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Zmags
Use customer data to date your customers. Identify new business opportunities with
Snapchat. New e-commerce platform brings satisfied customers. Secure your digital data.
– creating the
brand communities
of tomorrow
communication magazine No. 3 2016
Do you want
to do business
with me?
A good
reputation
leads to long
relationships
02 Smarter Communication www.postnordstralfors.co.uk
What does the reputation
of a company really
mean – and how do
you measure it?
R
eputation,what people est indicators of a successful company.
and customers think and The man behind NPS, Fred Reichheld,
Use customer data to date your customers. Identif
02 Smarter Communication
03 Keep the passion alive Everyone wa
04 Some brands have such a good repu
05 HOW TO rBeUILpDAGuOODtation Dialog
06
SEVEN DIMENSIONS THAT CONTROL A COMPANY’S REPUTAT
Satisfied customers around the clockShopping onli
PHOTO: OFFSET T
TEXT PETER JOHNSSON PHOTO CHRISTIAAN DIRKSEN M
12 Snapchat for young relationships
S napchat is now the m
From reputation to relationship
There are many ways of acquiring a good reputatio
Rahul Lindberg Sen refers to the sum of everythin
“Make sure that your products and services make c
“Top of mind among our customers right now is dig
Companies we like the most and the least TN
20 Bot Shop, what’s that? TEXT ESTELLE JANDERMAR
21 The new Bot Shop has now started to
22 Do customer clubs produce loyal cust
23 “Customer loyalty is a complex concept,” say
24
25 customer Secure your data Our existence o
26
27 Digital development changes the business mode
SVERIGE PORTO BETALT PORT PAYÉ SENDER: P