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SPECIAL SUPPLEMENT: CERTIFIED ANALYTICS PROFESSIONAL CANDIDATE HANDBOOK<br /> HTTP://WWW.ANALYTICS-MAGAZINE.ORG<br /> Analytics<br /> DRIVING BETTER BUSINESS DECISIONS <br /> JANUARY/FEBRUARY 2013<br /> BROUGHT TO YOU BY:<br /> INFORMS: Institute for Operations Research and Management Sciences<br /> Worksocial<br /> New approach blends data, process and collaboration for better, faster decision-making.<br /> ALSO INSIDE:<br /> Pick the right analytics partner<br /> Big data, analytics and elections<br /> Software survey: decision analysis<br /> Analyze This!<br /> Vijay Mehrotra seeks to make sense of the analytics worldINSIDE STORY<br /> Brave new mobile world<br /> Pete Townshend of The Who was way ahead of his time when he wrote “Goin’ Mobile” more than 40 years ago, but the world has finally caught up. Today, seemingly everyone and their brother are goin’ mobile, hooked on mobile communications.<br /> In response to the growing number of readers <a title="Analytics, January/February 2013 page 1" href="http://viewer.zmags.com/publication/98e7aeee?page=1">SPECIAL SUPPLEMENT: CERTIFIED ANALYTICS PROFESSION</a> <a title="Analytics, January/February 2013 page 2" href="http://viewer.zmags.com/publication/98e7aeee?page=2">INSIDE STORY Brave new mobile world Pete Tow</a> <a title="Analytics, January/February 2013 page 3" href="http://viewer.zmags.com/publication/98e7aeee?page=3">What are customers saying about AIMMS? “Kepler </a> <a title="Analytics, January/February 2013 page 4" href="http://viewer.zmags.com/publication/98e7aeee?page=4">CONTENTS FEATURES Welcome to ‘worksocial’ wo</a> <a title="Analytics, January/February 2013 page 5" href="http://viewer.zmags.com/publication/98e7aeee?page=5">Analytic Solver PlAtform From Solver to Full-Powe</a> <a title="Analytics, January/February 2013 page 6" href="http://viewer.zmags.com/publication/98e7aeee?page=6">DEPARTMENTS 2 Inside Story 8 Profit Center </a> <a title="Analytics, January/February 2013 page 7" href="http://viewer.zmags.com/publication/98e7aeee?page=7">Analytic Solver PlAtform Easy to Use Predictive a</a> <a title="Analytics, January/February 2013 page 8" href="http://viewer.zmags.com/publication/98e7aeee?page=8">PROFIT CENTER The analytics professional By E.</a> <a title="Analytics, January/February 2013 page 9" href="http://viewer.zmags.com/publication/98e7aeee?page=9">Not surprisingly, analytics professionals are well</a> <a title="Analytics, January/February 2013 page 10" href="http://viewer.zmags.com/publication/98e7aeee?page=10">PROFIT CENTER that programming and data acquisi</a> <a title="Analytics, January/February 2013 page 11" href="http://viewer.zmags.com/publication/98e7aeee?page=11">THE MOST FLEXIBLE WAY TO DEPLOY YOUR MODEL SOLVER </a> <a title="Analytics, January/February 2013 page 12" href="http://viewer.zmags.com/publication/98e7aeee?page=12">Analyze This! Survey seeks to make sense of ana</a> <a title="Analytics, January/February 2013 page 13" href="http://viewer.zmags.com/publication/98e7aeee?page=13">of Alameda, only the second underwater tunnel ever</a> <a title="Analytics, January/February 2013 page 14" href="http://viewer.zmags.com/publication/98e7aeee?page=14">Analyze This! of Alameda, only the second underwa</a> <a title="Analytics, January/February 2013 page 15" href="http://viewer.zmags.com/publication/98e7aeee?page=15">of mistakes made in the adoption of previously “ho</a> <a title="Analytics, January/February 2013 page 16" href="http://viewer.zmags.com/publication/98e7aeee?page=16">VIEWPOINT Did Nate Silver beat the tortoise? B</a> <a title="Analytics, January/February 2013 page 17" href="http://viewer.zmags.com/publication/98e7aeee?page=17">RCP only made forecasts in 30 of the 51 states (in</a> <a title="Analytics, January/February 2013 page 18" href="http://viewer.zmags.com/publication/98e7aeee?page=18">VIEWPOINT accuracy in swing states. RCP identif</a> <a title="Analytics, January/February 2013 page 19" href="http://viewer.zmags.com/publication/98e7aeee?page=19">INAUGURAL ANALYTICS CERTIFICATION EXAMS APRIL 7, </a> <a title="Analytics, January/February 2013 page 20" href="http://viewer.zmags.com/publication/98e7aeee?page=20">VIEWPOINT have been a 12-0 defeat. Yet uncertai</a> <a title="Analytics, January/February 2013 page 21" href="http://viewer.zmags.com/publication/98e7aeee?page=21">269 What would you do with an extra 269 minutes?