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Volume 10 ·<a title="PharmaVOICE | October 2010 page 1" href="http://viewer.zmags.com/publication/95f4b9fc?page=1">October 2010THE FORUM FORTHE INDUSTRY</a> October 2010THE FORUM FORTHE INDUSTRY<a title="PharmaVOICE | October 2010 page 2" href="http://viewer.zmags.com/publication/95f4b9fc?page=2"></a> <a title="PharmaVOICE | October 2010 page 3" href="http://viewer.zmags.com/publication/95f4b9fc?page=3">THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 10 ·</a> THE FORUM FOR THE INDUSTRY EXECUTIVEVolume 10 ·<a title="PharmaVOICE | October 2010 page 4" href="http://viewer.zmags.com/publication/95f4b9fc?page=4">October 2010Contents </a> October 2010Contents <a title="PharmaVOICE | October 2010 page 5" href="http://viewer.zmags.com/publication/95f4b9fc?page=5">We're with you, insight and out.</a> We're with you, insight and out.<a title="PharmaVOICE | October 2010 page 6" href="http://viewer.zmags.com/publication/95f4b9fc?page=6">DIGITAL EDITION — BONUS CONTENTDIGITAL EDITION</a> DIGITAL EDITION — BONUS CONTENTDIGITAL EDITION<a title="PharmaVOICE | October 2010 page 7" href="http://viewer.zmags.com/publication/95f4b9fc?page=7">W e ha v e y ourcustomers'ey es.P us the r hear</a> W e ha v e y ourcustomers'ey es.P us the r hear<a title="PharmaVOICE | October 2010 page 8" href="http://viewer.zmags.com/publication/95f4b9fc?page=8">UPFRONTAwardsSANOFI-AVENTISRECEIVES HBA'SAC</a> UPFRONTAwardsSANOFI-AVENTISRECEIVES HBA'SAC<a title="PharmaVOICE | October 2010 page 9" href="http://viewer.zmags.com/publication/95f4b9fc?page=9">THE FINE ART OF CLINICAL </a> THE FINE ART OF CLINICAL <a title="PharmaVOICE | October 2010 page 10" href="http://viewer.zmags.com/publication/95f4b9fc?page=10">BY ROBIN ROBINSONEffective Global TeamsARE ALIG</a> BY ROBIN ROBINSONEffective Global TeamsARE ALIG<a title="PharmaVOICE | October 2010 page 11" href="http://viewer.zmags.com/publication/95f4b9fc?page=11">Global TEAMSIn the global nature of today's bus</a> Global TEAMSIn the global nature of today's bus<a title="PharmaVOICE | October 2010 page 12" href="http://viewer.zmags.com/publication/95f4b9fc?page=12">“In this global environment,horizontal teams are</a> “In this global environment,horizontal teams are<a title="PharmaVOICE | October 2010 page 13" href="http://viewer.zmags.com/publication/95f4b9fc?page=13">“Leaders of global teams need totake initial ste</a> “Leaders of global teams need totake initial ste<a title="PharmaVOICE | October 2010 page 14" href="http://viewer.zmags.com/publication/95f4b9fc?page=14">Global TEAMSreach agreement around these five </a> Global TEAMSreach agreement around these five <a title="PharmaVOICE | October 2010 page 15" href="http://viewer.zmags.com/publication/95f4b9fc?page=15">create a long-term invest-ment, organizations sh</a> create a long-term invest-ment, organizations sh<a title="PharmaVOICE | October 2010 page 16" href="http://viewer.zmags.com/publication/95f4b9fc?page=16">DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB</a> DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB<a title="PharmaVOICE | October 2010 page 17" href="http://viewer.zmags.com/publication/95f4b9fc?page=17">DIGITAL EDITION — BONUS CONTENTGlobal TEAMS </a> DIGITAL EDITION — BONUS CONTENTGlobal TEAMS <a title="PharmaVOICE | October 2010 page 18" href="http://viewer.zmags.com/publication/95f4b9fc?page=18">DIGITAL EDITION — BONUS CONTENTGlobal TEAMSm</a> DIGITAL EDITION — BONUS CONTENTGlobal TEAMSm<a title="PharmaVOICE | October 2010 page 19" href="http://viewer.zmags.com/publication/95f4b9fc?page=19">5th AnnualDeveloped by: eyeforpharma </a> 5th AnnualDeveloped by: eyeforpharma <a title="PharmaVOICE | October 2010 page 