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<br /> October 2010<br /> THE FORUM FORTHE INDUSTRY EXECUTIVE<br /> BUILDING<br /> GLOBAL TEAMS<br /> SHOWCASE FEATURE<br /> DATA Management<br /> ORPHAN Drugs<br /> CRM Tools<br /> MSLs<br /> WOMEN in Science<br /> P U B L I C A T I O N<br /> www.pharmavoice.com<br /> <br /> THE FORUM FOR THE INDUSTRY EXECUTIVE<br /> Volume 10 · Number 9<br /> PUBLISHER Lisa Banket<br /> EDITOR Taren Grom<br /> CREATIVE DIRECTOR Marah Walsh<br /> MANAGING EDITOR<br /> Denise Myshko<br /> SENIOR EDITOR<br /> Robin Robinson<br /> FEATURES EDITOR<br /> Kim Ribbink<br /> CONTRIBUTING EDITOR<br /> Carolyn Gretton<br /> DESIGN ASSOCIATE<br /> Ariel Medel<<a title="PharmaVOICE | October 2010 page 1" href="http://viewer.zmags.com/publication/95f4b9fc?page=1"> October 2010 THE FORUM FORTHE INDUSTRY</a> <a title="PharmaVOICE | October 2010 page 2" href="http://viewer.zmags.com/publication/95f4b9fc?page=2"> </a> <a title="PharmaVOICE | October 2010 page 3" href="http://viewer.zmags.com/publication/95f4b9fc?page=3"> THE FORUM FOR THE INDUSTRY EXECUTIVE Volume 10 ·</a> <a title="PharmaVOICE | October 2010 page 4" href="http://viewer.zmags.com/publication/95f4b9fc?page=4"> October 2010 Contents </a> <a title="PharmaVOICE | October 2010 page 5" href="http://viewer.zmags.com/publication/95f4b9fc?page=5"> We're with you, insight and out. </a> <a title="PharmaVOICE | October 2010 page 6" href="http://viewer.zmags.com/publication/95f4b9fc?page=6"> DIGITAL EDITION — BONUS CONTENT DIGITAL EDITION</a> <a title="PharmaVOICE | October 2010 page 7" href="http://viewer.zmags.com/publication/95f4b9fc?page=7"> W e ha v e y our customers'ey es. P us the r hear</a> <a title="PharmaVOICE | October 2010 page 8" href="http://viewer.zmags.com/publication/95f4b9fc?page=8"> UPFRONT Awards SANOFI-AVENTIS RECEIVES HBA'S AC</a> <a title="PharmaVOICE | October 2010 page 9" href="http://viewer.zmags.com/publication/95f4b9fc?page=9"> THE FINE ART OF CLINICAL </a> <a title="PharmaVOICE | October 2010 page 10" href="http://viewer.zmags.com/publication/95f4b9fc?page=10"> BY ROBIN ROBINSON Effective Global Teams ARE ALIG</a> <a title="PharmaVOICE | October 2010 page 11" href="http://viewer.zmags.com/publication/95f4b9fc?page=11"> Global TEAMS In the global nature of today's bus</a> <a title="PharmaVOICE | October 2010 page 12" href="http://viewer.zmags.com/publication/95f4b9fc?page=12"> “In this global environment, horizontal teams are</a> <a title="PharmaVOICE | October 2010 page 13" href="http://viewer.zmags.com/publication/95f4b9fc?page=13"> “Leaders of global teams need to take initial ste</a> <a title="PharmaVOICE | October 2010 page 14" href="http://viewer.zmags.com/publication/95f4b9fc?page=14"> Global TEAMS reach agreement around these five </a> <a title="PharmaVOICE | October 2010 page 15" href="http://viewer.zmags.com/publication/95f4b9fc?page=15"> create a long-term invest- ment, organizations sh</a> <a title="PharmaVOICE | October 2010 page 16" href="http://viewer.zmags.com/publication/95f4b9fc?page=16"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROB</a> <a title="PharmaVOICE | October 2010 page 17" href="http://viewer.zmags.com/publication/95f4b9fc?page=17"> DIGITAL EDITION — BONUS CONTENT Global TEAMS </a> <a title="PharmaVOICE | October 2010 page 18" href="http://viewer.zmags.com/publication/95f4b9fc?page=18"> DIGITAL EDITION — BONUS CONTENT Global TEAMS m</a> <a title="PharmaVOICE | October 2010 page 19" href="http://viewer.zmags.com/publication/95f4b9fc?page=19"> 5th Annual Developed by: eyeforpharma </a> <a title="PharmaVOICE | October 2010 page 20" href="http://viewer.zmags.com/publication/95f4b9fc?page=20"> BY DENISE MYSHKO ORPHAN Opportunity in DRUGS: R</a> <a title="PharmaVOICE | October 2010 page 