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The new<br /> Performance Collection is available for immediate<br /> del<a title="GR May 2016 Digital page 1" href="http://viewer.zmags.com/publication/9871beaa?page=1"> 1 WELCOME TO THE MAY ISSUE OF GOLF R</a> <a title="GR May 2016 Digital page 2" href="http://viewer.zmags.com/publication/9871beaa?page=2"> May 2016 </a> <a title="GR May 2016 Digital page 3" href="http://viewer.zmags.com/publication/9871beaa?page=3"> ULTIMATE PERFORMANCE 3 GOLFRETAILING.</a> <a title="GR May 2016 Digital page 4" href="http://viewer.zmags.com/publication/9871beaa?page=4"> 4 REGISTER NOW FOR YOUR OWN FREE COPY AT WWW.GOLF</a> <a title="GR May 2016 Digital page 5" href="http://viewer.zmags.com/publication/9871beaa?page=5"> 5 </a> <a title="GR May 2016 Digital page 6" href="http://viewer.zmags.com/publication/9871beaa?page=6"> FROM THE EDITOR When Spieth was leading by five s</a> <a title="GR May 2016 Digital page 7" href="http://viewer.zmags.com/publication/9871beaa?page=7"> 7 NEWS Diamond Golf tackling long putter ban H el</a> <a title="GR May 2016 Digital page 8" href="http://viewer.zmags.com/publication/9871beaa?page=8"> adidas Golf extends Ryder Cup contract to 2018 A </a> <a title="GR May 2016 Digital page 9" href="http://viewer.zmags.com/publication/9871beaa?page=9"> 9 ADVERTORIAL Helping golfers to Beat Yesterday </a> <a title="GR May 2016 Digital page 10" href="http://viewer.zmags.com/publication/9871beaa?page=10"> ADVERTORIAL 10 Retailer testimonial Doug McClella</a> <a title="GR May 2016 Digital page 11" href="http://viewer.zmags.com/publication/9871beaa?page=11"> 11 NEWS England Golf Award winners announced G o</a> <a title="GR May 2016 Digital page 12" href="http://viewer.zmags.com/publication/9871beaa?page=12"> #StrikeMatters 12 We tested every technology ava</a> <a title="GR May 2016 Digital page 13" href="http://viewer.zmags.com/publication/9871beaa?page=13"> 13 NEWS First English Disability Open to be held</a> <a title="GR May 2016 Digital page 14" href="http://viewer.zmags.com/publication/9871beaa?page=14"> NEWS 14 A dozen free Srixon balls with every Clev</a> <a title="GR May 2016 Digital page 15" href="http://viewer.zmags.com/publication/9871beaa?page=15"> 15 NEWS Garmin launch the Approach X40 golf GPS </a> <a title="GR May 2016 Digital page 16" href="http://viewer.zmags.com/publication/9871beaa?page=16"> NEWS 16 BIG MAX is an award winner B IG MAX, Euro</a> <a title="GR May 2016 Digital page 17" href="http://viewer.zmags.com/publication/9871beaa?page=17"> 17 NEWS Srixon title sponsor of Foremost Assista</a> <a title="GR May 2016 Digital page 18" href="http://viewer.zmags.com/publication/9871beaa?page=18"> NEWS 18 Premier Licensing strengthen their team P</a> <a title="GR May 2016 Digital page 19" href="http://viewer.zmags.com/publication/9871beaa?page=19"> 19 NEWS Golf club membership drops again in Engl</a> <a title="GR May 2016 Digital page 20" href="http://viewer.zmags.com/publication/9871beaa?page=20"> NEWS 20 Phillip Akers takes charge of junior golf</a> <a title="GR May 2016 Digital page 21" href="http://viewer.zmags.com/publication/9871beaa?page=21"> GR INSIGHT Do we 21 have time to t</a> <a title="GR May 2016 Digital page 22" href="http://viewer.zmags.com/publication/9871beaa?page=22"> a distinct If you ask auto next ten po</a> <a title="GR May 2016 Digital page 23" href="http://viewer.zmags.com/publication/9871beaa?page=23"> 23 GR INSIGHT Leave the techie stuff in the lock</a> <a title="GR May 2016 Digital page 24" href="http://viewer.zmags.com/publication/9871beaa?page=24"> Ultimate performance for every woman </a> <a title="GR May 2016 Digital page 