20" href="http://viewer.zmags.com/publication/95f4b9fc?page=20">BY DENISE MYSHKOORPHANOpportunity inDRUGS:R</a> BY DENISE MYSHKOORPHANOpportunity inDRUGS:R<a title="PharmaVOICE | October 2010 page 21" href="http://viewer.zmags.com/publication/95f4b9fc?page=21"> ”Everybody recognizes that thecollection of</a> ”Everybody recognizes that thecollection of<a title="PharmaVOICE | October 2010 page 22" href="http://viewer.zmags.com/publication/95f4b9fc?page=22"> ”Large pharma companies have todiversify.A</a> ”Large pharma companies have todiversify.A<a title="PharmaVOICE | October 2010 page 23" href="http://viewer.zmags.com/publication/95f4b9fc?page=23">Need to reach the world?We have a pl</a> Need to reach the world?We have a pl<a title="PharmaVOICE | October 2010 page 24" href="http://viewer.zmags.com/publication/95f4b9fc?page=24">ORPHAN Drugs Pharmaceutical companies also </a> ORPHAN Drugs Pharmaceutical companies also <a title="PharmaVOICE | October 2010 page 25" href="http://viewer.zmags.com/publication/95f4b9fc?page=25">Now available for licensingYour opportunity to </a> Now available for licensingYour opportunity to <a title="PharmaVOICE | October 2010 page 26" href="http://viewer.zmags.com/publication/95f4b9fc?page=26">DIGITAL EDITION — BONUS CONTENTDENISE MYSHK</a> DIGITAL EDITION — BONUS CONTENTDENISE MYSHK<a title="PharmaVOICE | October 2010 page 27" href="http://viewer.zmags.com/publication/95f4b9fc?page=27">DIGITAL EDITION — BONUS CONTENTORPHAN DrugsR</a> DIGITAL EDITION — BONUS CONTENTORPHAN DrugsR<a title="PharmaVOICE | October 2010 page 28" href="http://viewer.zmags.com/publication/95f4b9fc?page=28">DIGITAL EDITION — BONUS CONTENTORPHAN Drugs</a> DIGITAL EDITION — BONUS CONTENTORPHAN Drugs<a title="PharmaVOICE | October 2010 page 29" href="http://viewer.zmags.com/publication/95f4b9fc?page=29"></a> <a title="PharmaVOICE | October 2010 page 30" href="http://viewer.zmags.com/publication/95f4b9fc?page=30">BY ROBIN ROBINSONPharma is Taking Its Byteof th</a> BY ROBIN ROBINSONPharma is Taking Its Byteof th<a title="PharmaVOICE | October 2010 page 31" href="http://viewer.zmags.com/publication/95f4b9fc?page=31">“The key risk in this spacetoday will be oldfor</a> “The key risk in this spacetoday will be oldfor<a title="PharmaVOICE | October 2010 page 32" href="http://viewer.zmags.com/publication/95f4b9fc?page=32">Sound Bites From The FieldPHARMAVOICE ASKED TH</a> Sound Bites From The FieldPHARMAVOICE ASKED TH<a title="PharmaVOICE | October 2010 page 33" href="http://viewer.zmags.com/publication/95f4b9fc?page=33">QUICK FACT81% of physicians want moreapps rel</a> QUICK FACT81% of physicians want moreapps rel<a title="PharmaVOICE | October 2010 page 34" href="http://viewer.zmags.com/publication/95f4b9fc?page=34">APPLE Byte“Many companies are notactively us</a> APPLE Byte“Many companies are notactively us<a title="PharmaVOICE | October 2010 page 35" href="http://viewer.zmags.com/publication/95f4b9fc?page=35"></a> <a title="PharmaVOICE | October 2010 page 36" href="http://viewer.zmags.com/publication/95f4b9fc?page=36">DIGITAL EDITION — BONUS CONTENTWelcome to </a> DIGITAL EDITION — BONUS CONTENTWelcome to <a title="PharmaVOICE | October 2010 page 37" href="http://viewer.zmags.com/publication/95f4b9fc?page=37">DIGITAL EDITION — BONUS CONTENTAPPLE Byte</a> DIGITAL EDITION — BONUS CONTENTAPPLE Byte<a title="PharmaVOICE | October 2010 page 38" href="http://viewer.zmags.com/publication/95f4b9fc?page=38">M?SL </a> M?SL <a title="PharmaVOICE | October 2010 page 39" href="http://viewer.zmags.com/publication/95f4b9fc?page=39">shape up a little differently. He predicts thatM</a> shape up a little differently. He predicts thatM<a title="PharmaVOICE | October 2010 page 40" href="http://viewer.zmags.com/publication/95f4b9fc?page=40">Tomorrow's