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<br /> <br /> <br /> Vol. 27, No. 4 July/August 2011<br /> Games & Puzzles ABC Kids<br /> Games and puzzles is one of the most com- Expo<br /> petitive categories in the toy industry. The cat-<br /> egory was down 9 percent in 2010, according to page S4<br /> The NPD Group, but that hasn't stopped manu-<br /> facturers from introducing hundreds of new<br /> From Baby Dolls...<br /> games for 2011. page 20<br /> ...to Teen Heartthrobs:<br /> Dolls Span<br /> the<br /> Spectrum<br /> page 28<br /> page 31<br /> Game Inventors:<br /> No Longer an<br /> Untapped Resource<br /> page S20<br /> Dolls Showcase<br /> page S30<br /> <br /> <br /> <br /> <br /> July/August 2011<br /> table of contents<br /> table<br /> International<br /> Toy News<br /> China Toy Expo<br /<a title="The Toy Book July/August 2011 page 1" href="http://viewer.zmags.com/publication/946aaafd?page=1"> </a> <a title="The Toy Book July/August 2011 page 2" href="http://viewer.zmags.com/publication/946aaafd?page=2"> </a> <a title="The Toy Book July/August 2011 page 3" href="http://viewer.zmags.com/publication/946aaafd?page=3"> Vol. 27, No. 4 July/August 2011 Games & Puzzle</a> <a title="The Toy Book July/August 2011 page 4" href="http://viewer.zmags.com/publication/946aaafd?page=4"> </a> <a title="The Toy Book July/August 2011 page 5" href="http://viewer.zmags.com/publication/946aaafd?page=5"> </a> <a title="The Toy Book July/August 2011 page 6" href="http://viewer.zmags.com/publication/946aaafd?page=6"> </a> <a title="The Toy Book July/August 2011 page 7" href="http://viewer.zmags.com/publication/946aaafd?page=7"> </a> <a title="The Toy Book July/August 2011 page 8" href="http://viewer.zmags.com/publication/946aaafd?page=8"> July/August 2011 table of contents table Intern</a> <a title="The Toy Book July/August 2011 page 9" href="http://viewer.zmags.com/publication/946aaafd?page=9"> </a> <a title="The Toy Book July/August 2011 page 10" href="http://viewer.zmags.com/publication/946aaafd?page=10"> Viewpoint Editor's Get in the Game Jackie Breyer </a> <a title="The Toy Book July/August 2011 page 11" href="http://viewer.zmags.com/publication/946aaafd?page=11"> </a> <a title="The Toy Book July/August 2011 page 12" href="http://viewer.zmags.com/publication/946aaafd?page=12"> STAT SHOT TOP 10 FAMILY ENTERTAINMENT & CA</a> <a title="The Toy Book July/August 2011 page 13" href="http://viewer.zmags.com/publication/946aaafd?page=13"> Fall Toy Preview 2011 to Attract Top Toy Retailer</a> <a title="The Toy Book July/August 2011 page 14" href="http://viewer.zmags.com/publication/946aaafd?page=14"> Update Industry FanTOYstic Fact This year </a> <a title="The Toy Book July/August 2011 page 15" href="http://viewer.zmags.com/publication/946aaafd?page=15"> SKECHERS SIGNS LICENSING AGREEMENT FOR YOUTH ELEC</a> <a title="The Toy Book July/August 2011 page 16" href="http://viewer.zmags.com/publication/946aaafd?page=16"> Social Media Talking </a> <a title="The Toy Book July/August 2011 page 17" href="http://viewer.zmags.com/publication/946aaafd?page=17"> </a> <a title="The Toy Book July/August 2011 page 18" href="http://viewer.zmags.com/publication/946aaafd?page=18"> The Toy Book Chats with Marc Shinderman, </a> <a title="The Toy Book July/August 2011 page 19" href="http://viewer.zmags.com/publication/946aaafd?page=19"> requirements on top of the federal regulations a</a> <a title="The Toy Book July/August 2011 page 20" href="http://viewer.zmags.com/publication/946aaafd?page=20"> It's All Fun & French Toast Forgets Hi</a> <a title="The Toy Book July/August 2011 page 21" href="http://viewer.zmags.com/publication/946aaafd?page=21"> </a> <a title="The Toy Book July/August 2011 page 22" href="http://viewer.zmags.com/publication/946aaafd?page=22"> Why