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<br /> Vol. 26, No. 2 March/April 2010<br /> <br /> Vol. 26, No. 2 March/April 2010<br /> page 30<br /> MEGA Bloks' Build Big! Creation Box<br /> R/C: Racing to Innovate<br /> O<br /> ver the past six years, Ed Gershowitz, president of Carrera of<br /> America, Inc., and his company noticed a problem in the radio<br /> control category: nothing was new, nothing was exciting,<br /> nothing was incredibly innovative. Gershowitz<br /> saw few products on the shelves that had<br /> the same thrill as radio control vehicles in<br /> the 1990s. So, this year, Carrera—known<br /> for its slot car racing—decided to throw<br /> its hat into the R/C ring.<br /> <a title="TOY 4-10 page 1" href="http://viewer.zmags.com/publication/9555e4aa?page=1"> Vol. 26, No. 2 March/April 2010</a> <a title="TOY 4-10 page 2" href="http://viewer.zmags.com/publication/9555e4aa?page=2"> </a> <a title="TOY 4-10 page 3" href="http://viewer.zmags.com/publication/9555e4aa?page=3"> Vol. 26, No. 2 March/April 2010 </a> <a title="TOY 4-10 page 4" href="http://viewer.zmags.com/publication/9555e4aa?page=4"> table of contents table contents Mar</a> <a title="TOY 4-10 page 5" href="http://viewer.zmags.com/publication/9555e4aa?page=5"> </a> <a title="TOY 4-10 page 6" href="http://viewer.zmags.com/publication/9555e4aa?page=6"> Editor's Viewpoint Painting th</a> <a title="TOY 4-10 page 7" href="http://viewer.zmags.com/publication/9555e4aa?page=7"> </a> <a title="TOY 4-10 page 8" href="http://viewer.zmags.com/publication/9555e4aa?page=8"> STAT SHOT Toys and Consumer Electronics Capture G</a> <a title="TOY 4-10 page 9" href="http://viewer.zmags.com/publication/9555e4aa?page=9"> Toy Industry Association Perspectives Toy Fair 2</a> <a title="TOY 4-10 page 10" href="http://viewer.zmags.com/publication/9555e4aa?page=10"> Industry Update FanTOYstic Trivia </a> <a title="TOY 4-10 page 11" href="http://viewer.zmags.com/publication/9555e4aa?page=11"> </a> <a title="TOY 4-10 page 12" href="http://viewer.zmags.com/publication/9555e4aa?page=12"> SAKAR SECURES BATMAN LICENSE Warner Bros. C</a> <a title="TOY 4-10 page 13" href="http://viewer.zmags.com/publication/9555e4aa?page=13"> ALEXANDER DOLL ACQUIRES MIDDLETON DOLL A</a> <a title="TOY 4-10 page 14" href="http://viewer.zmags.com/publication/9555e4aa?page=14"> Marketing Memo The Toy Inve</a> <a title="TOY 4-10 page 15" href="http://viewer.zmags.com/publication/9555e4aa?page=15"> (i.e. bought a lot of conc</a> <a title="TOY 4-10 page 16" href="http://viewer.zmags.com/publication/9555e4aa?page=16"> Property Profile Licensor: Disne</a> <a title="TOY 4-10 page 17" href="http://viewer.zmags.com/publication/9555e4aa?page=17"> The Voice Reaching Both Trade and Consumers </a> <a title="TOY 4-10 page 18" href="http://viewer.zmags.com/publication/9555e4aa?page=18"> Cardinal Industries Cardinal's Toy Story </a> <a title="TOY 4-10 page 19" href="http://viewer.zmags.com/publication/9555e4aa?page=19"> Techno Source Use Buzz's Blaster to help Buz</a> <a title="TOY 4-10 page 20" href="http://viewer.zmags.com/publication/9555e4aa?page=20"> 5 WITH QUESTIONS </a> <a title="TOY 4-10 page 21" href="http://viewer.zmags.com/publication/9555e4aa?page=21"> </a> <a title="TOY 4-10 page 22" href="http://viewer.zmags.com/publication/9555e4aa?page=22"> Racing To Innovate continued from cover </a> <a title="TOY 4-10 page 23" href="http://viewer.zmags.com/publication/9555e4aa?page=23"> </a> <a title="TOY 4-10 page 24" href="http://viewer.zmags.com/publication/9555e4aa?page=24"> Maisto's Rock Crawler has articulated front a</a> <a title="TOY 4-10 page 25" href="http://viewer.zmags.com/publication/9555e4aa?page=25"> </a> <a title="TOY 4-10 page 26" href="http://viewer.zmags.com/publication/9555e4aa?page=26"> </a> <a title="TOY 4-10 page 27" href="http://viewer.zmags.com/publication/9555e4aa?page=27"> </a> <a title="TOY 4-10 page 28" href="http://viewer.zmags.com/publication/9555e4aa?page=28"> VRC Laser Battling Helicopters, </a> <a title="TOY 4-10 page 29" href="http://viewer.zmags.com/publication/9555e4aa?page=29"> Worx Toys is debuting a line of R/C toys</a> <a title="TOY 4-10 page 30" href="http://viewer.zmags.com/publication/9555e4aa?page=30"> Spotlight On: The Construction Toy Aisle by L</a> <a title="TOY 4-10 page 31" href="http://viewer.zmags.com/publication/9555e4aa?page=31"> efforts, the category would have languished like </a> <a title="TOY 4-10 page 