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<br /> <br /> <br /> Vol. 31, No. 5 September/October 2015<br /> D<br /> uring the first seven months of this year, sales for the U.S. toy industry<br /> reached $7.85 billion, a 7 percent increase over the $7.34 billion generated<br /> over the same time period last year. The NPD Group estimates the indus-<br /> try will be up 6 percent, or $1.16 billion, for the full year.<br /> What is driving this growth? Several factors are in play, the most notable being<br /> retailer ingenuity and the healthy gains of licensed toys. The combination of these<br /> two could easily make 2015 one of the best years the U.S. toy industry has seen in<br /> more than a decade.<br /> Emerging Toy Trends for 2016<br /> page 79<br /> Featuring:<br /> Science Toys<br /> From left to right: i-loom, Wooky Entertainment; Nerf ReconDrone, Sakar; Emojibot,<br /> WowWee; Stealth, Laser Pegs; SteelWorks, Schylling Toys; Adora<a title="TOY 10-15 page 1" href="http://viewer.zmags.com/publication/950ae7aa?page=1"> </a> <a title="TOY 10-15 page 2" href="http://viewer.zmags.com/publication/950ae7aa?page=2"> </a> <a title="TOY 10-15 page 3" href="http://viewer.zmags.com/publication/950ae7aa?page=3"> Vol. 31, No. 5 September/October 2015 </a> <a title="TOY 10-15 page 4" href="http://viewer.zmags.com/publication/950ae7aa?page=4"> </a> <a title="TOY 10-15 page 5" href="http://viewer.zmags.com/publication/950ae7aa?page=5"> </a> <a title="TOY 10-15 page 6" href="http://viewer.zmags.com/publication/950ae7aa?page=6"> </a> <a title="TOY 10-15 page 7" href="http://viewer.zmags.com/publication/950ae7aa?page=7"> </a> <a title="TOY 10-15 page 8" href="http://viewer.zmags.com/publication/950ae7aa?page=8"> </a> <a title="TOY 10-15 page 9" href="http://viewer.zmags.com/publication/950ae7aa?page=9"> </a> <a title="TOY 10-15 page 10" href="http://viewer.zmags.com/publication/950ae7aa?page=10"> </a> <a title="TOY 10-15 page 11" href="http://viewer.zmags.com/publication/950ae7aa?page=11"> </a> <a title="TOY 10-15 page 12" href="http://viewer.zmags.com/publication/950ae7aa?page=12"> </a> <a title="TOY 10-15 page 13" href="http://viewer.zmags.com/publication/950ae7aa?page=13"> </a> <a title="TOY 10-15 page 14" href="http://viewer.zmags.com/publication/950ae7aa?page=14"> </a> <a title="TOY 10-15 page 15" href="http://viewer.zmags.com/publication/950ae7aa?page=15"> </a> <a title="TOY 10-15 page 16" href="http://viewer.zmags.com/publication/950ae7aa?page=16"> epartments 18 Editor's Viewpoint 20 Industr</a> <a title="TOY 10-15 page 17" href="http://viewer.zmags.com/publication/950ae7aa?page=17"> </a> <a title="TOY 10-15 page 18" href="http://viewer.zmags.com/publication/950ae7aa?page=18"> viewpoint Editor's Looking Ahead </a> <a title="TOY 10-15 page 19" href="http://viewer.zmags.com/publication/950ae7aa?page=19"> </a> <a title="TOY 10-15 page 20" href="http://viewer.zmags.com/publication/950ae7aa?page=20"> update Industry 2</a> <a title="TOY 10-15 page 21" href="http://viewer.zmags.com/publication/950ae7aa?page=21"> </a> <a title="TOY 10-15 page 22" href="http://viewer.zmags.com/publication/950ae7aa?page=22"> sweet suite 15 Takes Over NYC T he To</a> <a title="TOY 10-15 page 23" href="http://viewer.zmags.com/publication/950ae7aa?page=23"> CELEBRATING 10YEARS! The Toy Insider Returns </a> <a title="TOY 10-15 page 24" href="http://viewer.zmags.com/publication/950ae7aa?page=24"> Toy IndustrypAesrsospciaeticontives A Note from t</a> <a title="TOY 10-15 page 25" href="http://viewer.zmags.com/publication/950ae7aa?page=25"> ers will better serve this concentrated group of </a> <a title="TOY 10-15 page 26" href="http://viewer.zmags.com/publication/950ae7aa?page=26"> Toy