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<br /> Vol. 31, No. 4 July/August 2015<br /> The Lowdown on Doll Hunting<br /> Doll Collecting in the Age of Social Media<br /> D<br /> oll collecting may be as old as<br /> the industry itself, but the<br /> newest generation of collec-<br /> tors is armed with video cameras,<br /> vlogs, and thousands of YouTube<br /> subscribers. They call themselves<br /> doll hunters. Doll hunting is a rein-<br /> vented, pumped-up version of collect-<br /> ing all of the dolls from a specific doll line,<br /> <a title="TOY_8-15 page 1" href="http://viewer.zmags.com/publication/944b86af?page=1"> Vol. 31, No. 4 July/August 2015 The L</a> <a title="TOY_8-15 page 2" href="http://viewer.zmags.com/publication/944b86af?page=2"> in this issue </a> <a title="TOY_8-15 page 3" href="http://viewer.zmags.com/publication/944b86af?page=3"> </a> <a title="TOY_8-15 page 4" href="http://viewer.zmags.com/publication/944b86af?page=4"> viewpoint Editor's Gearing Up for Back-to-School </a> <a title="TOY_8-15 page 5" href="http://viewer.zmags.com/publication/944b86af?page=5"> sweet suite 15 Takes Over NYC T he T</a> <a title="TOY_8-15 page 6" href="http://viewer.zmags.com/publication/944b86af?page=6"> 6 ยท THE TOY BOOK </a> <a title="TOY_8-15 page 7" href="http://viewer.zmags.com/publication/944b86af?page=7"> I THE CHIN ESE</a> <a title="TOY_8-15 page 8" href="http://viewer.zmags.com/publication/944b86af?page=8"> update Industry 8</a> <a title="TOY_8-15 page 9" href="http://viewer.zmags.com/publication/944b86af?page=9"> to The Strong at One Manhattan Square, Rochester,</a> <a title="TOY_8-15 page 10" href="http://viewer.zmags.com/publication/944b86af?page=10"> Toy IndustrypAesrsospciaeticontives Get Smart Ed</a> <a title="TOY_8-15 page 11" href="http://viewer.zmags.com/publication/944b86af?page=11"> whole new dimension of learning to playtime. </a> <a title="TOY_8-15 page 12" href="http://viewer.zmags.com/publication/944b86af?page=12"> LOWDOWN ON THE DOLL HUNTING DOL COL ECTING IN TH</a> <a title="TOY_8-15 page 13" href="http://viewer.zmags.com/publication/944b86af?page=13"> Barbie Career dolls Descendants </a> <a title="TOY_8-15 page 14" href="http://viewer.zmags.com/publication/944b86af?page=14"> DOL S VTech Flipsies, from VTech, combine</a> <a title="TOY_8-15 page 15" href="http://viewer.zmags.com/publication/944b86af?page=15"> </a> <a title="TOY_8-15 page 16" href="http://viewer.zmags.com/publication/944b86af?page=16"> D OL S Doc McStuffins </a> <a title="TOY_8-15 page 17" href="http://viewer.zmags.com/publication/944b86af?page=17"> </a> <a title="TOY_8-15 page 18" href="http://viewer.zmags.com/publication/944b86af?page=18"> DOL S Wicked Co l Wicked Cool Toys has se</a> <a title="TOY_8-15 page 19" href="http://viewer.zmags.com/publication/944b86af?page=19"> SMART PLAY: INNOVATIVE TECH TOYS ARE A HIT WITH </a> <a title="TOY_8-15 page 20" href="http://viewer.zmags.com/publication/944b86af?page=20"> 5QUESTIONS WITH Andrew Quartin, CEO 1. Thames </a> <a title="TOY_8-15 page 21" href="http://viewer.zmags.com/publication/944b86af?page=21"> G A E O N M consumer demand for tech-free fu</a> <a title="TOY_8-15 page 22" href="http://viewer.zmags.com/publication/944b86af?page=22"> money on quality </a> <a title="TOY_8-15 page 23" href="http://viewer.zmags.com/publication/944b86af?page=23"> </a> <a title="TOY_8-15 page 24" href="http://viewer.zmags.com/publication/944b86af?page=24"> A