<br />
SHIFTING LANDSCAPES<br />
The online challenge to traditional business models<br />
A research study by DLA Piper<br />
REPORT 3:<br />
DIGITAL ASSETS<br />
Shifting Landscapes: Digital Assets 1<br />
<br />
FOREwORD<br />
The arrival of the internet has brought about a seismic change in the way<br />
organisations are run, how people interact and how information is accessed.<br />
However, it is only relatively recently that the shift to internet-based<br />
channels and services have started to realise the exponential growth<br />
expected.<br />
Our clients are confronted by web-based drivers of change; cloud<br />
computing; online channels to market; and the challenge of valuing,<br />
protecting and exploiting digital assets. Together these drivers of change<br />
point to a shift in the commercial world – characterised by the transition<br />
from a single-jurisdiction, tangible business environment to a multi-<br />
jurisdictional,<a title="Shifting Landscapes - Digital Assets page 1" href="http://viewer.zmags.com/publication/946aa5ee?page=1"> SHIFTING LANDSCAPES The online challenge to tradi</a>
<a title="Shifting Landscapes - Digital Assets page 2" href="http://viewer.zmags.com/publication/946aa5ee?page=2"> </a>
<a title="Shifting Landscapes - Digital Assets page 3" href="http://viewer.zmags.com/publication/946aa5ee?page=3"> FOREwORD The arrival of the internet has brough</a>
<a title="Shifting Landscapes - Digital Assets page 4" href="http://viewer.zmags.com/publication/946aa5ee?page=4"> DIGITAL ASSETS – OPPORTuNITIES ACROSS muLTIPLE CH</a>
<a title="Shifting Landscapes - Digital Assets page 5" href="http://viewer.zmags.com/publication/946aa5ee?page=5"> FIGuRE 1: Digital assets identified and categoris</a>
<a title="Shifting Landscapes - Digital Assets page 6" href="http://viewer.zmags.com/publication/946aa5ee?page=6"> CHALLENGES Our participants openly acknowledge </a>
<a title="Shifting Landscapes - Digital Assets page 7" href="http://viewer.zmags.com/publication/946aa5ee?page=7"> CHALLENGE 2 – GETTING THE ECONOmICS RIGHT A numbe</a>
<a title="Shifting Landscapes - Digital Assets page 8" href="http://viewer.zmags.com/publication/946aa5ee?page=8"> CHALLENGE 3 – PROTECT- INGTHIRD PARTy DATA,AND yO</a>
<a title="Shifting Landscapes - Digital Assets page 9" href="http://viewer.zmags.com/publication/946aa5ee?page=9"> CHALLENGE 4 – FRAGmENTED LEGAL FRAmEwORk Multinat</a>
<a title="Shifting Landscapes - Digital Assets page 10" href="http://viewer.zmags.com/publication/946aa5ee?page=10"> CHALLENGE 5 – mONETISING ONLINE TRAFFIC Doing bus</a>
<a title="Shifting Landscapes - Digital Assets page 11" href="http://viewer.zmags.com/publication/946aa5ee?page=11"> T“he lawmakers and policymakers have to live with</a>
<a title="Shifting Landscapes - Digital Assets page 12" href="http://viewer.zmags.com/publication/946aa5ee?page=12"> RESPONSES LEGITImISE CONNECTION ANDREDuCETHEFTw</a>
<a title="Shifting Landscapes - Digital Assets page 13" href="http://viewer.zmags.com/publication/946aa5ee?page=13"> Tracking spend in cyberspace Stuart Levene at Son</a>
<a title="Shifting Landscapes - Digital Assets page 14" href="http://viewer.zmags.com/publication/946aa5ee?page=14"> O“ur approach to preserving the value of our cont</a>
<a title="Shifting Landscapes - Digital Assets page 15" href="http://viewer.zmags.com/publication/946aa5ee?page=15"> building integrity and flexibility into the relat</a>
<a title="Shifting Landscapes - Digital Assets page 16" href="http://viewer.zmags.com/publication/946aa5ee?page=16"> unleash collective power ‘Competitive collaborati</a>
<a title="Shifting Landscapes - Digital Assets page 17" href="http://viewer.zmags.com/publication/946aa5ee?page=17"> CONCLuSION Digital Assets demand a new way of t</a>
<a title="Shifting Landscapes - Digital Assets page 18" href="http://viewer.zmags.com/publication/946aa5ee?page=18"> THE DLA PIPER POINT OFVIEw Fifteen years ago the </a>
<a title="Shifting Landscapes - Digital Assets page 19" href="http://viewer.zmags.com/publication/946aa5ee?page=19"> Indeed, it is ironic that at a time of significan</a>
<a title="Shifting Landscapes - Digital Assets page 20" href="http://viewer.zmags.com/publication/946aa5ee?page=20"> As a result, whilst the implementation of technic</a>
<a title="Shifting Landscapes - Digital Assets page 21" href="http://viewer.zmags.com/publication/946aa5ee?page=21"> “Ultimately, our report demonstrates that it is a</a>
<a title="Shifting Landscapes - Digital Assets page 22" href="http://viewer.zmags.com/publication/946aa5ee?page=22"> RESEARCH PANEL We offer our sincere thanks to o</a>