IndustryhAsspocpaetinonings CELEBRATING by:</a> <a title="TOY 10-15 page 27" href="http://viewer.zmags.com/publication/950ae7aa?page=27"> </a> <a title="TOY 10-15 page 28" href="http://viewer.zmags.com/publication/950ae7aa?page=28"> 28 · THE TOY BOOK </a> <a title="TOY 10-15 page 29" href="http://viewer.zmags.com/publication/950ae7aa?page=29"> SOAR Why Licensed Toys WQill 4 IN by: M</a> <a title="TOY 10-15 page 30" href="http://viewer.zmags.com/publication/950ae7aa?page=30"> D uring the first seven months o</a> <a title="TOY 10-15 page 31" href="http://viewer.zmags.com/publication/950ae7aa?page=31"> Arts & Crafts ended last year on the plus side, i</a> <a title="TOY 10-15 page 32" href="http://viewer.zmags.com/publication/950ae7aa?page=32"> Emerging Toy Trends for 2016 by: REYNE ICE Trend </a> <a title="TOY 10-15 page 33" href="http://viewer.zmags.com/publication/950ae7aa?page=33"> </a> <a title="TOY 10-15 page 34" href="http://viewer.zmags.com/publication/950ae7aa?page=34"> THE BRIDGE DIRECT EXPANDS SHOPKINS </a> <a title="TOY 10-15 page 35" href="http://viewer.zmags.com/publication/950ae7aa?page=35"> </a> <a title="TOY 10-15 page 36" href="http://viewer.zmags.com/publication/950ae7aa?page=36"> ADORA Adora introduces Adora Fairies, whic</a> <a title="TOY 10-15 page 37" href="http://viewer.zmags.com/publication/950ae7aa?page=37"> </a> <a title="TOY 10-15 page 38" href="http://viewer.zmags.com/publication/950ae7aa?page=38"> JAZWARES As master toy licensee for eOne'</a> <a title="TOY 10-15 page 39" href="http://viewer.zmags.com/publication/950ae7aa?page=39"> </a> <a title="TOY 10-15 page 40" href="http://viewer.zmags.com/publication/950ae7aa?page=40"> BLUE ORANGE GAMES In Ring It!, from Blue O</a> <a title="TOY 10-15 page 41" href="http://viewer.zmags.com/publication/950ae7aa?page=41"> </a> <a title="TOY 10-15 page 42" href="http://viewer.zmags.com/publication/950ae7aa?page=42"> WOOKY ENTERTAINMENT With the i-loom, fro</a> <a title="TOY 10-15 page 43" href="http://viewer.zmags.com/publication/950ae7aa?page=43"> </a> <a title="TOY 10-15 page 44" href="http://viewer.zmags.com/publication/950ae7aa?page=44"> CRA-Z-ART Cra-Z-Art is set to expand i</a> <a title="TOY 10-15 page 45" href="http://viewer.zmags.com/publication/950ae7aa?page=45"> </a> <a title="TOY 10-15 page 46" href="http://viewer.zmags.com/publication/950ae7aa?page=46"> ALEX BRANDS Alex Brands will expand its</a> <a title="TOY 10-15 page 47" href="http://viewer.zmags.com/publication/950ae7aa?page=47"> </a> <a title="TOY 10-15 page 48" href="http://viewer.zmags.com/publication/950ae7aa?page=48"> TUCKER TOYS Tucker Toys will get kids a</a> <a title="TOY 10-15 page 49" href="http://viewer.zmags.com/publication/950ae7aa?page=49"> </a> <a title="TOY 10-15 page 50" href="http://viewer.zmags.com/publication/950ae7aa?page=50"> AMLOID Amloid's new Crayola Building Block</a> <a title="TOY 10-15 page 51" href="http://viewer.zmags.com/publication/950ae7aa?page=51"> </a> <a title="TOY 10-15 page 52" href="http://viewer.zmags.com/publication/950ae7aa?page=52"> WOWWEE Next year, WowWee will introduce</a> <a title="TOY 10-15 page 53" href="http://viewer.zmags.com/publication/950ae7aa?page=53"> </a> <a title="TOY 10-15 page 54" href="http://viewer.zmags.com/publication/950ae7aa?page=54"> EDUCATIONAL INSIGHTS Once Upon a Craft s</a> <a title="TOY 10-15 page 55" href="http://viewer.zmags.com/publication/950ae7aa?page=55"> </a> <a title="TOY 10-15 page 56" href="http://viewer.zmags.com/publication/950ae7aa?page=56"> SCHYLLING TOYS Next year, Schylling Toys </a> <a title="TOY 10-15 page 57" href="http://viewer.zmags.com/publication/950ae7aa?page=57"> </a> <a title="TOY 10-15 page 58" href="http://viewer.zmags.com/publication/950ae7aa?page=58"> AMERICAN