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http://www.analytics-magazine.org<br /> Analytics<br /> Driving Better Business Decisions<br /> November/December 2012<br /> Brought to you by INFORMS - Institute for Operations Research and the Management Sciences<br /> DRILLING with big data<br /> Digital oil field helps oil & gas industry produce cost-effective energy while addressing environmental concerns.<br /> ALSO INSIDE:<br /> • Image analytics: next really big data thing<br /> • Distribution processing: math of uncertainty<br /> • Consulting & communication: achieving buy-in<br /> Executive Edge<br /> Macys.com VP Kerem Tomak on overcoming big data, analytics challenges<br /> INSIDE STORY<br /> Big Data's Big Daddy<br /> Can “big data” get any bigger? <br /> The question reminds me of the old joke about the bear in the woods. Of course big data is going to get bigger. Today, and with apologies to Sting, “every breath you take, every move you make, every bond you break, every step you take” seemingly produc<a title="Analytics, November/December 2012 page 1" href="http://viewer.zmags.com/publication/90ffcc6b?page=1">http://www.analytics-magazine.org Analytics Dr</a> <a title="Analytics, November/December 2012 page 2" href="http://viewer.zmags.com/publication/90ffcc6b?page=2">INSIDE STORY Big Data's Big Daddy Can “big da</a> <a title="Analytics, November/December 2012 page 3" href="http://viewer.zmags.com/publication/90ffcc6b?page=3">CONTENTS Analytics DRIVING BETTER BUSINESS DEC</a> <a title="Analytics, November/December 2012 page 4" href="http://viewer.zmags.com/publication/90ffcc6b?page=4">DEPARTMENTS 1 Inside Story 4 Executive Edge </a> <a title="Analytics, November/December 2012 page 5" href="http://viewer.zmags.com/publication/90ffcc6b?page=5">EXECUTIVE EDGE Overcoming big data challenges </a> <a title="Analytics, November/December 2012 page 6" href="http://viewer.zmags.com/publication/90ffcc6b?page=6">EXECUTIVE EDGE days before a company obtains m</a> <a title="Analytics, November/December 2012 page 7" href="http://viewer.zmags.com/publication/90ffcc6b?page=7">EXECUTIVE EDGE they also start to find novel w</a> <a title="Analytics, November/December 2012 page 8" href="http://viewer.zmags.com/publication/90ffcc6b?page=8">PROFIT CENTER Embracing analytics By E. Andre</a> <a title="Analytics, November/December 2012 page 9" href="http://viewer.zmags.com/publication/90ffcc6b?page=9">PROFIT CENTER being accounted for. Dynamic pri</a> <a title="Analytics, November/December 2012 page 10" href="http://viewer.zmags.com/publication/90ffcc6b?page=10">ANALYZE THIS! Even tragic projects can have hap</a> <a title="Analytics, November/December 2012 page 11" href="http://viewer.zmags.com/publication/90ffcc6b?page=11">ANALYZE THIS! version of the software to a grou</a> <a title="Analytics, November/December 2012 page 12" href="http://viewer.zmags.com/publication/90ffcc6b?page=12">FORUM Time-to-event analysis By Kevin J. Potcn</a> <a title="Analytics, November/December 2012 page 13" href="http://viewer.zmags.com/publication/90ffcc6b?page=13">FORUM was spent in discussions with senior mana</a> <a title="Analytics, November/December 2012 page 14" href="http://viewer.zmags.com/publication/90ffcc6b?page=14">FORUM Statistical Modeling Once the data has b</a> <a title="Analytics, November/December 2012 page 15" href="http://viewer.zmags.com/publication/90ffcc6b?page=15">THE NEXT `BIG' THING Images & videos: really </a> <a title="Analytics, November/December 2012 page 16" href="http://viewer.zmags.com/publication/90ffcc6b?page=16">IMAGE ANALYTICS Harvard Business School’s Clay</a> <a title="Analytics, November/December 2012 page 17" href="http://viewer.zmags.com/publication/90ffcc6b?page=17">IMAGE ANALYTICS of all corporate and public un</a> <a title="Analytics, November/December 2012 page 18" href="http://viewer.zmags.com/publication/90ffcc6b?page=18">IMAGE ANALYTICS for prescriptive analytics sys</a> <a title="Analytics, November/December 2012 page 19" href="http://viewer.zmags.com/publication/90ffcc6b?page=19">IMAGE ANALYTICS in public places of business, </a> <a title="Analytics, November/December 2012 page 20" href="http://viewer.zmags.com/publication/90ffcc6b?page=20">IMAGE ANALYTICS diagnose chronic obstructive p</a> <a title="Analytics, November/December 2012 page 21" href="http://viewer.zmags.com/publication/90ffcc6b?page=21">BIG DATA ANALYTICS How big data is changing t</a> <a title="Analytics, November/December 2012 page 22" href="http://viewer.zmags.com/publication/90ffcc6b?page=22">DIGITAL OIL FIELD Earth’s structure and layers </a> <a title="Analytics, November/December 2012 page 23" href="http://viewer.zmags.com/publication/90ffcc6b?page=23">DIGITAL OIL FIELD wellbore, and the fluids them</a> <a title="Analytics, November/December 2012 page 24" href="http://viewer.zmags.com/publication/90ffcc6b?page=24">DIGITAL OIL FIELD of this data is one to two fe</a> <a title="Analytics, November/December 2012 page 25" href="http://viewer.zmags.com/publication/90ffcc6b?page=25">DIGITAL OIL FIELD $30 million for the acquisi</a> <a title="Analytics, November/December 2012 page 26" href="http://viewer.zmags.com/publication/90ffcc6b?page=26">DIGITAL OIL FIELD rock behave the same everywhe</a> <a title="Analytics, November/December 2012 page 27" href="http://viewer.zmags.com/publication/90ffcc6b?page=27">DIGITAL OIL FIELD in the field. 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