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Vol. 26, No. 2 March/April 2010<br />
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Vol. 26, No. 2 March/April 2010<br />
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page 30<br />
MEGA Bloks' Build Big! Creation Box<br />
R/C: Racing to Innovate<br />
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<br />
O<br />
ver the past six years, Ed Gershowitz, president of Carrera of<br />
America, Inc., and his company noticed a problem in the radio<br />
control category: nothing was new, nothing was exciting,<br />
nothing was incredibly innovative. Gershowitz<br />
saw few products on the shelves that had<br />
<a title="TOY 4-10 page 1" href="http://viewer.zmags.com/publication/9555e4aa?page=1">Vol. 26, No. 2 March/April 2010</a> Vol. 26, No. 2 March/April 2010<a title="TOY 4-10 page 2" href="http://viewer.zmags.com/publication/9555e4aa?page=2"></a> <a title="TOY 4-10 page 3" href="http://viewer.zmags.com/publication/9555e4aa?page=3">Vol. 26, No. 2 March/April 2010</a> Vol. 26, No. 2 March/April 2010<a title="TOY 4-10 page 4" href="http://viewer.zmags.com/publication/9555e4aa?page=4">table of contentstable contentsMar</a> table of contentstable contentsMar<a title="TOY 4-10 page 5" href="http://viewer.zmags.com/publication/9555e4aa?page=5"></a> <a title="TOY 4-10 page 6" href="http://viewer.zmags.com/publication/9555e4aa?page=6">Editor's ViewpointPainting th</a> Editor's ViewpointPainting th<a title="TOY 4-10 page 7" href="http://viewer.zmags.com/publication/9555e4aa?page=7"></a> <a title="TOY 4-10 page 8" href="http://viewer.zmags.com/publication/9555e4aa?page=8">STAT SHOTToys and Consumer Electronics Capture G</a> STAT SHOTToys and Consumer Electronics Capture G<a title="TOY 4-10 page 9" href="http://viewer.zmags.com/publication/9555e4aa?page=9">Toy Industry AssociationPerspectivesToy Fair 2</a> Toy Industry AssociationPerspectivesToy Fair 2<a title="TOY 4-10 page 10" href="http://viewer.zmags.com/publication/9555e4aa?page=10">Industry UpdateFanTOYstic Trivia</a> Industry UpdateFanTOYstic Trivia<a title="TOY 4-10 page 11" href="http://viewer.zmags.com/publication/9555e4aa?page=11"></a> <a title="TOY 4-10 page 12" href="http://viewer.zmags.com/publication/9555e4aa?page=12">SAKAR SECURES BATMAN LICENSE Warner Bros. C</a> SAKAR SECURES BATMAN LICENSE Warner Bros. C<a title="TOY 4-10 page 13" href="http://viewer.zmags.com/publication/9555e4aa?page=13">ALEXANDER DOLL ACQUIRES MIDDLETON DOLL A</a> ALEXANDER DOLL ACQUIRES MIDDLETON DOLL A<a title="TOY 4-10 page 14" href="http://viewer.zmags.com/publication/9555e4aa?page=14">Marketing MemoThe Toy Inve</a> Marketing MemoThe Toy Inve<a title="TOY 4-10 page 15" href="http://viewer.zmags.com/publication/9555e4aa?page=15"> (i.e. bought a lot of conc</a> (i.e. bought a lot of conc<a title="TOY 4-10 page 16" href="http://viewer.zmags.com/publication/9555e4aa?page=16">Property ProfileLicensor:Disne</a> Property ProfileLicensor:Disne<a title="TOY 4-10 page 17" href="http://viewer.zmags.com/publication/9555e4aa?page=17"> The VoiceReaching BothTrade and Consumers</a> The VoiceReaching BothTrade and Consumers<a title="TOY 4-10 page 18" href="http://viewer.zmags.com/publication/9555e4aa?page=18">Cardinal Industries Cardinal's Toy Story </a> Cardinal Industries Cardinal's Toy Story <a title="TOY 4-10 page 19" href="http://viewer.zmags.com/publication/9555e4aa?page=19">Techno Source Use Buzz's Blaster to help Buz</a> Techno Source Use Buzz's Blaster to help Buz<a title="TOY 