<br />
sascom<br />
®<br />
2011<br />
third quarter<br />
BIGOES<br />
MOBILE<br />
RAZOR-SHARP ON RISK AT<br />
DANSKE BANK<br />
CLOUD<br />
COMPUTING:<br />
RISKS AND<br />
REWARDS<br />
Expedia<br />
travels to new heights<br />
VP Joe Megibow tells how<br />
analytics uncovered a website<br />
glitch, saving millions.<br />
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• High-caliber presentations on the most current trends.<br />
• Small group <a title="sascom-q3-2011.pdf page 1" href="http://viewer.zmags.com/publication/98baa9fc?page=1"> sascom </a>
<a title="sascom-q3-2011.pdf page 2" href="http://viewer.zmags.com/publication/98baa9fc?page=2"> THE PREMIER BUSINESS LEADERSHIP SERIES Premier Sp</a>
<a title="sascom-q3-2011.pdf page 3" href="http://viewer.zmags.com/publication/98baa9fc?page=3"> CONTENTS THIRD QUARTER 2011 COVER 12Traveling t</a>
<a title="sascom-q3-2011.pdf page 4" href="http://viewer.zmags.com/publication/98baa9fc?page=4"> EDITOR’S NOTE Subscriptions to sascom are availa</a>
<a title="sascom-q3-2011.pdf page 5" href="http://viewer.zmags.com/publication/98baa9fc?page=5"> COLUMN » BUSINESS ANALYTICS A scientific appr</a>
<a title="sascom-q3-2011.pdf page 6" href="http://viewer.zmags.com/publication/98baa9fc?page=6"> BUSINESS ANALYTICS Effective companies turn bus</a>
<a title="sascom-q3-2011.pdf page 7" href="http://viewer.zmags.com/publication/98baa9fc?page=7"> data warehouse, the company receives each day’s s</a>
<a title="sascom-q3-2011.pdf page 8" href="http://viewer.zmags.com/publication/98baa9fc?page=8"> COLUMN » INDUSTRY OUTLOOK What’s holding insu</a>
<a title="sascom-q3-2011.pdf page 9" href="http://viewer.zmags.com/publication/98baa9fc?page=9"> WHAT IS THE ONE KEY BUSINESS DRIVER OF INSURERS’ </a>
<a title="sascom-q3-2011.pdf page 10" href="http://viewer.zmags.com/publication/98baa9fc?page=10"> INDUSTRY OUTLOOK customer base to successfully </a>
<a title="sascom-q3-2011.pdf page 11" href="http://viewer.zmags.com/publication/98baa9fc?page=11"> COLUMN » TECH HIGHLIGHT Text analytics = prod</a>
<a title="sascom-q3-2011.pdf page 12" href="http://viewer.zmags.com/publication/98baa9fc?page=12"> TECH HIGHLIGHT Semantic technologies ha</a>
<a title="sascom-q3-2011.pdf page 13" href="http://viewer.zmags.com/publication/98baa9fc?page=13"> this knowledge be encoded as deeply embedded rule</a>
<a title="sascom-q3-2011.pdf page 14" href="http://viewer.zmags.com/publication/98baa9fc?page=14"> 12 sascom third quarter 2011</a>
<a title="sascom-q3-2011.pdf page 15" href="http://viewer.zmags.com/publication/98baa9fc?page=15"> Expedia travels to NEW HEIGHTS Using analytics, </a>
<a title="sascom-q3-2011.pdf page 16" href="http://viewer.zmags.com/publication/98baa9fc?page=16"> OH, THE PLACES YOU’LL GO … Manage your trip, any</a>
<a title="sascom-q3-2011.pdf page 17" href="http://viewer.zmags.com/publication/98baa9fc?page=17"> is about understanding who customers are so that </a>
<a title="sascom-q3-2011.pdf page 18" href="http://viewer.zmags.com/publication/98baa9fc?page=18"> cloud RISE OF THE Risks and rewards o</a>
<a title="sascom-q3-2011.pdf page 19" href="http://viewer.zmags.com/publication/98baa9fc?page=19"> Advantages from the cloud At its most basic level</a>