21" href="http://viewer.zmags.com/publication/95f4b9fc?page=21"> ” Everybody recognizes that the collection of</a> <a title="PharmaVOICE | October 2010 page 22" href="http://viewer.zmags.com/publication/95f4b9fc?page=22"> ” Large pharma companies have to diversify.A</a> <a title="PharmaVOICE | October 2010 page 23" href="http://viewer.zmags.com/publication/95f4b9fc?page=23"> Need to reach the world? We have a pl</a> <a title="PharmaVOICE | October 2010 page 24" href="http://viewer.zmags.com/publication/95f4b9fc?page=24"> ORPHAN Drugs Pharmaceutical companies also </a> <a title="PharmaVOICE | October 2010 page 25" href="http://viewer.zmags.com/publication/95f4b9fc?page=25"> Now available for licensing Your opportunity to </a> <a title="PharmaVOICE | October 2010 page 26" href="http://viewer.zmags.com/publication/95f4b9fc?page=26"> DIGITAL EDITION — BONUS CONTENT DENISE MYSHK</a> <a title="PharmaVOICE | October 2010 page 27" href="http://viewer.zmags.com/publication/95f4b9fc?page=27"> DIGITAL EDITION — BONUS CONTENT ORPHAN Drugs R</a> <a title="PharmaVOICE | October 2010 page 28" href="http://viewer.zmags.com/publication/95f4b9fc?page=28"> DIGITAL EDITION — BONUS CONTENT ORPHAN Drugs </a> <a title="PharmaVOICE | October 2010 page 29" href="http://viewer.zmags.com/publication/95f4b9fc?page=29"> </a> <a title="PharmaVOICE | October 2010 page 30" href="http://viewer.zmags.com/publication/95f4b9fc?page=30"> BY ROBIN ROBINSON Pharma is Taking Its Byte of th</a> <a title="PharmaVOICE | October 2010 page 31" href="http://viewer.zmags.com/publication/95f4b9fc?page=31"> “The key risk in this space today will be old for</a> <a title="PharmaVOICE | October 2010 page 32" href="http://viewer.zmags.com/publication/95f4b9fc?page=32"> Sound Bites From The Field PHARMAVOICE ASKED TH</a> <a title="PharmaVOICE | October 2010 page 33" href="http://viewer.zmags.com/publication/95f4b9fc?page=33"> QUICK FACT 81% of physicians want more apps rel</a> <a title="PharmaVOICE | October 2010 page 34" href="http://viewer.zmags.com/publication/95f4b9fc?page=34"> APPLE Byte “Many companies are not actively us</a> <a title="PharmaVOICE | October 2010 page 35" href="http://viewer.zmags.com/publication/95f4b9fc?page=35"> </a> <a title="PharmaVOICE | October 2010 page 36" href="http://viewer.zmags.com/publication/95f4b9fc?page=36"> DIGITAL EDITION — BONUS CONTENT Welcome to </a> <a title="PharmaVOICE | October 2010 page 37" href="http://viewer.zmags.com/publication/95f4b9fc?page=37"> DIGITAL EDITION — BONUS CONTENT APPLE Byte </a> <a title="PharmaVOICE | October 2010 page 38" href="http://viewer.zmags.com/publication/95f4b9fc?page=38"> M?SL </a> <a title="PharmaVOICE | October 2010 page 39" href="http://viewer.zmags.com/publication/95f4b9fc?page=39"> shape up a little differently. He predicts that M</a> <a title="PharmaVOICE | October 2010 page 40" href="http://viewer.zmags.com/publication/95f4b9fc?page=40"> Tomorrow's MSL “The effectiveness of sales reps h</a> <a title="PharmaVOICE | October 2010 page 41" href="http://viewer.zmags.com/publication/95f4b9fc?page=41"> KOL? Patient? Payer? </a> <a title="PharmaVOICE | October 2010 page 42" href="http://viewer.zmags.com/publication/95f4b9fc?page=42"> Tomorrow's MSL Sound Bites From The Field PHARM</a> <a title="PharmaVOICE | October 2010 page 43" href="http://viewer.zmags.com/publication/95f4b9fc?page=43"> medical practice and to do so, they need to be tr</a> <a title="PharmaVOICE | October 2010 page 44" href="http://viewer.zmags.com/publication/95f4b9fc?page=44"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROB</a> <a title="PharmaVOICE | October 2010 page 45" href="http://viewer.zmags.com/publication/95f4b9fc?page=45"> DIGITAL EDITION — BONUS CONTENT Tomorrow's MSL </a> <a title="PharmaVOICE | October 2010 page 46" href="http://viewer.zmags.com/publication/95f4b9fc?page=46"> DIGITAL