MSL“The effectiveness of sales repsh</a> Tomorrow's MSL“The effectiveness of sales repsh<a title="PharmaVOICE | October 2010 page 41" href="http://viewer.zmags.com/publication/95f4b9fc?page=41"> KOL? Patient? Payer? </a> KOL? Patient? Payer? <a title="PharmaVOICE | October 2010 page 42" href="http://viewer.zmags.com/publication/95f4b9fc?page=42">Tomorrow's MSLSound Bites From The FieldPHARM</a> Tomorrow's MSLSound Bites From The FieldPHARM<a title="PharmaVOICE | October 2010 page 43" href="http://viewer.zmags.com/publication/95f4b9fc?page=43">medical practice and to do so, they need to betr</a> medical practice and to do so, they need to betr<a title="PharmaVOICE | October 2010 page 44" href="http://viewer.zmags.com/publication/95f4b9fc?page=44">DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB</a> DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB<a title="PharmaVOICE | October 2010 page 45" href="http://viewer.zmags.com/publication/95f4b9fc?page=45">DIGITAL EDITION — BONUS CONTENTTomorrow's MSL</a> DIGITAL EDITION — BONUS CONTENTTomorrow's MSL<a title="PharmaVOICE | October 2010 page 46" href="http://viewer.zmags.com/publication/95f4b9fc?page=46">DIGITAL EDITION — BONUS CONTENTTomorrow's MSL</a> DIGITAL EDITION — BONUS CONTENTTomorrow's MSL<a title="PharmaVOICE | October 2010 page 47" href="http://viewer.zmags.com/publication/95f4b9fc?page=47">One day programon Oct 21:“Mobile Pharma” </a> One day programon Oct 21:“Mobile Pharma” <a title="PharmaVOICE | October 2010 page 48" href="http://viewer.zmags.com/publication/95f4b9fc?page=48">W men </a> W men <a title="PharmaVOICE | October 2010 page 49" href="http://viewer.zmags.com/publication/95f4b9fc?page=49">“TherewotheuntD are many pe</a> “TherewotheuntD are many pe<a title="PharmaVOICE | October 2010 page 50" href="http://viewer.zmags.com/publication/95f4b9fc?page=50">Women in SCIENCENotable women in scienceWomen</a> Women in SCIENCENotable women in scienceWomen<a title="PharmaVOICE | October 2010 page 51" href="http://viewer.zmags.com/publication/95f4b9fc?page=51">more, rules that appear quite gender neutralmay </a> more, rules that appear quite gender neutralmay <a title="PharmaVOICE | October 2010 page 52" href="http://viewer.zmags.com/publication/95f4b9fc?page=52">Women in SCIENCEmore flexibility in the work e</a> Women in SCIENCEmore flexibility in the work e<a title="PharmaVOICE | October 2010 page 53" href="http://viewer.zmags.com/publication/95f4b9fc?page=53">passion and keeps them here,” Mr. Gansler toldPh</a> passion and keeps them here,” Mr. Gansler toldPh<a title="PharmaVOICE | October 2010 page 54" href="http://viewer.zmags.com/publication/95f4b9fc?page=54">DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB</a> DIGITAL EDITION — BONUS CONTENTBY ROBIN ROB<a title="PharmaVOICE | October 2010 page 55" href="http://viewer.zmags.com/publication/95f4b9fc?page=55">DIGITAL EDITION — BONUS CONTENT“Mentoringca</a> DIGITAL EDITION — BONUS CONTENT“Mentoringca<a title="PharmaVOICE | October 2010 page 56" href="http://viewer.zmags.com/publication/95f4b9fc?page=56">DIGITAL EDITION — BONUS CONTENTWomen in SCIENCE</a> DIGITAL EDITION — BONUS CONTENTWomen in SCIENCE<a title="PharmaVOICE | October 2010 page 57" href="http://viewer.zmags.com/publication/95f4b9fc?page=57">Let's make history together!HEALTHCARE BUSINE</a> Let's make history together!HEALTHCARE BUSINE<a title="PharmaVOICE | October 2010 page 58" href="http://viewer.zmags.com/publication/95f4b9fc?page=58">SHOWCASE FEATUREMANAGING DATA:The Core of Clin</a> SHOWCASE FEATUREMANAGING DATA:The Core of Clin<a title="PharmaVOICE | October 2010 page 59" href="http://viewer.zmags.com/publication/95f4b9fc?page=59">ing business at Thomson