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CraftsReport<br />
February 2011 the VOL. 37 NO. 418<br />
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Features<br />
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10 Insight Gained<br />
The Business of Mismatched Socks<br />
by Petra Jones<br />
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24 Craft Technology<br />
4 Twitter Tips for Retail Business Owners<br />
by Crissy Herron<br />
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27 NYIGF Handmade® Guide<br />
The New Look of Handmade®<br />
by Traci L. Suppa<br />
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46 Profile in Success<br />
<a title="Crafts Report Digital Edition - February 2011 page 1" href="http://viewer.zmags.com/publication/95faebf9?page=1"></a> <a title="Crafts Report Digital Edition - February 2011 page 2" href="http://viewer.zmags.com/publication/95faebf9?page=2"></a> <a title="Crafts Report Digital Edition - February 2011 page 3" href="http://viewer.zmags.com/publication/95faebf9?page=3"></a> <a title="Crafts Report Digital Edition - February 2011 page 4" href="http://viewer.zmags.com/publication/95faebf9?page=4">CraftsReportFebruary 2011 the </a> CraftsReportFebruary 2011 the <a title="Crafts Report Digital Edition - February 2011 page 5" href="http://viewer.zmags.com/publication/95faebf9?page=5"></a> <a title="Crafts Report Digital Edition - February 2011 page 6" href="http://viewer.zmags.com/publication/95faebf9?page=6">CraftsReportFebruary 2011 the </a> CraftsReportFebruary 2011 the <a title="Crafts Report Digital Edition - February 2011 page 7" href="http://viewer.zmags.com/publication/95faebf9?page=7"></a> <a title="Crafts Report Digital Edition - February 2011 page 8" href="http://viewer.zmags.com/publication/95faebf9?page=8">PUBLISHERʼS Letterby Ryan JonesM ost read</a> PUBLISHERʼS Letterby Ryan JonesM ost read<a title="Crafts Report Digital Edition - February 2011 page 9" href="http://viewer.zmags.com/publication/95faebf9?page=9">FEBRUARY 2011 • www.craftsreport.com 9</a> FEBRUARY 2011 • www.craftsreport.com 9<a title="Crafts Report Digital Edition - February 2011 page 10" href="http://viewer.zmags.com/publication/95faebf9?page=10">INSIGHT Gained </a> INSIGHT Gained <a title="Crafts Report Digital Edition - February 2011 page 11" href="http://viewer.zmags.com/publication/95faebf9?page=11">their order. Solmate Socks matches dollar for dol</a> their order. Solmate Socks matches dollar for dol<a title="Crafts Report Digital Edition - February 2011 page 12" href="http://viewer.zmags.com/publication/95faebf9?page=12">INSIGHT Gained </a> INSIGHT Gained <a title="Crafts Report Digital Edition - February 2011 page 13" href="http://viewer.zmags.com/publication/95faebf9?page=13"> Wakerlin adds,“As the company grew and I sta</a> Wakerlin adds,“As the company grew and I sta<a title="Crafts Report Digital Edition - February 2011 page 14" href="http://viewer.zmags.com/publication/95faebf9?page=14">INSIGHT Gained One of the other key aspe</a> INSIGHT Gained One of the other key aspe<a title="Crafts Report Digital Edition - February 2011 page 15" href="http://viewer.zmags.com/publication/95faebf9?page=15">FEBRUARY 2011 • www.craftsreport.com 15</a> FEBRUARY 2011 • www.craftsreport.com 15<a title="Crafts Report Digital Edition - February 2011 page 16" href="http://viewer.zmags.com/publication/95faebf9?page=16">JUST Askby Donald Clarkjustask@craftsreport.co</a> JUST