New Name. Same Trusted Industry Resource.
2017 ADVERTISING TOOLBOX PRINT | DIGITAL | SOCIAL
B WOOD FLOOR BUSINESS | ADVERTISING TOOLBOX | WOODFLOORBUSINESS.COM
Starting as Hardwood Floors magazine in 1988, we are now changing our
name to Wood Floor Business — a new brand independent of the National
Wood Flooring Association.
For nearly three decades, we have been dedicated to providing wood ﬂooring
professionals with the news, information and insight they need to guide their
businesses and help them grow. This commitment to excellence has resulted
in a continual growth and deepened relationships with our advertisers.
We are excited to continue our commitment to being the leading resource
and media platform in the industry, and we have created the 2017 Advertising
Toolbox with you in mind. This new and improved version of our media kit
can be used as a too New Name. Same Trusted Industry Resource.
WELCOME Starting as Hardwood Floors magazine in 1
29 YEARS OF LEADING EDITORIAL CONTENT
PRINT 77% 97.5% of our readers
DIGITAL 50% increase in daily, active web us
PRINT: MAGAZINE OPPORTUNITIES Wood Floor Bus
PRINT SIZES SPREAD Bleed: 16.25” x 11.125” *
PRINT: THE CONTENT STATE OF THE INDUSTR
r t J t t i r QON THE JOB TROUBLESHOO
DIGITAL: ONLINE OPPORTUNITIES
WEBSITE With more than 3.5 million pageviews and
EDITORIAL CALENDAR 2017 FEBRUARY
PRINT DIGITAL SOCIAL DRIVE YOUR MARKETING TO NE
New Name. Same Trusted Industry Resource. 22 E.