EDITION — BONUS CONTENT Tomorrow's MSL </a> <a title="PharmaVOICE | October 2010 page 47" href="http://viewer.zmags.com/publication/95f4b9fc?page=47"> One day program on Oct 21: “Mobile Pharma” </a> <a title="PharmaVOICE | October 2010 page 48" href="http://viewer.zmags.com/publication/95f4b9fc?page=48"> W men </a> <a title="PharmaVOICE | October 2010 page 49" href="http://viewer.zmags.com/publication/95f4b9fc?page=49"> “There wo the unt D are many pe</a> <a title="PharmaVOICE | October 2010 page 50" href="http://viewer.zmags.com/publication/95f4b9fc?page=50"> Women in SCIENCE Notable women in science Women</a> <a title="PharmaVOICE | October 2010 page 51" href="http://viewer.zmags.com/publication/95f4b9fc?page=51"> more, rules that appear quite gender neutral may </a> <a title="PharmaVOICE | October 2010 page 52" href="http://viewer.zmags.com/publication/95f4b9fc?page=52"> Women in SCIENCE more flexibility in the work e</a> <a title="PharmaVOICE | October 2010 page 53" href="http://viewer.zmags.com/publication/95f4b9fc?page=53"> passion and keeps them here,” Mr. Gansler told Ph</a> <a title="PharmaVOICE | October 2010 page 54" href="http://viewer.zmags.com/publication/95f4b9fc?page=54"> DIGITAL EDITION — BONUS CONTENT BY ROBIN ROB</a> <a title="PharmaVOICE | October 2010 page 55" href="http://viewer.zmags.com/publication/95f4b9fc?page=55"> DIGITAL EDITION — BONUS CONTENT “Mentoring ca</a> <a title="PharmaVOICE | October 2010 page 56" href="http://viewer.zmags.com/publication/95f4b9fc?page=56"> DIGITAL EDITION — BONUS CONTENT Women in SCIENCE</a> <a title="PharmaVOICE | October 2010 page 57" href="http://viewer.zmags.com/publication/95f4b9fc?page=57"> Let's make history together! HEALTHCARE BUSINE</a> <a title="PharmaVOICE | October 2010 page 58" href="http://viewer.zmags.com/publication/95f4b9fc?page=58"> SHOWCASE FEATURE MANAGING DATA: The Core of Clin</a> <a title="PharmaVOICE | October 2010 page 59" href="http://viewer.zmags.com/publication/95f4b9fc?page=59"> ing business at Thomson Reuters, says the glob- a</a> <a title="PharmaVOICE | October 2010 page 60" href="http://viewer.zmags.com/publication/95f4b9fc?page=60"> DATA Management SHOWCASE FEATURE want data to b</a> <a title="PharmaVOICE | October 2010 page 61" href="http://viewer.zmags.com/publication/95f4b9fc?page=61"> ® ® </a> <a title="PharmaVOICE | October 2010 page 62" href="http://viewer.zmags.com/publication/95f4b9fc?page=62"> SHOWCASE FEATURE DATA Management data collecti</a> <a title="PharmaVOICE | October 2010 page 63" href="http://viewer.zmags.com/publication/95f4b9fc?page=63"> YoucandomorewithPG&E'sdemandresponseprograms. Add</a> <a title="PharmaVOICE | October 2010 page 64" href="http://viewer.zmags.com/publication/95f4b9fc?page=64"> PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFE</a> <a title="PharmaVOICE | October 2010 page 65" href="http://viewer.zmags.com/publication/95f4b9fc?page=65"> FREE EDUCATIONAL WEBSEMINAR Learn how leading </a> <a title="PharmaVOICE | October 2010 page 66" href="http://viewer.zmags.com/publication/95f4b9fc?page=66"> DIGITAL EDITION — BONUS CONTENT PHARMA trax QUI</a> <a title="PharmaVOICE | October 2010 page 67" href="http://viewer.zmags.com/publication/95f4b9fc?page=67"> DIGITAL EDITION — BONUS CONTENT PHARMA trax A</a> <a title="PharmaVOICE | October 2010 page 68" href="http://viewer.zmags.com/publication/95f4b9fc?page=68"> DIGITAL EDITION — BONUS CONTENT PHARMA trax Hard</a> <a title="PharmaVOICE | October 2010 page 69" href="http://viewer.zmags.com/publication/95f4b9fc?page=69"> 0 1 A h t N N I </a> <a title="PharmaVOICE | October 2010 page 70" href="http://viewer.zmags.com/publication/95f4b9fc?page=70"> WHAT'S NEW NEW HEALTHCARE-RELATED PRODUCTS, SERVI</a> <a title="PharmaVOICE | October 2010 page 