4-10 page 20" href="http://viewer.zmags.com/publication/9555e4aa?page=20">5 WITH QUESTIONS </a> 5 WITH QUESTIONS <a title="TOY 4-10 page 21" href="http://viewer.zmags.com/publication/9555e4aa?page=21"></a> <a title="TOY 4-10 page 22" href="http://viewer.zmags.com/publication/9555e4aa?page=22">Racing To Innovatecontinued from cover </a> Racing To Innovatecontinued from cover <a title="TOY 4-10 page 23" href="http://viewer.zmags.com/publication/9555e4aa?page=23"></a> <a title="TOY 4-10 page 24" href="http://viewer.zmags.com/publication/9555e4aa?page=24"> Maisto's Rock Crawler has articulated front a</a> Maisto's Rock Crawler has articulated front a<a title="TOY 4-10 page 25" href="http://viewer.zmags.com/publication/9555e4aa?page=25"></a> <a title="TOY 4-10 page 26" href="http://viewer.zmags.com/publication/9555e4aa?page=26"> </a> <a title="TOY 4-10 page 27" href="http://viewer.zmags.com/publication/9555e4aa?page=27"></a> <a title="TOY 4-10 page 28" href="http://viewer.zmags.com/publication/9555e4aa?page=28"> VRC Laser Battling Helicopters, </a> VRC Laser Battling Helicopters, <a title="TOY 4-10 page 29" href="http://viewer.zmags.com/publication/9555e4aa?page=29"> Worx Toys is debuting a line of R/C toys</a> Worx Toys is debuting a line of R/C toys<a title="TOY 4-10 page 30" href="http://viewer.zmags.com/publication/9555e4aa?page=30">Spotlight On: The Construction Toy Aisleby L</a> Spotlight On: The Construction Toy Aisleby L<a title="TOY 4-10 page 31" href="http://viewer.zmags.com/publication/9555e4aa?page=31">efforts, the category would have languished like </a> efforts, the category would have languished like <a title="TOY 4-10 page 32" href="http://viewer.zmags.com/publication/9555e4aa?page=32"> It is also instructive to look at the consum</a> It is also instructive to look at the consum<a title="TOY 4-10 page 33" href="http://viewer.zmags.com/publication/9555e4aa?page=33"> The variety of price levels was given by on</a> The variety of price levels was given by on<a title="TOY 4-10 page 34" href="http://viewer.zmags.com/publication/9555e4aa?page=34"> The Erector Xtreme Power Motor 4x4, from Mec</a> The Erector Xtreme Power Motor 4x4, from Mec<a title="TOY 4-10 page 35" href="http://viewer.zmags.com/publication/9555e4aa?page=35"></a> <a title="TOY 4-10 page 36" href="http://viewer.zmags.com/publication/9555e4aa?page=36"> </a> <a title="TOY 4-10 page 37" href="http://viewer.zmags.com/publication/9555e4aa?page=37"></a> <a title="TOY 4-10 page 38" href="http://viewer.zmags.com/publication/9555e4aa?page=38">From Rags to Riches:Tatty Teddy Heads to the U.S</a> From Rags to Riches:Tatty Teddy Heads to the U.S<a title="TOY 4-10 page 39" href="http://viewer.zmags.com/publication/9555e4aa?page=39"></a> <a title="TOY 4-10 page 40" href="http://viewer.zmags.com/publication/9555e4aa?page=40"> feelings</a> feelings<a title="TOY 4-10 page 41" href="http://viewer.zmags.com/publication/9555e4aa?page=41"></a> <a title="TOY 4-10 page 42" href="http://viewer.zmags.com/publication/9555e4aa?page=42">Plush Jay at Play expands its Animal P</a> Plush Jay at Play expands its Animal P<a title="TOY 4-10 page 43" href="http://viewer.zmags.com/publication/9555e4aa?page=43"></a> <a title="TOY 4-10 page 44" href="http://viewer.zmags.com/publication/9555e4aa?page=44"> </a> <a title="TOY 4-10 page 45" href="http://viewer.zmags.com/publication/9555e4aa?page=45">MARCH/APRIL 2010THE DEFINITIVE INFORMATION</a> MARCH/APRIL 2010THE DEFINITIVE INFORMATION<a title="TOY 4-10 page 