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PharmaVOICE<br /> Digital Edition Instructions <br /> Welcome to the digital edition of PharmaVOICE magazine.<br /> This interactive format allows you to easily read, share with friends, and click on podcasts, videos, webinars, whitepapers, and Website links to access further resources.<br /> Getting started with your digital edition:<br /> Page Navigation: Use the arrow buttons to turn to the next,<br /> previous, first, and last pages.Type a particular page into the box,<br /> or flip the page from any corner.<br /> Pointer Icon: Click to zoom in for a closer look, and zoom out<br /> again.<br /> Full-screen Mode: Want to see the publication in full screen?<br /> Click here to adjust your viewing preference.<br /> Contents: Show the table of contents to quickly access a<br /> particular article.<br /> Search: Use the search box or click on the search icon to find any<br /> word or phrase.<br /> Share With Friends: E-mail a link to an article or issue to a friend.<br <a title="PharmaVOICE | January 2009 page 1" href="http://viewer.zmags.com/publication/941184aa?page=1">PharmaVOICE Digital Edition Instructions Wel</a> <a title="PharmaVOICE | January 2009 page 2" href="http://viewer.zmags.com/publication/941184aa?page=2">PharmaVOICE Magazine Cover January 2009 </a> <a title="PharmaVOICE | January 2009 page 3" href="http://viewer.zmags.com/publication/941184aa?page=3"> </a> <a title="PharmaVOICE | January 2009 page 4" href="http://viewer.zmags.com/publication/941184aa?page=4">THE FORUM FOR THE INDUSTRY EXECUTIVE </a> <a title="PharmaVOICE | January 2009 page 5" href="http://viewer.zmags.com/publication/941184aa?page=5">PharmaVOICE January 2009 Endo's Harry At</a> <a title="PharmaVOICE | January 2009 page 6" href="http://viewer.zmags.com/publication/941184aa?page=6"> ACCESS GRANTED. AmerisourceBergen Spe</a> <a title="PharmaVOICE | January 2009 page 7" href="http://viewer.zmags.com/publication/941184aa?page=7">DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | January 2009 page 8" href="http://viewer.zmags.com/publication/941184aa?page=8">5BLFZPVS1I3."DPNQMJBOUFEVDBUJPOBMQSPHSBNT </a> <a title="PharmaVOICE | January 2009 page 9" href="http://viewer.zmags.com/publication/941184aa?page=9">UPFRONT Milestones WOTY AWARD TURNS 20 </a> <a title="PharmaVOICE | January 2009 page 10" href="http://viewer.zmags.com/publication/941184aa?page=10">MARKET WATCH Global CMOs to Remake Marketing O</a> <a title="PharmaVOICE | January 2009 page 11" href="http://viewer.zmags.com/publication/941184aa?page=11">Partnering for Success IN </a> <a title="PharmaVOICE | January 2009 page 12" href="http://viewer.zmags.com/publication/941184aa?page=12"> EFFECTIVE partnerships Gary Gabrielsen. Astellas</a> <a title="PharmaVOICE | January 2009 page 13" href="http://viewer.zmags.com/publication/941184aa?page=13"> quality and timing of decisions. Clear owner- shi</a> <a title="PharmaVOICE | January 2009 page 14" href="http://viewer.zmags.com/publication/941184aa?page=14"> to the partner. Automating this process with a si</a> <a title="PharmaVOICE | January 2009 page 15" href="http://viewer.zmags.com/publication/941184aa?page=15"> It is extremely important for alliance managers t</a> <a title="PharmaVOICE | January 2009 page 16" href="http://viewer.zmags.com/publication/941184aa?page=16"> are manufactured or distributed through a strateg</a> <a