors International - March 2017 page 108" href="http://viewer.zmags.com/publication/9034b17c?page=108"> BE A SUPERHERO TO YOUR PASSENGERS. Choose emPower</a> <a title="Aircraft Interiors International - March 2017 page 109" href="http://viewer.zmags.com/publication/9034b17c?page=109"> As part of the process of bringing variety </a> <a title="Aircraft Interiors International - March 2017 page 110" href="http://viewer.zmags.com/publication/9034b17c?page=110"> I N F L I G H T R E TA I L </a> <a title="Aircraft Interiors International - March 2017 page 111" href="http://viewer.zmags.com/publication/9034b17c?page=111"> 350 Passengers. 13 Long Hours. 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All rights reserved. </a> <a title="Aircraft Interiors International - March 2017 page 128" href="http://viewer.zmags.com/publication/9034b17c?page=128"> TRANSPOSE COULDAFREIGHTERHOLDTHESECRET TOTHENEXT</a> <a title="Aircraft Interiors International - March 2017 page 129" href="http://viewer.zmags.com/publication/9034b17c?page=129"> TRANSPOSE ations aircraftinteriorsinternMaAtiRoC</a> <a title="Aircraft Interiors International - March 2017 page 130" href="http://viewer.zmags.com/publication/9034b17c?page=130"> </a> <a title="Aircraft Interiors International - March 2017 page 131" href="http://viewer.zmags.com/publication/9034b17c?page=131"> W hile a humdrum trip to the shops or a café </a> <a title="Aircraft Interiors International - March 2017 page 132" href="http://viewer.zmags.com/publication/9034b17c?page=132"> TRANSPOSE “We think this is theoretically </a> <a title="Aircraft Interiors International - March 2017 page 133" href="http://viewer.zmags.com/publication/9034b17c?page=133"> Wireless Bluebox Wow Portable wireless strea</a> <a title="Aircraft Interiors International - March 2017 page 134" href="http://viewer.zmags.com/publication/9034b17c?page=134"> ESSENZA Essentially: class! 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