<a title="sascom-q3-2011.pdf page 20" href="http://viewer.zmags.com/publication/98baa9fc?page=20"> Steps to move forward with CLOUD COMPUTING BUSIN</a>
<a title="sascom-q3-2011.pdf page 21" href="http://viewer.zmags.com/publication/98baa9fc?page=21"> FINANCIAL SERVICES. Financial organizations are</a>
<a title="sascom-q3-2011.pdf page 22" href="http://viewer.zmags.com/publication/98baa9fc?page=22"> Cloud BY NUMBERS 44% Percentage of 42% large </a>
<a title="sascom-q3-2011.pdf page 23" href="http://viewer.zmags.com/publication/98baa9fc?page=23"> 3 steps to PROFITABLE GROWTH Find opportunit</a>
<a title="sascom-q3-2011.pdf page 24" href="http://viewer.zmags.com/publication/98baa9fc?page=24"> Here’s how you can use SAS Customer Intelligence </a>
<a title="sascom-q3-2011.pdf page 25" href="http://viewer.zmags.com/publication/98baa9fc?page=25"> 3 M Put customer data at the center of all your </a>
<a title="sascom-q3-2011.pdf page 26" href="http://viewer.zmags.com/publication/98baa9fc?page=26"> loyalty We appreciate To celebrate 35 years </a>
<a title="sascom-q3-2011.pdf page 27" href="http://viewer.zmags.com/publication/98baa9fc?page=27"> Thank you to all of our customers – and a special</a>
<a title="sascom-q3-2011.pdf page 28" href="http://viewer.zmags.com/publication/98baa9fc?page=28"> the wolf DANSKE BANK REVEALS A razor-sh</a>
<a title="sascom-q3-2011.pdf page 29" href="http://viewer.zmags.com/publication/98baa9fc?page=29"> The investment in a new IT platform – for the</a>
<a title="sascom-q3-2011.pdf page 30" href="http://viewer.zmags.com/publication/98baa9fc?page=30"> anywhere ANALYTICS Cutting the cord for mobile B</a>
<a title="sascom-q3-2011.pdf page 31" href="http://viewer.zmags.com/publication/98baa9fc?page=31"> What you’re seeing: Retail sales monthly performa</a>
<a title="sascom-q3-2011.pdf page 32" href="http://viewer.zmags.com/publication/98baa9fc?page=32"> What you’re seeing: Store display of clothing wit</a>
<a title="sascom-q3-2011.pdf page 33" href="http://viewer.zmags.com/publication/98baa9fc?page=33"> SAVING MILLIONS for the University of Sydney Usin</a>
<a title="sascom-q3-2011.pdf page 34" href="http://viewer.zmags.com/publication/98baa9fc?page=34"> “The whole purpose of the retrospective analysi</a>
<a title="sascom-q3-2011.pdf page 35" href="http://viewer.zmags.com/publication/98baa9fc?page=35"> from TRAGEDY to TRIUMPH Adversity inspired this y</a>
<a title="sascom-q3-2011.pdf page 36" href="http://viewer.zmags.com/publication/98baa9fc?page=36"> Royal Bank of Scotland RBS, a leading UK-based in</a>
<a title="sascom-q3-2011.pdf page 37" href="http://viewer.zmags.com/publication/98baa9fc?page=37"> �nline » OUR FAVORITE WEB RESOURCES HOT TRENDS </a>
<a title="sascom-q3-2011.pdf page 38" href="http://viewer.zmags.com/publication/98baa9fc?page=38"> THE BEST OF BLOGS » BLOGS.SAS.COM What type of </a>
<a title="sascom-q3-2011.pdf page 39" href="http://viewer.zmags.com/publication/98baa9fc?page=39"> BOLD MOVES MADE EFFORTLESS BETTER INSIGHTS. FAS</a>
<a title="sascom-q3-2011.pdf page 40" href="http://viewer.zmags.com/publication/98baa9fc?page=40"> REGISTER EARLY AND SAVE WITH EARLY BIRD PRICING! </a>