title="PharmaVOICE | January 2009 page 17" href="http://viewer.zmags.com/publication/941184aa?page=17"> levels of scientific and financial scrutiny. </a> <a title="PharmaVOICE | January 2009 page 18" href="http://viewer.zmags.com/publication/941184aa?page=18">Committed to creatively navigating the full poten</a> <a title="PharmaVOICE | January 2009 page 19" href="http://viewer.zmags.com/publication/941184aa?page=19">DIGITAL EDITION — BONUS CONTENT EFFECTIVE par</a> <a title="PharmaVOICE | January 2009 page 20" href="http://viewer.zmags.com/publication/941184aa?page=20">DIGITAL EDITION — BONUS CONTENT EFFECTIVE partn</a> <a title="PharmaVOICE | January 2009 page 21" href="http://viewer.zmags.com/publication/941184aa?page=21">BY ROBIN ROBINSON No Pens or Mugs ? No </a> <a title="PharmaVOICE | January 2009 page 22" href="http://viewer.zmags.com/publication/941184aa?page=22"> PhRMA code Under the new PhRMA code,marketers </a> <a title="PharmaVOICE | January 2009 page 23" href="http://viewer.zmags.com/publication/941184aa?page=23"> PhRMA code The code eliminates saturating an o</a> <a title="PharmaVOICE | January 2009 page 24" href="http://viewer.zmags.com/publication/941184aa?page=24"> You’ve developed a compound that could be the nex</a> <a title="PharmaVOICE | January 2009 page 25" href="http://viewer.zmags.com/publication/941184aa?page=25"> PhRMA code America's pharmaceutical research an</a> <a title="PharmaVOICE | January 2009 page 26" href="http://viewer.zmags.com/publication/941184aa?page=26"> Today’s universe is patient-centered. </a> <a title="PharmaVOICE | January 2009 page 27" href="http://viewer.zmags.com/publication/941184aa?page=27"> PhRMA code conventions and have relied strictly </a> <a title="PharmaVOICE | January 2009 page 28" href="http://viewer.zmags.com/publication/941184aa?page=28">Creativity & Compliance </a> <a title="PharmaVOICE | January 2009 page 29" href="http://viewer.zmags.com/publication/941184aa?page=29"> PhRMA code doctors say within si</a> <a title="PharmaVOICE | January 2009 page 30" href="http://viewer.zmags.com/publication/941184aa?page=30"> ? Is your media plan this personal? With Catalina</a> <a title="PharmaVOICE | January 2009 page 31" href="http://viewer.zmags.com/publication/941184aa?page=31"> DIGITAL EDITION — BONUS CONTENT PhRMA code </a> <a title="PharmaVOICE | January 2009 page 32" href="http://viewer.zmags.com/publication/941184aa?page=32">DIGITAL EDITION — BONUS CONTENT PhRMA code C</a> <a title="PharmaVOICE | January 2009 page 33" href="http://viewer.zmags.com/publication/941184aa?page=33">BY KIM RIBBINK The Green of Going Green </a> <a title="PharmaVOICE | January 2009 page 34" href="http://viewer.zmags.com/publication/941184aa?page=34"> Our clients are more interested</a> <a title="PharmaVOICE | January 2009 page 35" href="http://viewer.zmags.com/publication/941184aa?page=35"> GOING green More efficient lighting sys</a> <a title="PharmaVOICE | January 2009 page 36" href="http://viewer.zmags.com/publication/941184aa?page=36"> The Right Mixture of Solutions for FDA Quality & </a> <a title="PharmaVOICE | January 2009 page 37" href="http://viewer.zmags.com/publication/941184aa?page=37"> investing in cogeneration systems where elec- tri</a> <a title="PharmaVOICE | January 2009 page 38" href="http://viewer.zmags.com/publication/941184aa?page=38"> CONNECT COMMUNICATE CONTROL </a> <a title="PharmaVOICE | January 2009 page 