Askby Donald Clarkjustask@craftsreport.co<a title="Crafts Report Digital Edition - February 2011 page 17" href="http://viewer.zmags.com/publication/95faebf9?page=17">be spread over as long as six months, with the po</a> be spread over as long as six months, with the po<a title="Crafts Report Digital Edition - February 2011 page 18" href="http://viewer.zmags.com/publication/95faebf9?page=18">BEGINNING Businessby Patrice Lewisplewis@rezma</a> BEGINNING Businessby Patrice Lewisplewis@rezma<a title="Crafts Report Digital Edition - February 2011 page 19" href="http://viewer.zmags.com/publication/95faebf9?page=19">ourselves much more easily. We build a nice surpl</a> ourselves much more easily. We build a nice surpl<a title="Crafts Report Digital Edition - February 2011 page 20" href="http://viewer.zmags.com/publication/95faebf9?page=20">BEGINNING Business</a> BEGINNING Business<a title="Crafts Report Digital Edition - February 2011 page 21" href="http://viewer.zmags.com/publication/95faebf9?page=21">Joy Alyssa Day C.J. Solberg Michael P</a> Joy Alyssa Day C.J. Solberg Michael P<a title="Crafts Report Digital Edition - February 2011 page 22" href="http://viewer.zmags.com/publication/95faebf9?page=22">CRAFT Photographyphotos and text by Steve Meltz</a> CRAFT Photographyphotos and text by Steve Meltz<a title="Crafts Report Digital Edition - February 2011 page 23" href="http://viewer.zmags.com/publication/95faebf9?page=23">Giving the brain informationabout the dark an</a> Giving the brain informationabout the dark an<a title="Crafts Report Digital Edition - February 2011 page 24" href="http://viewer.zmags.com/publication/95faebf9?page=24">CRAFT Technologyby Crissy Herron,founder of In</a> CRAFT Technologyby Crissy Herron,founder of In<a title="Crafts Report Digital Edition - February 2011 page 25" href="http://viewer.zmags.com/publication/95faebf9?page=25">display real-time results—as in, the people who m</a> display real-time results—as in, the people who m<a title="Crafts Report Digital Edition - February 2011 page 26" href="http://viewer.zmags.com/publication/95faebf9?page=26">A DRAMATIC BLEND of sterling silver, walrusivor</a> A DRAMATIC BLEND of sterling silver, walrusivor<a title="Crafts Report Digital Edition - February 2011 page 27" href="http://viewer.zmags.com/publication/95faebf9?page=27"></a> <a title="Crafts Report Digital Edition - February 2011 page 28" href="http://viewer.zmags.com/publication/95faebf9?page=28">The New Look ofHandmade®New categories, new ar</a> The New Look ofHandmade®New categories, new ar<a title="Crafts Report Digital Edition - February 2011 page 29" href="http://viewer.zmags.com/publication/95faebf9?page=29">Bulgar USA“Technology has enabled craftspeople i</a> Bulgar USA“Technology has enabled craftspeople i<a title="Crafts Report Digital Edition - February 2011 page 30" href="http://viewer.zmags.com/publication/95faebf9?page=30">The Crafts Report • FEBRUARY 2011</a> The Crafts Report • FEBRUARY 2011<a title="Crafts Report Digital Edition - February 2011 page 31" href="http://viewer.zmags.com/publication/95faebf9?page=31"> </a> <a title="Crafts Report Digital Edition - February 2011 page 32" href="http://viewer.zmags.com/publication/95faebf9?page=32">The Crafts Report • FEBRUARY 2011</a> The Crafts Report • FEBRUARY 2011<a title="Crafts Report Digital Edition - February 2011 page 33" href="http://viewer.zmags.com/publication/95faebf9?page=33"> Amy Kahn Russell