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Zmags
FALL 2011 $16.00
strategizemagazine.com
New Jersey
TurNpike AuThoriTy
ProPer PreParation
Promotes success on
a huge scale
MArrioTT
iNTerNATioNAl
using relationshiPs
to build success in
business
DisNey sTore
the ‘best 30 minutes
of a child’s day’
Generating new business and keeping the old starts here
Living in HD starts here.
Where family and friends come together. To share experiences, cheer on the home team, play games or enjoy a great movie.
Home entertainment has evolved, and VIERA® plasma television has evolved with it. VIERA plasma delivers an
Company unparalleled high de nition experience on the big screen. Crisp edges, brilliant detail, breathtaking colour
FALL 2011 $16.00 strategizemagazi
Living in HD starts here. Where
EDITOR-In-chIEf Jim Potter jpotter@strateg
T O M O R R O W ' S I D E A S F O R T O D A Y
Hospitality 38 marriott international Using relat
market watch (Source: Lipper a Thompson Reute
Utility Savings What’s missing from your 2012 fac
Additionally, changing weather patterns affect us
This gives us valuable insight about how we can p
Online Reputation Enhancement & Defense The race
not a full-contact sport. Finesse is a critical c
10 STRATEGIZE | FALL 2011
Business travel You cannot replace the personal
o Course Correction Despite economic Headwinds
reach 114 in Q2 2011 – compared with 108 in Q2 20
ment in international travel. Total spend on trip
ace-to-Face The catalyst for new sales growth B
sults as follows; “This important research furthe
AIRfARE
ncouraging Business travel Providing buyers and s
we saw was that all of the business travel indexe
rasping The benefits and challenges of glob
ThE chALLEngEs The first and primary challenge is
cards, and effective use of the TMC relationship
24 STRATEGIZE | FALL 2011
assumptions are completely invalidated by th
dding value The return on investment of travel ma
the TMC is not always equipped to give advice abo
U.S. Bank Corporate Payment Systems Payment In
The world at your command With worldwide accepta
in the savings section above where we discussed r
Since its founding in 1991, ALTOUR has become one
ritical investment The economics of global busine
“We are providing a marketplace at our events for
which means that the economy won’t take a step b
As we all know, measuring influence is never an e
adgets and leading Products for Business traveler
PG 38-48 hospitality P38 Marriott Internationa
Ed Fuller at JW Marriott Cairo Beyond Borders Us
“This book gives readers insight into different w
40 This book gives readers insight into differen
Residence Inn Durham Eco Strategy LEEDing the wa
We have customers these days who also share that
Based out of Ocala, Florida, Hospitality Developm
tor or civil engineer, because you are giving the
Steadily Rising Creating and maintaining lasting
moves forward, it hopes to develop one hot
Hilton Carlsbad Ocean Front Making a Splash
by Bill Canepa, the company has developed three o
PG 50-57 retail P50 Disney Store P56 Hull Stor
Elevating The Brand The ‘Best 30 Minutes of a Chi
FALL 2011 | STRATEGIZE 51
and that they were part of something really fun a
FALL 2011 | STRATEGIZE 53
We also have a closing ritual, we have celebratio
explanation of a successful POS system rollout] t
Greenwood Mall Shoe Department Fully Integr
acquiring and repositioning under-performin
PG 59-71 real estate P59 Miami Dade College P6
Education for All Using a planning module to enha
called ‘Prototypical Learning Environments of the
Branching Out for Continued Success Utilizing ext
Banning/Desert Palms Business Park
There are going to be initiatives that we use to
Cottages of Baton Rouge Clubhouse Rear Facade
communities the space and amenities they need, so
Serving Those in Need Providing the full gamut of
“We anticipate having music education programs,
Improving the Busiest Toll Ways Proper preparatio
New Mullica River Bridge “We have identified t
Bridge deck repairs Mulli
pared at the end of that program to look ahead to
PG 73-77 healthcare P73 Partners in Health P76
Rebuilding the Health of Haiti Treating and train
constructed, and three additional buildings were
The estimated cost of the facility is roughly $16
Leading By Example Developing energy solutions
two research platforms will accompany the project
product spotlight LUXURY GIFT IDEAS 01 02 03
ad index FALL 2011 65 Acadia Land S
a fine retreat HOTEL CARUSO
When dedication meets innovation, imagi
It's time to fight back.