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<br /> sascom<br /> ®<br /> 2011<br /> third quarter<br /> BIGOES<br /> MOBILE<br /> RAZOR-SHARP ON RISK AT<br /> DANSKE BANK<br /> CLOUD<br /> COMPUTING:<br /> RISKS AND<br /> REWARDS<br /> Expedia<br /> travels to new heights<br /> VP Joe Megibow tells how<br /> analytics uncovered a website<br /> glitch, saving millions.<br /> THE PREMIER BUSINESS LEADERSHIP SERIES<br /> Premier Speakers. Premier Audience.<br /> Premier Leadership.<br /> Innovate. Optimize. Transform. The Premier Business<br /> Leadership Series is an exclusive, invitation-only event for<br /> senior executives from public and private organizations.<br /> This unique learning and networking experience has<br /> carefully curated content with an eye on competing in a<br /> global business environment. Attendees experience:<br /> • High-caliber presentations on the most current trends.<br /> • Small group <a title="sascom-q3-2011.pdf page 1" href="http://viewer.zmags.com/publication/98baa9fc?page=1"> sascom </a> <a title="sascom-q3-2011.pdf page 2" href="http://viewer.zmags.com/publication/98baa9fc?page=2"> THE PREMIER BUSINESS LEADERSHIP SERIES Premier Sp</a> <a title="sascom-q3-2011.pdf page 3" href="http://viewer.zmags.com/publication/98baa9fc?page=3"> CONTENTS THIRD QUARTER 2011 COVER 12Traveling t</a> <a title="sascom-q3-2011.pdf page 4" href="http://viewer.zmags.com/publication/98baa9fc?page=4"> EDITOR’S NOTE Subscriptions to sascom are availa</a> <a title="sascom-q3-2011.pdf page 5" href="http://viewer.zmags.com/publication/98baa9fc?page=5"> COLUMN » BUSINESS ANALYTICS A scientific appr</a> <a title="sascom-q3-2011.pdf page 6" href="http://viewer.zmags.com/publication/98baa9fc?page=6"> BUSINESS ANALYTICS Effective companies turn bus</a> <a title="sascom-q3-2011.pdf page 7" href="http://viewer.zmags.com/publication/98baa9fc?page=7"> data warehouse, the company receives each day’s s</a> <a title="sascom-q3-2011.pdf page 8" href="http://viewer.zmags.com/publication/98baa9fc?page=8"> COLUMN » INDUSTRY OUTLOOK What’s holding insu</a> <a title="sascom-q3-2011.pdf page 9" href="http://viewer.zmags.com/publication/98baa9fc?page=9"> WHAT IS THE ONE KEY BUSINESS DRIVER OF INSURERS’ </a> <a title="sascom-q3-2011.pdf page 10" href="http://viewer.zmags.com/publication/98baa9fc?page=10"> INDUSTRY OUTLOOK customer base to successfully </a> <a title="sascom-q3-2011.pdf page 11" href="http://viewer.zmags.com/publication/98baa9fc?page=11"> COLUMN » TECH HIGHLIGHT Text analytics = prod</a> <a title="sascom-q3-2011.pdf page 12" href="http://viewer.zmags.com/publication/98baa9fc?page=12"> TECH HIGHLIGHT Semantic technologies ha</a> <a title="sascom-q3-2011.pdf page 13" href="http://viewer.zmags.com/publication/98baa9fc?page=13"> this knowledge be encoded as deeply embedded rule</a> <a title="sascom-q3-2011.pdf page 14" href="http://viewer.zmags.com/publication/98baa9fc?page=14"> 12 sascom third quarter 2011</a> <a title="sascom-q3-2011.pdf page 15" href="http://viewer.zmags.com/publication/98baa9fc?page=15"> Expedia travels to NEW HEIGHTS Using analytics, </a> <a title="sascom-q3-2011.pdf page 16" href="http://viewer.zmags.com/publication/98baa9fc?page=16"> OH, THE PLACES YOU’LL GO … Manage your trip, any</a> <a title="sascom-q3-2011.pdf page 17" href="http://viewer.zmags.com/publication/98baa9fc?page=17"> is about understanding who customers are so that </a> <a title="sascom-q3-2011.pdf page 18" href="http://viewer.zmags.com/publication/98baa9fc?page=18"> cloud RISE OF THE Risks and rewards o</a> <a title="sascom-q3-2011.pdf page 19" href="http://viewer.zmags.com/publication/98baa9fc?page=19"> Advantages from the cloud At its most basic level</a> <a title="sascom-q3-2011.pdf page 20" href="http://viewer.zmags.com/publication/98baa9fc?page=20"> Steps to move forward with CLOUD COMPUTING BUSIN</a> <a title="sascom-q3-2011.pdf page 21" href="http://viewer.zmags.com/publication/98baa9fc?page=21"> FINANCIAL SERVICES. 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