</a> <a title="Analytics, January/February 2013 page 22" href="http://viewer.zmags.com/publication/98e7aeee?page=22">INFORMS INITIATIVE Certified Analytics Professi</a> <a title="Analytics, January/February 2013 page 23" href="http://viewer.zmags.com/publication/98e7aeee?page=23">decision analysis consultant for Chevron, INFORMS </a> <a title="Analytics, January/February 2013 page 24" href="http://viewer.zmags.com/publication/98e7aeee?page=24">INFORMATION TECHNOLOGY Welcome to the ‘worksoci</a> <a title="Analytics, January/February 2013 page 25" href="http://viewer.zmags.com/publication/98e7aeee?page=25">The pervasive influence of Facebook in the consume</a> <a title="Analytics, January/February 2013 page 26" href="http://viewer.zmags.com/publication/98e7aeee?page=26">WORKSOCIAL the hundreds or even the thousands f</a> <a title="Analytics, January/February 2013 page 27" href="http://viewer.zmags.com/publication/98e7aeee?page=27">the full process is finally executed. These rampan</a> <a title="Analytics, January/February 2013 page 28" href="http://viewer.zmags.com/publication/98e7aeee?page=28">WORKSOCIAL context, enabling measurement of how</a> <a title="Analytics, January/February 2013 page 29" href="http://viewer.zmags.com/publication/98e7aeee?page=29">April 29 – May 1, 2013 Boston, MA Big Data Heal</a> <a title="Analytics, January/February 2013 page 30" href="http://viewer.zmags.com/publication/98e7aeee?page=30">BUILDING BUSINESS How to pick a business partne</a> <a title="Analytics, January/February 2013 page 31" href="http://viewer.zmags.com/publication/98e7aeee?page=31">platforms and infrastructure that enable the insti</a> <a title="Analytics, January/February 2013 page 32" href="http://viewer.zmags.com/publication/98e7aeee?page=32">Analytics Partners include statistical tools, d</a> <a title="Analytics, January/February 2013 page 33" href="http://viewer.zmags.com/publication/98e7aeee?page=33">in the business?” It is the study of data to valid</a> <a title="Analytics, January/February 2013 page 34" href="http://viewer.zmags.com/publication/98e7aeee?page=34">Analytics Partners science skills to address co</a> <a title="Analytics, January/February 2013 page 35" href="http://viewer.zmags.com/publication/98e7aeee?page=35">Trade Extensions has the technology and expertise </a> <a title="Analytics, January/February 2013 page 36" href="http://viewer.zmags.com/publication/98e7aeee?page=36">Analytics Partners partner to leverage the rele</a> <a title="Analytics, January/February 2013 page 37" href="http://viewer.zmags.com/publication/98e7aeee?page=37">April 7-9, 2013 Grand Hyatt San Antonio San Ant</a> <a title="Analytics, January/February 2013 page 38" href="http://viewer.zmags.com/publication/98e7aeee?page=38">Analytics Partners In an era where the next big</a> <a title="Analytics, January/February 2013 page 39" href="http://viewer.zmags.com/publication/98e7aeee?page=39">Analytics is a key differentiator for companies th</a> <a title="Analytics, January/February 2013 page 40" href="http://viewer.zmags.com/publication/98e7aeee?page=40">CAMPAIGN STRATEGY Big data, analytics and elect</a> <a title="Analytics, January/February 2013 page 41" href="http://viewer.zmags.com/publication/98e7aeee?page=41">The real winner of the 2012 election is analytics.</a> <a title="Analytics, January/February 2013 page 42" href="http://viewer.zmags.com/publication/98e7aeee?page=42">Analytics & Elections Norman at The Weekly Stan</a> <a title="Analytics, January/February 2013 page 43" href="http://viewer.zmags.com/publication/98e7aeee?page=43">system that merged information collected from poll</a> <a title="Analytics, January/February 2013 page 44" href="http://viewer.zmags.com/publication/98e7aeee?page=44">Analytics & Elections role and had a tremendous</a> <a title="Analytics, January/February 2013 page 45" href="http://viewer.zmags.com/publication/98e7aeee?page=45">Get Started with Analytics Find out how the use o</a> <a title="Analytics, January/February 