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<br /> SEPTEMBER 2018<br /> VOL. 12 ISSUE 9<br /> Generator Lubes<br /> Keep Nigeria Running<br /> HDEO Base<br /> Oil Shift<br /> Solutions Geared<br /> for Industry<br /> From the trusted leader in specialty base oils.<br /> Delivering performance and creating value for lubricant manufacturers around the world.<br /> ergoninternational.com | EMEA + 32 2 351 23 75 | Asia + 65 68081547<br /> ergonnsa.com | North & South America +1 601 933 3000<br /> PUBLISHER’S LETTER<br /> The Jury’s In<br /> The results of the 2018 advertising<br /> readership survey are back and our<br /> hats are off to the creative teams who<br /> created the most successful cam-<br /> paigns. The top-scoring ads this year<br /> are ExxonMobil Chemical for both the<br /> most attention-getting and most be-<br /> lievable, and Chevron Phillips Chemical<br /> for the most informative.<br /> Thanks go to the 194 subscribers<br /> who responded to the targeted survey<br /> sent<a title="2018_09 - September 2018 - EMEA page 1" href="http://viewer.zmags.com/publication/905ce4aa?page=1"> SEPTEMBER 2018 VOL. 12 ISSUE 9 </a> <a title="2018_09 - September 2018 - EMEA page 2" href="http://viewer.zmags.com/publication/905ce4aa?page=2"> Solutions Geared for Industry From the trust</a> <a title="2018_09 - September 2018 - EMEA page 3" href="http://viewer.zmags.com/publication/905ce4aa?page=3"> PUBLISHER’S LETTER The Jury’s In </a> <a title="2018_09 - September 2018 - EMEA page 4" href="http://viewer.zmags.com/publication/905ce4aa?page=4"> SEPTEMBER 2018 VOL. 12 ISSUE 9 14 1</a> <a title="2018_09 - September 2018 - EMEA page 5" href="http://viewer.zmags.com/publication/905ce4aa?page=5"> group II base oils regular, reliable supply and </a> <a title="2018_09 - September 2018 - EMEA page 6" href="http://viewer.zmags.com/publication/905ce4aa?page=6"> BASE OIL REPORT Intellectual Property Marke</a> <a title="2018_09 - September 2018 - EMEA page 7" href="http://viewer.zmags.com/publication/905ce4aa?page=7"> Our products are so good because they are in fact</a> <a title="2018_09 - September 2018 - EMEA page 8" href="http://viewer.zmags.com/publication/905ce4aa?page=8"> Continued from page 6 discloses the claims. </a> <a title="2018_09 - September 2018 - EMEA page 9" href="http://viewer.zmags.com/publication/905ce4aa?page=9"> Propelling solutions for tomorrow In our ongoing</a> <a title="2018_09 - September 2018 - EMEA page 10" href="http://viewer.zmags.com/publication/905ce4aa?page=10"> MARKETING MATTERS </a> <a title="2018_09 - September 2018 - EMEA page 11" href="http://viewer.zmags.com/publication/905ce4aa?page=11"> </a> <a title="2018_09 - September 2018 - EMEA page 12" href="http://viewer.zmags.com/publication/905ce4aa?page=12"> Continued from page10 and how to avoid accelerate</a> <a title="2018_09 - September 2018 - EMEA page 13" href="http://viewer.zmags.com/publication/905ce4aa?page=13"> Keep your business flowing in even the coldest co</a> <a title="2018_09 - September 2018 - EMEA page 14" href="http://viewer.zmags.com/publication/905ce4aa?page=14"> GENE Underinvestment and increasing de</a> <a title="2018_09 - September 2018 - EMEA page 15" href="http://viewer.zmags.com/publication/905ce4aa?page=15"> OR LUBRICANTS ARE KEY TO