25" href="http://viewer.zmags.com/publication/9871beaa?page=25"> 25 GR INTERVIEW All things bright and beautiful</a> <a title="GR May 2016 Digital page 26" href="http://viewer.zmags.com/publication/9871beaa?page=26"> not for them.” Trousers are the brand’s mai</a> <a title="GR May 2016 Digital page 27" href="http://viewer.zmags.com/publication/9871beaa?page=27"> How a Mr big cheese 27 GR INSIGHT chairman </a> <a title="GR May 2016 Digital page 28" href="http://viewer.zmags.com/publication/9871beaa?page=28"> Ignorance, lack of understanding and misinformati</a> <a title="GR May 2016 Digital page 29" href="http://viewer.zmags.com/publication/9871beaa?page=29"> 29 THOUGHT LEADERSHIP How to get more people play</a> <a title="GR May 2016 Digital page 30" href="http://viewer.zmags.com/publication/9871beaa?page=30"> played last year The fundamentals are th</a> <a title="GR May 2016 Digital page 31" href="http://viewer.zmags.com/publication/9871beaa?page=31"> 31 THOUGHT LEADERSHIP Andy Lloyd-</a> <a title="GR May 2016 Digital page 32" href="http://viewer.zmags.com/publication/9871beaa?page=32"> THOUGHT LEADERSHIP 32 for NGM we have some big n</a> <a title="GR May 2016 Digital page 33" href="http://viewer.zmags.com/publication/9871beaa?page=33"> 33 GOLF BALLS Why golf balls could help get the</a> <a title="GR May 2016 Digital page 34" href="http://viewer.zmags.com/publication/9871beaa?page=34"> GOLF BALLS 34 Titleist NXT Titleist deliver</a> <a title="GR May 2016 Digital page 35" href="http://viewer.zmags.com/publication/9871beaa?page=35"> 35 GOLF BALLS The R&D expert Matt Hogge is a PGA</a> <a title="GR May 2016 Digital page 36" href="http://viewer.zmags.com/publication/9871beaa?page=36"> Callaway Chrome Soft The Chrome Soft introd</a> <a title="GR May 2016 Digital page 37" href="http://viewer.zmags.com/publication/9871beaa?page=37"> 37 BGIA UPDATE The BGIA is on a mission Following</a> <a title="GR May 2016 Digital page 38" href="http://viewer.zmags.com/publication/9871beaa?page=38"> COMPETITION Win a golf break for you and three of</a> <a title="GR May 2016 Digital page 39" href="http://viewer.zmags.com/publication/9871beaa?page=39"> 39 PHYSICAL FITNESS Getting into t</a> <a title="GR May 2016 Digital page 40" href="http://viewer.zmags.com/publication/9871beaa?page=40"> PHYSICAL FITNESS 40 what area he can give the </a> <a title="GR May 2016 Digital page 41" href="http://viewer.zmags.com/publication/9871beaa?page=41"> 41 FRANCHISING Ten things you should know about </a> <a title="GR May 2016 Digital page 42" href="http://viewer.zmags.com/publication/9871beaa?page=42"> on all aspects of running a business, from the fi</a> <a title="GR May 2016 Digital page 43" href="http://viewer.zmags.com/publication/9871beaa?page=43"> 43 EDUCATIONAL FEATURE Converting Members into C</a> <a title="GR May 2016 Digital page 44" href="http://viewer.zmags.com/publication/9871beaa?page=44"> EDUCATIONAL FEATURE 44 </a> <a title="GR May 2016 Digital page 45" href="http://viewer.zmags.com/publication/9871beaa?page=45"> 45 BEHIND THE COUNTER Where the pro knows your </a> <a title="GR May 2016 Digital page 46" href="http://viewer.zmags.com/publication/9871beaa?page=46"> BEHIND THE COUNTER 46 a day and doesn’t need to </a> <a title="GR May 2016 Digital page 47" href="http://viewer.zmags.com/publication/9871beaa?page=47"> 47 10 MINUTES WITH… Graeme Stevens, Stuburt The</a> <a title="GR May 2016 Digital page 48" href="http://viewer.zmags.com/publication/9871beaa?page=48"> GR GUEST COLUMN 48 It’s service Jim, but not as w</a> <a title="GR May 2016 Digital page 49" href="http://viewer.zmags.com/publication/9871beaa?page=49"> 49 National Golf Month launches with a bang in We</a>