2013 page 46" href="http://viewer.zmags.com/publication/98e7aeee?page=46">LESSONS LEARNED Modeling experience yields key </a> <a title="Analytics, January/February 2013 page 47" href="http://viewer.zmags.com/publication/98e7aeee?page=47">day and the number of days each week that trains a</a> <a title="Analytics, January/February 2013 page 48" href="http://viewer.zmags.com/publication/98e7aeee?page=48">BEST PRACTICES this measurement, often because </a> <a title="Analytics, January/February 2013 page 49" href="http://viewer.zmags.com/publication/98e7aeee?page=49">www.sas.com/know</a> <a title="Analytics, January/February 2013 page 50" href="http://viewer.zmags.com/publication/98e7aeee?page=50">BEST PRACTICES accurately reflecting the real w</a> <a title="Analytics, January/February 2013 page 51" href="http://viewer.zmags.com/publication/98e7aeee?page=51">Analytics for Banking, Finance & Insurance Data I</a> <a title="Analytics, January/February 2013 page 52" href="http://viewer.zmags.com/publication/98e7aeee?page=52">SOFTWARE SURVEY Decision Analysis Survey high</a> <a title="Analytics, January/February 2013 page 53" href="http://viewer.zmags.com/publication/98e7aeee?page=53">evaluating complex alternatives in the light of un</a> <a title="Analytics, January/February 2013 page 54" href="http://viewer.zmags.com/publication/98e7aeee?page=54">DECISION ANALYSIS SURVEY United Kingdom and Bel</a> <a title="Analytics, January/February 2013 page 55" href="http://viewer.zmags.com/publication/98e7aeee?page=55">However, some training is also available via third</a> <a title="Analytics, January/February 2013 page 56" href="http://viewer.zmags.com/publication/98e7aeee?page=56">DECISION ANALYSIS SURVEY appear postured to rid</a> <a title="Analytics, January/February 2013 page 57" href="http://viewer.zmags.com/publication/98e7aeee?page=57">INFORMS HEALTHCARE 2013 INFORMS second conference</a> <a title="Analytics, January/February 2013 page 58" href="http://viewer.zmags.com/publication/98e7aeee?page=58">DECISION ANALYSIS SURVEY tool is available – a </a> <a title="Analytics, January/February 2013 page 59" href="http://viewer.zmags.com/publication/98e7aeee?page=59">How will you stand out from the crowd? A member</a> <a title="Analytics, January/February 2013 page 60" href="http://viewer.zmags.com/publication/98e7aeee?page=60">CONFERENCE PREVIEW INFORMS analytics & O.R. con</a> <a title="Analytics, January/February 2013 page 61" href="http://viewer.zmags.com/publication/98e7aeee?page=61">The conference program is being designed by a 27-m</a> <a title="Analytics, January/February 2013 page 62" href="http://viewer.zmags.com/publication/98e7aeee?page=62">CONFERENCE PREVIEW track for 2013 will highligh</a> <a title="Analytics, January/February 2013 page 63" href="http://viewer.zmags.com/publication/98e7aeee?page=63">conference on healthcare is being planned for June</a> <a title="Analytics, January/February 2013 page 64" href="http://viewer.zmags.com/publication/98e7aeee?page=64">INDUSTRY NOTES Analytics for Excel users In Ja</a> <a title="Analytics, January/February 2013 page 65" href="http://viewer.zmags.com/publication/98e7aeee?page=65">CMOs invest in marketing analytics Chief marketin</a> <a title="Analytics, January/February 2013 page 66" href="http://viewer.zmags.com/publication/98e7aeee?page=66">FIVE-MINUTE ANALYST Black Friday By Harrison S</a> <a title="Analytics, January/February 2013 page 67" href="http://viewer.zmags.com/publication/98e7aeee?page=67">2. Because of overhead, the stakes are much higher</a> <a title="Analytics, January/February 2013 page 68" href="http://viewer.zmags.com/publication/98e7aeee?page=68">FIVE-MINUTE ANALYST holiday season begins on “B</a> <a title="Analytics, January/February 2013 page 69" href="http://viewer.zmags.com/publication/98e7aeee?page=69">INFORMS COMMUNITIES :: Societies :: Sections :: F</a> <a title="Analytics, January/February 2013 page 70" href="http://viewer.zmags.com/publication/98e7aeee?page=70">THINKING ANALYTICALLY Farm O.R. By John Toczek</a> <a title="Analytics, January/February 2013 page 71" href="http://viewer.zmags.com/publication/98e7aeee?page=71">OPTIMIZATION www.gams.com Europe GAMS So</a> <a