PLASTIC TOYS The Beauty Salon, </a> <a title="TOY 10-15 page 59" href="http://viewer.zmags.com/publication/950ae7aa?page=59"> </a> <a title="TOY 10-15 page 60" href="http://viewer.zmags.com/publication/950ae7aa?page=60"> LASER PEGS Laser Pegs launches the Lava Pe</a> <a title="TOY 10-15 page 61" href="http://viewer.zmags.com/publication/950ae7aa?page=61"> </a> <a title="TOY 10-15 page 62" href="http://viewer.zmags.com/publication/950ae7aa?page=62"> REDWOOD VENTURES With the IDO3D 5-Pen 3D A</a> <a title="TOY 10-15 page 63" href="http://viewer.zmags.com/publication/950ae7aa?page=63"> </a> <a title="TOY 10-15 page 64" href="http://viewer.zmags.com/publication/950ae7aa?page=64"> THE ORB FACTORY Kids can dive right in</a> <a title="TOY 10-15 page 65" href="http://viewer.zmags.com/publication/950ae7aa?page=65"> WILD REPUBLIC Switch-A-Rooz are Wild Rep</a> <a title="TOY 10-15 page 66" href="http://viewer.zmags.com/publication/950ae7aa?page=66"> ELF MAGIC The 25th Anniversary Workshop E</a> <a title="TOY 10-15 page 67" href="http://viewer.zmags.com/publication/950ae7aa?page=67"> R&R GAMES Gobblestones, from R&R Games,</a> <a title="TOY 10-15 page 68" href="http://viewer.zmags.com/publication/950ae7aa?page=68"> FASHION ANGELS Fashion Angels is set to </a> <a title="TOY 10-15 page 69" href="http://viewer.zmags.com/publication/950ae7aa?page=69"> Sweet Sophistication Milene Monkey DEMDACO </a> <a title="TOY 10-15 page 70" href="http://viewer.zmags.com/publication/950ae7aa?page=70"> AURORA WORLD Aurora's octopus, Winks, is </a> <a title="TOY 10-15 page 71" href="http://viewer.zmags.com/publication/950ae7aa?page=71"> SUPER IMPULSE TOYS Super Impulse Toys wi</a> <a title="TOY 10-15 page 72" href="http://viewer.zmags.com/publication/950ae7aa?page=72"> RUBBA DUCKS Rubba Ducks will expand to</a> <a title="TOY 10-15 page 73" href="http://viewer.zmags.com/publication/950ae7aa?page=73"> The Justice League Set SCHLEICH Schleic</a> <a title="TOY 10-15 page 74" href="http://viewer.zmags.com/publication/950ae7aa?page=74"> PRESSMAN TOY P</a> <a title="TOY 10-15 page 75" href="http://viewer.zmags.com/publication/950ae7aa?page=75"> WICKED COOL TOYS Wicked Cool Toys has s</a> <a title="TOY 10-15 page 76" href="http://viewer.zmags.com/publication/950ae7aa?page=76"> HOG WILD Hog Wild will expand its Popper</a> <a title="TOY 10-15 page 77" href="http://viewer.zmags.com/publication/950ae7aa?page=77"> RAVENSBURGER Ravensburger's new Disney·Pi</a> <a title="TOY 10-15 page 78" href="http://viewer.zmags.com/publication/950ae7aa?page=78"> </a> <a title="TOY 10-15 page 79" href="http://viewer.zmags.com/publication/950ae7aa?page=79"> THE DEFINITIVE INFORMATION S OURC SEPTEMBER/OCT</a> <a title="TOY 10-15 page 80" href="http://viewer.zmags.com/publication/950ae7aa?page=80"> ASTRA'S INSIGHTS K Outgoing President of the Ame</a> <a title="TOY 10-15 page 81" href="http://viewer.zmags.com/publication/950ae7aa?page=81"> ucation and certification program is responsive t</a> <a title="TOY 10-15 page 82" href="http://viewer.zmags.com/publication/950ae7aa?page=82"> The number of ASTRA-sponsored programs for retail</a> <a title="TOY 10-15 page 83" href="http://viewer.zmags.com/publication/950ae7aa?page=83"> </a> <a title="TOY 10-15 page 84" href="http://viewer.zmags.com/publication/950ae7aa?page=84"> SCIENCE TOYS GO ON A DIGITAL ADVENTURE C by: VAR</a> <a title="TOY 10-15 page 85" href="http://viewer.zmags.com/publication/950ae7aa?page=85"> Kit,Tfh</a> <a title="TOY 10-15 page 86" href="http://viewer.zmags.com/publication/950ae7aa?page=86"> WHAT'S NEW Jelly Jam Entertainment ha</a> <a title="TOY 10-15 page 87" href="http://viewer.zmags.com/publication/950ae7aa?page=87"> MEDIA CENTER DHX MEDIA introduces