39" href="http://viewer.zmags.com/publication/941184aa?page=39"> GOING green Investors view our environm</a> <a title="PharmaVOICE | January 2009 page 40" href="http://viewer.zmags.com/publication/941184aa?page=40"> GOING green We believe sustainability fa</a> <a title="PharmaVOICE | January 2009 page 41" href="http://viewer.zmags.com/publication/941184aa?page=41"> AstraZeneca has the first lab in Delaware to be a</a> <a title="PharmaVOICE | January 2009 page 42" href="http://viewer.zmags.com/publication/941184aa?page=42"> 5IFPOMZXBZBDPNQBOZCFDPNFT 5)&*/%6453:-&"%&3 JTUP</a> <a title="PharmaVOICE | January 2009 page 43" href="http://viewer.zmags.com/publication/941184aa?page=43"> DIGITAL EDITION — BONUS CONTENT A Going Green Co</a> <a title="PharmaVOICE | January 2009 page 44" href="http://viewer.zmags.com/publication/941184aa?page=44"> DIGITAL EDITION — BONUS CONTENT GOING green i</a> <a title="PharmaVOICE | January 2009 page 45" href="http://viewer.zmags.com/publication/941184aa?page=45"> DIGITAL EDITION — BONUS CONTENT GOING green p</a> <a title="PharmaVOICE | January 2009 page 46" href="http://viewer.zmags.com/publication/941184aa?page=46">DIGITAL EDITION — BONUS CONTENT GOING green </a> <a title="PharmaVOICE | January 2009 page 47" href="http://viewer.zmags.com/publication/941184aa?page=47">DIGITAL EDITION — BONUS CONTENT BY DENI</a> <a title="PharmaVOICE | January 2009 page 48" href="http://viewer.zmags.com/publication/941184aa?page=48"> DIGITAL EDITION — BONUS CONTENT HIGHER educatio</a> <a title="PharmaVOICE | January 2009 page 49" href="http://viewer.zmags.com/publication/941184aa?page=49"> DIGITAL EDITION — BONUS CONTENT HIGHER educati</a> <a title="PharmaVOICE | January 2009 page 50" href="http://viewer.zmags.com/publication/941184aa?page=50"> DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | January 2009 page 51" href="http://viewer.zmags.com/publication/941184aa?page=51"> DIGITAL EDITION — BONUS CONTENT HIGHER educati</a> <a title="PharmaVOICE | January 2009 page 52" href="http://viewer.zmags.com/publication/941184aa?page=52">Can your sales representative perform when it cou</a> <a title="PharmaVOICE | January 2009 page 53" href="http://viewer.zmags.com/publication/941184aa?page=53"> DIGITAL EDITION — BONUS CONTENT IRBs </a> <a title="PharmaVOICE | January 2009 page 54" href="http://viewer.zmags.com/publication/941184aa?page=54"> DIGITAL EDITION — BONUS CONTENT IRB training </a> <a title="PharmaVOICE | January 2009 page 55" href="http://viewer.zmags.com/publication/941184aa?page=55"> DIGITAL EDITION — BONUS CONTENT IRB training DR.</a> <a title="PharmaVOICE | January 2009 page 56" href="http://viewer.zmags.com/publication/941184aa?page=56">DIGITAL EDITION — BONUS CONTENT </a> <a title="PharmaVOICE | January 2009 page 57" href="http://viewer.zmags.com/publication/941184aa?page=57">BY KIM RIBBINK A Journey of the HEART </a> <a title="PharmaVOICE | January 2009 page 58" href="http://viewer.zmags.com/publication/941184aa?page=58"> JOHN Crowley Armed with a personal commitment t</a> <a title="PharmaVOICE | January 2009 page 59" href="http://viewer.zmags.com/publication/941184aa?page=59"> I envisioned staying with a big pharmaceutical co</a> <a title="PharmaVOICE | January 2009 page 60" href="http://viewer.zmags.com/publication/941184aa?page=60"> See how we're more than just professional media p</a> <a title="PharmaVOICE | January 2009 page 