title="Analytics, January/February 2013 page 72" href="http://viewer.zmags.com/publication/98e7aeee?page=72"></a> <a title="Analytics, January/February 2013 page 73" href="http://viewer.zmags.com/publication/98e7aeee?page=73"></a> <a title="Analytics, January/February 2013 page 74" href="http://viewer.zmags.com/publication/98e7aeee?page=74"></a> <a title="Analytics, January/February 2013 page 75" href="http://viewer.zmags.com/publication/98e7aeee?page=75"></a> <a title="Analytics, January/February 2013 page 76" href="http://viewer.zmags.com/publication/98e7aeee?page=76"></a> <a title="Analytics, January/February 2013 page 77" href="http://viewer.zmags.com/publication/98e7aeee?page=77"></a> <a title="Analytics, January/February 2013 page 78" href="http://viewer.zmags.com/publication/98e7aeee?page=78"></a> <a title="Analytics, January/February 2013 page 79" href="http://viewer.zmags.com/publication/98e7aeee?page=79"></a> <a title="Analytics, January/February 2013 page 80" href="http://viewer.zmags.com/publication/98e7aeee?page=80"></a> <a title="Analytics, January/February 2013 page 81" href="http://viewer.zmags.com/publication/98e7aeee?page=81"></a> <a title="Analytics, January/February 2013 page 82" href="http://viewer.zmags.com/publication/98e7aeee?page=82"></a> <a title="Analytics, January/February 2013 page 83" href="http://viewer.zmags.com/publication/98e7aeee?page=83"></a> <a title="Analytics, January/February 2013 page 84" href="http://viewer.zmags.com/publication/98e7aeee?page=84"></a> <a title="Analytics, January/February 2013 page 85" href="http://viewer.zmags.com/publication/98e7aeee?page=85"></a> <a title="Analytics, January/February 2013 page 86" href="http://viewer.zmags.com/publication/98e7aeee?page=86"></a> <a title="Analytics, January/February 2013 page 87" href="http://viewer.zmags.com/publication/98e7aeee?page=87"></a> <a title="Analytics, January/February 2013 page 88" href="http://viewer.zmags.com/publication/98e7aeee?page=88"></a> <a title="Analytics, January/February 2013 page 89" href="http://viewer.zmags.com/publication/98e7aeee?page=89"></a> <a title="Analytics, January/February 2013 page 90" href="http://viewer.zmags.com/publication/98e7aeee?page=90"></a> <a title="Analytics, January/February 2013 page 91" href="http://viewer.zmags.com/publication/98e7aeee?page=91"></a> <a title="Analytics, January/February 2013 page 92" href="http://viewer.zmags.com/publication/98e7aeee?page=92"></a> <a title="Analytics, January/February 2013 page 93" href="http://viewer.zmags.com/publication/98e7aeee?page=93"></a> <a title="Analytics, January/February 2013 page 94" href="http://viewer.zmags.com/publication/98e7aeee?page=94"></a> <a title="Analytics, January/February 2013 page 95" href="http://viewer.zmags.com/publication/98e7aeee?page=95"></a> <a title="Analytics, January/February 2013 page 96" href="http://viewer.zmags.com/publication/98e7aeee?page=96"></a> <a title="Analytics, January/February 2013 page 97" href="http://viewer.zmags.com/publication/98e7aeee?page=97"></a> <a title="Analytics, January/February 2013 page 98" href="http://viewer.zmags.com/publication/98e7aeee?page=98"></a> <a title="Analytics, January/February 2013 page 99" href="http://viewer.zmags.com/publication/98e7aeee?page=99"></a> <a title="Analytics, January/February 2013 page 100" href="http://viewer.zmags.com/publication/98e7aeee?page=100"></a> <a title="Analytics, January/February 2013 page 101" href="http://viewer.zmags.com/publication/98e7aeee?page=101"></a> <a title="Analytics, January/February 2013 page 102" href="http://viewer.zmags.com/publication/98e7aeee?page=102"></a> <a title="Analytics, January/February 2013 page 103" href="http://viewer.zmags.com/publication/98e7aeee?page=103"></a> <a title="Analytics, January/February 2013 page 104" href="http://viewer.zmags.com/publication/98e7aeee?page=104"></a> <a title="Analytics, January/February 2013 page 105" href="http://viewer.zmags.com/publication/98e7aeee?page=105"></a> <a title="Analytics, January/February 2013 page 106" href="http://viewer.zmags.com/publication/98e7aeee?page=106"></a> <a title="Analytics, January/February 2013 page 107" href="http://viewer.zmags.com/publication/98e7aeee?page=107"></a>