71" href="http://viewer.zmags.com/publication/95f4b9fc?page=71"> </a> <a title="PharmaVOICE | October 2010 page 72" href="http://viewer.zmags.com/publication/95f4b9fc?page=72"> DIGITAL EDITION — BONUS CONTENT What's new ARO</a> <a title="PharmaVOICE | October 2010 page 73" href="http://viewer.zmags.com/publication/95f4b9fc?page=73"> </a> <a title="PharmaVOICE | October 2010 page 74" href="http://viewer.zmags.com/publication/95f4b9fc?page=74"> E-MEDIA NEW ELECTRONIC AND WEB-BASED APPLICATIONS</a> <a title="PharmaVOICE | October 2010 page 75" href="http://viewer.zmags.com/publication/95f4b9fc?page=75"> E-media QPharma Assists with MARKETING SPEND </a> <a title="PharmaVOICE | October 2010 page 76" href="http://viewer.zmags.com/publication/95f4b9fc?page=76"> DIGITAL EDITION — BONUS CONTENT E-media Virtual</a> <a title="PharmaVOICE | October 2010 page 77" href="http://viewer.zmags.com/publication/95f4b9fc?page=77"> DIGITAL EDITION — BONUS CONTENT E-media Oracle </a> <a title="PharmaVOICE | October 2010 page 78" href="http://viewer.zmags.com/publication/95f4b9fc?page=78"> ON THE CALENDAR 17 October October 17-20 20</a> <a title="PharmaVOICE | October 2010 page 79" href="http://viewer.zmags.com/publication/95f4b9fc?page=79"> PharmaVOICE Magazine The premier executive forum</a> <a title="PharmaVOICE | October 2010 page 80" href="http://viewer.zmags.com/publication/95f4b9fc?page=80"> DIGITAL EDITION — BONUS CONTENT ON THE CALENDA</a> <a title="PharmaVOICE | October 2010 page 81" href="http://viewer.zmags.com/publication/95f4b9fc?page=81"> DIGITAL EDITION — BONUS CONTENT ON THE CALENDA</a> <a title="PharmaVOICE | October 2010 page 82" href="http://viewer.zmags.com/publication/95f4b9fc?page=82"> ON THE CALENDAR October October 26-27 6th</a> <a title="PharmaVOICE | October 2010 page 83" href="http://viewer.zmags.com/publication/95f4b9fc?page=83"> ON THE CALENDAR 2 The Cente November November</a> <a title="PharmaVOICE | October 2010 page 84" href="http://viewer.zmags.com/publication/95f4b9fc?page=84"> ON THE CALENDAR 10 The Dolc November November</a> <a title="PharmaVOICE | October 2010 page 85" href="http://viewer.zmags.com/publication/95f4b9fc?page=85"> ON THE CALENDAR 17 November November 17-18 Ja</a> <a title="PharmaVOICE | October 2010 page 86" href="http://viewer.zmags.com/publication/95f4b9fc?page=86"> ON THE CALENDAR November 30 Hanson W Novembe</a> <a title="PharmaVOICE | October 2010 page 87" href="http://viewer.zmags.com/publication/95f4b9fc?page=87"> DIGITAL EDITION — BONUS CONTENT ON THE CALEND</a> <a title="PharmaVOICE | October 2010 page 88" href="http://viewer.zmags.com/publication/95f4b9fc?page=88"> TALENT POOL EXECUTIVE APPOINTMENTS AND PROMOTIONS</a> <a title="PharmaVOICE | October 2010 page 89" href="http://viewer.zmags.com/publication/95f4b9fc?page=89"> Association POOL Gabriella (Gabby) CRUZE Socie</a> <a title="PharmaVOICE | October 2010 page 90" href="http://viewer.zmags.com/publication/95f4b9fc?page=90"> TALENT pool intelligence to th</a> <a title="PharmaVOICE | October 2010 page 91" href="http://viewer.zmags.com/publication/95f4b9fc?page=91"> Specialty Pharma SpecialtyPharma Commercial Excel</a> <a title="PharmaVOICE | October 2010 page 92" href="http://viewer.zmags.com/publication/95f4b9fc?page=92"> DIGITAL EDITION — BONUS CONTENT TALENT pool Bio</a> <a title="PharmaVOICE | October 2010 page 93" href="http://viewer.zmags.com/publication/95f4b9fc?page=93"> DIGITAL EDITION — BONUS CONTENT TALENT pool Age</a> <a title="PharmaVOICE | October 2010 page 94" href="http://viewer.zmags.com/publication/95f4b9fc?page=94"> The LAST Word CURRENT CHALLENGES IN BIOSCIENCE W</a> <a title="PharmaVOICE | October 2010 page 95" href="http://viewer.zmags.com/publication/95f4b9fc?page=95"> MORE Options. 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