61" href="http://viewer.zmags.com/publication/941184aa?page=61"> JOHN Crowley at the end of the day, I realized t</a> <a title="PharmaVOICE | January 2009 page 62" href="http://viewer.zmags.com/publication/941184aa?page=62"> FREE EDUCATIONAL WEBSEMINAR Register Now! www.ph</a> <a title="PharmaVOICE | January 2009 page 63" href="http://viewer.zmags.com/publication/941184aa?page=63"> JOHN Crowley but rare genetic diseases, particul</a> <a title="PharmaVOICE | January 2009 page 64" href="http://viewer.zmags.com/publication/941184aa?page=64"> He's never left a stone unturned ... </a> <a title="PharmaVOICE | January 2009 page 65" href="http://viewer.zmags.com/publication/941184aa?page=65"> DIGITAL EDITION — BONUS CONTENT JOHN Crowley A </a> <a title="PharmaVOICE | January 2009 page 66" href="http://viewer.zmags.com/publication/941184aa?page=66">DIGITAL EDITION — BONUS CONTENT JOHN Crowley </a> <a title="PharmaVOICE | January 2009 page 67" href="http://viewer.zmags.com/publication/941184aa?page=67"> </a> <a title="PharmaVOICE | January 2009 page 68" href="http://viewer.zmags.com/publication/941184aa?page=68"> before use or used within the context of an appro</a> <a title="PharmaVOICE | January 2009 page 69" href="http://viewer.zmags.com/publication/941184aa?page=69"> VIEW on prelaunch access NAMED-PATIENT </a> <a title="PharmaVOICE | January 2009 page 70" href="http://viewer.zmags.com/publication/941184aa?page=70"> Marketing Metrics– Healthcare Marketi</a> <a title="PharmaVOICE | January 2009 page 71" href="http://viewer.zmags.com/publication/941184aa?page=71">PHARMA outlet Contributed by Terry Nugent </a> <a title="PharmaVOICE | January 2009 page 72" href="http://viewer.zmags.com/publication/941184aa?page=72"> FREE WebSeminar WebCast Network Register at: www.</a> <a title="PharmaVOICE | January 2009 page 73" href="http://viewer.zmags.com/publication/941184aa?page=73">PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFF</a> <a title="PharmaVOICE | January 2009 page 74" href="http://viewer.zmags.com/publication/941184aa?page=74">PHARMA trax those companies that fail to shap</a> <a title="PharmaVOICE | January 2009 page 75" href="http://viewer.zmags.com/publication/941184aa?page=75">WHAT'S NEW NEW HEALTHCARE-RELATED PRODUCTS, SERV</a> <a title="PharmaVOICE | January 2009 page 76" href="http://viewer.zmags.com/publication/941184aa?page=76"> WHAT'S new AROUND THE GLOBE ▲ ▲ ▲ ▲ ABBOTT has</a> <a title="PharmaVOICE | January 2009 page 77" href="http://viewer.zmags.com/publication/941184aa?page=77"> WHAT'S new WeissComm Agency Helps Build SUCCESSF</a> <a title="PharmaVOICE | January 2009 page 78" href="http://viewer.zmags.com/publication/941184aa?page=78">GLOBAL CONFERENCE & EXHIBITION with the APPI Phys</a> <a title="PharmaVOICE | January 2009 page 79" href="http://viewer.zmags.com/publication/941184aa?page=79">E-MEDIA NEW ELECTRONIC AND WEB-BASED APPLICATION</a> <a title="PharmaVOICE | January 2009 page 80" href="http://viewer.zmags.com/publication/941184aa?page=80"> Antenna Software Provides WIRELESS </a> <a title="PharmaVOICE | January 2009 page 81" href="http://viewer.zmags.com/publication/941184aa?page=81"> E-media Q Pharma Launches ONLINE PRACTITIONER </a> <a title="PharmaVOICE | January 2009 page 82" href="http://viewer.zmags.com/publication/941184aa?page=82"> MORE People are Talking MORE Often on MORE Divers</a> <a title="PharmaVOICE | January 2009 page 