46" href="http://viewer.zmags.com/publication/9555e4aa?page=46">NEWSNYIGF TO PREMIERE UPSCALEKIDS CATEGORY </a> NEWSNYIGF TO PREMIERE UPSCALEKIDS CATEGORY <a title="TOY 4-10 page 47" href="http://viewer.zmags.com/publication/9555e4aa?page=47">BRITANNICA TO RELEASE INTERACTIVE SCIENCE BOOKS </a> BRITANNICA TO RELEASE INTERACTIVE SCIENCE BOOKS <a title="TOY 4-10 page 48" href="http://viewer.zmags.com/publication/9555e4aa?page=48">ASTRA'S INSIGHTSChristmas in AprilSpecialty </a> ASTRA'S INSIGHTSChristmas in AprilSpecialty <a title="TOY 4-10 page 49" href="http://viewer.zmags.com/publication/9555e4aa?page=49">WHAT'S NEW MUD PIE introduces All Hands</a> WHAT'S NEW MUD PIE introduces All Hands<a title="TOY 4-10 page 50" href="http://viewer.zmags.com/publication/9555e4aa?page=50">Plush CLOUD B introduces a c</a> Plush CLOUD B introduces a c<a title="TOY 4-10 page 51" href="http://viewer.zmags.com/publication/9555e4aa?page=51"> An essential ingredient to every toybox, every</a> An essential ingredient to every toybox, every<a title="TOY 4-10 page 52" href="http://viewer.zmags.com/publication/9555e4aa?page=52">Plush The </a> Plush The <a title="TOY 4-10 page 53" href="http://viewer.zmags.com/publication/9555e4aa?page=53">Plush STEIFF's Sweet Dreams Lamb Music</a> Plush STEIFF's Sweet Dreams Lamb Music<a title="TOY 4-10 page 54" href="http://viewer.zmags.com/publication/9555e4aa?page=54">Plush HOSUNG partners with Dr. Seuss Enterpr</a> Plush HOSUNG partners with Dr. Seuss Enterpr<a title="TOY 4-10 page 55" href="http://viewer.zmags.com/publication/9555e4aa?page=55"></a> <a title="TOY 4-10 page 56" href="http://viewer.zmags.com/publication/9555e4aa?page=56"> With Twig, from FAT BRAIN TOY CO., kids </a> With Twig, from FAT BRAIN TOY CO., kids <a title="TOY 4-10 page 57" href="http://viewer.zmags.com/publication/9555e4aa?page=57"> BATTAT's B. line introduces Bristle Blo</a> BATTAT's B. line introduces Bristle Blo<a title="TOY 4-10 page 58" href="http://viewer.zmags.com/publication/9555e4aa?page=58">MEDIA CENTERMayhem on Strings </a> MEDIA CENTERMayhem on Strings <a title="TOY 4-10 page 59" href="http://viewer.zmags.com/publication/9555e4aa?page=59"></a> <a title="TOY 4-10 page 60" href="http://viewer.zmags.com/publication/9555e4aa?page=60">Raising the BarCan Customs Help?</a> Raising the BarCan Customs Help?<a title="TOY 4-10 page 61" href="http://viewer.zmags.com/publication/9555e4aa?page=61">CADMIUM:THE NEXT LEADby Dave Parzen and Ashle</a> CADMIUM:THE NEXT LEADby Dave Parzen and Ashle<a title="TOY 4-10 page 62" href="http://viewer.zmags.com/publication/9555e4aa?page=62">does cadmium really do to affect the body that is</a> does cadmium really do to affect the body that is<a title="TOY 4-10 page 63" href="http://viewer.zmags.com/publication/9555e4aa?page=63">What's NewCraft & ConstructR </a> What's NewCraft & ConstructR <a title="TOY 4-10 page 64" href="http://viewer.zmags.com/publication/9555e4aa?page=64">IndustryMarketplace OLLIE SWANTSYOUR CLOSEOU</a> IndustryMarketplace OLLIE SWANTSYOUR CLOSEOU<a title="TOY 4-10 page 65" href="http://viewer.zmags.com/publication/9555e4aa?page=65">IndustryMarketplaceClassifiedsPlace a class</a> IndustryMarketplaceClassifiedsPlace a class<a title="TOY 4-10 page 66" href="http://viewer.zmags.com/publication/9555e4aa?page=66">Flashback: March/April19912.13. </a> Flashback: March/April19912.13. <a title="TOY 4-10 page 67" href="http://viewer.zmags.com/publication/9555e4aa?page=67"></a> <a title="TOY 4-10 page 68" href="http://viewer.zmags.com/publication/9555e4aa?page=68"></a>