32" href="http://viewer.zmags.com/publication/9555e4aa?page=32"> It is also instructive to look at the consum</a> <a title="TOY 4-10 page 33" href="http://viewer.zmags.com/publication/9555e4aa?page=33"> The variety of price levels was given by on</a> <a title="TOY 4-10 page 34" href="http://viewer.zmags.com/publication/9555e4aa?page=34"> The Erector Xtreme Power Motor 4x4, from Mec</a> <a title="TOY 4-10 page 35" href="http://viewer.zmags.com/publication/9555e4aa?page=35"> </a> <a title="TOY 4-10 page 36" href="http://viewer.zmags.com/publication/9555e4aa?page=36"> </a> <a title="TOY 4-10 page 37" href="http://viewer.zmags.com/publication/9555e4aa?page=37"> </a> <a title="TOY 4-10 page 38" href="http://viewer.zmags.com/publication/9555e4aa?page=38"> From Rags to Riches: Tatty Teddy Heads to the U.S</a> <a title="TOY 4-10 page 39" href="http://viewer.zmags.com/publication/9555e4aa?page=39"> </a> <a title="TOY 4-10 page 40" href="http://viewer.zmags.com/publication/9555e4aa?page=40"> feelings</a> <a title="TOY 4-10 page 41" href="http://viewer.zmags.com/publication/9555e4aa?page=41"> </a> <a title="TOY 4-10 page 42" href="http://viewer.zmags.com/publication/9555e4aa?page=42"> Plush Jay at Play expands its Animal P</a> <a title="TOY 4-10 page 43" href="http://viewer.zmags.com/publication/9555e4aa?page=43"> </a> <a title="TOY 4-10 page 44" href="http://viewer.zmags.com/publication/9555e4aa?page=44"> </a> <a title="TOY 4-10 page 45" href="http://viewer.zmags.com/publication/9555e4aa?page=45"> MARCH/APRIL 2010 THE DEFINITIVE INFORMATION</a> <a title="TOY 4-10 page 46" href="http://viewer.zmags.com/publication/9555e4aa?page=46"> NEWS NYIGF TO PREMIERE UPSCALE KIDS CATEGORY </a> <a title="TOY 4-10 page 47" href="http://viewer.zmags.com/publication/9555e4aa?page=47"> BRITANNICA TO RELEASE INTERACTIVE SCIENCE BOOKS </a> <a title="TOY 4-10 page 48" href="http://viewer.zmags.com/publication/9555e4aa?page=48"> ASTRA'S INSIGHTS Christmas in April Specialty </a> <a title="TOY 4-10 page 49" href="http://viewer.zmags.com/publication/9555e4aa?page=49"> WHAT'S NEW MUD PIE introduces All Hands</a> <a title="TOY 4-10 page 50" href="http://viewer.zmags.com/publication/9555e4aa?page=50"> Plush CLOUD B introduces a c</a> <a title="TOY 4-10 page 51" href="http://viewer.zmags.com/publication/9555e4aa?page=51"> An essential ingredient to every toybox, every </a> <a title="TOY 4-10 page 52" href="http://viewer.zmags.com/publication/9555e4aa?page=52"> Plush The </a> <a title="TOY 4-10 page 53" href="http://viewer.zmags.com/publication/9555e4aa?page=53"> Plush STEIFF's Sweet Dreams Lamb Music</a> <a title="TOY 4-10 page 54" href="http://viewer.zmags.com/publication/9555e4aa?page=54"> Plush HOSUNG partners with Dr. Seuss Enterpr</a> <a title="TOY 4-10 page 55" href="http://viewer.zmags.com/publication/9555e4aa?page=55"> </a> <a title="TOY 4-10 page 56" href="http://viewer.zmags.com/publication/9555e4aa?page=56"> With Twig, from FAT BRAIN TOY CO., kids </a> <a title="TOY 4-10 page 57" href="http://viewer.zmags.com/publication/9555e4aa?page=57"> BATTAT's B. line introduces Bristle Blo</a> <a title="TOY 4-10 page 58" href="http://viewer.zmags.com/publication/9555e4aa?page=58"> MEDIA CENTER Mayhem on Strings </a> <a title="TOY 4-10 page 59" href="http://viewer.zmags.com/publication/9555e4aa?page=59"> </a> <a title="TOY 4-10 page 60" href="http://viewer.zmags.com/publication/9555e4aa?page=60"> Raising the Bar Can Customs Help? </a> <a title="TOY 4-10 page 61" href="http://viewer.zmags.com/publication/9555e4aa?page=61"> CADMIUM:THE NEXT LEAD by Dave Parzen and Ashle</a> <a title="TOY 4-10 page 62" href="http://viewer.zmags.com/publication/9555e4aa?page=62"> does cadmium really do to affect the body that is</a> <a title="TOY 4-10 page 63" href="http://viewer.zmags.com/publication/9555e4aa?page=63"> What's New Craft & Construct R </a> <a title="TOY 4-10 page 64" href="http://viewer.zmags.com/publication/9555e4aa?page=64"> Industry Marketplace OLLIE SWANTSYOUR CLOSEOU</a> <a title="TOY 4-10 page 65" href="http://viewer.zmags.com/publication/9555e4aa?page=65"> Industry Marketplace Classifieds Place a class</a> <a title="TOY 4-10 page 66" href="http://viewer.zmags.com/publication/9555e4aa?page=66"> Flashback: March/April1991 2. 1 3 . </a> <a title="TOY 4-10 page 67" href="http://viewer.zmags.com/publication/9555e4aa?page=67"> </a> <a title="TOY 4-10 page 68" href="http://viewer.zmags.com/publication/9555e4aa?page=68"> </a>