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<br /> Use customer data to date your customers. Identify new business opportunities with<br /> Snapchat. New e-commerce platform brings satisfied customers. Secure your digital data.<br /> – creating the<br /> brand communities<br /> of tomorrow<br /> communication magazine No. 3 2016<br /> Do you want<br /> to do business<br /> with me?<br /> A good<br /> reputation<br /> leads to long<br /> relationships<br /> 02 Smarter Communication www.postnordstralfors.co.uk<br /> What does the reputation<br /> of a company really<br /> mean – and how do<br /> you measure it?<br /> R<br /> eputation,what people est indicators of a successful company.<br /> and customers think and The man behind NPS, Fred Reichheld,<br /> <a title="20160901-UK-Smarter-3-2016-Zmag page 1" href="http://viewer.zmags.com/publication/940bcabd?page=1"> Use customer data to date your customers. Identif</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 2" href="http://viewer.zmags.com/publication/940bcabd?page=2"> 02 Smarter Communication </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 3" href="http://viewer.zmags.com/publication/940bcabd?page=3"> 03 Keep the passion alive Everyone wa</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 4" href="http://viewer.zmags.com/publication/940bcabd?page=4"> 04 Some brands have such a good repu</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 5" href="http://viewer.zmags.com/publication/940bcabd?page=5"> 05 HOW TO rBeUILpDAGuOODtation Dialog</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 6" href="http://viewer.zmags.com/publication/940bcabd?page=6"> 06 </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 7" href="http://viewer.zmags.com/publication/940bcabd?page=7"> SEVEN DIMENSIONS THAT CONTROL A COMPANY’S REPUTAT</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 8" href="http://viewer.zmags.com/publication/940bcabd?page=8"> </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 9" href="http://viewer.zmags.com/publication/940bcabd?page=9"> Satisfied customers around the clockShopping onli</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 10" href="http://viewer.zmags.com/publication/940bcabd?page=10"> PHOTO: OFFSET T </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 11" href="http://viewer.zmags.com/publication/940bcabd?page=11"> TEXT PETER JOHNSSON PHOTO CHRISTIAAN DIRKSEN M </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 12" href="http://viewer.zmags.com/publication/940bcabd?page=12"> 12 Snapchat for young relationships </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 13" href="http://viewer.zmags.com/publication/940bcabd?page=13"> S napchat is now the m</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 14" href="http://viewer.zmags.com/publication/940bcabd?page=14"> From reputation to relationship </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 15" href="http://viewer.zmags.com/publication/940bcabd?page=15"> There are many ways of acquiring a good reputatio</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 16" href="http://viewer.zmags.com/publication/940bcabd?page=16"> Rahul Lindberg Sen refers to the sum of everythin</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 17" href="http://viewer.zmags.com/publication/940bcabd?page=17"> “Make sure that your products and services make c</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 18" href="http://viewer.zmags.com/publication/940bcabd?page=18"> “Top of mind among our customers right now is dig</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 19" href="http://viewer.zmags.com/publication/940bcabd?page=19"> Companies we like the most and the least TN</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 20" href="http://viewer.zmags.com/publication/940bcabd?page=20"> 20 Bot Shop, what’s that? TEXT ESTELLE JANDERMAR</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 21" href="http://viewer.zmags.com/publication/940bcabd?page=21"> 21 The new Bot Shop has now started to </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 22" href="http://viewer.zmags.com/publication/940bcabd?page=22"> 22 Do customer clubs produce loyal cust</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 23" href="http://viewer.zmags.com/publication/940bcabd?page=23"> 23 “Customer loyalty is a complex concept,” say</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 24" href="http://viewer.zmags.com/publication/940bcabd?page=24"> 24</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 25" href="http://viewer.zmags.com/publication/940bcabd?page=25"> 25 customer Secure your data Our existence o</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 26" href="http://viewer.zmags.com/publication/940bcabd?page=26"> 26 </a> <a title="20160901-UK-Smarter-3-2016-Zmag page 27" href="http://viewer.zmags.com/publication/940bcabd?page=27"> 27 Digital development changes the business mode</a> <a title="20160901-UK-Smarter-3-2016-Zmag page 28" href="http://viewer.zmags.com/publication/940bcabd?page=28"> SVERIGE PORTO BETALT PORT PAYÉ SENDER: P</a>