NIGERIA’S ECONOMY</a> <a title="2018_09 - September 2018 - EMEA page 16" href="http://viewer.zmags.com/publication/905ce4aa?page=16"> O </a> <a title="2018_09 - September 2018 - EMEA page 17" href="http://viewer.zmags.com/publication/905ce4aa?page=17"> of generators in Nigeria – those powered by </a> <a title="2018_09 - September 2018 - EMEA page 18" href="http://viewer.zmags.com/publication/905ce4aa?page=18"> 18 TEST BEDSIDE MANNER Testin</a> <a title="2018_09 - September 2018 - EMEA page 19" href="http://viewer.zmags.com/publication/905ce4aa?page=19"> Photo © Kanpitcha/fotolia LUBES‘N’GREASES EUROPE</a> <a title="2018_09 - September 2018 - EMEA page 20" href="http://viewer.zmags.com/publication/905ce4aa?page=20"> </a> <a title="2018_09 - September 2018 - EMEA page 21" href="http://viewer.zmags.com/publication/905ce4aa?page=21"> the lubricant industry. They come together to det</a> <a title="2018_09 - September 2018 - EMEA page 22" href="http://viewer.zmags.com/publication/905ce4aa?page=22"> 30 October – 1 November 2018 / Century City Confe</a> <a title="2018_09 - September 2018 - EMEA page 23" href="http://viewer.zmags.com/publication/905ce4aa?page=23"> Continued from page 21 sors, the effects of opera</a> <a title="2018_09 - September 2018 - EMEA page 24" href="http://viewer.zmags.com/publication/905ce4aa?page=24"> LUBRICANTS’ PLACE IN Photo © phonlamaiphoto/fot</a> <a title="2018_09 - September 2018 - EMEA page 25" href="http://viewer.zmags.com/publication/905ce4aa?page=25"> THE NEW QUA LITY MANAG EMENT FUT URE THIS MONTH</a> <a title="2018_09 - September 2018 - EMEA page 26" href="http://viewer.zmags.com/publication/905ce4aa?page=26"> to implement more than one quality management sys</a> <a title="2018_09 - September 2018 - EMEA page 27" href="http://viewer.zmags.com/publication/905ce4aa?page=27"> separate documents for the United States (48 page</a> <a title="2018_09 - September 2018 - EMEA page 28" href="http://viewer.zmags.com/publication/905ce4aa?page=28"> 28 Photo © markara/fotolia SEPTEMBER 2018 • LUB</a> <a title="2018_09 - September 2018 - EMEA page 29" href="http://viewer.zmags.com/publication/905ce4aa?page=29"> HDEOS MOVE ON FROM GROUP I Automotive engine</a> <a title="2018_09 - September 2018 - EMEA page 30" href="http://viewer.zmags.com/publication/905ce4aa?page=30"> The new interactive Q & A platform for the </a> <a title="2018_09 - September 2018 - EMEA page 31" href="http://viewer.zmags.com/publication/905ce4aa?page=31"> ing to Amy Claxton, principal of U.S. consulting </a> <a title="2018_09 - September 2018 - EMEA page 32" href="http://viewer.zmags.com/publication/905ce4aa?page=32"> EC Heavy-Duty Vehicle Emissions Targets • In 2025</a> <a title="2018_09 - September 2018 - EMEA page 33" href="http://viewer.zmags.com/publication/905ce4aa?page=33"> Newsmakers Russia to Raise Lube Export Duty b</a> <a title="2018_09 - September 2018 - EMEA page 34" href="http://viewer.zmags.com/publication/905ce4aa?page=34"> LAST WORD </a> <a title="2018_09 - September 2018 - EMEA page 35" href="http://viewer.zmags.com/publication/905ce4aa?page=35"> Together, we make an impact. </a> <a title="2018_09 - September 2018 - EMEA page 36" href="http://viewer.zmags.com/publication/905ce4aa?page=36"> SETTING A NEW STANDARD FOR QUALITY AND RELIABILIT</a>