use a remote when you can have the bow</a> <a title="The Toy Book July/August 2011 page 23" href="http://viewer.zmags.com/publication/946aaafd?page=23"> </a> <a title="The Toy Book July/August 2011 page 24" href="http://viewer.zmags.com/publication/946aaafd?page=24"> In Phil' Up Chuck, by Fundex Games, play- </a> <a title="The Toy Book July/August 2011 page 25" href="http://viewer.zmags.com/publication/946aaafd?page=25"> Phone Frenzy, by Buffalo Games, is a soci</a> <a title="The Toy Book July/August 2011 page 26" href="http://viewer.zmags.com/publication/946aaafd?page=26"> Tec</a> <a title="The Toy Book July/August 2011 page 27" href="http://viewer.zmags.com/publication/946aaafd?page=27"> Harlequin is </a> <a title="The Toy Book July/August 2011 page 28" href="http://viewer.zmags.com/publication/946aaafd?page=28"> From Baby Dolls... ...to Teen Hea</a> <a title="The Toy Book July/August 2011 page 29" href="http://viewer.zmags.com/publication/946aaafd?page=29"> </a> <a title="The Toy Book July/August 2011 page 30" href="http://viewer.zmags.com/publication/946aaafd?page=30"> Nahji MGA Entertainment int</a> <a title="The Toy Book July/August 2011 page 31" href="http://viewer.zmags.com/publication/946aaafd?page=31"> THE DE FINITIVE INFORMATION S OURCE FOR THE T OY </a> <a title="The Toy Book July/August 2011 page 32" href="http://viewer.zmags.com/publication/946aaafd?page=32"> ASTRA'S INSIGHTS </a> <a title="The Toy Book July/August 2011 page 33" href="http://viewer.zmags.com/publication/946aaafd?page=33"> NEWS chNarTaHcEtersOhVaEvRe </a> <a title="The Toy Book July/August 2011 page 34" href="http://viewer.zmags.com/publication/946aaafd?page=34"> SPECIALTY T ABC KIDS EXPO </a> <a title="The Toy Book July/August 2011 page 35" href="http://viewer.zmags.com/publication/946aaafd?page=35"> </a> <a title="The Toy Book July/August 2011 page 36" href="http://viewer.zmags.com/publication/946aaafd?page=36"> ABC KIDS EXPO SPECIALTY T The Incubato</a> <a title="The Toy Book July/August 2011 page 37" href="http://viewer.zmags.com/publication/946aaafd?page=37"> </a> <a title="The Toy Book July/August 2011 page 38" href="http://viewer.zmags.com/publication/946aaafd?page=38"> Cozying Up with a Collection of Characters </a> <a title="The Toy Book July/August 2011 page 39" href="http://viewer.zmags.com/publication/946aaafd?page=39"> Delta is branching into additional categor</a> <a title="The Toy Book July/August 2011 page 40" href="http://viewer.zmags.com/publication/946aaafd?page=40"> </a> <a title="The Toy Book July/August 2011 page 41" href="http://viewer.zmags.com/publication/946aaafd?page=41"> </a> <a title="The Toy Book July/August 2011 page 42" href="http://viewer.zmags.com/publication/946aaafd?page=42"> ABC KIDS EXPO 2011 FUNTASTIC LIMITED</a> <a title="The Toy Book July/August 2011 page 43" href="http://viewer.zmags.com/publication/946aaafd?page=43"> </a> <a title="The Toy Book July/August 2011 page 44" href="http://viewer.zmags.com/publication/946aaafd?page=44"> ABC KIDS EXPO 2011 After being inspired </a> <a title="The Toy Book July/August 2011 page 45" href="http://viewer.zmags.com/publication/946aaafd?page=45"> LUCA AND COMPANY's comes from the U</a> <a title="The Toy Book July/August 2011 page 46" href="http://viewer.zmags.com/publication/946aaafd?page=46"> CLOUD B unveils </a> <a title="The Toy Book July/August 2011 page 47" href="http://viewer.zmags.com/publication/946aaafd?page=47"> ECOPIGGY will showcase its line of natura</a> <a title="The Toy Book July/August 2011 page 48" href="http://viewer.zmags.com/publication/946aaafd?page=48"> ABC KIDS EXPO 2011 Winnie the Pooh i</a> <a title="The Toy Book July/August 2011 page 49" href="http://viewer.zmags.com/publication/946aaafd?page=49"> ha</a> <a title="The