Reuters, says the glob-a</a> ing business at Thomson Reuters, says the glob-a<a title="PharmaVOICE | October 2010 page 60" href="http://viewer.zmags.com/publication/95f4b9fc?page=60">DATA ManagementSHOWCASE FEATUREwant data to b</a> DATA ManagementSHOWCASE FEATUREwant data to b<a title="PharmaVOICE | October 2010 page 61" href="http://viewer.zmags.com/publication/95f4b9fc?page=61">®®</a> ®®<a title="PharmaVOICE | October 2010 page 62" href="http://viewer.zmags.com/publication/95f4b9fc?page=62">SHOWCASE FEATUREDATA Managementdata collecti</a> SHOWCASE FEATUREDATA Managementdata collecti<a title="PharmaVOICE | October 2010 page 63" href="http://viewer.zmags.com/publication/95f4b9fc?page=63">YoucandomorewithPG&E'sdemandresponseprograms.Add</a> YoucandomorewithPG&E'sdemandresponseprograms.Add<a title="PharmaVOICE | October 2010 page 64" href="http://viewer.zmags.com/publication/95f4b9fc?page=64">PHARMA TRAXSALES, MARKETING,AND R&D TRENDS AFFE</a> PHARMA TRAXSALES, MARKETING,AND R&D TRENDS AFFE<a title="PharmaVOICE | October 2010 page 65" href="http://viewer.zmags.com/publication/95f4b9fc?page=65">FREE EDUCATIONAL WEBSEMINAR Learn how leading </a> FREE EDUCATIONAL WEBSEMINAR Learn how leading <a title="PharmaVOICE | October 2010 page 66" href="http://viewer.zmags.com/publication/95f4b9fc?page=66">DIGITAL EDITION — BONUS CONTENTPHARMA traxQUI</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxQUI<a title="PharmaVOICE | October 2010 page 67" href="http://viewer.zmags.com/publication/95f4b9fc?page=67">DIGITAL EDITION — BONUS CONTENTPHARMA traxA</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxA<a title="PharmaVOICE | October 2010 page 68" href="http://viewer.zmags.com/publication/95f4b9fc?page=68">DIGITAL EDITION — BONUS CONTENTPHARMA traxHard</a> DIGITAL EDITION — BONUS CONTENTPHARMA traxHard<a title="PharmaVOICE | October 2010 page 69" href="http://viewer.zmags.com/publication/95f4b9fc?page=69">0 1A h tN NI </a> 0 1A h tN NI <a title="PharmaVOICE | October 2010 page 70" href="http://viewer.zmags.com/publication/95f4b9fc?page=70">WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERVI</a> WHAT'S NEWNEW HEALTHCARE-RELATEDPRODUCTS, SERVI<a title="PharmaVOICE | October 2010 page 71" href="http://viewer.zmags.com/publication/95f4b9fc?page=71"></a> <a title="PharmaVOICE | October 2010 page 72" href="http://viewer.zmags.com/publication/95f4b9fc?page=72">DIGITAL EDITION — BONUS CONTENTWhat's newARO</a> DIGITAL EDITION — BONUS CONTENTWhat's newARO<a title="PharmaVOICE | October 2010 page 73" href="http://viewer.zmags.com/publication/95f4b9fc?page=73"></a> <a title="PharmaVOICE | October 2010 page 74" href="http://viewer.zmags.com/publication/95f4b9fc?page=74">E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATIONS</a> E-MEDIANEW ELECTRONIC ANDWEB-BASED APPLICATIONS<a title="PharmaVOICE | October 2010 page 75" href="http://viewer.zmags.com/publication/95f4b9fc?page=75">E-mediaQPharma Assists withMARKETING SPEND </a> E-mediaQPharma Assists withMARKETING SPEND <a title="PharmaVOICE | October 2010 page 76" href="http://viewer.zmags.com/publication/95f4b9fc?page=76">DIGITAL EDITION — BONUS CONTENTE-mediaVirtual</a> DIGITAL EDITION — BONUS CONTENTE-mediaVirtual<a title="PharmaVOICE | October 2010 page 77" href="http://viewer.zmags.com/publication/95f4b9fc?page=77">DIGITAL EDITION — BONUS CONTENTE-mediaOracle </a> DIGITAL EDITION — BONUS CONTENTE-mediaOracle <a title="PharmaVOICE | October 2010 page 78" href="http://viewer.zmags.com/publication/95f4b9fc?page=78">ON THE CALENDAR17October October 17-2020</a> ON THE CALENDAR17October October 17-2020<a title="PharmaVOICE | October 2010 page 79" href="http://viewer.zmags.com/publication/95f4b9fc?page=79">PharmaVOICE MagazineThe premier