the</a> <a title="TOY 10-15 page 88" href="http://viewer.zmags.com/publication/950ae7aa?page=88"> SCTHEAPNHANIE co-founder, Please and Carrots </a> <a title="TOY 10-15 page 89" href="http://viewer.zmags.com/publication/950ae7aa?page=89"> Bees box, from Surprise Ride easy, “set-it-and-f</a> <a title="TOY 10-15 page 90" href="http://viewer.zmags.com/publication/950ae7aa?page=90"> a reliable and delightful experience each time s</a> <a title="TOY 10-15 page 91" href="http://viewer.zmags.com/publication/950ae7aa?page=91"> </a> <a title="TOY 10-15 page 92" href="http://viewer.zmags.com/publication/950ae7aa?page=92"> Celebrating 75 Years of the Creative Arts Marketp</a> <a title="TOY 10-15 page 93" href="http://viewer.zmags.com/publication/950ae7aa?page=93"> The comprehensive program will channel</a> <a title="TOY 10-15 page 94" href="http://viewer.zmags.com/publication/950ae7aa?page=94"> of product lines. The CHA MEGA Show exhibit floor</a> <a title="TOY 10-15 page 95" href="http://viewer.zmags.com/publication/950ae7aa?page=95"> </a> <a title="TOY 10-15 page 96" href="http://viewer.zmags.com/publication/950ae7aa?page=96"> social media Talking making SO</a> <a title="TOY 10-15 page 97" href="http://viewer.zmags.com/publication/950ae7aa?page=97"> The Voice Reaching Both Trade an</a> <a title="TOY 10-15 page 98" href="http://viewer.zmags.com/publication/950ae7aa?page=98"> the bar Raising when laches bar the </a> <a title="TOY 10-15 page 99" href="http://viewer.zmags.com/publication/950ae7aa?page=99"> dence from outside the company, as occurred in th</a> <a title="TOY 10-15 page 100" href="http://viewer.zmags.com/publication/950ae7aa?page=100"> “When it comes to IP and other legal rights, </a> <a title="TOY 10-15 page 101" href="http://viewer.zmags.com/publication/950ae7aa?page=101"> </a> <a title="TOY 10-15 page 102" href="http://viewer.zmags.com/publication/950ae7aa?page=102"> more than just toys S pielwarenm</a> <a title="TOY 10-15 page 103" href="http://viewer.zmags.com/publication/950ae7aa?page=103"> or her likelihood of making good business contact</a> <a title="TOY 10-15 page 104" href="http://viewer.zmags.com/publication/950ae7aa?page=104"> CONTINUED FROM 96 Toys, for example, does a </a> <a title="TOY 10-15 page 105" href="http://viewer.zmags.com/publication/950ae7aa?page=105"> </a> <a title="TOY 10-15 page 106" href="http://viewer.zmags.com/publication/950ae7aa?page=106"> continued from page 32 much more passionatel</a> <a title="TOY 10-15 page 107" href="http://viewer.zmags.com/publication/950ae7aa?page=107"> </a> <a title="TOY 10-15 page 108" href="http://viewer.zmags.com/publication/950ae7aa?page=108"> January 22 to 25, 2016 in New Orleans The Big Sh</a> <a title="TOY 10-15 page 109" href="http://viewer.zmags.com/publication/950ae7aa?page=109"> “ Halloween & Party Expo offers retailers access </a> <a title="TOY 10-15 page 110" href="http://viewer.zmags.com/publication/950ae7aa?page=110"> FACTORIES Finding the Right 7 Steps to Help You S</a> <a title="TOY 10-15 page 111" href="http://viewer.zmags.com/publication/950ae7aa?page=111"> 5. SEEK THE OPINIONS OF OTHERS Utilize your </a> <a title="TOY 10-15 page 112" href="http://viewer.zmags.com/publication/950ae7aa?page=112"> marketplace Industry </a> <a title="TOY 10-15 page 113" href="http://viewer.zmags.com/publication/950ae7aa?page=113"> continued from page 100 matter of time; but prin</a> <a title="TOY 10-15 page 114" href="http://viewer.zmags.com/publication/950ae7aa?page=114"> Flashback_SO15_NEW TEMPLATE 10/5/15 1:56 PM Page </a> <a title="TOY 10-15 page 115" href="http://viewer.zmags.com/publication/950ae7aa?page=115"> </a> <a title="TOY 10-15 page 116" href="http://viewer.zmags.com/publication/950ae7aa?page=116"> </a>