transforms an exotic blend of </a> Amy Kahn Russell transforms an exotic blend of <a title="Crafts Report Digital Edition - February 2011 page 34" href="http://viewer.zmags.com/publication/95faebf9?page=34">Jan WilcoxLuminosityGlassExc</a> Jan WilcoxLuminosityGlassExc<a title="Crafts Report Digital Edition - February 2011 page 35" href="http://viewer.zmags.com/publication/95faebf9?page=35"></a> <a title="Crafts Report Digital Edition - February 2011 page 36" href="http://viewer.zmags.com/publication/95faebf9?page=36">Cassavoy & CompanyNYIGF #9466 BMAC #817 </a> Cassavoy & CompanyNYIGF #9466 BMAC #817 <a title="Crafts Report Digital Edition - February 2011 page 37" href="http://viewer.zmags.com/publication/95faebf9?page=37">Erda Inc.Since 1971, Erda has created handbags </a> Erda Inc.Since 1971, Erda has created handbags <a title="Crafts Report Digital Edition - February 2011 page 38" href="http://viewer.zmags.com/publication/95faebf9?page=38">The Crafts Report • FEBRUARY 2011</a> The Crafts Report • FEBRUARY 2011<a title="Crafts Report Digital Edition - February 2011 page 39" href="http://viewer.zmags.com/publication/95faebf9?page=39">FEBRUARY 2011 • www.craftsreport.com</a> FEBRUARY 2011 • www.craftsreport.com<a title="Crafts Report Digital Edition - February 2011 page 40" href="http://viewer.zmags.com/publication/95faebf9?page=40">Get the ScoopTrends & TipsThe Crafts Report</a> Get the ScoopTrends & TipsThe Crafts Report<a title="Crafts Report Digital Edition - February 2011 page 41" href="http://viewer.zmags.com/publication/95faebf9?page=41">MarkEhrmannThe Wrap - lend me your ear!800-537</a> MarkEhrmannThe Wrap - lend me your ear!800-537<a title="Crafts Report Digital Edition - February 2011 page 42" href="http://viewer.zmags.com/publication/95faebf9?page=42"></a> <a title="Crafts Report Digital Edition - February 2011 page 43" href="http://viewer.zmags.com/publication/95faebf9?page=43">GettheScoopTrends& Tips </a> GettheScoopTrends& Tips <a title="Crafts Report Digital Edition - February 2011 page 44" href="http://viewer.zmags.com/publication/95faebf9?page=44">LISTINGS Shows & FairsDEFINITION OF TERMS IN THI</a> LISTINGS Shows & FairsDEFINITION OF TERMS IN THI<a title="Crafts Report Digital Edition - February 2011 page 45" href="http://viewer.zmags.com/publication/95faebf9?page=45">KANSASSmoky Hill River Festival Fine Art ShowOa</a> KANSASSmoky Hill River Festival Fine Art ShowOa<a title="Crafts Report Digital Edition - February 2011 page 46" href="http://viewer.zmags.com/publication/95faebf9?page=46">PROFILE in SuccessErda Celebrates Its40thAn</a> PROFILE in SuccessErda Celebrates Its40thAn<a title="Crafts Report Digital Edition - February 2011 page 47" href="http://viewer.zmags.com/publication/95faebf9?page=47">CRAFT NewsAlthough Still Cautious, the American</a> CRAFT NewsAlthough Still Cautious, the American<a title="Crafts Report Digital Edition - February 2011 page 48" href="http://viewer.zmags.com/publication/95faebf9?page=48">BUSINESS Psychologyby Nancy LaFever, MSW, LISW,</a> BUSINESS Psychologyby Nancy LaFever, MSW, LISW,<a title="Crafts Report Digital Edition - February 2011 page 49" href="http://viewer.zmags.com/publication/95faebf9?page=49">Below are some topics Iʼll explore over the comin</a> Below are some topics Iʼll explore over the comin<a title="Crafts Report Digital Edition - February 2011 page 50" href="http://viewer.zmags.com/publication/95faebf9?page=50">SHOW Businessby Bruce