M E E G showcase Star Wars Trivia</a> <a title="TOY_8-15 page 25" href="http://viewer.zmags.com/publication/944b86af?page=25"> </a> <a title="TOY_8-15 page 26" href="http://viewer.zmags.com/publication/944b86af?page=26"> G A M E E S showcase Bananagrams' Z</a> <a title="TOY_8-15 page 27" href="http://viewer.zmags.com/publication/944b86af?page=27"> USAopoly's Lift It! challenges players to c</a> <a title="TOY_8-15 page 28" href="http://viewer.zmags.com/publication/944b86af?page=28"> Building Beyond Boys The construction toy segmen</a> <a title="TOY_8-15 page 29" href="http://viewer.zmags.com/publication/944b86af?page=29"> For its Mighty Makers products, K'NEX no</a> <a title="TOY_8-15 page 30" href="http://viewer.zmags.com/publication/944b86af?page=30"> C ns ruc in ys New to Alex Brands' </a> <a title="TOY_8-15 page 31" href="http://viewer.zmags.com/publication/944b86af?page=31"> </a> <a title="TOY_8-15 page 32" href="http://viewer.zmags.com/publication/944b86af?page=32"> The VEX Robotics Hexcalator Ball Machine,</a> <a title="TOY_8-15 page 33" href="http://viewer.zmags.com/publication/944b86af?page=33"> The Sick Bricks line, from Spin Master, </a> <a title="TOY_8-15 page 34" href="http://viewer.zmags.com/publication/944b86af?page=34"> new What's Cuddle Up with Charming Puppets </a> <a title="TOY_8-15 page 35" href="http://viewer.zmags.com/publication/944b86af?page=35"> JULY/AUGUST 2015 THE DEFINITIVE INFORMATION </a> <a title="TOY_8-15 page 36" href="http://viewer.zmags.com/publication/944b86af?page=36"> ASTRA'S INSIGHTS A Certified Strategy H for Str</a> <a title="TOY_8-15 page 37" href="http://viewer.zmags.com/publication/944b86af?page=37"> </a> <a title="TOY_8-15 page 38" href="http://viewer.zmags.com/publication/944b86af?page=38"> DOL S Wonder Crew WONDER CREW, a line o</a> <a title="TOY_8-15 page 39" href="http://viewer.zmags.com/publication/944b86af?page=39"> </a> <a title="TOY_8-15 page 40" href="http://viewer.zmags.com/publication/944b86af?page=40"> DOL S Adora Sugar Rush ToddlerTime Baby, from</a> <a title="TOY_8-15 page 41" href="http://viewer.zmags.com/publication/944b86af?page=41"> Pixie Doodles Mad me Alexander The </a> <a title="TOY_8-15 page 42" href="http://viewer.zmags.com/publication/944b86af?page=42"> Everybody's A M G at ASTRA game </a> <a title="TOY_8-15 page 43" href="http://viewer.zmags.com/publication/944b86af?page=43"> </a> <a title="TOY_8-15 page 44" href="http://viewer.zmags.com/publication/944b86af?page=44"> A M E E G showcase </a> <a title="TOY_8-15 page 45" href="http://viewer.zmags.com/publication/944b86af?page=45"> WIGGLES 3D's Bellz is a travel-ready magn</a> <a title="TOY_8-15 page 46" href="http://viewer.zmags.com/publication/944b86af?page=46"> C ns ruc in ys , from FAT BR</a> <a title="TOY_8-15 page 47" href="http://viewer.zmags.com/publication/944b86af?page=47"> Building on the other magnetic constructio</a> <a title="TOY_8-15 page 48" href="http://viewer.zmags.com/publication/944b86af?page=48"> marketplace Industry </a> <a title="TOY_8-15 page 49" href="http://viewer.zmags.com/publication/944b86af?page=49"> </a> <a title="TOY_8-15 page 50" href="http://viewer.zmags.com/publication/944b86af?page=50"> Flashback: July 1995 1. 2. 3. 1. Cap Toys' S</a> <a title="TOY_8-15 page 51" href="http://viewer.zmags.com/publication/944b86af?page=51"> </a> <a title="TOY_8-15 page 52" href="http://viewer.zmags.com/publication/944b86af?page=52"> </a>