executive forum</a> PharmaVOICE MagazineThe premier executive forum<a title="PharmaVOICE | October 2010 page 80" href="http://viewer.zmags.com/publication/95f4b9fc?page=80">DIGITAL EDITION — BONUS CONTENTON THE CALENDA</a> DIGITAL EDITION — BONUS CONTENTON THE CALENDA<a title="PharmaVOICE | October 2010 page 81" href="http://viewer.zmags.com/publication/95f4b9fc?page=81">DIGITAL EDITION — BONUS CONTENTON THE CALENDA</a> DIGITAL EDITION — BONUS CONTENTON THE CALENDA<a title="PharmaVOICE | October 2010 page 82" href="http://viewer.zmags.com/publication/95f4b9fc?page=82">ON THE CALENDAROctober October 26-276th</a> ON THE CALENDAROctober October 26-276th<a title="PharmaVOICE | October 2010 page 83" href="http://viewer.zmags.com/publication/95f4b9fc?page=83">ON THE CALENDAR2The CenteNovember November</a> ON THE CALENDAR2The CenteNovember November<a title="PharmaVOICE | October 2010 page 84" href="http://viewer.zmags.com/publication/95f4b9fc?page=84">ON THE CALENDAR10The DolcNovember November</a> ON THE CALENDAR10The DolcNovember November<a title="PharmaVOICE | October 2010 page 85" href="http://viewer.zmags.com/publication/95f4b9fc?page=85">ON THE CALENDAR17November November 17-18Ja</a> ON THE CALENDAR17November November 17-18Ja<a title="PharmaVOICE | October 2010 page 86" href="http://viewer.zmags.com/publication/95f4b9fc?page=86">ON THE CALENDARNovember30Hanson W Novembe</a> ON THE CALENDARNovember30Hanson W Novembe<a title="PharmaVOICE | October 2010 page 87" href="http://viewer.zmags.com/publication/95f4b9fc?page=87">DIGITAL EDITION — BONUS CONTENTON THE CALEND</a> DIGITAL EDITION — BONUS CONTENTON THE CALEND<a title="PharmaVOICE | October 2010 page 88" href="http://viewer.zmags.com/publication/95f4b9fc?page=88">TALENT POOLEXECUTIVE APPOINTMENTSAND PROMOTIONS</a> TALENT POOLEXECUTIVE APPOINTMENTSAND PROMOTIONS<a title="PharmaVOICE | October 2010 page 89" href="http://viewer.zmags.com/publication/95f4b9fc?page=89">Association POOLGabriella (Gabby) CRUZESocie</a> Association POOLGabriella (Gabby) CRUZESocie<a title="PharmaVOICE | October 2010 page 90" href="http://viewer.zmags.com/publication/95f4b9fc?page=90">TALENT pool intelligence to th</a> TALENT pool intelligence to th<a title="PharmaVOICE | October 2010 page 91" href="http://viewer.zmags.com/publication/95f4b9fc?page=91">Specialty PharmaSpecialtyPharmaCommercial Excel</a> Specialty PharmaSpecialtyPharmaCommercial Excel<a title="PharmaVOICE | October 2010 page 92" href="http://viewer.zmags.com/publication/95f4b9fc?page=92">DIGITAL EDITION — BONUS CONTENTTALENT poolBio</a> DIGITAL EDITION — BONUS CONTENTTALENT poolBio<a title="PharmaVOICE | October 2010 page 93" href="http://viewer.zmags.com/publication/95f4b9fc?page=93">DIGITAL EDITION — BONUS CONTENTTALENT poolAge</a> DIGITAL EDITION — BONUS CONTENTTALENT poolAge<a title="PharmaVOICE | October 2010 page 94" href="http://viewer.zmags.com/publication/95f4b9fc?page=94">The LAST WordCURRENT CHALLENGES IN BIOSCIENCEW</a> The LAST WordCURRENT CHALLENGES IN BIOSCIENCEW<a title="PharmaVOICE | October 2010 page 95" href="http://viewer.zmags.com/publication/95f4b9fc?page=95">MORE Options.MORE Opportunities.MORE Results.</a> MORE Options.MORE Opportunities.MORE Results.<a title="PharmaVOICE | October 2010 page 96" href="http://viewer.zmags.com/publication/95f4b9fc?page=96">DIGITAL EDITION — BONUS CONTENTLAST wordBY D</a> DIGITAL EDITION — BONUS CONTENTLAST wordBY D<a title="PharmaVOICE | October 2010 page 97" href="http://viewer.zmags.com/publication/95f4b9fc?page=97"> !SAGLOBA</a> !SAGLOBA<a title="PharmaVOICE | October 2010 page 98" href="http://viewer.zmags.com/publication/95f4b9fc?page=98">Slick Flash-in-the-pan visuals and cookie-cutt</a> Slick Flash-in-the-pan visuals and cookie-cutt