Bakerwww.bbakerinc.com</a> SHOW Businessby Bruce Bakerwww.bbakerinc.com<a title="Crafts Report Digital Edition - February 2011 page 51" href="http://viewer.zmags.com/publication/95faebf9?page=51">meeting and consulting with artists who are doing</a> meeting and consulting with artists who are doing<a title="Crafts Report Digital Edition - February 2011 page 52" href="http://viewer.zmags.com/publication/95faebf9?page=52">SHOW Businessand that is a function. For items</a> SHOW Businessand that is a function. For items<a title="Crafts Report Digital Edition - February 2011 page 53" href="http://viewer.zmags.com/publication/95faebf9?page=53">REGIONAL ProfileAnn Arbor,MichiganArt Fai</a> REGIONAL ProfileAnn Arbor,MichiganArt Fai<a title="Crafts Report Digital Edition - February 2011 page 54" href="http://viewer.zmags.com/publication/95faebf9?page=54">REGIONAL ProfileRegional ResourcesGalleries, s</a> REGIONAL ProfileRegional ResourcesGalleries, s<a title="Crafts Report Digital Edition - February 2011 page 55" href="http://viewer.zmags.com/publication/95faebf9?page=55">River GalleryR iver Gallery in nearby Chel- </a> River GalleryR iver Gallery in nearby Chel- <a title="Crafts Report Digital Edition - February 2011 page 56" href="http://viewer.zmags.com/publication/95faebf9?page=56">REGIONALPeter Grants3917 E. 82nd St.Indiana</a> REGIONALPeter Grants3917 E. 82nd St.Indiana<a title="Crafts Report Digital Edition - February 2011 page 57" href="http://viewer.zmags.com/publication/95faebf9?page=57">The Clay GalleryL ocated near WSG, the Clay Gall</a> The Clay GalleryL ocated near WSG, the Clay Gall<a title="Crafts Report Digital Edition - February 2011 page 58" href="http://viewer.zmags.com/publication/95faebf9?page=58">LISTINGS Calls for EntryThis section is reserve</a> LISTINGS Calls for EntryThis section is reserve<a title="Crafts Report Digital Edition - February 2011 page 59" href="http://viewer.zmags.com/publication/95faebf9?page=59">wholesale-only trade show of workmade by</a> wholesale-only trade show of workmade by<a title="Crafts Report Digital Edition - February 2011 page 60" href="http://viewer.zmags.com/publication/95faebf9?page=60">STAND OUT FROM THE CROWD!!NEED PEDESTALS?</a> STAND OUT FROM THE CROWD!!NEED PEDESTALS?<a title="Crafts Report Digital Edition - February 2011 page 61" href="http://viewer.zmags.com/publication/95faebf9?page=61">SEPTEMBER 23-25, 2011 SEPTEMBER 21-23, 2012Fo</a> SEPTEMBER 23-25, 2011 SEPTEMBER 21-23, 2012Fo<a title="Crafts Report Digital Edition - February 2011 page 62" href="http://viewer.zmags.com/publication/95faebf9?page=62"></a> <a title="Crafts Report Digital Edition - February 2011 page 63" href="http://viewer.zmags.com/publication/95faebf9?page=63"></a> <a title="Crafts Report Digital Edition - February 2011 page 64" href="http://viewer.zmags.com/publication/95faebf9?page=64"></a> <a title="Crafts Report Digital Edition - February 2011 page 65" href="http://viewer.zmags.com/publication/95faebf9?page=65"></a> <a title="Crafts Report Digital Edition - February 2011 page 66" href="http://viewer.zmags.com/publication/95faebf9?page=66">CRAFT Mattersby Luann UdellYour Call Is Impor</a> CRAFT Mattersby Luann UdellYour Call Is Impor<a title="Crafts Report Digital Edition - February 2011 page 67" href="http://viewer.zmags.com/publication/95faebf9?page=67"></a> <a title="Crafts Report Digital Edition - February 2011 page 68" href="http://viewer.zmags.com/publication/95faebf9?page=68"></a>