Toy Book July/August 2011 page 50" href="http://viewer.zmags.com/publication/946aaafd?page=50"> GAME INVENTORS: No Longer an Untapped Resource T </a> <a title="The Toy Book July/August 2011 page 51" href="http://viewer.zmags.com/publication/946aaafd?page=51"> ally enjoyed hearing about tween girls play-testi</a> <a title="The Toy Book July/August 2011 page 52" href="http://viewer.zmags.com/publication/946aaafd?page=52"> G M S PUZZLES A & E The new delux</a> <a title="The Toy Book July/August 2011 page 53" href="http://viewer.zmags.com/publication/946aaafd?page=53"> </a> <a title="The Toy Book July/August 2011 page 54" href="http://viewer.zmags.com/publication/946aaafd?page=54"> is a new game from that ta</a> <a title="The Toy Book July/August 2011 page 55" href="http://viewer.zmags.com/publication/946aaafd?page=55"> cracker was invented in Kansas? 's </a> <a title="The Toy Book July/August 2011 page 56" href="http://viewer.zmags.com/publication/946aaafd?page=56"> For players ages 5 and up, has rel</a> <a title="The Toy Book July/August 2011 page 57" href="http://viewer.zmags.com/publication/946aaafd?page=57"> </a> <a title="The Toy Book July/August 2011 page 58" href="http://viewer.zmags.com/publication/946aaafd?page=58"> is</a> <a title="The Toy Book July/August 2011 page 59" href="http://viewer.zmags.com/publication/946aaafd?page=59"> The , available in a variety of versi</a> <a title="The Toy Book July/August 2011 page 60" href="http://viewer.zmags.com/publication/946aaafd?page=60"> All Dolled Up From the pages of the popular b</a> <a title="The Toy Book July/August 2011 page 61" href="http://viewer.zmags.com/publication/946aaafd?page=61"> </a> <a title="The Toy Book July/August 2011 page 62" href="http://viewer.zmags.com/publication/946aaafd?page=62"> DANDEL</a> <a title="The Toy Book July/August 2011 page 63" href="http://viewer.zmags.com/publication/946aaafd?page=63"> </a> <a title="The Toy Book July/August 2011 page 64" href="http://viewer.zmags.com/publication/946aaafd?page=64"> WHAT'S NEW The StinkyKids characters </a> <a title="The Toy Book July/August 2011 page 65" href="http://viewer.zmags.com/publication/946aaafd?page=65"> MEDIA CENTER </a> <a title="The Toy Book July/August 2011 page 66" href="http://viewer.zmags.com/publication/946aaafd?page=66"> 66 · THE TOY BOOK </a> <a title="The Toy Book July/August 2011 page 67" href="http://viewer.zmags.com/publication/946aaafd?page=67"> Reaching Both Trade and Consumers CO</a> <a title="The Toy Book July/August 2011 page 68" href="http://viewer.zmags.com/publication/946aaafd?page=68"> International Toy News China</a> <a title="The Toy Book July/August 2011 page 69" href="http://viewer.zmags.com/publication/946aaafd?page=69"> ally factories. This year, China Kids Expo will p</a> <a title="The Toy Book July/August 2011 page 70" href="http://viewer.zmags.com/publication/946aaafd?page=70"> International Toy News Tocatì Ninth International</a> <a title="The Toy Book July/August 2011 page 71" href="http://viewer.zmags.com/publication/946aaafd?page=71"> Piazza dei Signori Square will be named “</a> <a title="The Toy Book July/August 2011 page 72" href="http://viewer.zmags.com/publication/946aaafd?page=72"> Marketplace Industry 2011 Trade</a> <a title="The Toy Book July/August 2011 page 73" href="http://viewer.zmags.com/publication/946aaafd?page=73"> Place a classified in Please contact </a> <a title="The Toy Book July/August 2011 page 74" href="http://viewer.zmags.com/publication/946aaafd?page=74"> Flashback: July/August 1991 2.3. 4. 1 . </a> <a title="The Toy Book July/August 2011 page 75" href="http://viewer.zmags.com/publication/946aaafd?page=75"> </a> <a title="The Toy Book July/August 2011 page 76" href="http://viewer.zmags.com/publication/946aaafd?page=76"> </a>