83" href="http://viewer.zmags.com/publication/941184aa?page=83"> DIGITAL EDITION — BONUS CONTENT E-media COOL </a> <a title="PharmaVOICE | January 2009 page 84" href="http://viewer.zmags.com/publication/941184aa?page=84">MORE Options. MORE Opportunities. MORE Results. </a> <a title="PharmaVOICE | January 2009 page 85" href="http://viewer.zmags.com/publication/941184aa?page=85">ON THE CALENDAR 15 January January 15-1</a> <a title="PharmaVOICE | January 2009 page 86" href="http://viewer.zmags.com/publication/941184aa?page=86"> ON THE CALENDAR 28 January January 28-29</a> <a title="PharmaVOICE | January 2009 page 87" href="http://viewer.zmags.com/publication/941184aa?page=87"> ON THE CALENDAR 16 February </a> <a title="PharmaVOICE | January 2009 page 88" href="http://viewer.zmags.com/publication/941184aa?page=88"> ON THE CALENDAR 8 March March 8-10 </a> <a title="PharmaVOICE | January 2009 page 89" href="http://viewer.zmags.com/publication/941184aa?page=89"> ON THE CALENDAR March March 11-12 </a> <a title="PharmaVOICE | January 2009 page 90" href="http://viewer.zmags.com/publication/941184aa?page=90"> rkshops • eLearning • Journals • Newsletter</a> <a title="PharmaVOICE | January 2009 page 91" href="http://viewer.zmags.com/publication/941184aa?page=91"> DIGITAL EDITION — BONUS CONTENT ON THE CALEND</a> <a title="PharmaVOICE | January 2009 page 92" href="http://viewer.zmags.com/publication/941184aa?page=92"> DIGITAL EDITION — BONUS CONTENT ON THE CALEND</a> <a title="PharmaVOICE | January 2009 page 93" href="http://viewer.zmags.com/publication/941184aa?page=93"> DIGITAL EDITION — BONUS CONTENT ON THE CALEND</a> <a title="PharmaVOICE | January 2009 page 94" href="http://viewer.zmags.com/publication/941184aa?page=94">DIGITAL EDITION — BONUS CONTENT ON THE CA</a> <a title="PharmaVOICE | January 2009 page 95" href="http://viewer.zmags.com/publication/941184aa?page=95">TALENT POOL EXECUTIVE APPOINTMENTS AND PROMOTION</a> <a title="PharmaVOICE | January 2009 page 96" href="http://viewer.zmags.com/publication/941184aa?page=96"> OneWorld cofounder Ahvie </a> <a title="PharmaVOICE | January 2009 page 97" href="http://viewer.zmags.com/publication/941184aa?page=97"> TALENT pool se</a> <a title="PharmaVOICE | January 2009 page 98" href="http://viewer.zmags.com/publication/941184aa?page=98"> As PRA's lead epidemiol</a> <a title="PharmaVOICE | January 2009 page 99" href="http://viewer.zmags.com/publication/941184aa?page=99"> DIGITAL EDITION — BONUS CONTENT TALENT pool P</a> <a title="PharmaVOICE | January 2009 page 100" href="http://viewer.zmags.com/publication/941184aa?page=100">DIGITAL EDITION — BONUS CONTENT TALENT pool </a> <a title="PharmaVOICE | January 2009 page 101" href="http://viewer.zmags.com/publication/941184aa?page=101">The LAST Word Sirtris'DR.MICHELLE DIPP discusses</a> <a title="PharmaVOICE | January 2009 page 102" href="http://viewer.zmags.com/publication/941184aa?page=102"> MORE Options. MORE Opportunities. MORE Results. </a> <a title="PharmaVOICE | January 2009 page 103" href="http://viewer.zmags.com/publication/941184aa?page=103"> DIGITAL EDITION — BONUS CONTENT LAST word AWARD</a> <a title="PharmaVOICE | January 2009 page 104" href="http://viewer.zmags.com/publication/941184aa?page=104"> The Gold Standard in Rx Mining: Medi-Script</a> <a title="PharmaVOICE | January 2009 page 105" href="http://viewer.zmags.com/publication/941184aa?page=105"> WHY LIMIT YOURSELF? YOU CAN HAVE I</a>